Download or read book For Immediate Release written by Ronn Torossian and published by BenBella Books, Inc.. This book was released on 2011-10-18 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.
Download or read book Monthly Catalog of United States Government Publications written by and published by . This book was released on with total page 1048 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book News Releases written by and published by . This book was released on 1976 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book News Release written by United States. Department of Defense. Office of Public Information and published by . This book was released on 1959 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Writing written by Charles Marsh and published by Routledge. This book was released on 2015-07-17 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Download or read book Essentials Of Practical Journalism written by Vir Bala Aggarwal and published by Concept Publishing Company. This book was released on 2006 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cash Tracks written by Jeffrey P. Fisher and published by Elsevier. This book was released on 2006 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide on how to make jingles and score video productions, this book will teach you how to organize production resources, prepare and present your demo recordings, work with clients, craft profit-producing copy, promote your work, protect yourself legally, get the money you deserve and more.
Download or read book National Search and Rescue Manual National search and rescue system written by and published by . This book was released on 1986 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Manuals Combined U S Navy Journalist Basic Journalist Advanced And Journalist 3 2 Training Publications written by and published by Jeffrey Frank Jones. This book was released on with total page 1342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 1,300 total pages ... To the young man or woman choosing a Navy career field, whether for one enlistment or for 30 years, the journalist rating offers endless avenues for an imaginative, yet mature, thinker. Many of the duties and responsibilities of the journalist rank among Americans’ favorite hobbies and pastimes, such as writing, broadcasting and photography. The Navy journalist learns and practices a distinguished profession and becomes an official representative of the Navy in public affairs matters. The first enlisted specialists to work full time in the field of Navy journalism were Naval Reserve personnel selected during the early years of World War II. They were designated Specialist X (Naval Correspondents). In 1948, under a major overhaul affecting almost every enlisted rating, the journalist (JO) rating was established. MAJOR TASKS AND RESPONSIBILITIES LEARNING OBJECTIVE: Identify the major tasks and responsibilities of the Navy journalist, the personal traits required for one to best perorm the duties of the rating, the applicable NECs, and the purpose of the JO 3 & 2 training manual (TRAMAN). In our democratic society, government depends on the consent of the governed. This important principle means that, in the long run, the United States government does only what the people want it to do. Therefore, we can have a Navy only if the people know and understand the importance of the Navy and support it. The Navy, like the other services, depends on this country’s citizens for the four key tools of its trade — personnel, money, materials and the authority to carry out its mission. As a Navy journalist, your main function will be to make the facts about your Navy available to the Navy’s three main publics — the people at your ship or station, Navy people in general and the people of the United States as a whole.
Download or read book Recruitment Manual for Sponsoring Agencies written by AmeriCorps*VISTA. and published by . This book was released on 1994 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Writing written by Angie Hendershot and published by Taylor & Francis. This book was released on 2024-03-19 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms. Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach. Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot.
Download or read book How to Start a Home based Pet Grooming Business written by Kathy Salzberg and published by Rowman & Littlefield. This book was released on 2011-06-01 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide contains all the necessary tools and strategies you need to successfully launch and grow your own home-based pet grooming business. You'll get practical, real-world advice on every aspect of setting up and maintaining a thriving business.
Download or read book In the News written by William Wray Carney and published by University of Alberta. This book was released on 2002-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the concepts surrounding media relations and explains current media and communications practices, from both theoretical and practical perspectives. (Midwest).
Download or read book Administrative Notes written by and published by . This book was released on 2002 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fashion Accessories Business written by Eileen Figure Sandlin and published by Entrepreneur Press. This book was released on 2013-09-16 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: A billion-dollar industry, fashion accessories offer a world of business possibilities for stylish entrepreneurs like you! From jewelry and handbags to scarves and hats, Entrepreneur covers the hottest accessories businesses within the flourishing fashion industry. Learn how to create and sell your own accessories, buy wholesale accessories for resale, or establish your own online or traditional store! Providing insider advice, tips, and tricks along the way, our expert fashionistas take you step by step and show you how to discover your specialty, establish your business, set up your home workshop and office, manage your finances, and much more! • Choose from popular fashion accessory niches— handcrafted jewelry, handbags, belts, scarves, and hats • Discover the right sales avenue for your products • Outfit your home workshop and office with the right tools and supplies • Partner with retailers and designers to boost brand recognition • Efficiently manage inventory and supplies for easy order fulfillment • Boost profits by expanding and cross-marketing your product line • And more Turn your passion for fashion into a successful business today! All Entrepreneur Step-By-Step Startup Guides Include: •Essential industry-specific startup steps with worksheets, calculators, checklists and more •Bestselling title,Start Your Own Business by Entrepreneur Media Inc., a guide to starting any business and surviving the first three years •Downloadable, customizable business letters, sales letters, and other sample documents •Entrepreneur’s Small Business Legal Toolkit
Download or read book The Rainmaker s Toolkit written by Harry Mills and published by AMACOM. This book was released on 2004-03-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success...and sustain that level of accomplishment from year to year. The Rainmaker's Toolkit helps readers identify and maximize the potential growth opportunities in their companies and gives them a step-by-step system for building a high-profit practice. The book shows readers how to: * Identify high-profit customers and build lifelong relationships with them * Stand out from competitors by differentiating their firm, services, and people * Build a million dollar referral network. Packed with more than 80 reproducable tools and templates, The Rainmaker's Toolkit shows how to find the gold hidden within every company.
