Download or read book New Perspectives in Bank Marketing Research written by Bank Marketing Association (U.S.) and published by . This book was released on 1973 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Experience Logic as a New Perspective for Marketing Management written by Tonino Pencarelli and published by Springer. This book was released on 2018-04-13 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.
Download or read book New Perspectives in International Business Research written by Maryann P. Feldman and published by Emerald Group Publishing. This book was released on 2008-10-01 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proposes fresh perspectives in IB research by addressing a number of critical issues which criss-cross the fields of International Business and International Management. This work focuses on management of cultural distance across countries. It also focuses on the genesis and development of international entrepreneurs.
Download or read book New Perspectives on Emotions in Finance written by Jocelyn Pixley and published by Routledge. This book was released on 2012 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary volume from a leading international group of scholars offers coherent sociological answers as to how and in what respects finance is 'emotional'. Chapters offer sophisticated approaches to the current financial crisis, and the antecedents in cultural variations in institutions and organisational forms.
Download or read book The Bankers Magazine written by and published by . This book was released on 1974 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Perspectives and Possibilities in Strategic Management in the 21st Century Between Tradition and Modernity written by Martínez-Falcó, Javier and published by IGI Global. This book was released on 2023-07-28 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of strategic management is facing new challenges, as two phenomena, sustainability, and information and communication technologies, have altered the classic pillars of business strategy. These far-reaching changes require companies to make rapid adaptations in order to achieve optimal situations, which can no longer be developed as they did in the past. To help academics and managers understand the new fields of study and research within strategic management, Javier Martínez-Falcó, Assistant Professor at the University of Alicante, has written a groundbreaking book, New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity. This book is an essential guide for reflection and critique, offering insights into the new currents and challenges of the discipline, shedding light on the modernization of strategies in the corporate world. It addresses the renewal and future directions of the field, covering topics such as sustainability, circular economy, green innovation, and information and communication technologies, including blockchain, big data, artificial intelligence, and IoT. The book serves as a must-read for academics, academic students, and policymakers interested in gaining a deeper understanding of current issues impacting deliberate business planning and organization. It also serves as a valuable support material for undergraduate and master's business students, providing a comprehensive understanding of the new fields of study in the discipline. This book is an excellent addition to any academic collection and offers a thought-provoking perspective on strategic management.
Download or read book New Perspectives on Asset Price Bubbles written by Douglas D. Evanoff and published by OUP USA. This book was released on 2012-02-08 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume critically re-examines the profession's understanding of asset bubbles in light of the global financial crisis of 2007-09. It is well known that bubbles have occurred in the past, with the October 1929 crash as the most demonstrative example. However, the remarkably well-behaved performance of the US economy from 1945 to 2006, and, in particular during the Great Moderation period of 1984 to 2006, assured the economics profession and monetary policymakers that asset bubbles could be effectively managed with little or no real economic impact. The recent financial crisis has now triggered a debate about the emergence of a sequence of repeated bubbles in the Nasdaq market, housing market, credit market, and commodity markets. The realities of the crisis have intensified theoretical modeling, empirical methodologies, and debate on policy issues surrounding asset price bubbles and their potentially adverse economic impact if poorly managed. Taking a novel approach, the editors of this book present five classic papers that represent accepted thinking about asset bubbles prior to the financial crisis. They also include original papers challenging orthodox thinking and presenting new insights. A summary essay highlights the lessons learned and experiences gained since the crisis.
Download or read book Marketing Research written by Joseph F. Hair and published by Irwin Professional Publishing. This book was released on 2000 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.
Download or read book Best Practices and New Perspectives in Service Science and Management written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2013-04-30 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within global commerce, services and management play a vital role in the economy. Service systems are necessary for organizations, and a multi-disciplinary approach is ideal to establish full understanding of these systems. Best Practices and New Perspectives in Service Science and Management provides original research on all aspects of service science, service management, service engineering, and its supporting technology in order to administer cutting-edge knowledge to encourage the improvement of services. This book is essential for researchers and practitioners in the fields of computer science, software management, and engineering.
Download or read book Women s Travel Issues Research Needs and Priorities written by and published by . This book was released on 1981* with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Perspectives on Supply and Distribution Chain Financing Case Studies from China and Europe written by Georg Baltes and published by BoD – Books on Demand. This book was released on 2015-02-16 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization no longer means simply finding low-cost countries for sourcing, but has involved to include the opportunity for growth in Asia’s emerging domestic markets, specifically China. This development results in extended, truly global supply chains and thus places a higher pressure on working capital. Therefore, several definitions of Supply Chain Management already encompass financial aspects and demand a more integrated consideration of material, information, and financial flows within supply chains. However, more precise theory on “Supply Chain Financing” is understudied and initial implementation of related solutions in industry has only gained momentum during and after the economic and financial crises of 2008 and 2009. In contrast to traditional financial instruments for supply chains – for instance trade finance products which have been around for more than a century – Supply Chain Financing leverages larger and influential members of supply chains. These firms might, for instance, provide easier and cheaper access to financing for smaller supply chain members supporting their profitability through renegotiated and reduced purchasing prices. Echoing recent research results on supply chain risk management, other firms may prefer to take on a supply chain perspective and work on creating agile and resilient supply chains. In this context, Supply Chain Financing can be employed to ensure liquidity for crucial upstream and downstream supply chain partners thereby allowing a firm to effectively control risk while making the most of remaining growth opportunities in emerging markets like China!
Download or read book Handbook of Research on Decision Making Techniques in Financial Marketing written by Dinçer, Hasan and published by IGI Global. This book was released on 2019-12-27 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Download or read book The Industrial Organization of Banking written by David VanHoose and published by Springer Science & Business Media. This book was released on 2009-12-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide a thoroughly updated overview and evaluation of the industrial organization of banking. It examines the interplay among bank behaviour, market structure, and regulation from the perspective of a variety of public policy issues, including bank competition and risk, market discipline, antitrust issues, and capital regulation. New to this edition are discussions of the economic foundations of international banking, macroprudential regulation, and international coordination of banking policies. The book can serve as a learning tool and reference for graduate students, academics, bankers, and policymakers with interests in the industrial organization of the banking sector and the impacts of banking regulations.
Download or read book Women s Travel Issues written by Sandra Rosenbloom and published by . This book was released on 1980 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Perspectives on Women Entrepreneurs written by John E. Butler and published by IAP. This book was released on 2003-08-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Arkansas Business and Economic Review written by and published by . This book was released on 1976 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Changing Geography of Banking and Finance written by Pietro Alessandrini and published by Springer Science & Business Media. This book was released on 2009-06-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The editors and contributors tackle a timely subject, and present rigorous research and analysis to demonstrate counter-intuitive results. In so doing, they reinforce the connections between organization and policy in the banking industry and its impact on entrepreneurship, through lending and credit to small and medium-sized businesses. The editors present a carefully organized manuscript that presents both literature reviews and the results of original empirical research that will be of interest to academics and professionals in finance, economics, and policy. The authorship and coverage are global. One of the authors, Michele Fratiani, has close ties to Springer, by virtue of his being a founding editor of Open Economies Review and co-editor of the book series, European and Transatlantic Studies.
