Download or read book Neurorhetorics written by Jordynn Jack and published by Routledge. This book was released on 2013-09-13 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: In academia, as well as in popular culture, the prefix "neuro-" now occurs with startling frequency. Scholars now publish research in the fields of neuroeconomics, neurophilosophy, neuromarketing, neuropolitics, and neuroeducation. Consumers are targeted with enhanced products and services, such as brain-based training exercises, and babies are kept on a strict regimen of brain music, brain videos, and brain games. The chapters in this book investigate the rhetorical appeal, effects, and implications of this prefix, neuro-, and carefully consider the potential collaborative work between rhetoricians and neuroscientists. Drawing on the increasingly interdisciplinary nature of rhetorical study, Neurorhetorics questions how discourses about the brain construct neurological differences, such as mental illness or intelligence measures. Working at the nexus of rhetoric and neuroscience, the authors explore how to operationalize rhetorical inquiry into neuroscience in meaningful ways. They account for the production, dissemination, and appeal of neuroscience research findings, revealing what rhetorics about the brain mean for contemporary public discourse. This book was originally published as a special issue of Rhetoric Society Quarterly.
Download or read book Ready to Wear written by Isabel Pedersen and published by Parlor Press LLC. This book was released on 2013-02-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to Wear: A Rhetoric of Wearable Computers and Reality-Shifting Media explores how and to what ends wearable inventions and technologies augment or remix reality, as well as the claims used to promote them. As computer components shrink and our mobile culture normalizes, we wear computers on the body to create immersive experiences.
Download or read book Raveling the Brain written by Jordynn Jack and published by Rhetoric and Materiality. This book was released on 2019 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Examines the role of the humanities, particularly rhetoric, in neuroscience, showing how the brain is enmeshed in the body, in culture, and in discourse. Uses examples of studies on sex and gender, political orientation, and affect to argue for a rhetoric-based approach to neuroscience"--
Download or read book Methodologies for the Rhetoric of Health Medicine written by Lisa Meloncon and published by Taylor & Francis. This book was released on 2017-07-06 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- List of Figures and Tables -- Contributors -- 1 Manifesting Methodologies for the Rhetoric of Health & Medicine -- 2 Historical Work in the Discourses of Health and Medicine -- 3 Ecological Investments and the Circulation of Rhetoric: Studying the "Saving Knowledge" of Dr. Emma Walker's Social Hygiene Lectures -- 4 Infrastructural Methodology: A Case in Protein as Public Health -- 5 Health Communication Methodology and Race -- 6 Bringing the Body Back Through Performative Phenomenology -- 7 "No Single Path": Desire Lines and Divergent Pathographies in Health and Medicine -- 8 Rhetorically Listening for Microwithdrawals of Consent in Research Practice -- 9 Medical Interiors: Materiality and Spatiality in Medical Rhetoric Research Methods -- 10 Ethical Research in "Health 2.0": Considerations for Scholars of Medical Rhetoric -- 11 Negotiating Informed Consent: Bueno aconsejar, mejor remediar (it is good to give advice, but it is better to solve the problem) -- 12 Translingual Rhetorical Engagement in Transcultural Health Spaces -- 13 Assemblage Mapping: A Research Methodology for Rhetoricians of Health and Medicine -- 14 Medicalized Mosquitoes: Rhetorical Invention in Genetic Engineering for Disease Control -- 15 Experiments in Rhetoric: Invention and Neurorhetorical Play -- Index
Download or read book How the Brain Processes Multimodal Technical Instructions written by Dirk Remley and published by Routledge. This book was released on 2016-12-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develops a model that integrates concepts from both fields, bridging, if not uniting, them. He also discusses possible applications of the new model, with specific case studies related to training and instruction. These applications include various media used in instructional and training contexts, such as print, slide shows, videos, simulations, and hands-on training. The book thus introduces concepts of cognitive neuroscience to multimodal rhetorical theory and facilitates theorization combining multimodal rhetoric and multisensory cognition, and serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with technical communication. Integrating case studies from industry and practice, the text makes explicit connections between academic scholarship and workplace preparation. It also describes how interdisciplinary research can contribute to pharmaceutical research, as well as the development of productive instructional materials. Rhetoric is affected by how the brain of any member of a given audience can process information. This book can promote further research-qualitative and quantitative-to develop a better understanding of the relationship between multimodal messages and how the brain processes such information.
Download or read book Encyclopedia of Health Communication written by Teresa L. Thompson and published by SAGE Publications. This book was released on 2014-04-18 with total page 1663 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the dynamics of interpersonal communication between health professionals and clients to global command-and-control during public health emergencies that cross international borders, the field of health communication bridges many disciplines and involves efforts from the micro to the macro. It involves navigating personal, cultural, and political complexities and an ability to distill complex technical science into quickly and easily understood terms for ready distribution by the mass media--or to an individual patient or to the parent of an ailing child. Despite an abundance of textbooks, specialized monographs, and academic handbooks, this is the first encyclopedic reference work in this area, covering the breadth of theory and research on health communication, as well as their practical application. Features: Nearly 600 original articles are organized A-to-Z within a three-volume set to provide comprehensive coverage of this exciting field, including such topics as theories and research traditions; evaluation and assessment; cultural complexities; high risk and special populations; message design and campaigns; provider/patient interaction issues; media issues; and more. All articles were specifically commissioned for this work, signed and authored by key figures in the field, and conclude with cross reference links and suggestions for further reading. Appendices include a Resource Guide with annotated lists of classic books and articles, journals, associations, and web sites; a Glossary of specialized terms; and a Chronology offering an overview and history of the field. A thematic Reader’s Guide groups related articles by broad topic areas as one handy search feature on the e-Reference platform, which also includes a comprehensive index of search terms. This A-to-Z three-volume reference is available in both print and online formats and is a must-have for libraries and researchers who seek comprehensive coverage of the theory, research, and applications of health communication.
Download or read book Fictive questions in the Zhuangzi written by Mingjian Xiang and published by John Benjamins Publishing Company. This book was released on 2023-05-15 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetoric is intimately related to interaction and cognition. This book explores the cognitive underpinnings of rhetoric by presenting a case study of the rhetorical use of interactional structures, namely expository questions and rhetorical questions, in the classical Chinese tradition. Such questions are generally meant to evoke silent answers in the addressee’s mind, thereby involving a fictive type of interaction. The book analyzes fictive questions as intersubjective mixed viewpoint constructions, involving a viewpoint blend of the perspectives of the writer, the assumed prospective readers, and possibly also that of the discourse characters. The analysis further shows that in addition to attention, other late developing human capacities such as mental simulation and perspective taking also have a pivotal role to play in rhetoric, on the basis of which a simulation-based rhetorical model of persuasion is proposed to account for meaning construction in rhetorical practices. The book will influence our understanding of rhetorical practices outside the Western tradition but within the framework of cognitive semantics.
Download or read book Rhetorical Animals written by Kristian Bjørkdahl and published by Lexington Books. This book was released on 2017-11-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: For this edited volume, the editors solicited chapters that investigate the place of nonhuman animals in the purview of rhetorical theory; what it would mean to communicate beyond the human community; how rhetoric reveals our "brute roots." In other words, this book investigates themes that enlighten us about likely or possible implications of the animal turn within rhetorical studies. The present book is unique in its focus on the call for nonanthropocentrism in rhetorical studies. Although there have been many hints in recent years that rhetoric is beginning to consider the implications of the animal turn, as yet no other anthology makes this its explicit starting point and sustained objective. Thus, the various contributions to this book promise to further the ongoing debate about what rhetoric might be after it sheds its long-standing humanistic bias.
Download or read book Market Affect and the Rhetoric of Political Economic Debates written by Catherine Chaput and published by Univ of South Carolina Press. This book was released on 2019-08-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: What explains the "triumph of capitalism"? Why do people so often respond positively to discussions favoring it while shutting down arguments against it? Overwhelmingly theories regarding capitalism's resilience have focused on individual choice bolstered by careful rhetorical argumentation. In this penetrating study, however, Catherine Chaput shows that something more than choice is at work in capitalism's ability to thrive in public practice and imagination—more even than material resources (power) and cultural imperialism (ideology). That "something," she contends, is market affect. Affect, says Chaput, signifies a semi-autonomous entity circulating through individuals and groups. Physiological in nature but moving across cultural, material, and environmental boundaries, affect has three functions: it opens or closes individual receptivity; it pulls or pushes individual identification; and it raises or lowers individual energies. This novel approach begins by connecting affect to rhetorical theory and offers a method for tracking its three modalities in relation to economic markets. Each of the following chapters compares a major theorist of capitalism with one of his important critics, beginning with the juxtaposition of Adam Smith and Karl Marx, who set the agenda not only for arguments endorsing and critiquing capitalism but also for the affective energies associated with these positions. Subsequent chapters restage this initial debate through pairs of economic theorists—John Maynard Keynes and Thorstein Veblen, Friedrich Hayek and Theodor Adorno, and Milton Friedman and John Kenneth Galbraith—who represent key historical moments. In each case, Chaput demonstrates, capitalism's critics have fallen short in their rhetorical effectiveness. Chaput concludes by exploring possibilities for escaping the straitjacket imposed by these debates. In particular she points to the biopolitical lectures of Michel Foucault as offering a framework for more persuasive anticapitalist critiques by reconstituting people's conscious understandings as well as their natural instincts.
Download or read book A Woman Looking at Men Looking at Women written by Siri Hustvedt and published by Simon and Schuster. This book was released on 2016-12-06 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling, radical, “richly explored” (The New York Times Book Review), and “insightful” (Vanity Fair) collection of essays on art, feminism, neuroscience, psychology, and philosophy from prize-winning novelist Siri Hustvedt, the acclaimed author of The Blazing World and What I Loved. In a trilogy of works brought together in a single volume, Siri Hustvedt demonstrates the striking range and depth of her knowledge in both the humanities and the sciences. Armed with passionate curiosity, a sense of humor, and insights from many disciplines she repeatedly upends received ideas and cultural truisms. “A Woman Looking at Men Looking at Women” (which provided the title of this book) examines particular artworks but also human perception itself, including the biases that influence how we judge art, literature, and the world. Picasso, de Kooning, Louise Bourgeois, Anselm Kiefer, Susan Sontag, Robert Mapplethorpe, and Karl Ove Knausgaard all come under Hustvedt’s intense scrutiny. “The Delusions of Certainty” exposes how the age-old, unresolved mind-body problem has shaped and often distorted and confused contemporary thought in neuroscience, psychiatry, genetics, artificial intelligence, and evolutionary psychology. “What Are We? Lectures on the Human Condition” includes a powerful reading of Kierkegaard, a trenchant analysis of suicide, and penetrating reflections on the mysteries of hysteria, synesthesia, memory and space, and the philosophical dilemmas of fiction. A Woman Looking at Men Looking at Women is an “erudite” (Booklist), “wide-ranging, irreverent, and absorbing meditation on thinking, knowing, and being” (Kirkus Reviews, starred review).
Download or read book The Neuroscience of Multimodal Persuasive Messages written by Dirk Remley and published by Routledge. This book was released on 2017-03-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments.
Download or read book Academic Ableism written by Jay Dolmage and published by University of Michigan Press. This book was released on 2017-11-22 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Places notions of disability at the center of higher education and argues that inclusiveness allows for a better education for everyone
Download or read book Fifty Years of Rhetoric Society Quarterly written by Joshua Gunn and published by Routledge. This book was released on 2018-05-15 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifty Years of Rhetoric Society Quarterly: Selected Readings, 1968-2018 celebrates the semicentennial of Rhetoric Society Quarterly, bringing together the most influential essays included in the journal over the past fifty years. Assessed by members of the Rhetoric Society of America, this collection provides advanced undergraduate and graduate students with a balanced perspective on rhetorical theory and practice from scholars in both communication studies and rhetoric and writing studies. The volume covers a range of themes, from the history of rhetorical studies, writing and speaking pedagogy, and feminism, to the work of Kenneth Burke, the rhetoric of science, and rhetorical agency.
Download or read book The Neuroscience of Multimodal Persuasive Messages written by Dirk Remley and published by Taylor & Francis. This book was released on 2017-03-16 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half Title -- Titel Page -- Copyright Page -- Contents -- List of Figures -- Permission Page -- 1 Persuasive Rhetoric and the Brain -- 2 Multimodality and Neurobiology -- 3 The Neuro-Cognitive Model of Multimodal Rhetoric -- 4 Framing Perception With Media -- 5 Narrative and Persuasion -- 6 Dress and Natural [Neural] Codes: Smell, Setting, and Audience -- 7 Persuasion of Change -- 8 Historical Political Speeches -- 9 Persuasion, Perception, and the Law -- 10 Applications in Production of Materials -- 11 A Neurorhetorical Analysis of a Multimodal Print Persuasive Message -- 12 Conclusion -- References -- Index
Download or read book Raveling the Brain written by Jordynn Jack and published by Rhetoric and Materiality. This book was released on 2019-08-05 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A transdisciplinary work showing how the humanities, and in particular rhetoric, can help mitigate the problem of neurohype.
Download or read book Vaccine Rhetorics written by Heidi Yoston Lawrence and published by Ohio State University Press. This book was released on 2020-02-05 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the underlying rhetoric of vaccination debates by examining the full spectrum of viewpoints to develop a nuanced way forward.
Download or read book Introducing Science through Images written by Maria E. Gigante and published by Univ of South Carolina Press. This book was released on 2018-06-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of how images can serve as communication tools to popularize science in the public eye As funding for basic scientific research becomes increasingly difficult to secure, public support becomes essential. Because of its promise for captivating nonexpert publics, the practice of merging art and imagery with science has been gaining traction in the scientific community. While images have been used with greater frequency in recent years, their value is often viewed as largely superficial. To the contrary, Maria E. Gigante posits in Introducing Science through Images, the value of imagery goes far beyond mere aesthetics—visual elements are powerful communication vehicles. The images examined in this volume, drawn from a wide range of historical periods, serve an introductory function—that is, they appear in a position of primacy relative to text and, like the introduction to a speech, have the potential to make audiences attentive and receptive to the forthcoming content. Gigante calls them "portal" images and explicates their utility in science communication, both to popularize and mystify science in the public eye. Gigante analyzes how science has been represented by various types of portal images: frontispieces, portraits of scientists, popular science magazine covers, and award-winning scientific images from Internet visualization competitions. Using theories of rhetoric and visual communication, she addresses the weak connection between scientific communities and the public and explores how visual elements can best be employed to garner public support for research.
