Download or read book Neuromarketing in 7 answers written by Stefano Calicchio and published by Stefano Calicchio. This book was released on 2020-05-30 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was created to give simple, practical and effective answers to the main questions concerning neuro-marketing and its related influences in the branch of neuroeconomics. The objective: to allow the reader a good understanding of the topic, using a text short enough to finish the reading taking advantage of the many moments of waiting and stalling of the day. Among the topics covered within it, it is possible to discover: - what neuromarketing is and how it is born; - how neuromarketing works and what levers it acts on; - what are the key elements of a neuromarketing campaign; - how to create a promotional message directed at the primitive brain; - how neuromarketing can be employed; - the basic rules of the discipline; - ethical and professional aspects of the use of neuromarketing. By reading the guide you can find the information you need to understand how neuromarketing works, what work is normally done by an expert in the field and what results can be achieved. All this is done through a 7-answer program designed to allow the reader to quickly acquire a good level of expertise on the subject, thus supporting effective conversations with suppliers and colleagues.
Download or read book Neuromarketing in 7 antwoorden written by Stefano Calicchio and published by Stefano Calicchio. This book was released on 2020-08-10 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dit boek is gemaakt om eenvoudige, praktische en effectieve antwoorden te geven op de belangrijkste vragen met betrekking tot neuro-marketing en de daarmee samenhangende invloeden in de tak van de neuro-economie. Het doel: de lezer een goed begrip van het onderwerp geven, met behulp van een tekst die kort genoeg is om de lezing af te ronden en te profiteren van de vele momenten van wachten en stallen van de dag. Onder de onderwerpen die daarin aan bod komen, is het mogelijk om te ontdekken: - wat neuromarketing is en hoe het wordt geboren; - hoe neuromarketing werkt; - wat zijn de belangrijkste elementen van een neuromarketingcampagne; - hoe je een reclameboodschap kunt maken die gericht is op het primitieve brein; - hoe neuromarketing kan worden toegepast; - de basisregels van de discipline; - ethische en professionele aspecten van het gebruik van neuromarketing. Door de gids te lezen kunt u de informatie vinden die u nodig heeft om te begrijpen hoe neuromarketing werkt, welk werk normaal gesproken door een expert op het gebied wordt gedaan en welke resultaten kunnen worden bereikt. Dit alles wordt gedaan door middel van een 7-antwoordprogramma dat is ontworpen om de lezer in staat te stellen snel een goed niveau van expertise over het onderwerp te verwerven, waardoor effectieve gesprekken met leveranciers, collega's en leidinggevenden worden ondersteund.
Download or read book History and Philosophy of the Humanities written by Michiel Leezenberg and published by Amsterdam University Press. This book was released on 2019-09-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The humanities include disciplines as diverse as literary theory, linguistics, history, film studies, theology, and philosophy. Do these various fields of study have anything in common that distinguishes them from, say, physics or sociology? The tripartite division between the natural sciences, the social sciences and the humanities may seem self-evident, but it only arose during the course of the 19th century and is still contested today. History and Philosophy of the Humanities: An Introduction presents a reasoned overview of the conceptual and historical backgrounds of the humanities. In four sections, it discusses: - the most influential views on scientific knowledge from Aristotle to Thomas Kuhn; - the birth of the modern humanities and its relation to the natural and social sciences; - the various methodological schools and conceptual issues in the humanities; - several themes that set the agenda for current debates in the humanities: critiques of modernity; gender, sexuality and identity; and postcolonialism. Thus, it provides students in the humanities with a comprehensive understanding of the backgrounds of their own discipline, its relation to other disciplines, and the state of the art of the humanities at large.
Download or read book Marketing Communications written by PR Smith and published by Kogan Page Publishers. This book was released on 2019-12-03 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.
Download or read book Cosmotechnics written by Yuk Hui and published by Routledge. This book was released on 2021-05-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is initial reflections on the meaning and the implications of Yuk Hui’s notion of cosmotechnics, which opens up an anti-universalist and pluralist perspective on technology beyond the West. Martin Heidegger’s famous analysis of the essence of technology as enframing and as rooted in ancient Greek techne has had a crucial influence on the understanding and critique of technological society and culture in the twentieth century. However, it is still unclear to what extent his analysis can also be applied to the development of technology outside of ‘the West’, e.g. in China, Africa, and Latin America, particularly against the backdrop of receding Western domination and impending global ecological disaster. Acknowledging the planetary expansion of Western technology already observed by Heidegger, yet also recognizing the existence of non-Western origins of technical relationships to the cosmos, Yuk Hui’s notion of cosmotechnics calls for a rethinking – in dialogue with decolonial studies and the so-called ontological turn in contemporary anthropology – of the question concerning technology which challenges the universality still present in Heidegger (as well as in Simondon and Stiegler) and proposes a radical technological or rather cosmotechnical pluralism or technodiversity. The contributors to this volume critically engage with this proposal and examine the possible implications of Hui’s cosmotechnical turn in thinking about technology as it becomes a planetary force in our current age of the Anthropocene. The chapters in this book were originally published as a special issue of Angelaki.
Download or read book Smart Technologies and the End s of Law written by Mireille Hildebrandt and published by Edward Elgar Publishing. This book was released on 2015-02-27 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book tells the story of the smart technologies that reconstruct our world, by provoking their most salient functionality: the prediction and preemption of our day-to-day activities, preferences, health and credit risks, criminal intent and
Download or read book Neuropsychology of Space written by Albert Postma and published by Academic Press. This book was released on 2016-09-19 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Neuropsychology of Space: Spatial Functions of the Human Brain summarizes recent research findings related to understanding the brain mechanisms involved in spatial reasoning, factors that adversely impact spatial reasoning, and the clinical implications of rehabilitating people who have experienced trauma affecting spatial reasoning. This book will appeal to cognitive psychologists, neuropsychologists, and clinical psychologists. Spatial information processing is central to many aspects of cognitive psychology including perception, attention, motor action, memory, reasoning, and communication. Any behavioural task involves mentally computing spaces, mechanics, and timing and many mental tasks may require thinking about these aspects as well (e.g. imaging the route to a destination). - Discusses how spatial processing is central to perception, attention, memory, reasoning, and communication - Identifies the brain architecture and processes involved in spatial processing - Describes theories of spatial processing and how empirical evidence support or refute theories - Includes case studies of neuropsychological disorders to better illustrate theoretical concepts - Provides an applied perspective of how spatial perception acts in the real world - Contains rehabilitation possibilities for spatial function loss
Download or read book Destructive Trends in Mental Health written by Rogers H. Wright and published by Routledge. This book was released on 2013-01-22 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes as its inspiration the assumption that the atmosphere of intellectual openness, scientific inquiry, aspiration towards diversity, and freedom from political pressure that once flourished in the American Psychological Association has been eclipsed by an "ultra-liberal agenda," in which voices of dissent, controversial points of view, and minority groups are intimidated, ridiculed and censored. Chapters written by established and revered practitioners explore these important issues within the contexts of social change, the ways in which mental health services providers view themselves and their products, and various economic factors that have affected healthcare cost structure and delivery. In short, this book is intended to help consumers, practitioners, and policy makers to become better educated about a variety of recent issues and trends that have significantly changed the mental health fields.
Download or read book Corporate Social Responsibility in Brazil written by Christopher Stehr and published by Springer. This book was released on 2018-08-01 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the practice of corporate social responsibility (CSR) in Latin America, with a particular focus on Brazil. Drawing on historical developments and theoretical reflections alike, it introduces readers to the state of the art in Brazilian CSR. The authors present a range of regulatory and entrepreneurial frameworks that form the basis for business and CSR activities in Brazil. In a number of detailed case studies from various Brazilian institutions and enterprises, the book provides revealing insights into the practice of sustainable and responsible business conduct in this country. Subsequent chapters show the effects of anti-corruption laws, which have since informed corporations’ compliance agendas, and discuss recent, massive corruption scandals. Generally speaking, the book provides a highly informative and practice-oriented resource that successfully reconciles an ostensible contradiction – corporate social responsibility and Brazil.
Download or read book EU Conditionality in the Western Balkans written by Florian Bieber and published by Routledge Europe-Asia Studies. This book was released on 2013 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the ways in which the European Union and its policy of conditionality has shaped the post-conflict reconstruction of the Western Balkans. This book was published as a special issue of Europe-Asia Studies.
Download or read book Servitization in Industry written by Gunter Lay and published by Springer. This book was released on 2014-06-13 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarizes the “interim result” of the servitization activities in manufacturing industries. While the early literature on servitization tended to stress only its advantages, more recently, scholars have also started to refer to the challenges associated with servitization. This book attempts to give a balanced picture of servitization. The book is structured in four parts: Part I introduces the topic by presenting the most recent academic discussion about servitization and uses an empirical analysis to show the degree of servitization across Europe. The results of this analysis are then compared to the discussion in the literature. This comparison highlights the existing discrepancies between the rather euphoric literature and the more skeptical practical experience. The second and third parts attempt to explain these discrepancies by taking as a starting point the assumption that servitization recommendations have to consider the heterogeneity of the manufacturing sector and the capabilities of the provider. Part II presents articles which analyze the specific characteristics of different sectors with their barriers and potentials and presents frameworks for a successful servitization of the core sectors in European manufacturing industries which include, e.g. aeronautics, automotive, ICT, chemical industries, pulp and paper industries and different engineering sectors. Part III focuses on companies’ capabilities which are necessary for successful servitization. These include strategic management, marketing, organization, innovation, engineering, human resources, controlling, quality and networks. All the contributions in parts II and III add up to a detailed picture of servitization for sectors and functions and indicate the practical implications for enterprises in manufacturing industries. The fourth part concludes the book with a chapter summarizing the findings and giving an outlook of servitization in manufacturing industries, its challenges and future developments.
Download or read book Trust and Human Resource Management written by Rosalind Searle and published by Edward Elgar Publishing. This book was released on 2011 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The issue of trust in organizations is an extremely important one, given the global economic situation. This edited collection is outstanding, comprised of the leading academics in the field and highlighting the challenges for HR over the coming decade. A must read for those in HRM, if we are to build trust in organizations in the future.' - Cary L. Cooper, CBE, Lancaster University Management School, UK
Download or read book The Future of Human Resource Management written by Mike Losey and published by John Wiley & Sons. This book was released on 2007-05-11 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sixty-three stellar academics, consultants, and practitioners look at the future of human resources The follow-up to the bestselling Tomorrow's HR Management (978-0-471-19714-0), this book presents an international panel of expert contributors who offer their views on the state of HR and what to expect in the future. Topics covered include HR as a decision science, understanding and managing people, creating and adapting organizational culture, the effects of globalization, collaborative ventures, and investing in the next generation. Like its bestselling predecessor before it, The Future of Human Resource Management offers the very best thinking on the future of HR from the most respected leaders in the field.
Download or read book Ecosystem Services and Green Infrastructure written by Andrea Arcidiacono and published by Springer Nature. This book was released on 2020-10-19 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book analyses the relationship between ecosystem services, green and blue infrastructures (GBI) and spatial planning in Italy. It provides insights on the opportunities and challenges in the adoption of an ecosystem services (ES)-based approach for Spatial Planning exploring methods and techniques for the design of GBI strategies. Nowadays, there is an advance in ES knowledge and a recognition of the benefits of GBI for the quality of human life and biodiversity conservation. The main challenge remains how this knowledge could be integrated into the planning process and how it could guide the decision-making process towards sustainable development for contemporary cities. The book collects innovative Italian experiences providing important considerations for operationalizing the ES concept and highlighting different disciplinary attitudes and methodological approaches with the common goal to enhance human well-being.
