Download or read book Neuromarketing and Big Data Analytics for Strategic Consumer Engagement Emerging Research and Opportunities written by de Sousa, Joana Coutinho and published by IGI Global. This book was released on 2017-12-30 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.

Download or read book Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience written by Atli, Dincer and published by IGI Global. This book was released on 2020-06-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.

Download or read book Optimizing Millennial Consumer Engagement With Mood Analysis written by Dasgupta, Sabyasachi and published by IGI Global. This book was released on 2018-07-20 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.

Download or read book Applications of Neuromarketing in the Metaverse written by Gupta, Monika and published by IGI Global. This book was released on 2023-05-22 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.

Download or read book Strategies for Cultural Assimilation of Immigrants and Their Children Social Economic and Political Considerations written by Chandan, Harish Chandra and published by IGI Global. This book was released on 2023-07-28 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: When immigrants leave their home country to live in a host country that has a different culture, the acculturation process begins. There is subtle cultural, social, and political pressure on immigrants to adopt the cultural values of the host nation. The acculturation process occurs over time. Exposure to a new culture is often stressful, as one is exposed to new values, beliefs, and behaviors that may be different from their home culture. Strategies for Cultural Assimilation of Immigrants and Their Children: Social, Economic, and Political Considerations increases awareness of the cultural assimilation process among parents, children, employers, and educators. This book discusses internal conflicts and promotes harmony and understanding. Covering topics such as civic literacy, mental health, and identity formations, this premier reference source is an excellent resource for sociologists, psychologists, government officials, educators and administrators of both K-12 and higher education, students of higher education, librarians, researchers, and academicians.

Download or read book Humanizing Big Data written by Colin Strong and published by Kogan Page Publishers. This book was released on 2015-03-03 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real insight into human behaviour, to drive consumer strategy rather than just better targeting techniques. Humanizing Big Data guides marketing managers, brand managers, strategists and senior executives on how to use big data strategically to redefine customer relationships for better customer engagement and an improved bottom line. Humanizing Big Data provides a detailed understanding of the way to approach and think about the challenges and opportunities of big data, enabling any brand to realize the value of their current and future data assets. First it explores the 'nuts and bolts' of data analytics and the way in which the current big data agenda is in danger of losing credibility by paying insufficient attention to what are often fundamental tenets in any form of analysis. Next it sets out a manifesto for a smart data approach, drawing on an intelligent and big picture view of data analytics that addresses the strategic business challenges that businesses face. Finally it explores the way in which datafication is changing the nature of the relationship between brands and consumers and why this calls for new forms of analytics to support rapidly emerging new business models. After reading this book, any brand should be in a position to make a step change in the value they derive from their data assets.

Download or read book Recent Advances in Digital Media Impacts on Identity Sexuality and Relationships written by Wright, Michelle F. and published by IGI Global. This book was released on 2019-11-29 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between adolescence and adulthood, individuals begin to explore themselves mentally and emotionally in an attempt to figure out who they are and where they fit in society. Social technologies in the modern age have ushered in an era where these evolving adolescents must circumvent the negative pressures of online influences while also still trying to learn how to be utterly independent. Recent Advances in Digital Media Impacts on Identity, Sexuality, and Relationships is a collection of critical reference materials that provides imperative research on identity exploration in emerging adults and examines how digital media is used to help explore and develop one’s identity. While highlighting topics such as mobile addiction, online intimacy, and cyber aggression, this publication explores a crucial developmental period in the human lifespan and how digital media hinders (or helps) maturing adults navigate life. This book is ideally designed for therapists, psychologists, sociologists, psychiatrists, researchers, educators, academicians, and professionals.

Download or read book Impacts of Political Instability on Economics in the MENA Region written by Zgheib, Philippe W. and published by IGI Global. This book was released on 2019-05-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political instability can harm economic performance and is likely to shorten policymakers’ horizons, leading to sub-optimal short-term macroeconomic policies. This instability can also lead to a more frequent switch of policies, creating volatility and negatively affecting macroeconomic performance. Impacts of Political Instability on Economics in the MENA Region explores the results of financing challenges and strategies surrounding political unrest that center around the MENA region, as well as opportunities these challenges create for businesses and governments. Featuring research on topics such as debt, macroeconomics, and economic reform, this book is ideally designed for economists, investors, managers, multinational companies, policymakers, government officials, academicians, researchers, and advanced-level students furthering their research exposure to economic instability in the world today.

Download or read book Perspectives on Critical Race Theory and Elite Media written by Lehner, E. Thomas and published by IGI Global. This book was released on 2023-04-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern world, ideology is prominent in elite educational journalism. Because of this, for many audiences, it is not apparent what is a myth and what is fact. For time immemorial, journalism has striven to reconcile these challenges. Perspectives on Critical Race Theory and Elite Media uses the tools of critical theory and critical race theory to critique how journalism now resides in something other than reporting facts and considers how elite media instantiates a new understanding of a complicated world. Covering key topics such as segregation, equity, media dissemination, and religious language, this premier reference source is ideal for sociologists, industry professionals, researchers, academicians, scholars, instructors, and students.

Download or read book Comparative Approach on Development and Socioeconomics of Africa written by Yilla, Baimba and published by IGI Global. This book was released on 2024-05-29 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Africa, the persistent cycle of socio-economic stagnation remains a formidable challenge, with myriad factors contributing to its endurance. From political instability to systemic corruption, this continent grapples with obstacles that hinder progress and perpetuate hardship for its people. The comprehensive book, Comparative Approach on Development and Socioeconomics of Africa, offers a fresh perspective on Africa's dilemma, illuminating the critical role of individual agency and cultural context in shaping its destiny. This book delves deep into the lived experiences of individuals across Africa, uncovering the intricate interplay between choice and culture. Through compelling narratives and rigorous research, it reveals how these factors influence socio-economic development and perpetuate the status quo. By addressing the root causes of Africa's challenges, this book provides a roadmap for change that empowers individuals and fosters a cultural environment conducive to growth and innovation.

Download or read book Digital Humanities and Scholarly Research Trends in the Asia Pacific written by Wong, Shun-han Rebekah and published by IGI Global. This book was released on 2019-01-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital humanities is a dynamic and emerging field that aspires to enhance traditional research and scholarship through digital media. Although countries around the world are witnessing the widespread adoption of digital humanities, only a small portion of the literature discusses its development in the Asia Pacific region. Digital Humanities and Scholarly Research Trends in the Asia-Pacific provides innovative insights into the development of digital humanities and their ability to facilitate academic exchange and preserve cultural heritage. The content covers challenges including the need to maintain digital humanities momentum in libraries and research communities, to increase international collaboration, to maintain and promote developed digital projects, to deploy and redeploy resources to support research, and to build new skillsets and new professionals in the library. It is designed for librarians, government agencies, industry professionals, academicians, and researchers.

Download or read book Evaluating Indigenous African Tradition for Cultural Reconstruction and Mind Decolonization written by Durodolu, Oluwole Olumide and published by IGI Global. This book was released on 2024-08-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating Indigenous African Tradition for Cultural Reconstruction and Mind Decolonization is edited by Oluwole O Durodolu, and is an insightful book that challenges the derogatory portrayal of African Traditional Religion (ATR) and highlights the need for cultural reconstruction and mind decolonization. The book explores the derogatory descriptions that have been used to describe ATR and argues that subjecting religion to logical inquiry diminishes the essence of worship and promotes disbelief. The book examines the relevance of indigenous African tradition to cultural reconstruction and evaluates the place of African culture in the global context. The author argues that upholding the general principle of African Traditional belief, which upholds communalism and morality, can address problems such as corruption, poverty, and unemployment in the African continent. This book is an essential resource for academics, students, researchers, and anyone interested in understanding the relevance of African Traditional Religion in contemporary times and the need for cultural reconstruction and mind decolonization for the betterment of the African continent and the world at large.

Download or read book Strategic Perspectives in Destination Marketing written by Camilleri, Mark Anthony and published by IGI Global. This book was released on 2018-08-17 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

Download or read book Hispanic Leadership in Higher Education written by Hendricks, LaVelle and published by IGI Global. This book was released on 2024-09-27 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Leadership in Higher Education addresses a persistent gap that inhibits Hispanic professionals from reaching leadership positions within academia. Led by Dr. Elsa Villarreal, Dr. Jose Parra, Dr. Melissa Arrambide, Dr. LaVelle Hendricks, and Dr. Dimitra Smith, a panel of distinguished scholars presents this book as a guide for catalyzing change. The volume delves into the experiences and strategies that propel Hispanic professionals forward, dissecting policies in Hispanic-serving and predominantly White institutions. It not only uncovers barriers but also provides practical solutions for recruitment and leadership development, reshaping the academic landscape for Hispanics. Geared toward faculty, administrators, students, researchers, and academicians, the book redefines scholarship, advocacy, and practical implementation. Readers gain insights into the challenges faced by Hispanics in academia, fostering inclusivity and reshaping the academic landscape into one where Hispanic leaders can flourish. The narrative promotes resilience, aspiration, and change, enriching higher education immeasurably.

Download or read book African American Suburbanization and the Consequential Loss of Identity written by Hoffman-Miller, Patricia H. and published by IGI Global. This book was released on 2019-06-28 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: African Americans migrated from southern regions of the United States, the Caribbean, and Africa during the early 20th century, settling in large urban communities in the Midwestern, Northern, and Western regions of the United States. During the early 21st century, African Americans continued their post-industrialized transition from their initial urban locations to suburban and exurban locations, with class, income, and education being the predominant factors in determining locations of choice. However, the result of this 21st century exodus gave rise to an increased sense of isolation, loss of identify, and the gradual erosion of political power unique to urban communities in the late 20th century. African American Suburbanization and the Consequential Loss of Identity is a critical scholarly resource that examines the experiences of African Americans and the development of African American identities. It represents an important opportunity for an examination of the implications of this 21st century exodus, giving voice to all aspects of African American-lived experiences in suburban communities. Featuring a wide range of topics such as higher education, criminal justice, and social media, this book is ideal for professionals, educators, social scientists, political leaders, law enforcement, students, and researchers.

Download or read book Assessing and Averting the Prevalence of Mass Violence written by Daly, Sarah E. and published by IGI Global. This book was released on 2018-09-14 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass shootings continue to occur today and affect the public's sense of safety and security. Examining the nature of shooters and law enforcement responses when shootings occur offers further understanding in effective crisis response management and development. Assessing and Averting the Prevalence of Mass Violence provides advanced insights into the social implications and the cultural and political natures of violent events. The content within this publication explores gun violence, crisis management, and public policy. It is a vital reference source for law enforcement professionals, criminal justice students, sociology researchers, policymakers, and government researchers seeking coverage on topics centered on mass violence prevention, assessment, and intervention.

Download or read book Memory Identity and Nationalism in European Regions written by Apryshchenko, Victor and published by IGI Global. This book was released on 2019-04-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Memory studies is a well-established academic discipline, but the revised issue of ethnicity poses a new set of research questions, particularly in relation to the problem of the operational character of memory and ethnicity in the context of traumatized identity. Contemporary political processes in Europe, populism, and nationalism, in addition to ethnic challenges in the form of demographic shifts have created a situation in which new national identities have been developed simultaneously with emerging competitive historical memories. Memory, Identity, and Nationalism in European Regions is an essential scholarly resource that investigates the interactions between politics and managed historical memory and the discourse of ethnicity in European regions. Featuring topics such as anthropology, memory politics, and national identity, this book is ideally designed for scholars, practitioners, specialists, and politicians.