Download or read book Neue Medien neue Formate written by Hans-Jürgen Bucher and published by Campus Verlag. This book was released on 2010-11-08 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der gegenwärtige Medienwandel vollzieht sich nicht nur innerhalb einzelner Gattungen wie Fernsehen, Presse oder Rundfunk, sondern crossmedial. Dabei begünstigt die Digitalisierung eine Integration von Text, Bild, Video usw., wodurch neue multimodale Medien- und Kommunikationsformen innerhalb und außerhalb der klassischen Massenmedien entstehen. Der Band analysiert solche Formate (wie Google- Earth, Live-Ticker oder Fernsehformate im Handy-TV), entwickelt Theorien zur Multimodalität und zeigt, anhand welcher Methoden diese untersucht werden kann.

Download or read book Manual of Discourse Traditions in Romance written by Esme Winter-Froemel and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-11-07 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discourse Traditions are a key concept of diachronic Romance linguistics. The present manual aims to establish this approach at an international level by assembling contributions that introduce its theoretical foundations, discuss connections with alternative approaches of text and discourse analysis, show the relevance of Discourse Traditions for the history of Romance languages, and explore possibilities for future applications of the concept.

Download or read book Tourist Activities in Multimodal Texts written by M. Nekic and published by Springer. This book was released on 2014-12-16 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

Download or read book Science Communication written by Annette Leßmöllmann and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-12-16 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science is an essentially cooperative, critical, and dynamic enterprise. Were it not for the continuous creation and improvement of special forms of communication, argumentation, and innovation, all of them suitable for its three key features, scientific knowledge and progress could hardly be achieved. The aim of this volume is to explore the nature of science communication in its several functions, modalities, combinations, and evolution - past, present, and future. One of our objectives is to provide an overview of the richness and variety of elements that take part in performing the complex tasks and fulfilling the functions of science communication. The overall structure and criteria for the choice of topics: 1. The origin and target of a communication episode - its source(s) and addressee(s). 2. The media of communication employed. 3. The thematic field and content types. 4. The distinction between aspects of science communication (e.g., media, texttypes, domains, communicative maxims) and aspects of research on science communication (e.g., the contribution of different research traditions to the understanding of science communication). 5. The history and dynamics of science communication (past, present, and future), both in an empirical perspective (e.g., the development of the research article) and a systematic perspective (e.g., what are basic types and mechanisms of change in science communication).

Download or read book Multimodality written by John Bateman and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.

Download or read book Mediatization and Sociolinguistic Change written by Jannis Androutsopoulos and published by Walter de Gruyter GmbH & Co KG. This book was released on 2014-09-04 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first volume to focus on the role of media in processes of linguistic change, one of the most contested issues in contemporary sociolinguistics. Its 17 chapters and five section commentaries present cutting-edge research from variationist and interactional sociolinguistics, media linguistics, language ideology research, and minority language studies. The volume advances our understanding of linguistic change in a mediatized world in three ways. First, it introduces the notions of sociolinguistic change and mediatization to create a broader theoretical framing than the one offered by ‘the media’ and ‘language change’. Second, it takes the discussion beyond the notions of ‘influence’ and ‘effect’ and the binary distinction of ‘media’ vs. ‘community language’. Third, it examines the relation of sociolinguistic change and mediatization and from five complementary viewpoints: media influence on linguistic structure; media engagement in interaction; change in mass and new media language; language-ideological change; and the role of media for minority languages. Bringing these strands of sociolinguistic scholarship together, this volume examines their shared references and common lines of thinking.

Download or read book Discourse In and Through the Media written by Marina Bondi and published by Cambridge Scholars Publishing. This book was released on 2016-01-14 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a result of the 2013 CLAVIER Conference held in Modena in November 2013, and includes a selection of the papers presented on that occasion. As the title suggests, this volume encourages cross-generic and cross-disciplinary investigations, in order to advocate integrated approaches to the study of media discourse regarding both theoretical background and practical applications. Bringing together a wide range of case studies, the book fosters debate on a variety of aspects related to the representation of specialised discourse in and through the media, including, for example, voice and point of view, argumentative practices, knowledge construction, multimodality, the re-contextualization and re-conceptualization of knowledge, opinion formation and peer-to-peer communication, and popularization in and through traditional, digital and social media. Taken together, the contributions to this volume provide extensive exemplification of the type of research currently being conducted on these issues. The variety of the questions posed and the wide array of methods used here therefore represent a substantial contribution to sharpening existing knowledge and furthering the ongoing debate among scholars in the field.

Download or read book Historical Pragmatics of Controversies written by Gerd Fritz and published by John Benjamins Publishing Company. This book was released on 2018-11-02 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book gives an introduction to the new research field of Historical Pragmatics of Controversies and provides seven case studies (from 1609 to 1796) on controversies in the fields of astronomy/astrology, medicine, chemistry, philosophy, and theology. The protagonists of these controversies include both famous authors like Kepler, Hobbes and Leibniz and internationally less known authors like the German theologian A.H. Francke and the chemist F.A.C. Gren. The case studies examine the organizing principles of historical controversies, language use, moves and strategies, topic management and text organisation, and the adherence to communication principles in these controversies. At the same time they analyse the use of different text types and media in the course of controversies, including pamphlets, journal articles, reviews, scientific handbooks and letters. In addition, the case studies demonstrate early modern writers’ resources from disputation practice, dialectic, and rhetoric and show developments of the practice of polemical writing during this period.

Download or read book Exploring Argumentative Contexts written by Frans H. van Eemeren and published by John Benjamins Publishing. This book was released on 2012-03-28 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Exploring Argumentative Contexts Frans H. van Eemeren and Bart Garssen bring together a broad variety of essays examining argumentation as it occurs in seven communicative domains: the political context, the historical context, the legal context, the academic context, the medical context, the media context, and the financial context. These essays are written by an international group of argumentation scholars, consisting of Corina Andone, Sarah Bigi, Robert T. Craig, Justin Eckstein, Frans H. van Eemeren, Norman Fairclough, Eveline Feteris, Gerd Fritz, Bart Garssen, Kara Gilbert, Thomas Gloning, G. Thomas Goodnight, Dale A. Herbeck, Darrin Hicks, Thomas Hollihan, Jos Hornikx, Isabela Ieţcu-Fairclough, Gábor Kutrovátz, Maurizio Manzin, Davide Mazzi, Dima Mohammed, Rudi Palmieri, Angela G. Ray, Patricia Riley, Robert C. Rowland, Peter Schulz, Karen Tracy, and Gergana Zlatkova.

Download or read book Strategies of Adaptation in Tourist Communication written by Gudrun Held and published by BRILL. This book was released on 2018-01-29 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers in this volume study the relationship between language use and the concept of the “tourist gaze” through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints which affect tourism discourse as a strategic meaning-making process that turns insignificant places into desirable tourist destinations. The case studies draw on both, in situ interactions with visitors, such as guided tours and counter information, old and new mediatized genres, i.e. guide books, travelogues, print advertising as well as TV-commercials, service web-sites and apps. Despite the diversity of data, one of the common findings in the volume is that staging the sensory ‘lived’ tourist experience is the lynchpin of all communicative practices. Hence, the use of tourism language reveals itself as the mirror of how ‘people on the move’ continuously enact as ‘tourists’ and ‘places’ are constructed as must-see ‘sights’.

Download or read book Manual of Romance Languages in the Media written by Kristina Bedijs and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-09-25 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual provides an extensive overview of the importance and use of Romance languages in the media, both in a diachronic and synchronic perspective. Its chapters discuss language in television and the new media, the language of advertising, or special cases such as translation platforms or subtitling. Separate chapters are dedicated to minority languages and smaller varieties such as Galician and Picard, and to methodological approaches such as linguistic discourse analysis and writing process research.

Download or read book Personalisation in Mass Media Communication written by Daniela Landert and published by John Benjamins Publishing Company. This book was released on 2014-02-04 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: It seems to be a truism that today’s news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative immediacy, for instance in the form of direct speech and first and second person pronouns. This model is applied to data from five British online news sites, demonstrating how individual features contribute to personalisation, how different features interact, and what personalisation strategies are used by news sites of different market orientations.

Download or read book The Discourse of Online Sportscasting written by Jan Chovanec and published by John Benjamins Publishing Company. This book was released on 2018-12-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers the first comprehensive linguistic analysis of live text commentary, one of the most innovative online genres of modern news media. The study focuses on written sports commentaries in online newspapers that enable partial real-time audience involvement in the media text. Adopting an approach from interactional pragmatics, the book identifies the genre’s characteristic micro-linguistic features as well as its unique narrative structure. Live text commentary is shown to be a hybrid and multimodal text format – an internally complex form of media communication that combines elements of live spoken broadcasting, blogging, informal conversation and online chat. It aims to inform as well as entertain the audience: by using humour, banter and real or staged dialogue it seeks to create a sense of community among its readers – sports fans. The book will be of interest to many scholars in linguistic pragmatics, discourse analysis and social sciences, as well as to all others interested in modern online genres, news media and sports discourse.

Download or read book Frames interdisziplin r Modelle Anwendungsfelder Methoden written by Alexander Ziem and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-06-25 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Das Frame-Konzept als kognitives Repräsentationsformat ist seit seiner Einführung durch Minsky und Fillmore vielfach rezipiert und modifiziert worden. Dieser interdisziplinär ausgerichtete Band vereint Beiträge aus so unterschiedlichen Disziplinen wie Linguistik, Philosophie, Medien-, Kommunikations- und Informationswissenschaften bis hin zur Klinischen Psychiatrie, die das Frame-Konzept aus grundlagentheoretischer sowie methodologischer Perspektive in den Blick nehmen, die aber auch verschiedene Anwendungsfelder für Frames erproben. The series 'Proceedings in Language and Cognition' explores issues of mental representation, linguistic structure and representation, and their interplay. The research presented in this series is grounded in the idea explored in the Collaborative Research Center 'The structure of representations in language, cognition and science' (SFB 991) that there is a universal format for the representation of linguistic and cognitive concepts.

Download or read book The Appropriation of Media in Everyday Life written by Ruth Ayaß and published by John Benjamins Publishing. This book was released on 2012-09-11 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contributes to the burgeoning field of interactional linguistic media studies. It focuses on how people appropriate media in their daily lives. Thus here it is not the talk in the medium itself, but naturally occurring interactions in different media reception situations that are analysed. The idea that media function like a hypodermic needle injecting messages into the masses has long been questioned. Still, the actual moment when people use media in their daily lives has largely been ignored in media studies. This book analyses the minutiae of the moment when people actively appropriate media for their own purposes in different fashions. The reception communities analysed include families watching television, girls gossiping about a talent show, teenagers playing video games, a team of fire-men implementing a new medium in their workplace, radio listeners ́ phone ins and others. The languages studied comprise English, German, French, Swedish and Finnish.

Download or read book Text and Image written by John Bateman and published by Routledge. This book was released on 2014-05-30 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.

Download or read book Corpus Approaches to the Language of Sports written by Marcus Callies and published by Bloomsbury Publishing. This book was released on 2019-09-19 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent decades have seen a fundamental change and transformation in the commercialisation and popularisation of sports and sporting events. Corpus Approaches to the Language of Sports uses corpus resources to offer new perspectives on the language and discourse of this increasingly popular and culturally significant area of research. Bringing together a range of empirical studies from leading scholars, this book bridges the gap between quantitative corpus approaches and more qualitative, multimodal discourse methods. Covering a wide range of sports, including football, cycling and basketball, the linguistic aspects of sports language are analysed across different genres and contexts. Highlighting the importance of studying the language of sports alongside its accompanying audio-visual modes of communication, chapters draw on new digitised collections of language to fully describe and understand the complexities of communication through various channels. In doing so, Corpus Approaches to the Language of Sports not only offers exciting new insights into the language of sports but also extends the scope of corpus linguistics beyond traditional monomodal approaches to put multimodality firmly on the agenda.