Download or read book Emerging Innovative Marketing Strategies in the Tourism Industry written by Ray, Nilanjan and published by IGI Global. This book was released on 2015-08-03 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.
Download or read book Sustainable Tourism Policy and Planning in Africa written by Emmanuel Akwasi Adu-Ampong and published by Routledge. This book was released on 2020-12-17 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Tourism Policy and Planning in Africa offers an accessible and understandable overview of the challenges of integrating sustainability into tourism policy and planning in Sub-Saharan Africa and provides some interesting recommendations on how these could be overcome. Tourism is currently growing faster in Sub-Saharan Africa (SSA) and in many other developing regions compared to the rest of the world. Using case examples from different segments of the tourism sector in different country contexts, this volume therefore reassesses context specific tourism policies and planning mechanisms in SSA over the years. It considers how the increasing focus on sustainability is reflected in different areas of the tourism sector including food security, the human capacity management, service delivery, local communities and heritage management, climate change and the influence of colonial legacies on tourism policy planning. For many SSA countries, it has only been in the last two decades that the development of sustainable and achievable context specific policies and planning mechanisms has become the norm. The chapters provide examples of how different dimensions of sustainability are integrated into tourism policy and practice, and examine the extent to which these are shaping the present, and their implications for the future sustainability of the tourism sector. Sustainable Tourism Policy and Planning in Africa will be of great value to academics, private and third sector employees to better understand tourism in Sub-Saharan Africa. Eight of the chapters were originally published as a special issue of Tourism Planning and Development. These are now complimented with a new introductory chapter and a concluding chapter that sets out a future research agenda for sustainable tourism policy and planning.
Download or read book Prospects and Challenges of Community Based Tourism and Changing Demographics written by Mensah, Ishmael and published by IGI Global. This book was released on 2021-09-17 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The negative impacts associated with conventional tourism has occasioned more sustainable forms of tourism including community-based tourism (CBT). Among the benefits of CBT are the improvement of rural economies, empowerment of the local community, and poverty alleviation. In as much as CBT has been promoted as being more beneficial to local communities, its implementation is not without challenges. In the wake of the COVID-19 pandemic, destination marketing organizations and managers of CBT projects have to adopt different marketing strategies including shifting to target new demographics in an effort to remain sustainable. Prospects and Challenges of Community-Based Tourism and Changing Demographics provides theoretical and empirical insights in the prospects and challenges associated with CBT, critically examining issues of structure, impact, management, marketing, support, changing demographics, challenges, sustainability, and implications for the future of CBT. It also highlights critical lessons and trends in CBT from both established and new CBT initiatives to inform the design, management, marketing, and sustainability of CBT projects. This book will be a useful addition to the literature on CBT with its coverage of topics such as conservation, cultural tourism, and sustainable rural livelihoods. This book provides an excellent resource for students, academicians, researchers, tourism and hospitality practitioners, managers, destination managers, stakeholders, tour operators, and policymakers.
Download or read book Sustainable Education and Development Making Cities and Human Settlements Inclusive Safe Resilient and Sustainable written by Joseph N. Mojekwu and published by Springer Nature. This book was released on 2022-01-01 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents papers from the 10th Applied Research Conference in Africa (ARCA), showcasing the latest research on education and inclusive, safe, resilient, and sustainable communities. The conference is focused on applied research discussion and its dissemination, developing understanding about the role of research and researchers in the development of the continent. Education is a key driver to transform lives, build peace, eradicate poverty and drive sustainable development in Africa. Researchers face large challenges to making a meaningful contribution to the development of Africa. It is a continent where research can at time be not viewed directly related to development. The aim of the Applied Research Conference in Africa is to provide a platform for capacity building and networking among researchers in Africa. The proceedings is focussed on applied research, its discussion and dissemination and will be if interest to researchers, professors, graduate students, policymakers and professionals in industry.
Download or read book We Need to Talk written by Institute for Economics and Peace and published by UNESCO Publishing. This book was released on 2022-09-22 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sustainable and Responsible Investment in Developing Markets written by Joshua Y. Abor and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering pertinent areas of sustainable and responsible investment (SRI) this forward-looking book examines SRI in developing markets including its evolution, principles and concepts. It explores the drivers and challenges in developing economies and analyses the theoretical underpinnings to critical issues pertaining to SRI.
Download or read book Global Opportunities and Challenges for Rural and Mountain Tourism written by Kala, Devkant and published by IGI Global. This book was released on 2020-01-03 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mountainous and rural areas throughout the world have continually been attributed with several hinderances including poverty, faulty governance, and susceptibility to natural disasters. However, with the recent development of tourism, these provinces have seen a strong rise in visitation. Despite this increase in economic sustainability, planners are still presented with many challenges as they try to balance developmental and ecological considerations. Global Opportunities and Challenges for Rural and Mountain Tourism provides emerging research exploring the integration of mountain tourism development and innovative practices for managing contemporary issues and challenges of tourism in these regions including socio-economic impacts, role of stakeholders, and promotional strategies for sustainable tourism development. Featuring coverage on a broad range of topics such as cultural heritage, marketing strategies, and value chain systems, this book is ideally designed for travel agents, tour directors, tour developers, hotel managers, hospitality and tourism professionals, industry practitioners, researchers, geographical scientists, planners, academicians, and students.
Download or read book Routledge Handbook of Tourism in Africa written by Marina Novelli and published by Routledge. This book was released on 2020-11-29 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive and readable overview of the critical debates and controversies around tourism in Africa, and the major factors that are affecting tourism development now and in the future. Drawing upon research emerging from collaborations between a growing number of African academics and practitioners based in the continent and in the African diaspora as well as international colleagues, the Handbook offers key critical insights into the issues, challenges and trends that Africa and African tourism is facing. Part I covers continent-wide issues such as climate change, ICT, heritage and development. The remaining parts are organised along geographic lines, with each chapter covering the development of tourism, current trends and discussion of critical issues such as community participation, gender, backpacking, urban tourism, wildlife tourism and conservation. Combining an overview of key theories, concepts, contemporary issues and debates, this book will be a valuable resource for students, academics and practitioners investigating the role of tourism in Africa.
Download or read book Ethnic Tourism written by Li Yang and published by Taylor & Francis. This book was released on 2023-08-11 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores emerging themes, concepts, and issues in ethnic tourism, through examination of theoretical underpinnings and empirical research in various ethnic destinations worldwide. It encapsulates cultural, environmental, and economic dimensions of ethnic tourism, which is a force of change in many ethnic communities and suggests means through which local benefits can be enhanced and costs reduced. This book presents a range of case studies from diverse well-known ethnic destinations which reveal the various outcomes and changes engendered by ethnic tourism, such as the commodification of ethnic culture, the exploitation of minority peoples by outsiders, and the impact of wider forces of modernization and national integration policies. It summarizes what has been done so far and suggests initiatives to increase the contribution of tourism to the economic development and quality of life of ethnic communities. It brings together a diversity of perspectives that are not currently readily available in one location. The book will appeal to students, and scholars interested in social sciences, tourism studies, geography, anthropology, sociology and economics, as well as in applied disciplines such as planning. It addresses academic and professional audiences that are interested in tourism and its consequences, as well as those who are interested in ethnic, including indigenous peoples, and their circumstances.
Download or read book The Future of Entrepreneurship in Africa written by Robert E. Hinson and published by CRC Press. This book was released on 2023-08-22 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial and Small Business Development in Africa focuses on entrepreneurial development and the development of small businesses in Africa. The central idea of this book is that entrepreneurial development and small business development are connected. Entrepreneurship is lauded as an engine of growth (economic development and job creation), with small businesses often contributing to new job creation. Also, entrepreneurship and small business development are the heart of many countries’ economies. The decision to focus on entrepreneurial development and small business development is that first, there is a consensus that most entrepreneurial activities are aimed at creating small new ventures. Second, countries that give special attention to entrepreneurship stand a chance of industrialization. Third, Africa has been reported as having a rich entrepreneurial landscape as the continent’s wealthiest individuals generated their wealth as trailblazing entrepreneurs. Fourth, small-scale entrepreneurs and businesses form the backbone of economic activities across the continent. A motivation to focus on entrepreneurial and small business development is the generally accepted view that start-ups in Africa are growing calling for understanding into how to enhance productivity, efficiencies, and application of new technologies. The book aims to enhance the understanding of stakeholders (business owners, governments, practitioners) to overturn challenges such as inadequate start-up capital, competition, lack of employees with the right skills, and low use of technology. The ability to develop entrepreneurship in Africa, and the role of small-medium enterprises cannot be underestimated. The promotion of entrepreneurship in Africa is crucial as it creates jobs, provides decent livelihoods, and contributes to GDP. Most entrepreneurial initiatives in developing economies entail identifying opportunities and new venture creation. It is worth recognizing that most new ventures created take the form of small businesses and the entrepreneurial processes involve entrepreneurs’ knowledge and skills, identifying opportunities, involvement in setting up a business and managing the business. The various aspects of this book focus on many entrepreneurial activities that are undertaken on the African continent. This book is focused on African countries since there is a reason to be optimistic about the prospects for growth and entrepreneurship. To achieve entrepreneurial success in African countries, the African Development Bank (2021) proposes that there must be a link between macro and firm-level characteristics that will serve as the mix of entrepreneurship in societies. This book, therefore, considers some macro-level factors such as education, training, and skills development, technological developments, government programs, and entrepreneurial challenges and opportunities. At the firm-level, this book focuses on entrepreneurial initiatives such as branding and marketing.
Download or read book The Report Ghana 2014 written by Oxford Business Group and published by Oxford Business Group. This book was released on 2014-12-18 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economy has a history of strong government involvement and a legacy of socialist policies in the 1960s and 1970s, with statist companies involved in both energy and agriculture; yet, the country’s market is now among the more liberalised in the region. Ghana has a strong export profile, although it is somewhat dependent on commodities. It is the world’s second-largest exporter of cocoa, behind Côte d’Ivoire, and one of the continent’s largest gold producers, while new reserves of oil and gas have helped further expand its resource wealth. The economy saw expansion of 7.1% in 2013, while inflation reached 14.5% in March 2014. Although inflation and balance of payments remain the country’s biggest economic challenges, measures have been taken to strengthen the cedi and curb inflation.
Download or read book Routledge Handbook on Gender in Tourism written by Magdalena Petronella (Nellie) Swart and published by Taylor & Francis. This book was released on 2024-02-20 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive handbook delves into the multifaceted dimensions of the role of gender in tourism, spanning education, research, and practice. With 40 international contributions from leading thinkers in the field, this book brings together diverse themes such as entrepreneurship, mobility, sustainability, and sexuality. In doing so it shatters traditional boundaries and dissects how gender influences perceptions, experiences, and opportunities, advocating for equality and challenging entrenched power dynamics. Informed by the United Nation's Gender Equality goals, this handbook champions the potential of gender-aware tourism to reshape the world by fostering inclusivity, empowerment, and understanding. It adopts diverse insights, encompassing feminist and queer perspectives, challenging norms, and exploring marginalised voices. By dissecting gender in educational, entrepreneurial, and research contexts, it unveils hidden dynamics. This book empowers readers to grasp the breadth of gender's role and equips them with tools to foster equality and reshape the tourism landscape, while making suggestions for future research agendas. This book is intended for scholars, educators, researchers, government officials and practitioners in the fields of gender studies, tourism, education, entrepreneurship, employment, mobility, research, sustainability, and sexuality.
Download or read book The Report Ghana 2017 written by Oxford Business Group and published by Oxford Business Group. This book was released on 2017-01-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: These include a more stable macroeconomic environment through the fiscal consolidation programme, a more favourable balance of trade buttressed by expanding oil exports and an increasingly sophisticated financial system, as evidenced by a soon-to-be-launched commodities exchange and increased integration with regional and international securities markets. Risks remain, however. High interest rates, inflation and public debt in the face of stubbornly low levels of private sector lending and insurance penetration will likely remain through 2017. Nonetheless, the government has demonstrated a commitment to undertaking the structural reforms that are necessary to bring down interest rates, stabilise the currency and get Ghana’s fiscal house in order.
Download or read book Daily Graphic written by Ransford Tetteh and published by Graphic Communications Group. This book was released on 2014-09-25 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sustainable Urban Tourism in Sub Saharan Africa written by Llewellyn Leonard and published by Routledge. This book was released on 2020-12-27 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates urban tourism development in Sub-Saharan Africa, highlighting the challenges and risks involved, but also showcasing the potential benefits. Whilst much is written on Africa’s rural environments, little has been written about the tourism potential of the vast natural, cultural and historical resources in the continent’s urban areas. Yet these opportunities also come with considerable environmental, social and political challenges. This book interrogates the interactions between urban risks, tourism and sustainable development in Sub-Saharan African urban spaces. It addresses the underlying issues of governance, power, ownership, collaboration, justice, community empowerment and policies that influence tourism decision-making at local, national and regional levels. Interrogating the intricate relationships between tourism stakeholders, this book ultimately reflects on how urban risk can be mitigated, and how sustainable urban tourism can be harnessed for development. The important insights in this book will be of interest to researchers and practitioners across Tourism, Geography, Urban Development, and African Studies.
Download or read book Water Crises and Sustainable Management in the Global South written by Sylvester Chibueze Izah and published by Springer Nature. This book was released on with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Report Ghana 2016 written by Oxford Business Group and published by Oxford Business Group. This book was released on 2015-11-24 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The country has played a leading role in African affairs for decades, having been one of the first states to gain independence on the continent and serving as one of the key centres of pan-Africanism in the post-independence era. That role has continued in recent years, with Ghana playing a central part in regional organisations like ECOWAS and the African Union. Reliance on raw material exports, combined with an income-sensitive population and stubborn poverty levels in the northern regions of the country, have created complications, but Ghana has made significant progress in recent years and has begun to build the necessary foundations for long-term growth.
