Download or read book Sport Media and Mega Events written by Lawrence A. Wenner and published by Taylor & Francis. This book was released on 2017-03-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.
Download or read book Sports Publicity written by Joseph Favorito and published by Routledge. This book was released on 2013 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.
Download or read book The Comprehensive Guide to Careers in Sports written by Glenn M. Wong and published by Jones & Bartlett Publishers. This book was released on 2013 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides an overview of what students should consider and expect from the varied career options available to them in the sports industry. This book answers the questions students are most likely to have, including what courses they should take, the areas of study available to them, the salary they can expect to earn after graduation, and how they can get the job of their dreams. This essential guide will help increase sutdents' likelihood of finding careers in the highly competitve sports industry."--
Download or read book Canadian Sport Marketing written by Norm O'Reilly and published by Human Kinetics. This book was released on 2022-05-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors. Canadian Sport Marketing, Third Edition With HKPropel Access, brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing students with a toolbox of useful tactics, frameworks, models, and knowledge to support a promising career or future learning in sport marketing. It covers essential topics, including the Canadian sport system and Canadian consumer behavior, market research, branding, pricing, sponsorship, ambush marketing, traditional media, social media, and digital marketing. Additionally, a sample marketing plan provides instructors an invaluable opportunity for assigned experiential learning and gives students a practical tool for use in early career work. The only text focusing on Canadian sport marketing, this edition has been extensively updated to foster applied learning in sport marketing concepts and theories, supported by expert perspectives from the Canadian sport industry. Over 40 sport industry executives and experts contribute to the In the Know sidebars, Executive Perspective, and case studies, which draw from the most successful Canadian sport brands, events, and organizations to provide real-life application of the material. Authors Norm O’Reilly and Benoit Séguin welcome Gashaw Abeza and Michael Naraine, forming an author team with comprehensive professional experience in the Canadian sport sector. With reflections on, and references to, a variety of Canadian and provincial sport entities, this third edition offers the following: Learning objectives provide students a road map to navigate the content while maximizing retention. In the Know sidebars direct student attention to the consideration of real-world situations and sport business analysis. Executive Perspective sidebars, written by individuals who work within the industry, bring sport marketing concepts to life by using examples from Canadian sport businesses. Case studies in HKPropel allow enhanced practical application and use real Canadian examples with questions to ensure critical analysis and understanding. Test Your Knowledge questions help students assess their learning. Answers are provided in the instructor guide. A glossary helps students identify and learn key vocabulary within the text. A sample marketing plan provides an opportunity to review a completed marketing plan, and students can also use it as a template for creating their own plan. Also new to Canadian Sport Marketing, Third Edition, are case studies and quizzes delivered through HKPropel. These are designed to increase student engagement and help students more deeply examine their comprehension of the material. Strengthen and prepare students for future success in the sport industry with Canadian Sport Marketing, Third Edition With HKPropel Access. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Download or read book The Complete Guide to National Symbols and Emblems 2 volumes written by James B. Minahan and published by Bloomsbury Publishing USA. This book was released on 2009-12-23 with total page 1097 pages. Available in PDF, EPUB and Kindle. Book excerpt: These two volumes offer an unprecedented collection of flags, seals, and symbols used every day around the world. In today's global society it is necessary to recognize and identify not only our own symbols, but symbols from nations and territories far removed from home. Empowering readers to identify symbols in daily use all over the world, The Complete Guide to National Symbols and Emblems features an extensive collection of international symbols and cultural emblems never before compiled in such a concise and easy-to-use work. It is inclusive of all the UN member states and some of the most prominent stateless nations. This refreshing alternative to other commonly used sites blends both the political and cultural, including not only flags, national seals, and national anthems, but also foods and recipes, national heroes, sports teams, festivals, and pivotal events that figure in the formation of national identity. This versatile source will prove valuable to a wide audience, benefiting not only high school and undergraduate student researchers, but international businesses, journalists, and government offices.
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.
Download or read book Human Rights in Youth Sport written by Paulo David and published by Routledge. This book was released on 2004-11-10 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical analysis of some very real problems within youth sport, with issues that relate specifically to children, this book argues that the future development of sport depends on the creation of a child-centred sport system.
Download or read book Sports Marketing written by Sam Fullerton and published by SAGE Publications. This book was released on 2021-10-15 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
Download or read book 76ers 2003 2004 Media Guide written by and published by . This book was released on with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ferguson Career Resource Guide to Internships and Summer Jobs 2 Volume Set written by Carol Turkington and published by Infobase Publishing. This book was released on 2014-05-14 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides details on over 550 internships and summer jobs.
Download or read book Statistical Abstract of the United States written by Us Department of Commerce and published by Bureau of Census. This book was released on 2008 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents over 1,300 tables that provide statistical data on the social, economic, and political organization of the United States, and includes source notes for each chart, guides to additional information, and a comprehensive index.
Download or read book Statistical Abstract of the United States 2009 Hardcover written by and published by Government Printing Office. This book was released on 2008-12-18 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 128th edition of the Statistical Abstract continues a proud tradition of presenting a comprehensive and useful portrait of the social, political, and economic organization of the United States. The 2009 edition provides: More than 1,300 tables and graphs that cover a variety of topics such as religious composition of the U.S. population, assisted reproductive technology, military retirement, homeowner and rental vacancy rates, aquaculture products and sales, typical daily Internet activities, and expenditures for wildlife-related recreation. Expanded guide to other sources of statistical information both in print and on the Web. Listing of metropolitan and micropolitan areas and their population numbers. Book jacket.
Download or read book Statistical Abstract of the United States written by and published by . This book was released on 2010 with total page 1014 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Statistical Abstract of the United States 2010 written by Census Bureau and published by Government Printing Office. This book was released on 2009-12 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 129th edition of the Statistical Abstract continues a proud tradition of presenting a comprehensive and useful portrait of the social, political, and economic organization of the United States. The 2010 edition provides: More than 1,300 tables and graphs that cover a variety of topics such as religious composition of the U.S. population, the amount of debt held by families, parent participation in school-related activities, federal aid to state and local governments, types of work flexibility provided to employees, energy consumption, public drinking water systems, and suicide rates by sex and country. Expanded guide to other sources of statistical information both in print and on the Web. Listing of metropolitan and micropolitan areas and their population. Book jacket.
Download or read book Sports Sponsoring written by Manfred Bruhn and published by Springer Nature. This book was released on with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Canadian Almanac and Directory written by Laura Mars-Proietti and published by . This book was released on 2007-11 with total page 1894 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canada's Best-selling National Sourcebook since 1847 The Canadian Almanac & Directory contains ten directories in one - giving you all the facts and figures you will ever need about Canada. No other single source provides users with the quality and depth of up-to-date information for all types of research.
Download or read book Designing the New American University written by Michael M. Crow and published by JHU Press. This book was released on 2015-03-15 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A radical blueprint for reinventing American higher education. America’s research universities consistently dominate global rankings but may be entrenched in a model that no longer accomplishes their purposes. With their multiple roles of discovery, teaching, and public service, these institutions represent the gold standard in American higher education, but their evolution since the nineteenth century has been only incremental. The need for a new and complementary model that offers broader accessibility to an academic platform underpinned by knowledge production is critical to our well-being and economic competitiveness. Michael M. Crow, president of Arizona State University and an outspoken advocate for reinventing the public research university, conceived the New American University model when he moved from Columbia University to Arizona State in 2002. Following a comprehensive reconceptualization spanning more than a decade, ASU has emerged as an international academic and research powerhouse that serves as the foundational prototype for the new model. Crow has led the transformation of ASU into an egalitarian institution committed to academic excellence, inclusiveness to a broad demographic, and maximum societal impact. In Designing the New American University, Crow and coauthor William B. Dabars—a historian whose research focus is the American research university—examine the emergence of this set of institutions and the imperative for the new model, the tenets of which may be adapted by colleges and universities, both public and private. Through institutional innovation, say Crow and Dabars, universities are apt to realize unique and differentiated identities, which maximize their potential to generate the ideas, products, and processes that impact quality of life, standard of living, and national economic competitiveness. Designing the New American University will ignite a national discussion about the future evolution of the American research university.
