Download or read book Indian Youth written by R. K. Shukla and published by . This book was released on 2010 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Readership Research written by Harry Henry and published by . This book was released on 1982 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Methodology written by Rajendar Kumar and published by APH Publishing. This book was released on with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reading at Risk written by and published by . This book was released on 2004 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advanced Studies in Media written by Joe Nicholas and published by Nelson Thornes. This book was released on 1998 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Studies in Media has been designed to offer a comprehensive and stimulating textbook for all students on advanced level media studies and communications studies courses.
Download or read book Market Research Handbook written by ESOMAR and published by John Wiley & Sons. This book was released on 2008-04-30 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. "The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike." —Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD – International Institute for Management Development
Download or read book Media Research Methods written by Barrie Gunter and published by SAGE. This book was released on 1999-12-29 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this book is that it discusses the theoretical underpinnings of media research methodologies, and thereby presents a deeper discussion of methodologies than simply whether or not they offer techniques that generate reliable data.
Download or read book ADVERTISING written by SHARMA, SANGEETA and published by PHI Learning Pvt. Ltd.. This book was released on 2021-08-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, data analytics, and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning, and nuances of advertising in each media source. Divided into five parts, the text covers advertising basics, advertising research and strategy, creativity and advertising, advertising media, and integrated marketing communications. The book describes how to develop and execute an effective advertising campaign by understanding consumers' mindset and conducting advertising research. It also enables the reader to assess, review and modify an advertising campaign through case studies of several brands. The third edition of the book appropriately incorporates a chapter on 'Digital Marketing', and 'Rural Marketing' along with revamping and reorganising contents of book to enhance the learning process. KEY FEATURES • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. • The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising. TARGET AUDIENCE • MBA • PG Diploma in Advertising & PR • PG Certificate Programme—Sales & Marketing Communication
Download or read book Marketing Research written by and published by Nirali Prakashan. This book was released on 1970 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Understanding Statistics and Market Research Data written by David Mort and published by Psychology Press. This book was released on 2003 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Users of published statistics and market data are faced with a confusing array of terminology, definitions, and concepts when trying to understand and analyse this data. This book is an easy-to-use guide to these terms, definitions, and concepts with brief explanations in each subject area.
Download or read book NRS Reading Measures and the Drive Study written by Joint Industry Committee for National Readership Surveys. Working-Party on Irregular Publications and Monthlies and published by . This book was released on 1975 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Modern Newspaper Practice written by F W Hodgson and published by Routledge. This book was released on 1996-04-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to all aspects of newspaper journalism and the journalist's world. The book examines in detail not only day-to-day practice but also the role of the editor and the reading public, and the running and printing of newspapers. Close attention in this new edition is paid to the effect of technological advance on news gathering, news and feature writing, page planning and design and the production, advertising and commercial side of newspapers. This book is widely used on journalism and media-related courses, including degrees and those run by newspaper companies and the NCTJ, and the many training schemes abroad that look at British practice.
Download or read book The Global Journalist in the 21st Century written by David H. Weaver and published by Routledge. This book was released on 2012-06-25 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Journalist in the 21st Century systematically assesses the demographics, education, socialization, professional attitudes and working conditions of journalists in various countries around the world. This book updates the original Global Journalist (1998) volume with new data, adding more than a dozen countries, and provides material on comparative research about journalists that will be useful to those interested in doing their own studies. The editors put together this collection working under the assumption that journalists’ backgrounds, working conditions and ideas are related to what is reported (and how it is covered) in the various news media round the world, in spite of societal and organizational constraints, and that this news coverage matters in terms of world public opinion and policies. Outstanding features include: Coverage of 33 nations located around the globe, based on recent surveys conducted among representative samples of local journalists Comprehensive analyses by well-known media scholars from each country A section on comparative studies of journalists An appendix with a collection of survey questions used in various nations to question journalists As the most comprehensive and reliable source on journalists around the world, The Global Journalist will serve as the primary source for evaluating the state of journalism. As such, it promises to become a standard reference among journalism, media, and communication students and researchers around the world.
Download or read book Understanding the Media written by Andrew Hart and published by Routledge. This book was released on 2006-05-23 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for teachers to teaching the media. Hart focuses on television, the press, radio and pop music. Addressing familiar problems which teachers encounter, the book provides examples of practical classroom activities.
Download or read book Marketing Research for Managers written by Sunny Crouch and published by Routledge. This book was released on 2012-06-25 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples
Download or read book Social Research Methods written by Clive Seale and published by Psychology Press. This book was released on 2004 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together many of the core classic and contemporary works in social and cultural research methods, this book gives students direct access to methodological debates and examples of practical research across the qualitative/quantitative divide. The book is designed to be used both as a collection of readings and as an introductory research methods book in its own right. Topics covered include: research methodology research design, data collection and preparation analyzing data mixing qualitative and quantitative methods validity and reliability methodological critique: postmodernism, post-structuralism and critical ethnography political and ethical aspects of research philosophy of social science reporting research. Each section is preceded by a short introduction placing the readings in context. This reader-text also includes features such as discussion questions and practical exercises.
Download or read book Power Without Responsibility written by James Curran and published by Taylor & Francis. This book was released on 2024-09-06 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book attacks the conventional history of the press as a story of progress; offers a critical defence and history of public service broadcasting; provides a myth-busting account of the internet; gives a subtle account of the impact of social media; and explores key debates about the role and politics of the media. Power Without Responsibility has become a standard textbook on media and other courses, but it has also gone beyond an academic audience to reach a wider public. Hailed as a book that has ‘cracked the canon’ by the Times Higher Educational Supplement, it has been translated into five languages. In 2019, it was awarded the International Communication Association's Fellows Book Award. This ninth edition is based on a major overhaul of its content to take account of new developments (such as generative AI) and new scholarship in the field. It also contains a new chapter on the transformed opportunity for a reformed and buccaneering public service broadcasting in the face of automated misinformation and social division, locally, nationally and internationally. This trailblazing text is essential reading for all students and scholars interested in British media and contemporary media and society.
