Download or read book National Hockey League an Integrated Marketing Communications Plan to Reposition the NHL as America s Number One Sport written by Joseph Deluca and published by . This book was released on 2011 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Just as a great love does, the NHL will grow through the 'Tough Love' campaign. By leveraging the existing market and targeting a new one, the NHL will reach heights never thought possible. These individuals will be targeted through an integrated marketing campaign that includes traditional advertising, digital media, promotions and PR. The 'Tough Love' campaign aims to expand the reach of the NHL in the United States. Although this campaign specifically targets the American consumer, it is intended to be a part of a larger marketing initiative that reaches into Canada and possibly Europe"--Executive summary, leaf 3.
Download or read book Sports Marketing The National Hockey League written by Ines Müller and published by GRIN Verlag. This book was released on 2019-03-26 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2014 in the subject Health - Sport - Sport Economics, Sport Management, grade: 2, University of Applied Sciences Kufstein Tirol, language: English, abstract: The national hockey league was formed in 1917 in the United States. “The Original Six”, six teams which survived till 1943 in the league and were from that on the only teams until the late 1960s. From 1967 the teams doubled and from that moment new teams joined the league every year. In the 1990s the new teams positioned Hockey as entertainment, especially family entertainment. The teams added among other things cheerleaders and modern music. Furthermore a new management team was in charge of the NHL, including experienced marketing professionals, who worked before for the NBA and should give the hockey sport a new push.
Download or read book Integrated Marketing Communications Plan for written by Dan Bates and published by . This book was released on 2012 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The city of Rochester represents a valuable market for the Amerks to increase sales and attendance. With the revitalization of the Amerks brand, people can see what the organization has to offer because of its status as a strong, local brand with a rich tradition, as well as its presence in the community"--Executive summary, p. [iii].
Download or read book The Great Expansion written by Alan Bass and published by iUniverse. This book was released on 2011-01-25 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alan Bass does an incredible job of going through the era and describing these vital events that changed the game. EDWARD FRASER, THE HOCKEY NEWS To the degree that expansion has changed the league since 1967, its surprising that no ones gone in-depth to see what faced the NHLs six newest teams. Bass does, and gives any hockey history nut their fix! BRYAN THIEL, HOCKEY54.COM Alan Bass has captured the history of the biggest turning point in NHL history Bass brings both the highlights on the ice and all the important maneuvers behind the scenes to fans, including what happened and why. Full of in-depth analysis and interesting and never before heard stories, this book is a must for any hockey fan. BRAD KURTZBERG, AUTHOR OF SHORTHANDED: THE UNTOLD STORY OF THE SEALS Alan Bass has produced a well researched and thoughtful look back at the NHLs original expansion this book is a must for all those interested in the history of pro hockey in North America. BRUCE SCOOP COOPER, HOCKEY HISTORIAN, AUTHOR, AND BROADCASTER It was March 1965 when Clarence Campbell, president of the National Hockey League, emerged from a long board meeting and announced that the NHL would double in size beginning with the 1967-68 season. Fans loyal to the Original Six were furious. Owners were irate. In The Great Expansion: The Ultimate Risk that Changed the NHL Forever, hockey expert Alan Bass profiles the power brokers and provides an in-depth study of the decision and its revolutionary impact on the game. Bass, a former hockey player and freelance sports writer, relies on thorough research, interviews, and first-person accounts in order to reach into the past and uncover the mystery of a behind-closed-doors decision that seemed improbable at the time. As he profiles the powerful owners, media moguls, and die-hard sportsmen involved in the politics and backroom dealings, Bass shares a never-before-seen glimpse into how the decision forever impacted professional hockey in North America. The Great Expansion: The Ultimate Risk that Changed the NHL Forever is not only an important documentation of Clarence Campbells bold move of doubling the number of NHL franchises, but also provides an unforgettable look back into the history of pro hockey in North America.
Download or read book Business the NHL Way written by Norm O'Reilly and published by University of Toronto Press. This book was released on 2022-10-04 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Hockey League is at its apex in terms of its business success. Even a global pandemic could not slow it down. The league generates more than $5 billion annually, its revenues and media deals continue to grow, and its properties are increasing in value, innovation, and quantity. More clubs are profitable than are not, and the game of hockey is expanding globally. Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. The book explores twelve business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport outcomes. Using ice hockey as an analogy for life, Norm O’Reilly and Rick Burton – leaders in the business of sports and former amateur hockey players – inform business and industry professionals on best practices to achieve strategic outcomes and career advancement. The book aims to help businesses emerge from the financial and health disruptions of the global COVID-19 pandemic that not only altered the future of hockey but threatened business sustainability in every sector. Business the NHL Way will appeal to both casual and passionate hockey fans, as well as anyone eager to follow in the footsteps of a successful professional sports organization.
Download or read book Joining the Clubs written by J. Andrew Ross and published by Syracuse University Press. This book was released on 2015-05-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a small Canadian regional league come to dominate a North American continental sport? Joining the Clubs: The Business of the National Hockey League to 1945 tells the fascinating story of the game off the ice, offering a play-by-play of cooperation and competition among owners, players, arenas, and spectators that produced a major league business enterprise. Ross explores the ways in which the NHL organized itself to maintain long-term stability, deal with its labor force, and adapt its product and structure to the demands of local, regional, and international markets. He argues that sports leagues like the NHL pursued a strategy that responded both to standard commercial incentives and also to consumer demands that the product provide cultural meaning. Leagues successfully used the cartel form—an ostensibly illegal association of businesses that cooperated to monopolize the market for professional hockey—along with a focus on locally branded clubs, to manage competition and attract spectators to the sport. In addition, the NHL had another special challenge: unlike other major leagues, it was a binational league that had to sell and manage its sport in two different countries. Joining the Clubs pays close attention to these national differences, as well as to the context of a historical period characterized by war and peace, by rapid economic growth and dire recession, and by the momentous technological and social changes of the modern age.
Download or read book Fabric of the Game written by Chris Creamer and published by Simon and Schuster. This book was released on 2020-11-03 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth look into the origins of how each NHL team was named, received their logo and design, with interviews by those responsible. Written by those most knowledgeable, you'll learn why every hockey team to every play in the National Hockey League looks the way it does. Nothing unites or divides a random assortment of strangers quite like the hockey team for which they cheer. The passion they hold within them for the New York Rangers, Toronto Maple Leafs, Montreal Canadiens, or Boston Bruins allows them to look past any differences which would have otherwise disrupted a perfectly fine Thanksgiving dinner and channels it into a powerful, shared admiration for their team. We decorate our lives with their logos, stock our wardrobe with their jerseys, and, in some cases, even tattoo our bodies with their iconography and colors. They’re so ingrained in our lives we don’t even think to ask ourselves why Los Angeles celebrates royalty; why Buffalo cheers for not one, but two massive cavalry swords; or why the Broadway Blueshirts named themselves for a law enforcement agency in Texas (or why they even wear blue shirts, for that matter). All that and more is explored in Fabric of the Game, authored by two of the sports world’s leading experts in team branding and design: Chris Creamer and Todd Radom. Tapping into their vast knowledge of the whys and hows, Creamer and Radom explore and share the origin stories behind these and more, talking directly to those involved in the decision processes and designs of the National Hockey League’s team names, logos, and uniforms, pouring through historical accounts to find and deliver the answers to these questions. Learn more about the historied Detroit Red Wings and Chicago Blackhawks, as well as the lost but not forgotten Hartford Whalers and Quebec Nordiques, all the way to the lesser-known Kansas City Scouts and Philadelphia Quakers. Whichever team you pledge allegiance, Fabric of the Game covers them in-depth with research and knowledge for any hockey fan to enjoy.
Download or read book A Case Study of the National Hockey League written by Alicia Cintron and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: At the upcoming National Hockey League (NHL) owners' meeting in Boca Raton, Florida, team owners are meeting to discuss franchise expansion. League executives believe adding two new franchises would increase viewership and popularity, generate higher revenues, and balance the Eastern and Western Conferences. However, it is unclear whether viable markets for two new franchises exist. Despite this concern, five ownership groups representing five distinct North American cities--Seattle, Washington; Las Vegas, Nevada; Kansas City, Missouri; Indianapolis, Indiana; and Québec City, Québec, Canada--have emerged as viable candidates for an expansion franchise. Given the five ownership groups, the NHL now needs to decide which cities to choose as the new homes for its two expansion teams, based on each city's viability to host a professional team. Each ownership group will present a case on why its city should be the future home of a new NHL expansion team.
Download or read book Lords of the Rinks written by John Chi-Kit Wong and published by University of Toronto Press. This book was released on 2005-12-15 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: No sport is as important to Canadians as hockey. Though there may be a great many things that divide the country, the love of hockey is perhaps its single greatest unifier. Before the latest labour unrest in the National Hockey League (NHL), however, it was easy to forget that hockey is also a multi-million dollar business run, not by the athletes or coaches, but by corporate boards and businessmen. The Lords of the Rinks documents the early years of hockey’s professionalization and commercialization and the emergence of a fledgling NHL, from 1875 to 1936. As the popularity of hockey grew in Canada in the late nineteenth century, so too did its commercial aspects, and players, club directors, rink owners, fans, and media had developed deep emotional, economic, and ideological interests in the sport. Disagreement came in the ways and means of how organized hockey, especially at the elite level, should be managed. Hence, some coordination, by way of governing bodies, was required to maintain a semblance of order. These early administrative bodies tried to maintain a structure that would help to coordinate the various interests, set up standards of behaviour, and impose mechanisms to detect and punish violators of governance. In 1917, the NHL held its first games and by 1936 had become the dominant governing body in professional hockey. Having performed extensive research in the NHL archives – including league meeting minutes, letters, memos, telegrams, as well as gate receipt reports – John Chi-Kit Wong traces the commercial roots of hockey and argues that, in its organized form, the sport was rarely if ever without some commercial aspects despite labels such as amateur and professional. The Lords of the Rinks is the only truly comprehensive and scholarly history of the league and the business of hockey. Electronic Format Disclaimer: The image on page 22 has been removed at the request of the rights holder.
Download or read book The Down Goes Brown History of the NHL written by Sean McIndoe and published by Vintage Canada. This book was released on 2019-11-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sean McIndoe of Down Goes Brown, one of hockey's favourite and funniest writers, takes aim at the game's most memorable moments--especially if they're memorable for the wrong reasons--in this warts-and-all history of the NHL. The NHL is, indisputably, weird. One moment, you're in awe of the speed, skill and intensity that define the sport, shaking your head as a player makes an impossible play, or shatters a longstanding record, or sobs into his first Stanley Cup. The next, everyone's wearing earmuffs, Mr. Rogers has shown up, and guys in yellow raincoats are officiating playoff games while everyone tries to figure out where the league president went. That's just life in the NHL, a league that often can't seem to get out of its own way. No matter how long you've been a hockey fan, you know that sinking feeling that maybe, just maybe, some of the people in charge here don't actually know what they're doing. And at some point, you've probably wondered: Has it always been this way? The short answer is yes. As for the longer answer, well, that's this book. In this fun, irreverent and fact-filled history, Sean McIndoe relates the flip side to the National Hockey League's storied past. His obsessively detailed memory combines with his keen sense for the absurdities that make you shake your head at the league and yet fanatically love the game, allowing you to laugh even when your team is the butt of the joke (and as a life-long Leafs fan, McIndoe takes the brunt of some of his own best zingers). The "Down Goes Brown" History of the NHL is the weird and wonderful league's story told as only Sean McIndoe can.
Download or read book Principles and Practice of Sport Management written by Lisa Masteralexis and published by Jones & Bartlett Publishers. This book was released on 2011-03-31 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the basic knowledge and skill sets of a sport manager to the current trends and issues in the sport management industry, this best-selling text provides the foundation for students as they study and prepare for a variety of sport management careers. The authors, all well-known sport industry professionals, show students how to apply their new knowledge and skills to any segment in the sport industry from high school to the international arena. The Fourth Edition continues to offer historical perspectives as well as thoughts about current and future industry issues and trends. It has, however, undergone substantial content updates in every chapter, including the inclusion of new developments or managerial approaches happening in the sport world, as well as the addition of new chapters on new media in sport and club management.
Download or read book Marketing Communications written by and published by . This book was released on 1987 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The NHL written by D'Arcy Jenish and published by Doubleday Canada. This book was released on 2013-10-29 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Hockey League -- born in a Montreal hotel room on November 26, 1917 -- has much to celebrate as it approaches its centenary. Millions of fans from Montreal to Miami and Edmonton to Anaheim attend NHL games leach year, millions more watch on TV and the league pays its best players multi-million annual salaries. Over the course of its first century, the NHL's fortunes have ebbed and flowed. It has experienced setbacks and triumphs and innumerable crises. The league has awarded many franchises only to see some of them falter, fail and fold. The board of governors - which has included rich eccentrics and at least one future convict - has sometimes been fractured by men who loathed each other. How on earth has the NHL survived? The answer lies in the remarkable fact that it has had only five presidents and one commissioner. Two of these chiefs were stop-gaps. For the balance of league's ninety-plus years, four men have shaped and guided its fortunes and controlled the tough, hard-nosed, sometimes unruly owners who constituted the board of governors. This is the story of two perpetual struggles -- the one on the ice and the one going on behind the scenes to keep the whole enterprise afloat. D'Arcy Jenish was granted unprecedented access to previously unpublished league files, including revelatory minutes of board meetings, and conducted dozens of hours of interviews with league executives, including commissioner Gary Bettman and former president John Ziegler, as well as well as owners, coaches, general managers and player representatives. He now reveals for the first time the true story behind some of the most significant events of the contemporary era. This is a definitive, revelatory chonicle that no serious hockey fan will want to be without.
Download or read book Red Line Blue Line Bottom Line written by Marc Edge and published by Transmontanus. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The showdown between the NHL team owners and the players has been brewing for years. The owners claim they lose millions of dollars annually due to escalating player salaries courtesy of free agency, and threaten to lock the players out of NHL arenas for the entire 2004?2005 season if they don't accept a salary cap. For their part, the players are dubious about the owners' claims of financial ruin. They' ve heard that song before. They believed it when it wasn' t true: as a result, for many years hockey players earned by far the lowest salaries of major league athletes. Now that they've surpassed National Football League salaries, even if they still trail their contemporaries in basketball and baseball, NHL players are reluctant to give back their hard'fought gains. They want to keep the free market system and they point out that nobody forces owners to pay inflated salaries for free agents. The last time push came to shove in this dispute a decade ago, the owners canceled half the season without getting the "cost certainty" they are still seeking. This time they' re promising to wipe out the entire year, with the result that many players are signing on to play with European teams this season. Could this be the death of the NHL?
Download or read book Power Plays written by Gil Stein and published by Birch Lane Press. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This explosive book, by the most recent past president of the NHL, reveals what really goes on behind the scenes in professional hockey. Filled with entertaining anecdotes and personal vignettes written with total candor, "Power Plays" is as exciting as winning the Stanley Cup. photos.
Download or read book Integrated Marketing Communications Plan for written by John Powers and published by . This book was released on 2013 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Research we conducted indicates that there is a significant opportunity to increase attendance to the Ironmen home games. The biggest strength the Ironmen has is a cost-efficient form of entertainment that involves all members of a family. The event takes place in the centrally located, state-of-the-art Jamestown Savings Bank Arena, providing an opportunity for a high level of exposure to the community"--Executive summary, p. 3.
Download or read book The Original Six written by Lew Freedman and published by Simon and Schuster. This book was released on 2016-10-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the inception of the National Hockey League on November 26, 1917, the sport of hockey has been one of the most popular games across the globe. After the National Hockey Association (NHA), which had been founded in 1909, ceased operations, the NHL took over and became a mainstay for the sport. While there had been teams that dated back to the 1800s and many that came and went through the years, there are six teams which are considered to be the Original or Traditional Six: the Montreal Canadiens, Boston Bruins, New York Rangers, Chicago Blackhawks, Toronto Maple Leafs, and Detroit Red Wings. In The Original Six, Lew Freedman (Clouds Over the Goalpost, A Summer to Remember) takes readers on a trip down memory lane, not only introducing the NHL’s humble beginnings, but how far the game has actually come. Broken up into six sections, Freedman tells the history and stories of the teams that represent the heart and soul of the NHL. From how these teams came to be and the steps that were taken to get them established to their early years and how they helped shape the game we love today, The Original Six is not only for lover’s of these teams, but for the sport itself. Whether you’re a diehard supporter or fair-weather fan, learn how this incredible sport began and of the teams that helped it grow into one of the most entertaining and enjoyable games in the world. Skyhorse Publishing, as well as our Sports Publishing imprint, are proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team. Whether you are a New York Yankees fan or hail from Red Sox nation; whether you are a die-hard Green Bay Packers or Dallas Cowboys fan; whether you root for the Kentucky Wildcats, Louisville Cardinals, UCLA Bruins, or Kansas Jayhawks; whether you route for the Boston Bruins, Toronto Maple Leafs, Montreal Canadiens, or Los Angeles Kings; we have a book for you. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.
