Download or read book Re imagining Change written by Patrick Reinsborough and published by PM Press. This book was released on 2017-10-01 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Re:Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the Center for Story-based Strategy over fifteen years of their movement building partnerships. This practitioner’s guide is an impassioned call to innovate our strategies for confronting the escalating social and ecological crises of the twenty-first century. This new, expanded second edition includes updated examples from the frontlines of social movements and provides the reader with easy-to-use tools to change the stories they care about most.
Download or read book The Story of My Campaign written by Francis T. Moore and published by Cornell University Press. This book was released on 2011-09-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1861, Francis Moore appeared to be a perfectly ordinary, twenty-three year old man: a carriage maker in the bustling Mississippi River town of Quincy, Illinois. And there he might well have lived out his life in unadventurous comfort. But then the Civil War burst out, and Moore, along with most of his friends, like young men North and South, rushed to enlist in the army. His cavalry regiment soon set off for what proved to be four years of warfare, plunging him into harrowing experiences of battle that would have been unimaginable back in his small hometown and that uprooted him, body and soul, for the remainder of his life. Enter The Story of My Campaign, the remarkable Civil War memoir of Captain Francis T. Moore, which historian Thomas Bahde here offers in an original edition to contemporary readers for the first time. Moore began the war as a private in Company L of the Second Illinois Volunteer Cavalry, and was soon promoted to lieutenant and then captain of his company. He spent most of the war fighting guerillas in Missouri, Kentucky, Tennessee, Mississippi, and Louisiana. He fought at the battle of Belmont, Kentucky, in 1861 and raided Mississippi with General Benjamin Grierson in 1864. He also battled Confederate leaders, such as Nathan Bedford Forrest and Leonidas Polk. His unflinching chronicle of small-scale and irregular warfare, combined with his intimate account of military life, make his memoir as absorbing as it is historically valuable. Moore was also an unusually articulate young man with strong opinions about the war, the preservation of the Union, the institution of slavery, African Americans, the people of the South, and the Confederacy: his wartime observations and his postwar reflections on these themes provide not only a captivating narrative, they also provide readers with an opportunity to examine how the conflict endured in the memory of its veterans and the nation they served. The enormous social upheaval and staggering loss of human life during the Civil War cannot be overstated: the estimated 2 percent of Americans—or 620,000 people—who died in the conflict would be the equivalent of 6,000,000 people today. The Story of My Campaign offers an indelible account of this conflagration from the perspective of one of its survivors. It is evidence of a hard war fought—and the long hard life that followed.
Download or read book Campaign It written by Alan Barnard and published by Kogan Page Publishers. This book was released on 2012-02-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.
Download or read book 2016 the Campaign Chronicles written by JD Foster and published by Xlibris Corporation. This book was released on 2017-01-19 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Donald Trump, a man with zero direct political experience and no particular affiliation to either political party go in the span of a two-year campaign from preposterous aspirant to President-elect of the United States? It will likely take years, if not decades, before a confident consensus develops, but formulating an answer begins with chronicling the key events in the campaign, in the country, and sometimes in the wider world as they happened. This book is an attempt to provide such a chronicle, by no means the last word but perhaps a useful and entertaining first word toward answering the question, What the heck?
Download or read book Mad Men and Bad Men written by Sam Delaney and published by . This book was released on 2016-02-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a bunch of unelected, unaccountable admen end up running British politics? What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic sound bites influence election results and even government policies? Sam talks to the people at the heart of it: Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Everything is here - the moment Margaret Thatcher met the Saatchi brothers, the famous 'Labour Isn't Working' poster and the infamous 'Demon Eyes' campaign. Here, too, are the stories they didn't want you to hear: the man who snorted coke in Number 10, the fist-fights in Downing Street, the all-day champagne binges in Westminster. Dark, revealing and frequently hilarious, Mad Men and Bad Men is a hugely entertaining behind-the-scenes tour of the election campaigns of the last four decades.
Download or read book A Narrative of the Peninsular Campaign 1807 1814 written by Sir William Francis Patrick Napier and published by . This book was released on 1889 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Download or read book Rules for Revolutionaries written by Becky Bond and published by Chelsea Green Publishing. This book was released on 2016-11-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons from the groundbreaking grassroots campaign that helped launch a new political revolution Rules for Revolutionaries is a bold challenge to the political establishment and the “rules” that govern campaign strategy. It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: A technology-driven team empowered volunteers to build and manage the infrastructure to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings—in an effort to put Bernie Sanders’s insurgent campaign over the top. Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified twenty-two rules of “Big Organizing” that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run. Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations—and points the way forward to a future where political revolution is truly possible.
Download or read book All Hell Can t Stop Them written by David Powell and published by . This book was released on 2018-06-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: To many of the Federal soldiers watching the Stars and Stripes unfurl atop Lookout Mountain on the morning of November 25, 1863, it seemed that the battle to relieve Chattanooga was complete. The Union Army of the Cumberland was no longer trapped in the city, subsisting on short rations and awaiting rescue; instead, they were again on the attack. Ulysses S. Grant did not share their certainty. For Grant, the job he had been sent to accomplish was only half-finished. Braxton Bragg’s Confederate Army of Tennessee still held Missionary Ridge, with other Rebels under James Longstreet threatening more Federals in Knoxville, Tennessee. Grant’s greatest fear was that the Rebels would slip away before he could deliver the final blows necessary to crush Bragg completely. That blow landed on the afternoon of November 25. Each of Grant’s assembled forces—troops led by Union Generals William T. Sherman, George H. Thomas, and Joseph Hooker—all moved to the attack. Stubbornly, Bragg refused to retreat, and instead accepted battle. That decision would cost him dearly. But everything did not go Grant’s way. Despite what Grant’s many admirers would later insist was his most successful, most carefully planned battle, Grant’s strategy failed him—as did his most trusted commander, Sherman. Victory instead charged straight up the seemingly impregnable slopes of Missionary Ridge’s western face, as the men of the much-maligned Army of the Cumberland swarmed up and over Bragg’s defenses in an irresistible blue tide. Caught flat-footed by this impetuous charge, Grant could only watch nervously as the men started up . . . All Hell Can’t Stop Them: The Battles for Chattanooga—Missionary Ridge and Ringgold, November 24-27, 1863—sequel to Battle Above the Clouds—details the dramatic final actions of the battles for Chattanooga: Missionary Ridge and the final Confederate rearguard action at Ringgold, where Patrick Cleburne held Grant’s Federals at bay and saved the Army of Tennessee from further disaster.
Download or read book A Narrative of the Peninsular Campaign 1807 1814 written by Sir William Francis Patrick Napier and published by . This book was released on 1897 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Narrative of the Campaign in Russia in 1812 written by Eugène Labaume and published by . This book was released on 1815 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rigged written by Mollie Hemingway and published by Simon and Schuster. This book was released on 2021-10-12 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM THE AUTHOR OF THE #1 NATIONAL BESTSELLER JUSTICE ON TRIAL Stunned by the turbulence of the 2020 election, millions of Americans are asking the forbidden question: what really happened? It was a devastating triple punch. Capping their four-year campaign to destroy the Trump presidency, the media portrayed a Democratic victory as necessary and inevitable. Big Tech, wielding unprecedented powers, vaporized dissent and erased damning reports about the Biden family's corruption. And Democratic operatives, exploiting a public health crisis, shamelessly manipulated the voting process itself. Silenced and subjected, the American people lost their faith in the system. RIGGED is the definitive account of the 2020 election. Based on Mollie Hemingway's exclusive interviews with campaign officials, reporters, Supreme Court justices, and President Trump himself, it exposes the fraud and cynicism behind the Democrats' historic power-grab. Rewriting history is a specialty of the radical left, now in control of America's political and cultural heights. But they will have to contend with the determination, insight, and eloquence of Mollie Hemingway. RIGGED is a reminder for weary patriots that truth is still the most powerful weapon. The stakes for our democracy have never been higher.
Download or read book Comedy Cameos and Campaign Communication written by Jason Turcotte and published by Taylor & Francis. This book was released on 2023-10-25 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a thorough foundation for understanding the shift from political campaigning via legacy news media to campaigning through entertainment media. Public discourse that would once transpire on the newsprint of opinion pages or behind a news anchor’s desk and teleprompter is now happening through talk shows and sitcoms, celebrity partnerships and influencer accounts, memes and streams, video games, branded merchandise, and social media. Here, Turcotte explores how media consumption habits have reshaped contemporary campaign norms and shifted strategies for seeking public office and advancing policy goals. He shows how candidates are incorporating entertainment media in their strategic campaigns, moving beyond satirical programs to demonstrate a multi-pronged approach to campaign communication in the entertainment environment. With a compelling introduction to these campaign shifts and an examination of tangible applications, this text is suitable for scholars as well as students in both political science and mass communication courses, particularly courses in political communication and strategic communication.
Download or read book Studies of Identity in the 2008 Presidential Campaign written by Robert E. Denton and published by Lexington Books. This book was released on 2010-06-14 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: To simply say the 2008 presidential election was historic seems like an understatement. The election was unique in many ways beyond the selection of the nation's first African-American as President. The drama of the election was also heightened by the historic nomination battle between Hillary Clinton and Barack Obama. The contest generated issues of race and gender throughout the campaign, as did the candidacy of Sarah Palin as the Republican Vice Presidential nominee. And John McCain brought his own unique qualities to the campaign: Vietnam War hero, long-term Congressional service record, feisty temperament, and the oldest first-time presidential candidate to run for the Presidency. Thus, issues of race, gender and age dominated the campaign both implicitly and explicitly. The candidacies of Clinton, Obama, McCain and Palin provided the context and dynamics for charges of racism, sexism and ageism. Studies of Identity in the 2008 Presidential Campaign explores issues of identity politics and the presidential election. Investigating all aspects of race, gender or ageism, the contributors to this volume address the role and function of 'identity politics' in political campaigns, and highlight challenges of 'identity politics' in contemporary political campaigns.
Download or read book Narrative of the Campaigns of the Twenty Eighth Regiment Since Their Return from Egypt in 1802 Scholar s Choice Edition written by Charles Cadell and published by Scholar's Choice. This book was released on 2015-02-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book Electing the President 2004 written by Kathleen Hall Jamieson and published by University of Pennsylvania Press. This book was released on 2011-09-29 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2004 presidential election was closely watched from all corners of the world and dominated the media for nearly a year. From the opening announcements of campaigns through the primaries and debates to the first Tuesday in November, the presidential election was ubiquitous, filling our email inboxes and directing our dinner conversation, turning us all into amateur political analysts. Electing the President, 2004 offers the views of the professional political operatives who ran the campaigns. In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards contest of 2004 explain the strategies behind the ads and debates, discuss what they did and failed to do to elect their candidates, and reveal their differing perspectives on the issues that mattered. Electing the President, 2004 focuses on events from September 11 to the release of the Osama Bin Laden tape that affected the outcome of the elections. The debates, the advertising, the work of 527 groups, the campaign organizations—all these components contributed to an eventful election season, with the two campaigns continually vying for the attention of the American public. Through this analysis of strategy—their own and their opponents'—these insiders offer a ringside seat to a hotly contested democratic process. Contributors: Mary Beth Cahill, Alex Castellanos, Elizabeth L. Cheney, Nicolle Devenish, Mike Donilon, Matthew Dowd, Tucker Eskew, David Jones, Bill Knapp, Chris LaCivita , Joe Lockhart, Brian McCabe, Mark McKinnon, Mark Mellman, Stephen Moore, Robert M. Shrum, Erik Smith, and Bill Zimmerman.
Download or read book The Victory Lab written by Sasha Issenberg and published by Crown. This book was released on 2013-09-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
