Download or read book Analyzing Music in Advertising written by Nicolai Graakjaer and published by Routledge. This book was released on 2014-11-27 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Download or read book The Oxford Handbook of Music and Advertising written by James Deaville and published by Oxford University Press, USA. This book was released on 2021 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing "Reception"-with contributions by researchers in psychology, marketing, and other fields-involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music's vital contribution to the advertising message"--
Download or read book The Sounds of Capitalism written by Timothy D. Taylor and published by University of Chicago Press. This book was released on 2012-07-27 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like 'The Clicquot Club Eskimons' to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after.
Download or read book As Heard on TV Popular Music in Advertising written by Dr Bethany Klein and published by Ashgate Publishing, Ltd.. This book was released on 2013-01-28 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials, ranging from the celebratory to the outraged, highlights both unresolved tensions around such partnerships and the need to unpack the complex issues behind everyday media practice. Through an analysis of press coverage and interviews with musicians, music supervisors, advertising creatives, and licensing managers, As Heard on TV considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals. The practice of licensing popular music for advertising revisits and continues a number of themes in cultural and media studies, among them the connection between authorship and ownership in popular music, the legitimization of advertising as art, industrial transformations in radio and music, the role of music in branding, and the restructuring of meaning that results from commercial exploitation of popular music. As Heard on TV addresses these topics by exploring cases involving artists from the Beatles to the Shins and various dominant corporations of the last half-century. As one example within a wider debate about the role of commerce in the production of culture, the use of popular music in advertising provides an entry point through which a range of practices can be understood and interrogated. This book attends to the relationship between popular culture and corporate power in its complicated variation: at times mutually beneficial and playfully suspicious of constructed boundaries, and at others conceived in strain and symbolic of the triumph of hypercommercialism.
Download or read book Soda Goes Pop written by Joanna Love and published by University of Michigan Press. This book was released on 2019-07-22 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.
Download or read book Creating Commercial Music written by Peter Bell and published by Berklee Press. This book was released on 2020-03-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Produce music for profit! Learn to create commercial music for the contemporary marketplace for advertising, music libraries, TV, and more. Understand the creative, technical/production, and business skills and practices required to produce commercial music. This step-by-step manual will help you sustain a career as a music creator. Author Peter Bell shares audio and video examples and detailed case studies of his work in the industry, including creating the theme for This Old House , and jingles and scoring for many well-known commercial brands. You will learn to: * Produce music for advertising, TV themes, music libraries, and more * Market your services to direct-to-business clients as well as advertising agencies and other commercial music consumers * Understand the client brief and the expectations and requirements of advertising songs ("jingles"), underscores, library "track packages," TV music (themes, bumpers, beds), and other formats * Produce voiceovers, scores and live ensemble and vocal recording sessions, all with high production values * Develop a sustainable business, considering issues such as business structures, staffing roles and responsibilities, facilities, your reel, contracts, competitive bidding, billing, and other essentials of running a successful "music house"
Download or read book Selected Takes written by Vincent LoBrutto and published by Bloomsbury Publishing USA. This book was released on 1991-06-30 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviews with 21 prominent feature film editors highlight this long-overdue look at the role of film editors, the importance of their work, and the nature of their craft. Organized to provide historical continuity and to trace professional collaborations among the subjects, Selected Takes features editors whose credits include such diverse films as Ben Hur, The French Connection, The Godfather, and E.T. Each chapter includes a brief introduction to the artist, background information, a filmography of feature-length works, and personal recollections of specific films, producers, and directors, as well as helpful comments on editing techniques. A glossary of terms commonly used in film editing and pertinent references found in the interviews complement the work. Film students, scholars, and educators, as well as film industry professionals and moviegoers, will find Selected Takes both entertaining and instructive.
Download or read book Music Management Marketing and PR written by Chris Anderton and published by SAGE. This book was released on 2022-02-24 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.
Download or read book Analyzing Music in Advertising written by Nicolai Graakjaer and published by Routledge. This book was released on 2014-11-27 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Download or read book The Oxford Handbook of Music and Advertising written by James Deaville and published by Oxford University Press. This book was released on 2021-01-18 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising. Handbook chapters are self-contained yet share borders with other contributions within a given section and across the major sections of the book, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within the book's Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of the book.
Download or read book Orchestrating Public Opinion written by Paul Christiansen and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposing view, arguing that music is crucial to an ad's construction. In some cases, it is even determinative: that is, all other elements-images, voiceover, sound effects, written text, and so on-can be circumscribed by and interpreted in relation to music. This book presents for the first time correspondence between campaign officials and ad agencies, storyboards, and music scores related to ads such as Eisenhower's "I Like Ike" or Reagan's "Morning in America." Engaging music seriously through detailed musical analysis as well as exploring music's relation to visual and textual elements in ads, Orchestrating brings together disparate approaches toward understanding the surreptitious rhetoric of music.
Download or read book Tuning in written by Ronald Wayne Rodman and published by Oxford University Press, USA. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television has been called the "boob tube," "goof box," and even a "vast wasteland" of American culture. Yet, for all its banality, television is in many ways a mirror of culture, and communicates messages within culture through the multiple channels of visual images, language, sound, and music. All of these channels contain their own unique coded messages to create the larger meaningful text of television. As one of these sensory channels, music contributes to meaning in television through its artistic language and through television viewers' association of music with certain aspects of culture. Music has always been an integral part of the American television, even from its earliest days. Like its parent medium of radio, television broadcasts music to entertain viewers with live and video taped performances, but music has also come to play a much larger role in television beyond its pleasurable performance aspects. Music is used in narrative programs to evoke moods and identify characters and setting, it is used to sell products through commercial jingles, and most importantly, music generally aids broadcast television in navigating through the continuous "flow" of daily programming. This navigational aspect of television music is a distinctive feature, and functions to transport the viewer through three "spaces" of TV: the flow of the televisual apparatus, with commercials, newbreaks, and promos; the storyworld of each narrative program, and the representational space between narrative and flow. As Heard on TV is an examination and analysis of music in American television during the first fifty years of its history. The book focuses on how music has functioned to serve as a navigator through the flow of television and contributing to structure narrative programs, while also conveying meaning to its viewers by correlating with the images and sounds that it accompanies. Drawing from precedents of the cinema and radio, the book examines music in a number of "classic" television genres by positing a theory of "functional musical spaces" adapted from theories of Charles Morris, Umberto Eco, John Fiske, and others.
Download or read book Music Money and Success written by Jeffrey Brabec and published by Schirmer Trade Books. This book was released on 2011-07-18 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Insider's Guide to Making Money in the Music Industry. Millions dream of attaining glamour and wealth through music. This book reveals the secrets of the music business that have made fortunes for the superstars. A must-have for every songwriter, performer and musician.
Download or read book Music and Manipulation written by Steven Brown and published by Berghahn Books. This book was released on 2006 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the beginning of human civilization, music has been used as a device to control social behavior, where it has operated as much to promote solidarity within groups as hostility between competing groups. Music is an emotive manipulator that influences attitude, motivation and behavior at many levels and in many contexts. This volume is the first to address the social ramifications of music’s behaviorally manipulative effects, its morally questionable uses and control mechanisms, and its economic and artistic regulation through commercialization, thus highlighting not only music’s diverse uses at the social level but also the ever-fragile relationship between aesthetics and morality.
Download or read book Repeating Ourselves written by Robert Fink and published by Univ of California Press. This book was released on 2005-09-13 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where did musical minimalism come from—and what does it mean? In this significant revisionist account of minimalist music, Robert Fink connects repetitive music to the postwar evolution of an American mass consumer society. Abandoning the ingrained formalism of minimalist aesthetics, Repeating Ourselves considers the cultural significance of American repetitive music exemplified by composers such as Terry Riley, Steve Reich, and Philip Glass. Fink juxtaposes repetitive minimal music with 1970s disco; assesses it in relation to the selling structure of mass-media advertising campaigns; traces it back to the innovations in hi-fi technology that turned baroque concertos into ambient "easy listening"; and appraises its meditative kinship to the spiritual path of musical mastery offered by Japan's Suzuki Method of Talent Education.
Download or read book Music on the Move written by Danielle Fosler-Lussier and published by University of Michigan Press. This book was released on 2020-06-10 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music is a mobile art. When people move to faraway places, whether by choice or by force, they bring their music along. Music creates a meaningful point of contact for individuals and for groups; it can encourage curiosity and foster understanding; and it can preserve a sense of identity and comfort in an unfamiliar or hostile environment. As music crosses cultural, linguistic, and political boundaries, it continually changes. While human mobility and mediation have always shaped music-making, our current era of digital connectedness introduces new creative opportunities and inspiration even as it extends concerns about issues such as copyright infringement and cultural appropriation. With its innovative multimodal approach, Music on the Move invites readers to listen and engage with many different types of music as they read. The text introduces a variety of concepts related to music’s travels—with or without its makers—including colonialism, migration, diaspora, mediation, propaganda, copyright, and hybridity. The case studies represent a variety of musical genres and styles, Western and non-Western, concert music, traditional music, and popular music. Highly accessible, jargon-free, and media-rich, Music on the Move is suitable for students as well as general-interest readers.
Download or read book As Heard on TV Popular Music in Advertising written by Bethany Klein and published by Routledge. This book was released on 2016-04-15 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials, ranging from the celebratory to the outraged, highlights both unresolved tensions around such partnerships and the need to unpack the complex issues behind everyday media practice. Through an analysis of press coverage and interviews with musicians, music supervisors, advertising creatives, and licensing managers, As Heard on TV considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals. The practice of licensing popular music for advertising revisits and continues a number of themes in cultural and media studies, among them the connection between authorship and ownership in popular music, the legitimization of advertising as art, industrial transformations in radio and music, the role of music in branding, and the restructuring of meaning that results from commercial exploitation of popular music. As Heard on TV addresses these topics by exploring cases involving artists from the Beatles to the Shins and various dominant corporations of the last half-century. As one example within a wider debate about the role of commerce in the production of culture, the use of popular music in advertising provides an entry point through which a range of practices can be understood and interrogated. This book attends to the relationship between popular culture and corporate power in its complicated variation: at times mutually beneficial and playfully suspicious of constructed boundaries, and at others conceived in strain and symbolic of the triumph of hypercommercialism.
