Download or read book International Direct Marketing written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2007-10-14 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.

Download or read book Multinational Direct Marketing written by Richard Nelson Miller and published by McGraw-Hill Companies. This book was released on 1995 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard N. Miller, a master of multinational direct response, shares everything he knows about promoting products and services to Europe, Asia, Mexico, and points beyond. In seven practical steps, based on decades of experience, he shows how to: . Look before you leap. Is transnational marketing likely to be profitable for you? Miller spells out what kind of information you should look for, where to find it, and how to use it in developing a multinational marketing plan. Chart your course. World media. Foreign databases. The crucial differences between "national" and "multinational" lists. Learn to locate your target names, obtain them at fair prices, test efficiently, and heed Europe's stringent data privacy regulations. Create the message. If you're the least bit ignorant of your target culture, your message may sabotage your best efforts. Here's how not to make the mistakes typically committed by the inexperienced. Handle the business. How will your message arrive? How will the goods arrive? Become aware of the fine points of international postal systems, fulfillment, and shipping. And gain the overseas pricing, currency, and collections know-how needed to hedge your bets. As you follow the global DM process, dozens of case studies demonstrate what works and what doesn't. And those planning to market to a specific continent will appreciate the in-depth intelligence reports by experts Pieter de Jong and Gerard van Vliet on Europe; Deborah Coulson on Asia; and Dan Huck on Mexico. Data-rich profiles of 32 countries, compiled by Erica Pendergast-Waasdorp, are another invaluable resource.

Download or read book International Marketing Resource Guide written by William Arthur Delphos and published by DIANE Publishing. This book was released on 1994 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their products and services directly to customers in other countries. Covers: understanding issues unique to international business; overview of international markets by region, and by selected countries (Australia, Canada, France, Germany, Japan, Mexico and the U.K.); market information sources; reaching the customer; pricing, accounting and legal considerations; sales transactions; and more.

Download or read book The Handbook of International Direct Marketing written by and published by . This book was released on 1999 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although direct mail is the fastest growing marketing medium in the world, it is still largely organized on a national basis and remains confined by borders. To support and inform marketing professionals in the development of direct marketing into an international activity, the fourth edition of this title offers a comprehensive 'one-stop' guide to the direct mail potential of every major export market in the world. It provides authoritative, independent advice on how to formulate and execute effective campaigns, along with detailed information on markets, costs and data relevant to businesses based in any country.

Download or read book The Handbook of International Direct Marketing written by Adam Baines and published by . This book was released on 1995 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Handbook of International Direct Marketing written by Adam Baines and published by . This book was released on 1996 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition (others in 1992 and 1995) updates the information for potential investors in foreign enterprises. Includes a directory of hundreds of suppliers of direct-marketing services with contract details and sector specialisms, an economic snapshot of each country, an overview of the current penetration, an outline of the legislative framework, and details of relevant associations and available postal services in each country. Leavened with a healthy dose of advertising. Annotation copyrighted by Book News, Inc., Portland, OR

Download or read book International Direct Marketing written by Pbc International and published by William Morrow & Company. This book was released on 1993-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Directory of International Direct and E marketing written by and published by Xgmb Publishing. This book was released on 2002 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Unique reference source* Compiled with assistance from the industry's two leading international associations* Includes over 4,000 direct and e-marketing companies from over 50 countries* Includes country-by-country regulatory material* Sixth edition - right up-to-date informationA comprehensive annual directory that analyzes Direct Marketing strategies and trends, and that lists providers of DM services in over 50 countries. At its core is a country-by-country directory of marketing and e-marketing service providers. It also includes a series of overview articles on key topics affecting the development and delivery of direct and e-marketing around the world. In two parts, the first examines new opportunities in the field and includes statistics, new techniques, regulatory regimes, regional developments and the internationalization of sales. The second part is a country by country directory of providers that also contains profiles giving basic demographic and economic data, language and cultural considerations, legislation and consumer protection, information on postal services and local DMA addresses.

Download or read book International Direct Marketing for New Zealand Exporters written by and published by . This book was released on 1990 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Without Frontiers 3 written by Great Britain. Royal Mail International and published by . This book was released on 1995 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Direct Selling written by Sara L. Cochran and published by . This book was released on 2021-09-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Power of Direct Selling. Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers. It is bigger than any of this - direct selling is people. The ability for people with entrepreneurial spirit to build a successful business, whether it be from the ground up or by representing a company's product, is at the heart of direct selling and it is people who made (and continue to make) direct selling the successful marketplace that it is today. The direct selling marketplace is comprised of mission-driven and socially responsible companies offering a wide variety of product and services, and the list of direct selling companies is abundant with entrepreneurs who built their businesses by utilizing an independent salesforce channel to market and sell their products or services directly to consumers. Possibly one of the most prominent of these entrepreneurs is Mary Kay Ash, a legend as a glass-ceiling breaker and a woman who built a very successful business with a go-to-market strategy of direct selling. Unlike Mary Kay Ash, however, not all aspiring business owners are willing/able to invest their savings and time on a start-up business. These micro-entrepreneurs desire to have the economic and social benefits of managing their own businesses but do not want the startup costs and demands associated with traditional business planning. As such, becoming a direct selling distributor offers a low-risk, low-cost pathway to micro-entrepreneurship. The traditional barriers to small business ownership are removed when a micro-entrepreneur builds a direct selling business that is backed by established brands. These established brands, several of which are featured in this book, offer the micro-entrepreneurs quality products, business training, and technological resources to achieve a self-determined metric of success. Framed within the context of entrepreneurship and an historical overview of the long-term sustainability of this business model, this book is intended for practitioners who want to read about the breadth and depth of direct selling. Importantly, this book provides considerable depth in terms of three particular issues associated with direct selling: Compensation, Ethics & compliance, and Global reach. For scholars, this book is built on a strong foundation of valid and reliable research endeavors. The authors have published research on direct selling in high quality, reputable and peer-reviewed academic and practitioner journals. Thus, this book can add foundationally to the research efforts of academics who are conducting research in a wide variety of topics (such as sales, women empowerment, business strategy, ethics, distribution models, gig economy, and global entry - to name a few), as well as to members of the press who want reliable and valid content upon which to build their stories. The book's content is also particularly informative for policymakers at the local, state, national, and international levels. For students, reading this book will offer a variety of insights, particularly related to the intricacies of channel selection and design. Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling. The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable business model.

Download or read book Convergence Marketing written by Richard Rosen and published by John Wiley & Sons. This book was released on 2009-02-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Download or read book Handbook of International Direct Marketing written by John Dillon and published by McGraw-Hill Companies. This book was released on 1976 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern, comprehensive & completely authoritative, this handbook is an indispensable work on international direct marketing. No company can today ignore direct marketing. To maintain or enlarge a position in the market place, every company must look to this important vehicle for sales & promotion. Whether using the mail within one country or reaching out across borders in a planned international campaign, the thrustful & aggressive marketing manager will need this handbook.

Download or read book A Short Course in International Marketing written by Jeffrey E. Curry and published by World Trade Press. This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Short Course books are written from an international perspective for an international audience.

Download or read book Ri Im Direct Marketing written by McDonald and published by . This book was released on 1997-12 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Direct Marketing written by Edward L. Nash and published by McGraw-Hill Companies. This book was released on 1995 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step-by-step book explains everything you need to succeed in every aspect of DM - from writing a basic marketing plan to writing direct mail copy, from planning an offer to planning a layout, from designing the product to evaluating the bottom-line results. You'll discover new analytical methods for forecasting and list selection, as well as expert guidance on using and budgeting for DM as part of an overall advertising mix. Direct marketing has earned its place in the forefront of advertising and distribution. Use it and grow with it! All the guidance you need is here in Direct Marketing. To reap the full profit potential of direct marketing, advertisers must keep on top of the latest changes in this fast-moving field without losing sight of the basics. Ed Nash's classic Direct Marketing shows how to do it all, do it well, and do it profitably. Thoroughly revised and updated, this renowned guide to the art and science of direct marketing now includes in-depth information on database marketing - the key to new applications in packaged goods, automotive, and all "general" advertising. DM guru Nash also puts advertisers into the fast lane of the emerging information superhighway with his thorough coverage of computer- and video-based interactive marketing. And if you're considering infomercials, you'll learn all about producing, testing, and fulfilling orders through this specialized media format.

Download or read book Profitable Direct Marketing written by Jim Kobs and published by McGraw-Hill Companies. This book was released on 1992 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook