Download or read book Multinational Corporations Public Relations in Host Countries written by Liu, Xi and published by Cavendish Square Publishing. This book was released on 2005 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines issues of public relations as experienced by a multinational corporation subsidiary in the actual day-to-day context of China. By taking into account influential organizational members from non-public relations areas, their viewpoints about good public relations, and their interface with local public relations workers in public relations situations, this study puts into perspective the intricacy of local public relations workers' working conditions and its impact. The study also grants attention to behavioral frameworks in operation in public relations situations and reveals their informing and regulating effects on local public relations workers' decision-making and actions. In this sense, the study allows the chance for researchers to get closer to the real-world nuances and consequences of the internal processes involved in an multinational corporation subsidiary's public relations.
Download or read book Multinational Corporation s Public Relations in Host Countries written by Liu, Xi and published by . This book was released on 2002 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Multinational Corporations Public Relations in Host Countries written by Liu, Xi and published by Cavendish Square Publishing. This book was released on 2005 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines issues of public relations as experienced by a multinational corporation subsidiary in the actual day-to-day context of China. By taking into account influential organizational members from non-public relations areas, their viewpoints about good public relations, and their interface with local public relations workers in public relations situations, this study puts into perspective the intricacy of local public relations workers' working conditions and its impact. The study also grants attention to behavioral frameworks in operation in public relations situations and reveals their informing and regulating effects on local public relations workers' decision-making and actions. In this sense, the study allows the chance for researchers to get closer to the real-world nuances and consequences of the internal processes involved in an multinational corporation subsidiary's public relations.
Download or read book Corporate Diplomacy How Multinational Corporations Gain Organizational Legitimacy written by Sarah Marschlich and published by Springer Nature. This book was released on 2022-08-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public.
Download or read book Global and Multicultural Public Relations written by Juan-Carlos Molleda and published by John Wiley & Sons. This book was released on 2019-06-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
Download or read book How Fifteen Transnational Corporations Manage Public Affairs written by Samuel Watson Dunn and published by . This book was released on 1979 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Politics and Power in the Multinational Corporation written by Christoph Dörrenbächer and published by Cambridge University Press. This book was released on 2011-04-14 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was first published in 2011. The current financial and economic crisis has negatively underlined the vital role of multinational companies (MNCs) in our daily lives. The breakdown and crisis of flagship MNCs, such as Enron, WorldCom, Lehman Brothers, Toyota and General Motors, does not merely reveal the problems of corporate malfeasance and market dysfunction. It also raises important questions, both for the public and the academic community, about the use and misuse of power by MNCs in the wider society, as well as the exercise of power by key actors within internationally operating firms. This book examines how issues of power and politics affect MNCs at three different levels; the macro-level, the meso-level and the micro-level. This wide-ranging analysis shows not only that power matters but also how and why it matters, pointing to the political interactions of key power holders and actors within the MNC, both managers and employees.
Download or read book International Public Relations written by Patricia A. Curtin and published by SAGE. This book was released on 2007-01-18 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice matrix to explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. Key Features: Illustrates how theory informs practice: The cultural-economic model is built around the circuit-of-culture theory, and the associated practice matrix shows students how to apply this theory to any particular problem or issue. Offers a truly international scope: Going beyond the Western, democratic, corporate perspective, this book critically examines the global diversity of public relations practice with examples from countries around the world. Represents a paradigm shift in international public relations scholarship: Extending well beyond regional and case study approaches, the integrated critical-cultural technique of this book extends current theory. Emphasizes values and ethics: Guidelines for ethical practice are provided to more effectively negotiate the international terrain. Intended Audience: This text is designed for advanced undergraduate and graduate courses in International Public Relations. In addition, it is an excellent supplemental text for courses such as Public Relations Theory, Public Relations Campaigns, Public Relations Planning and Management, and Public Relations Case Studies.
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2020-10-26 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
Download or read book Global Public Relations written by Alan R. Freitag and published by Routledge. This book was released on 2009-01-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
Download or read book The Multinational Man written by Thomas Aitken and published by Routledge. This book was released on 2012-11-26 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them around the world. This book dissects the functional responsibilities of the manager abroad in the light of his relationships with the home office and with his local environment, and explores the consequences of various types of relationships. The discussion is a practical one drawing heavily on a wealth of experience and actual case studies.
Download or read book Multinational Enterprises and Host Country Development written by Holger Görg and published by World Scientific Publishing Company. This book was released on 2016-06-24 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multinational Enterprises and Host Country Development is a unique collection of papers looking at different aspects of the link between multinational enterprises and their effects on the host countries' economies. The volume studies effects of multinationals on R&D, innovation, productivity, wages, as well as growth and survival of firms in the host countries, and distinguishes direct and indirect effects through spillovers. All the analyses are conducted using firm level data for countries as diverse as China, Ireland, Sweden, Ghana, the UK or a group of countries in Central and Eastern Europe. This volume is a valuable reading for graduate students and researchers wishing to investigate the impact of multinationals.
Download or read book Multinational Corporations in Democratic Host Countries written by Ton DeVos and published by Dartmouth Publishing Company. This book was released on 1989 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how American multinationals and their subsidiaries and other lobbying organizations within the European Community have opposed the Vredeling proposal for an EC Directive on procedures for informing and consulting employees. Includes a chapter on the activities of the Japanese business lobby in the United States.
Download or read book Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy written by S. Prakash Sethi and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestlé products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first international marketing code under the auspices of the World Health Organization. Based on exhaustive and unique research, the book details the Nestlé case and uses it to analyze a number of other major issues bearing on contemporary business strategy and operations in the national and international arena. Issues addressed include: The rising phenomenon of social activism and its affect on public opinion and public policy; The changing role of churches and other religious groups and their impact on corporate strategy and behavior; The emergence of UN affiliated international bodies, as both arbiters and regulators of market conduct of multinational corporations; The changing dynamics between multinational corporations and host countries; The factors which determine a company's behavior and its ability to adapt to changing societal expectations. £/LIST£ Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents a microcosm of business society conflicts being played out in all parts of the world. This scholarly book will be of great interest to academics in the areas of management, business ethics, social conflict, and international regulation. It will also appeal to a broad corporate and government audience and to anyone interested in contemporary world affairs and the increasing globalization of socio-economic conflicts.
Download or read book Coordination and Control of Global Public Relations in Multinational Corporations After International Mergers and Acquisitions written by Rajul Jain and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ABSTRACT: The purpose of this study is to examine the coordination and control of global public relations in multinational corporations (MNCs) following international mergers and acquisitions (M & As). The exponential growth in international M & As presents unique challenges and opportunities for the management in terms of integrating various facets of an organization's operations, including public relations. Based on a multidisciplinary review of academic research, this study constructs theoretical presuppositions about coordination and control of global public relations; and conducts an empirical investigation of these presuppositions using a Delphi panel composed of international public relations experts. Subsequently, a theoretical model indicating factors affecting roles, responsibilities, integration, and configuration of public relations department in the merged (or acquired) organization is developed. This novel study introduces international business management theories of coordination and control to public relations, and thus, sets path for future research to refine, enhance, and contribute to building a theory of coordination and control of global public relations.
Download or read book Global and Multicultural Public Relations written by Juan-Carlos Molleda and published by John Wiley & Sons. This book was released on 2019-06-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
Download or read book A Study of the Public Relations Problems of Multinational Corporations which Arise from U S Jurisdictions Over Multinational Companies written by Lawrence Paul LaRocco and published by . This book was released on 1969 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:
