Download or read book Motivation Research written by Harry Henry and published by . This book was released on 1958 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Motivation Research in Advertising and Marketing written by George Horsley Smith and published by Praeger. This book was released on 1971-08-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Motivation Research and Marketing Management written by Joseph W. Newman and published by . This book was released on 1957 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Science of Why written by D. Forbes and published by Springer. This book was released on 2015-07-13 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

Download or read book Motivation Research written by Harry Henry and published by . This book was released on 1963 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Motivation Research in Advertising and Marketing written by G. H. Smith and published by . This book was released on 1971 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Motivation Research a New Aid to Understanding Your Market written by Hans A. Wolf and published by . This book was released on 1955 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Basis for Marketing Decision Through Controlled Motivation Research written by Louis Cheskin and published by . This book was released on 1962 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ernest Dichter and Motivation Research written by S. Schwarzkopf and published by Springer. This book was released on 2010-08-20 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

Download or read book Freud on Madison Avenue written by Lawrence R. Samuel and published by University of Pennsylvania Press. This book was released on 2011-06-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.

Download or read book Why People Buy written by Louis Cheskin and published by Ig Publishing. This book was released on 2016-09-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? In this 1959 classic, Cheskin answers these and many other questions by presenting his insights into human motivation as expressed in purchasing decisions. Bringing psychological insights to bear on market research, Cheskin shows how motivations that can indicate acceptance and value of brands, along with packaging, are the bearers of meaning for products. By investigating these connections, Cheskin shows how best to position new products.

Download or read book Motivation and Market Behavior written by Robert Ferber and published by Arno Press. This book was released on 1958 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Motigraphics written by Richard C. Maddock and published by Bloomsbury Publishing USA. This book was released on 2000-01-30 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motigraphics is the natural complement to demographics and psychographics - the completion of a triad. For consumers, because motives are the most important dimension of human behavior, motives lead directly to decisions, and decisions lead directly to purchasing behavior. Demographics and psychographics tell us the what, when, where, and how of consumer behavior; but motigraphics tells us why consumers do what they do. Dr. Maddock maintains that academic psychology has failed to provide a formal approach to motivation; thus, marketers have never been able to get a firm grasp on why consumers prefer what they do, why they cancel and don't renew, and what factors enter into their decision making at the point of sale. With Motigraphics we can now measure and compute motives, and the strength of motivation allows us to determine how much equity a brand Motigraphics allows us to describe customer loyalty in terms of a quantitative motivational profile and scale. Not only does Dr. Maddock show how to measure motives, he also helps us assess the amount of emotion involved in a product or service. Since most consumer decisions are based on emotion, not reason, the importance of Dr. Maddock's book for psychologists, marketers, and advertising and sales professionals is self-evident and inestimable.

Download or read book Qualitative Research in Marketing written by Danny N. Bellenger and published by Marketing Classics Press. This book was released on 2011-09-15 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Inside Consumption written by S. Ratneshwar and published by Psychology Press. This book was released on 2005 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now that consumption has become the defining phenomenon of human life and society, this book addresses the effects of critical life events on consumption motives and the sociological and intergenerational influences on consumers.

Download or read book A Directory of Foreign Advertising Agencies and Marketing Research Organizations for the United States International Business Community written by United States. Bureau of Foreign Commerce and published by . This book was released on 1959 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Wiley International Encyclopedia of Marketing 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing