Download or read book Motigraphics written by Richard C. Maddock and published by Bloomsbury Publishing USA. This book was released on 2000-01-30 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motigraphics is the natural complement to demographics and psychographics - the completion of a triad. For consumers, because motives are the most important dimension of human behavior, motives lead directly to decisions, and decisions lead directly to purchasing behavior. Demographics and psychographics tell us the what, when, where, and how of consumer behavior; but motigraphics tells us why consumers do what they do. Dr. Maddock maintains that academic psychology has failed to provide a formal approach to motivation; thus, marketers have never been able to get a firm grasp on why consumers prefer what they do, why they cancel and don't renew, and what factors enter into their decision making at the point of sale. With Motigraphics we can now measure and compute motives, and the strength of motivation allows us to determine how much equity a brand Motigraphics allows us to describe customer loyalty in terms of a quantitative motivational profile and scale. Not only does Dr. Maddock show how to measure motives, he also helps us assess the amount of emotion involved in a product or service. Since most consumer decisions are based on emotion, not reason, the importance of Dr. Maddock's book for psychologists, marketers, and advertising and sales professionals is self-evident and inestimable.
Download or read book Public Relations Planning written by Edward T. Vieira, Jr. and published by Taylor & Francis. This book was released on 2024-06-10 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality, and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions, and chapter exercises facilitate comprehension. Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate, and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications. Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies. Public Relations Planning is featured on the International Public Relations Association website.
Download or read book Choice written by and published by . This book was released on 2000 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Event Management written by and published by . This book was released on 2009 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 1976 with total page 2684 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Commercial Appropriation of Fame written by David Tan and published by Cambridge University Press. This book was released on 2017-04-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: 9.1 A Pragmatic Cultural Framework for Legal Analysis -- 9.2 Concluding Remarks -- Bibliography -- Index
Download or read book User Modeling 2003 written by Peter Brusilovsky and published by Springer. This book was released on 2003-08-03 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: The refereed proceedings of the 9th International Conference on User Modeling, UM 2003, held in Johnstown, PA, USA in June 2003. The 20 revised full papers and 28 revised poster papers presented together with 12 abstracts were carefully reviewed and selected from 106 submissions. The papers are organized in topical sections on adaptive hypermedia, adaptive Web, natural language and dialogue, plan recognition, evaluation, emerging issues of user modeling, group modeling and cooperation, applications, student modeling, learning environments - natural language and paedagogy, and mobile and ubiquitous computing.
Download or read book Value added Partnering and Innovation in a Changing World written by M. S. van Geenhuizen and published by Purdue University Press. This book was released on 2009 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses the challenges faced by value-added networking and innovation, both for firms' strategies and public policies in a context increasingly influenced by dynamics of interacting networks that underlie knowledge, creation, diffusion, and utilization. Part one deals with national institutions and policies to support science, networking, and innovation, ranging from legislation affecting university business relationships, national support systems for high-technology firms, to systems through which country brands can be developed. Part two addresses the need for value-added learning by local and regional governments concerning the building of an innovation system and the adoption of new ICT applications in cities. Part three focuses on firms, their management and strategies, and their performance in terms of innovativeness and growth.
Download or read book Columbia Law Review written by and published by . This book was released on 2000 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Simple Secrets of Success written by David Niven and published by . This book was released on 2007 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Motivation Emotions and Leadership written by Richard C. Maddock and published by Praeger. This book was released on 1998-10-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study offers a replicable approach to motivating people and training them to lead others. The authors develop an 11 level structure of human motivation, then show how leaders can use this motivational hierarchy to solve complex problems in the workplace
Download or read book San Diego Magazine written by and published by . This book was released on 1971-05 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book User Modeling 2003 written by Peter Brusilovski and published by Springer Science & Business Media. This book was released on 2003-06-05 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: The refereed proceedings of the 9th International Conference on User Modeling, UM 2003, held in Johnstown, PA, USA in June 2003. The 20 revised full papers and 28 revised poster papers presented together with 12 abstracts were carefully reviewed and selected from 106 submissions. The papers are organized in topical sections on adaptive hypermedia, adaptive Web, natural language and dialogue, plan recognition, evaluation, emerging issues of user modeling, group modeling and cooperation, applications, student modeling, learning environments - natural language and paedagogy, and mobile and ubiquitous computing.
Download or read book The 100 Simple Secrets of Happy People written by David Niven, PhD and published by Harper Collins. This book was released on 2009-03-17 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientists and academics have spent entire careers investigating what makes people happy. But hidden in obscure scholarly journals and reports, their research is all too often inaccessible to ordinary people. Now the bestselling author of the 100 Simple Secrets series distills the scientific findings of over a thousand of the most important studies on happiness into easy-to-digest nuggets of advice. Each of the hundred practices is illustrated with a clear example and illuminated by a straightforward explanation of the science behind it to show you how to transform a ho-hum existence into a full and happy life. Believe in yourself: Across all ages, and all groups, a solid belief in one's own abilities increases life satisfaction by about 40 percent, and makes us happier both in our home lives and in our work lives. Turn off your TV: Watching too much TV can triple our hunger for more possessions, while reducing our personal contentment by about 5 percent for every hour a day we watch.
Download or read book Spanish Cultural Index written by Spain. Dirección General de Relaciones Culturales and published by . This book was released on 1951 with total page 1358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
