Download or read book Monetizing Entertainment written by Larry Wacholtz and published by CRC Press. This book was released on 2016-11-03 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monetizing Entertainment: An Insider's Handbook for Careers in the Entertainment & Music Industry offers a thorough, guided exploration of the current state of the industry, with an emphasis on trends in copyright, digital streaming, and practical advice for developing a career as an artist, technician, or industry executive. This book investigates a variety of topics within the entertainment and music industry, ranging from traditional and emerging business models to intellectual property rights to the creative destruction happening currently. The book strategically outlines the existing gaps that make being successful as an artist a dynamic interaction between creativity and business. This book includes the following: An overview of the creative destruction process that has destroyed some of the old business models and created a number of career options. A look at innovative, entrepreneurial career options. A step-by-step examination for both creative and business professionals of the administrative and financial structures of the industry. Detailed analysis of trends and topics shaping the current entertainment and music industry drawn from insiders' perspectives and other contemporary resources. An accompanying website (www.routledge.com/cw/wacholtz), hosting case studies, videos, data, infographics, and blog posts on business models, is the perfect companion to this authoritative resource.
Download or read book Monetizing Entertainment written by Larry Wacholtz and published by Taylor & Francis. This book was released on 2016-11-03 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monetizing Entertainment: An Insider's Handbook for Careers in the Entertainment & Music Industry offers a thorough, guided exploration of the current state of the industry, with an emphasis on trends in copyright, digital streaming, and practical advice for developing a career as an artist, technician, or industry executive. This book investigates a variety of topics within the entertainment and music industry, ranging from traditional and emerging business models to intellectual property rights to the creative destruction happening currently. The book strategically outlines the existing gaps that make being successful as an artist a dynamic interaction between creativity and business. This book includes the following: An overview of the creative destruction process that has destroyed some of the old business models and created a number of career options. A look at innovative, entrepreneurial career options. A step-by-step examination for both creative and business professionals of the administrative and financial structures of the industry. Detailed analysis of trends and topics shaping the current entertainment and music industry drawn from insiders' perspectives and other contemporary resources. An accompanying website (www.routledge.com/cw/wacholtz), hosting case studies, videos, data, infographics, and blog posts on business models, is the perfect companion to this authoritative resource.
Download or read book The Business of Media Distribution written by Jeffrey C. Ulin and published by Routledge. This book was released on 2019-05-30 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
Download or read book Social Media Monetization written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2022-09-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization. Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business.
Download or read book MONETIZING YOUR VIDEO WATCHING EXPERIENCE written by Marcel Souza and published by GAVEA LAB. This book was released on with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the potential of your leisure time with "MONETIZING YOUR VIDEO WATCHING EXPERIENCE" This revolutionary guide reveals the hidden opportunities in the digital world that can turn your screen time into a profitable endeavor. Imagine earning while indulging in your favorite videos. This book is your ultimate resource for understanding the numerous ways you can monetize your watching habits. Inside these pages, you'll uncover strategies that bridge entertainment and income. From online platforms to content creation, this guide will show you how to navigate the evolving landscape of video consumption for financial gain. Envision a future where your binge-watching sessions not only keep you entertained but also contribute to your financial well-being. This book provides you with insights and techniques to strategically harness your video-viewing hours. Picture yourself as a savvy viewer who not only enjoys the content but also capitalizes on it. This book equips you with tools to understand the platforms, trends, and effective ways to generate income through your video-watching routine. Whether you're a casual viewer or a dedicated streamer, "MONETIZING YOUR VIDEO WATCHING EXPERIENCE" is your ticket to transforming passive entertainment into active revenue. Let this book guide you as you embark on a journey to turn your video-watching pastime into a rewarding income stream.
Download or read book Social Media Revenue written by Laurel Papworth and published by Lulu.com. This book was released on with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Business of Media Distribution written by Jeff Ulin and published by CRC Press. This book was released on 2012-12-06 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
Download or read book Metaverse For Dummies written by Ian Khan and published by John Wiley & Sons. This book was released on 2023-01-16 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your first step to understanding what the metaverse is all about You've probably heard that the metaverse—a word that seemingly went from nonexistent to everywhere — is the next big thing in technology. What is it, anyway? Written by a leading futurist, Metaverse For Dummies unravels the mysteries of the metaverse, for the curious and for anyone looking to get in on the ground floor. Discover how to carve out your niche in the metaverse with easy-to-understand breakdowns of the major technologies and platforms, a guide to doing business in the metaverse, and explorations of what meta means for sports, education, and just about every other area of life. The book even gives you a guide to safety in the metaverse, including how much of your real life you should share in your virtual one. This book answers all the big questions about the metaverse, in simple terms. Explore the metaverse and the major players Get a look at how the metaverse will disrupt industries from gaming to online commerce Discover business opportunities on the metaverse Dive into metaverse gaming and virtual events—safely This book is a must for anyone looking for an approachable primer on what the metaverse is, how it works, and the opportunities within it.
Download or read book Understanding the Business of Entertainment written by Gregory Bernstein and published by CRC Press. This book was released on 2015-05-15 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of the entertainment industry, providing the legal expertise you need to break in and to succeed. Written in a clear and engaging tone, this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life. Whether you want to direct, produce, write, edit, photograph or act in movies, this book covers how to find work in your chosen field and examines the key provisions in employment agreements for creative personnel. If you want to make films independently, you’ll find advice on where to look for financing, what kinds of deals might be made in the course of production, and important information on insurance, releases, and licenses. Other topics covered include: Hollywood’s growth and the current conglomerates that own most of the media How specific entertainment companies operate, including facts about particular studios and employee tasks. How studios develop projects, manage production, seek out independent films, and engage in marketing and distribution The kinds of revenues studios earn and how they account for these revenues How television networks and new media-delivery companies like Netflix operate and where the digital revolution might take those who will one day work in the film and TV business As an award- winning screenwriter and entertainment attorney, Gregory Bernstein give us an inside look at the business of entertainment. He proves that knowing what is behind filmmaking is just as important as the film itself.
Download or read book The Business of Media Distribution written by Jeff Ulin and published by CRC Press. This book was released on 2013-10-15 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Monetizing Data written by Andrea Ahlemeyer-Stubbe and published by John Wiley & Sons. This book was released on 2018-04-30 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical guide for deriving insight and commercial gain from data Monetising Data offers a practical guide for anyone working with commercial data but lacking deep knowledge of statistics or data mining. The authors — noted experts in the field — show how to generate extra benefit from data already collected and how to use it to solve business problems. In accessible terms, the book details ways to extract data to enhance business practices and offers information on important topics such as data handling and management, statistical methods, graphics and business issues. The text presents a wide range of illustrative case studies and examples to demonstrate how to adapt the ideas towards monetisation, no matter the size or type of organisation. The authors explain on a general level how data is cleaned and matched between data sets and how we learn from data analytics to address vital business issues. The book clearly shows how to analyse and organise data to identify people and follow and interact with them through the customer lifecycle. Monetising Data is an important resource: Focuses on different business scenarios and opportunities to turn data into value Gives an overview on how to store, manage and maintain data Presents mechanisms for using knowledge from data analytics to improve the business and increase profits Includes practical suggestions for identifying business issues from the data Written for everyone engaged in improving the performance of a company, including managers and students, Monetising Data is an essential guide for understanding and using data to enrich business practice.
Download or read book Money Games written by David M Carter and published by Stanford University Press. This book was released on 2010-11-09 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A compelling perspective on the evolution of sports business . . . provides an excellent roadmap to maximizing the benefits and minimizing the pitfalls.” —David Stern, NBA Commissioner The businesses behind Dubai Sports City, the branding of David Beckham, and the popularity of fantasy sports leagues are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. This rapid convergence has been key to the sports business industry’s continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also answers this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technology, and corporate marketing—in short, those areas where business opportunities exist now that sports and entertainment have become one. “Fans, sports and media executives, and even investors will find that Carter’s examination . . . of the changing landscape of sports and entertainment helps them understand their own experiences.” —Stephen A. Greyser, Harvard Business School “An invaluable resource for stakeholders hoping to monetize sports as entertainment.” —Kenneth L. Shropshire, Wharton School of the University of Pennsylvania and author of The Business of Sports Agents “The strategies and tactics that all the players will want—from the boardroom to the locker room—can be found in Money Games.” —John Nendick, Ernst & Young Global Media & Entertainment Industry Leader “Identifies the challenges facing the various sports leagues in delivering fans what they want.” —Allan H. (Bud) Selig, Baseball Commissioner
Download or read book Social Media Entertainment written by David Craig and published by NYU Press. This book was released on 2019-02-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.
Download or read book 50 Ways for a Startup to Make Money From Chatgpt written by David Murray-Hundley 'The Grumpy Entrepreneur' and published by David Murray-Hundley. This book was released on 2023-05-09 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing "50 Ways for a Startup to Make Money From ChatGPT," a comprehensive guide for entrepreneurs seeking to harness the power of AI-driven solutions in various industries. This book dives into the vast potential of ChatGPT, showcasing how it can revolutionize businesses by providing innovative, engaging, and practical solutions tailored to diverse customer needs. From AI-driven customer service, automotive sales assistance, and smart city solutions to career counseling, personal finance management, and energy optimization, this book covers a wide range of industries and applications. It offers insights into how startups can leverage ChatGPT to generate revenue, optimize operations, and enhance user satisfaction, ultimately contributing to their growth and success in the competitive market. Each chapter delves into a specific industry or application, providing a clear understanding of how ChatGPT can be harnessed to develop cutting-edge products and services. The book highlights key benefits, strategies, and real-world examples to inspire and guide entrepreneurs in their journey to disrupt traditional business models with AI-powered innovations. "50 Ways for a Startup to Make Money From ChatGPT" is an essential read for entrepreneurs, investors, and professionals interested in exploring the transformative potential of AI-driven solutions. With practical advice, actionable strategies, and inspiring success stories, this book serves as a roadmap for startups looking to leverage the power of ChatGPT to fuel innovation, drive profits, and make a lasting impact in their respective industries.
Download or read book Monetizing Data written by Stephan Liozu and published by Ulaga & Associés. This book was released on 2018-10-30 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital revolution promises trillions of dollars in created value by 2030. Consultants and researchers are projecting massive and disruptive disruption in entire industrial sectors. As a results, PwC reports in their DigitalIQ report that 73% of executives say that they are investing in internet of things (IoT) and 54% in artificial intelligence. So we are experiencing a deluge of digital investments, programs, and large-scale transformations. Despite this tsunami of activities, many IoT Initiatives stall in the Proof of Concept phase and few are already considered a success. Recently, Siemens revealed that less than a fifth (18%) of surveyed companies analyze more than 60% of production data they collect. In a similar vein, Simon-Kucher & Partners (SKP) reports that 3 out of 4 firms that invested in digitalization in the past 3 years fail in their efforts due to the lack of monetization strategies, the focus on the wrong priorities, the lack of customer intimacy, and the neglect of digital pricing best practices. In fact, only 18% of these firms are true digital heroes. Despite the high level of interest and investments, the reality is that most companies are just getting started. The digital champions are not yet reaping the fruit of their investments. Most companies tend to struggle with the process of designing digital business models, with the development of truly differentiated offers, and with the monetization and pricing of their data-based offers. This book focuses on the topics of data monetization and of the value-based pricing of data-driven offers. The authors introduces a newly-developed practical data monetization roadmap that can be used by digital project teams, incubators, and digital factories to better frame their offers and to apply the principles of value-based pricing. They present options in digital pricing models and practical guidelines on how to deploy them. Readers will learn: The various monetization and value creation models for data-enabled offers The 8 steps of the data monetization framework The best practices in designing differentiated data-enabled offers The value-based pricing of data and options in digital pricing models Business model implications of switching from ownership to consumption model
Download or read book The Business of Media Distribution written by Jeffrey C. Ulin and published by Routledge. This book was released on 2019-05-30 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
Download or read book Historical Dictionary of the American Music Industry written by Keith Hatschek and published by Rowman & Littlefield. This book was released on 2018-09-15 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The US music industry is an exciting, fast-paced, marketplace which brings together creative and business interests to connect artists with audiences. This book traces the history of the music industry from the Colonial era to the present day, identifying trends and the innovative leaders who have shaped its course. This volume embraces the diversity of the American music industry, spanning classical to country and hip hop to heavy metal. Historical Dictionary of the American Music Industry contains a chronology, an introduction, appendixes that provide a comprehensive directory of college music business programs and a listing of all relevant music industry trade associations, and an extensive bibliography. The dictionary section has over 500 cross-referenced entries on important artists, managers, companies, industry terminology and significant trade associations. This book is an excellent resource for students, researchers, and anyone wanting to know more about the business of music.
