Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book Narratives of Fear and Safety written by Kaisa Kaukiainen and published by . This book was released on 2020 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this edited volume, written in English and French, tackle the intriguing problems of fear and safety by analysing their various meanings and manifestations in literature and other narrative media. The articles bring forth new, cross-cultural interpretations on fear and safety through examining what kinds of genre-specific means of world-making narratives use to express these two affectivities. The articles also show how important it is to study these themes in order to understand challenges in times of global threats, such as the climate crisis, and - to imagine a better future. The main themes of the book are approached from various theoretical perspectives as related to their literary and cultural representations. Recent trends in research, such as affect and risk theory, serve as the basis for the discussion. Many of the articles in the volume discuss apocalyptic and dystopian narratives that currently permeate the entire cultural landscape. Dystopian narratives do not only deal with future threats, such as totalitarianism, technocracy, or environmental disasters, but also suggest alternative ways of being and new hopes in the form of political resistance. The articles in the volume also draw from disciplines such as gender studies and trauma studies to examine the threats posed by collective fears and aggression on individuals' lives and propose ways of coping with fear. These themes are addressed also in articles analysing new adaptations of old myths that retell stories of the past.

Download or read book Before We Visit the Goddess written by Chitra Banerjee Divakaruni and published by Simon and Schuster. This book was released on 2017-04-25 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A new novel from the author of Oleander Girl, a novel in stories, built around crucial moments in the lives of 3 generations of women in an Indian/Indian-American Family"--

Download or read book Reason Illusion and Passion written by Émilie du Châtelet and published by . This book was released on 2019-09-16 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amazing scientist, mathematician, philosopher Émilie du Châtelet (1706-49) has widely been hailed as a rare female intellectual in the Enlightenment. At the same time, her own ideas and contributions remain largely unknown and her writings are rarely read. This is unfortunate, since she has interesting contributions to and explanations of physics, metaphysics, religion, translation, the equality of the sexes, and ethics.This book is a selection of du Châtelet's philosophical writings, in new English translations: -Foreword to "Foundations of Physics"-On the Principles of Our Knowledge (From "Foundations of Physics")-On the Existence of God (From "Foundations of Physics")-On Liberty-Translator's Preface to Mandeville's "Fable of the Bees"-On the Resurrection of the Dead (from "Examinations of the Bible")-On Happiness

Download or read book The Translation of Love written by Lynne Kutsukake and published by Doubleday. This book was released on 2016-04-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Against the backdrop of occupied Tokyo, a young girl searches for her missing older sister, who has disappeared into the world of bars and dance halls. In the process, her story will become intertwined with those of others trying to make sense of their lives in a post-war world: a thirteen-year-old Japanese Canadian “repat,” a school teacher who translates love letters from American GIs, and a Japanese-American soldier serving with the Occupation forces. An emotionally gripping portrait of a battered nation, The Translation of Love mines this turbulent period to show how war irrevocably shapes the lives of people on both sides—and how resilience, friendship, and love translate across cultures and borders no matter the circumstances. Winner of the Canada-Japan Literary Award

Download or read book Our Sister Killjoy written by Ama Ata Aidoo and published by . This book was released on 1990 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Perils of Pedagogy written by John Greyson and published by McGill-Queen's Press - MQUP. This book was released on 2013 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to examine the works of controversial film and video-maker, queer activist, and agent provocateur, John Greyson.

Download or read book Eat Sleep Bagpipes Repeat written by Mirako Press and published by Createspace Independent Publishing Platform. This book was released on 2018-07-18 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This adorable music notebook is perfect for staffs, kids and musicians. The high-quality manuscript book includes 110 pages of 12 staves. Let exercise your composing skills with this well-designed music sketchbook! Enjoy!

Download or read book Lilies Or The Revival of a Romantic Drama written by Michel Marc Bouchard and published by . This book was released on 1997 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revival of a romantic drama, Simon Doucet re-enacts for Jean Bilodeau, now a Catholic bishop, their past as lovers while rehearsing The Martyrdom of Saint Sebastien.

Download or read book The End of the World written by Marcia Sa Cavalcante Schuback and published by Rowman & Littlefield. This book was released on 2017-03-29 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'end of the world' opens up philosophical questions concerning the very notion of the world, which is a fundamental element of all existential, phenomenological and hermeneutical philosophy. Is the 'end of the world' for us 'somebody's' death (the end of 'being-in-the-world') or the extinction of many or of all (the end of the world itself)? Is the erosion of the 'world' a phenomenon that does not in fact affect the notion of the world as a fundamental feature of all existential-ontological inquiry? This volume examines the present state of these concerns in philosophy, film and literature. It presents a philosophical hermeneutics of the present state of the world and explores the principal questions of the philosophical accounts of the end of the world, such as finality and finitude. It also shows how literature and cinema have ventured to express the end of the world while asking if a consequent expression of the end of the world is also an end of its expression.

Download or read book Lucan s Egyptian Civil War written by Jonathan Tracy and published by Cambridge University Press. This book was released on 2014-09-22 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how a cultural clash between traditional Pharaonic and latter-day Ptolemaic Egypt is used to mirror the Roman civil war.

Download or read book What If the Sun written by Charles Ferdinand Ramuz and published by . This book was released on 2016-05-25 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: What might the end of the world look like, to people who inhabit high mountains, whose lives are governed by the dependable revolution of the seasons? Perhaps the sun might slip beneath a western ridge one evening, and not return in the morning. In the first half of the 20th century, that terrifying prospect represented a mild version of hell. Real hell would be knowing in advance that it was going to happen. And so, revisiting a theme that Charles Ferdinand Ramuz had explored many times before in his fiction-notably in a short story that he wrote in 1912, on the eve of another war-he bestowed upon the villagers of Upper Saint-Martin the dreadful knowledge that the sun was sick and would soon expire, leaving them to die alone in the cold and the dark. The prophecy falls from the lips of the village sage and healer, Antoine Anzevui. The weather seems to bear him out. But the sun abandons those parts for a few months every year, so to accept the prophecy means to have faith in the prophet-to believe him when he says that the life-giving star won't return as expected in the spring. What holds for Upper Saint-Martin holds for the rest of the world, because in Ramuz's novels the village is the world and the world is the village Written in Fench as Si le soleil ne revenait pas and translated into English for the first time by Michelle Bailt-Jones, here are both the 1912 short story and the 1937 novel - What if the sun..."

Download or read book Anxiety written by S Rachman and published by Psychology Press. This book was released on 2013-08-21 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anxiety is a complex phenomenon and a central feature of many psychological problems. This thoroughly revised edition of Anxiety has been updated to include astonishing developments in the in the clinical implementation of knowledge about anxiety. In particular, this edition updates the reader with: A new chapter on health anxiety A fully updated chapter on obsessive compulsive disorders, including the concept of mental contamination and the causes of obsessions An account of advances in therapeutic techniques. Unique in combining an introduction to the subject with comprehensive coverage of the latest developments in research and practice, this book provides excellent breadth and depth of coverage which all practicing and trainee clinical psychologists, and students of clinical psychology, will find extremely informative.

Download or read book Experiences of Depression written by Matthew Ratcliffe and published by International Perspectives in. This book was released on 2015 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiences of Depression is a philosophical exploration of what it is like to be depressed. In this important new book, Matthew Ratcliffe develops a detailed account of depression experiences by drawing on work in phenomenology, philosophy of mind, and several other disciplines. In so doing, he makes clear how phenomenological research can contribute to psychiatry, by helping us to better understand patients' experiences, as well as informing classification, diagnosis, and treatment. Throughout the book, Ratcliffe also emphasizes the relevance of depression to philosophical enquiry. He proposes that, by reflecting on how experiences of depression differ from 'healthy' forms of experience, we can refine our understanding of both. Hence phenomenological research of this kind has much wider applicability. He further shows how the study of depression experiences can inform philosophical approaches to a range of topics, including interpersonal understanding and empathy, free will, the experience of time, the nature of emotion and feeling, what it is to believe something, and what it is to hope. This book will be of interest to anyone seeking to understand and relate to experiences of depression, including philosophers, psychiatrists, clinical psychologists, therapists, and those who have been directly or indirectly affected by depression.

Download or read book Cultures of Fear written by Uli Linke and published by Pluto Press. This book was released on 2009-12-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Cultures of Fear, a truly world-class line up of scholars explore how governments use fear in order to control their citizens. The "social contract" gives modern states responsibility for the security of their citizens, but this collection argues that governments often nurture a culture of fear within their contries. When people are scared of "terrorist" threats, or "alarming rises" in violent crime they are more likely to accept oppressive laws from their rulers. Cultures of Fear is and interdisciplinary reader for students of anthropology and politics. Contributors include Noam Chomsky, Slavoj Zizek, Jean Baudrillard, Catharine MacKinnon, Neil Smith, Cynthia Enloe, David L. Altheide, Cynthia Cockburn and Carolyn Nordstrum.

Download or read book Nordic Narratives of Nature and the Environment written by Reinhard Hennig and published by Rowman & Littlefield. This book was released on 2020-07-06 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many contemporary environmental risks and global environmental changes occurring today are unprecedented in the history of human life on earth. However, the images and narratives through which humans relate to these phenomena are built on existing cultural tropes and narrative models. Cultural, social, and historical contexts strongly influence how we construct images and narratives of nature and the environment. It is therefore highly important to study such narratives in works of literature, film, and other forms of cultural expression in relation to the specific circumstances from which they arise. Nordic Narratives of Nature and the Environment is the first English language anthology that presents ecocritical research on northern European literatures and cultures. The contributors examine specifically Nordic narratives of nature and the environment, with a focus on the cultures and literatures of the modern northern European countries Denmark, Finland, Norway, and Sweden, including Sápmi, which is the land traditionally inhabited by the indigenous Sami people. Covering northern European literatures and cultures over a period of more than two centuries, this anthology provides substantial insights into both old and new narratives of nature and the environment as well as intertextual relations, the variety of cultural traditions, and current discourses connected to the Nordic environmental imagination. Case studies relating to works of literature, film, and other media shed new light on the role of culture, history and society in the formation of narratives of nature and the environment, and offer a comprehensive and multi-faceted overview of the most recent ecocritical research in Scandinavian studies.

Download or read book Unidentified written by Robert Salas and published by Career Press. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1969 the U.S. Air Force issued a statement that read' "No UFO reported, investigated and evaluated by the Air Force was ever an indication of threat to our national security." This statement is patently false. It has been proven untrue by the testimony of many military officers and airmen and documentation of incidents involving UFOs and nuclear weapons, testimonies of which the U.S. Air Force was fully aware. Unidentified details many of these testimonies, some for the first time. As partial justification for its position, the Air Force cites a University of Colorado study that was contracted and paid for by federal funds. Unidentified reveals how this study was actually just another part of the plan to cover up the reality of the UFO phenomenon. For the first time, Unidentified publishes evidence that the investigators for the Colorado study knew about the UFO-related missile shutdown incidents but did not investigate them or include them in their final report.