Download or read book Game Based Marketing written by Gabe Zichermann and published by John Wiley & Sons. This book was released on 2010-03-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

Download or read book Community in Quest written by and published by . This book was released on 1971 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanies the film: Community in quest. It analyzes a community trying to open communication between young and adults through the confrontation techniques of role playing, particularly in view to further dialogue in the area of drug abuse.

Download or read book Letters 1941 1985 written by Italo Calvino and published by Penguin Classics. This book was released on 2014-06-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Italo Calvino, Italy's most important postwar novelist, was also an influential literary critic, an important literary editor, and a masterful letter writer whose correspondents included Umberto Eco, Primo Levi, Gore Vidal, Michelangelo Antonioni and Pier Paolo Pasolini. The letters included in this selection are filled with insights about Calvino's writing and that of others; about Italian, American, English, and French literature; about literary criticism and literature in general; and about culture and politics.

Download or read book Numbers in the Dark written by Italo Calvino and published by Houghton Mifflin Harcourt. This book was released on 2014-11-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the acclaimed, genre-bending Italian fabulist author, a posthumous collection of career-spanning stories previously unavailable in English. “Everybody telephones everybody at every possible moment, and nobody can speak to anybody . . . Distance has been the warp that supports the weft of every love story.” —from Numbers in the Dark Written between 1943 and 1984, the stories in Numbers in the Dark span the career of one of fiction’s modern masters: from Italo Calvino’s earliest fables, to tales informed by life in World War II–era Italy, to the delightful experimentation that would define his later work. Here are speculative stories on life in the digital age, genre-bending wonders, and “impossible interviews” with the likes of Montezuma and a Neanderthal. Deftly translated by Tim Parks, Numbers in the Dark shows off Calvino’s lifelong gift for subtle humor and shimmering philosophical insight. Praise for Numbers in the Dark “Numbers in the Dark is a glorious grab-bag . . . [with] enough gems from every phase in Calvino’s career to make it feel indispensable.” —Seattle Times “These stories reward the patient reader with wisdom, humor, and insight.” —Library Journal “Calvino . . . is well-represented in this continually surprising collection . . . . Novelist Parks's superb translations capture Calvino’s quirky, iconoclastic voice, helping to make this a worthy addition to the Calvino shelf.” —Publishers Weekly

Download or read book Reality Is Broken written by Jane McGonigal and published by Penguin. This book was released on 2011-01-20 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: “McGonigal is a clear, methodical writer, and her ideas are well argued. Assertions are backed by countless psychological studies.” —The Boston Globe “Powerful and provocative . . . McGonigal makes a persuasive case that games have a lot to teach us about how to make our lives, and the world, better.” —San Jose Mercury News “Jane McGonigal's insights have the elegant, compact, deadly simplicity of plutonium, and the same explosive force.” —Cory Doctorow, author of Little Brother A visionary game designer reveals how we can harness the power of games to boost global happiness. With 174 million gamers in the United States alone, we now live in a world where every generation will be a gamer generation. But why, Jane McGonigal asks, should games be used for escapist entertainment alone? In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to cutting-edge games that are already changing the business, education, and nonprofit worlds. Written for gamers and non-gamers alike, Reality Is Broken shows that the future will belong to those who can understand, design, and play games. Jane McGonigal is also the author of SuperBetter: A Revolutionary Approach to Getting Stronger, Happier, Braver and More Resilient.

Download or read book Cultural Mobility written by Stephen Greenblatt and published by Cambridge University Press. This book was released on 2010 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Mobility offers a model for understanding the patterns of meaning that human societies create. It has emerged under the very distinguished editorial guidance of Stephen Greenblatt and represents a new way of thinking about culture and cultures with which scholars in many disciplines will need to engage.

Download or read book Into the War written by Italo Calvino and published by Houghton Mifflin Harcourt. This book was released on 2014 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: "These three stories, set during the summer of 1940, draw on Italo Calvino's memories of his own adolescence during the Second World War, too young to be forced to fight in Mussolini's army but old enough to be conscripted into the Italian youth brigades. The callow narrator of these tales observes the mounting unease of a city girding itself for war, the looting of an occupied French town, and nighttime revels during a blackout. Appearing here in its first English translation, Into the War is one of Calvino's only works of autobiographical fiction. It offers both a glimpse of this writer's extraordinary life and a distilled dram of his wry, ingenious literary voice."--from cover, page [4].

Download or read book Under the Radiant Sun and the Crescent Moon written by Angela M. Jeannet and published by . This book was released on 2000 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Italo Calvino's love of storytelling is pivotal to understanding the cultural and literary matrix of his lush fictional universe. A rich and vibrant critical portrait of Calvino's work.

Download or read book American and British English written by Paul Baker and published by Cambridge University Press. This book was released on 2017-09-28 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is British English becoming more like American English? Paul Baker tracks the changes, trends and distinctions of both languages to answer this question.

Download or read book Amy by Any Other Name written by Maureen Garvie and published by Minerva S Owl Books. This book was released on 2012-02-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: When sixteen-year-old Amy wakes up in a hospital bed, terribly injured from a dive onto hidden rocks in a quarry, her shattered body is not the worst of her troubles. The worst of it is the fact that the body is not her own. An over-achiever from a wealthy Toronto family, Amy has somehow ended up in the body of Krystal, a troubled girl from North-End Kingston. No one, of course, believes what Amy says. Amy's drive and determination help her to build a new life, but all she really wants is to find her way back to the life she once had. Or does she? Amy by Any Other Name is a story about what makes us who were are-and about the human capacity to grow and change.

Download or read book Bullied written by Jeff Erno and published by Harmony Ink Press. This book was released on 2012-12-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, all over the country, teenagers struggle with the realities of bullying. Tormented, ridiculed, and beaten—simply for being who they are—these teens face alienation, humiliation, and even the explicit assertion that they have somehow brought this upon themselves, that they should just blend in. Bullied is a series of short stories exploring the world of these teens from several different viewpoints: the victim, the bully, the gay bystander, the straight friend, the concerned parent. Closeted Bryan wonders why Christian Michaelson doesn't just try to blend in if he hates being bullied so much. Star athlete David isn't a homophobe—after all, he's not afraid of anything. Jonathan, a Christian fundamentalist, must weigh the Bible against peer pressure and what he knows is right when he discovers his childhood friend is gay. Bully victim Chase Devereaux finds an unexpected ally in a brave fellow student. A single mom struggles to accept the reality that her only son is gay. Two tough gay teens are forced to confront their own inner demons when tragedy befalls a classmate they failed to help. And overweight Kirby finds the strength of character to make a friend, which leads to a lifestyle change and a chance at love. Each character grows as an individual as he or she comes to terms with what it means to be a gay teenager in America.

Download or read book Hawksmoor written by Peter Ackroyd and published by Hamish Hamilton. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'There is no Light without Darknesse and no Substance without Shaddowe.' So proclaims Nicholas Dyer, assistant to Sir Christopher Wren and man with a commission to build seven London churches to stand as beacons of the enlightenment. But Dyer plans to conceal a dark secret at the heart of each church - to create a forbidding architecture that will survive for eternity. Two hundred and fifty years later, London detective Nicholas Hawksmoor is investigating a series of gruesome murders on the sites of certain eighteenth-century churches - crimes that make no sense to the modern mind . . . Cover art by: Barn'whether the book addresses graffiti explicitly, evoke a city from the past, or are considered cult classics, the novels all share the quality - like street art - of speaking to their time.' Guardian Gallery

Download or read book Oedipus at Colonus written by Sophocles and published by Open Road Media. This book was released on 2020-05-05 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ancient Greek tragedy about the exiled king’s final days—and the power struggle between his two sons. The second book in the trilogy that begins with Oedipus Rex and concludes with Antigone, Oedipus at Colonus is the story of an aged and blinded Oedipus anticipating his death as foretold by an earlier prophecy. Accompanied by his daughters, Antigone and Ismene, he takes up residence in the village of Colonus near Athens—where the locals fear his very presence will curse them. Nonetheless they allow him to stay, and Ismene informs him his sons are battling each other for the throne of Thebes. An oracle has pronounced that the location of their disgraced father’s final resting place will determine which of them is to prevail. Unfortunately, an old enemy has his own plans for the burial, in this heart-wrenching play about two generations plagued by misfortune from the world’s great ancient Greek tragedian.

Download or read book A Time to Kill written by Ennio Flaiano and published by . This book was released on 1992 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Days written by Eva Figes and published by . This book was released on 1983 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The woman cannot move. From her bed she watches the minutiae of the sparely furnished hospital room, through the monotonous repetition of days, apparently in total acceptance of her condition. She listens, thinks, remembers. Eva Figes exposes a relentless cycle of human failure, unfulfilled longings and inescapable responsibility. Through this individual tragedy, seen from a new and disturbing angle, Eva Figes probes the deepest trauma of a woman's psyche.

Download or read book Theaetetus written by Plato and published by DigiCat. This book was released on 2022-09-15 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: DigiCat Publishing presents to you this special edition of "Theaetetus" by Plato. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.

Download or read book White Teeth written by Zadie Smith and published by Vintage. This book was released on 2003-05-20 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • The blockbuster debut novel from "a preternaturally gifted" writer (The New York Times) and author of On Beauty and Swing Time—set against London's racial and cultural tapestry, reveling in the ecstatic hodgepodge of modern life, flirting with disaster, and embracing the comedy of daily existence. Zadie Smith’s dazzling debut caught critics grasping for comparisons and deciding on everyone from Charles Dickens to Salman Rushdie to John Irving and Martin Amis. But the truth is that Zadie Smith’s voice is remarkably, fluently, and altogether wonderfully her own. At the center of this invigorating novel are two unlikely friends, Archie Jones and Samad Iqbal. Hapless veterans of World War II, Archie and Samad and their families become agents of England’s irrevocable transformation. A second marriage to Clara Bowden, a beautiful, albeit tooth-challenged, Jamaican half his age, quite literally gives Archie a second lease on life, and produces Irie, a knowing child whose personality doesn’t quite match her name (Jamaican for “no problem”). Samad’s late-in-life arranged marriage (he had to wait for his bride to be born), produces twin sons whose separate paths confound Iqbal’s every effort to direct them, and a renewed, if selective, submission to his Islamic faith. “[White Teeth] is, like the London it portrays, a restless hybrid of voices, tones, and textures…with a raucous energy and confidence.” —The New York Times Book Review