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Book Readings in Modern Marketing

Download or read book Readings in Modern Marketing written by John A. Quelch and published by Chinese University Press. This book was released on 2006 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.

Book Voegelinian Readings of Modern Literature

Download or read book Voegelinian Readings of Modern Literature written by Charles R. Embry and published by University of Missouri Press. This book was released on 2011-05-16 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work of renowned thinker Eric Voegelin is largely rooted in his literary sensibility. Voegelin’s contributions to the field of philosophy grew from the depths of his knowledge of history’s most important texts, from ancient to modern times. Many of the concepts he emphasized, such as participatory experience and symbolization in philosophy, have long been significant to literary criticism as well as philosophical study. Voegelin himself even ventured into the field of criticism, publishing a critical examination of Henry James’s The Turn of the Screw in 1971. Since it is so strongly influenced by the written record of man’s search for meaning, Voegelinian thought makes an ideal framework for the study of twentieth-century literature. For Voegelinian Readings of Modern Literature, scholar Charles R. Embry has collected essays that consider particular pieces of literature in light of the philosopher’s work. These essays supply a theoretical grounding for the reading of novels, poems, and plays and reveal how the Voegelinian perspective exposes the existential and philosophical dimensions of the literary works themselves. As a unit, this collection of essays shows how modern pieces of literature can symbolize their creators’ participation in the human search for the truth of existence—just as myths, philosophical works, and religious texts always have. Voegelin’s primary concern as a philosopher was to expose the roots of the disturbances of the modern era—religious conflict, imperialism, war—so that the sources of order leading to meaning are revealed. The openness of Voegelinian thought and the many ways he considered the levels of reality generate intriguing themes for literary criticism. In these essays, noted Voegelin scholars focus on American and European literary artists from the 1700s through the late twentieth century, including Emily Dickinson, Henrik Ibsen, Thomas Carlyle, D. H. Lawrence, Marcel Proust, and Hermann Broch. While the intersection of the work of Eric Voegelin and literature has been a part of Voegelin scholarship for decades, this book explores that relationship in an extended form. Through a broad collection of thoughtful essays, Voegelinian Readings of Modern Literature reveals how much Voegelin did to break down the barriers between literature and philosophy and makes an engaging contribution to Voegelin scholarship.

Book Modern Intellectual Readings of the Kharijites

Download or read book Modern Intellectual Readings of the Kharijites written by Hussam S. Timani and published by Peter Lang. This book was released on 2008 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Hussam S. Timani compiles and assesses the modern literature on the Kharijites, a seventh-century Islamic sect. He discusses the importance of the Kharijites in the Islamic heritage (turath) and provides profiles of the turath scholars who have either concerned themselves with the study of the Kharijites or have incorporated the Kharijites in their work on the turath. This groundbreaking book makes available to Western scholars a large body of Arabic-Islamic literature that is still unknown in the Western world and shows how modern scholars have offered different interpretations and analyses of the Kharijites' origins, religio-political beliefs, and their place in Islamic history. Modern Intellectual Readings of the Kharijites is essential for scholars and students of Islamic civilization and culture and is highly recommended for graduate courses in classical Islam.

Book Some Organic Readings in Narrative  Ancient and Modern

Download or read book Some Organic Readings in Narrative Ancient and Modern written by Ian Repath and published by Barkhuis. This book was released on 2019-12-01 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume in honour of John Morgan contains seventeen essays by colleagues, research students, and post-doctoral researchers who have worked with and been influenced by him during his 40 years in Swansea, up to and beyond his retirement in 2015. It is designed to reflect the esteem and affection in which the honorand is held, as teacher, supervisor, colleague, and friend. All the contributions reflect John Morgan's interests, with a particular focus on narrative, which has always been at the forefront of his teaching and research: he has elucidated the forms, structures, strategies, and functions of numerous ancient narratives, especially fictional, in a voluminous body of scholarship. The contributors consider a wide range of narratives, extending from those which show the influence of older stories on the beginnings of ancient Greek civilisation, through various narrative genres in different periods of antiquity, and up to later eras when the impact of Greek and Roman learning, stories, and ideas has been felt. The core of this volume contains discussions of narratives from the Roman imperial period, since this is the area to which the majority of John Morgan's work has been devoted and where his research has seen him become a world-leader in the study of the ancient Greek novel. Several of the contributions, at various stages of development, were delivered and discussed at gatherings organised under the aegis of KYKNOS, the Centre for Research on the Narrative Literatures of the Ancient World, which was established at Swansea in 2004 at John Morgan's initiative.

Book Readings in Modern Korean Literature

Download or read book Readings in Modern Korean Literature written by Yung-Hee Kim and published by University of Hawaii Press. This book was released on 2004-04-30 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings in Modern Korean Literature provides advanced students (those with at least four years of college-level training in Korean) with materials that will help them understand and appreciate modern Korean literary traditions as well as challenge them to use their Korean-language competence to the fullest extent. It offers the student a wide range of literary writing, including three different genres of poetry, short stories, and essays. Each piece is accompanied by a vocabulary glossary and notes, explanations of socio-cultural details, an introduction to the author, and a translation. The textbook is distinguished by a variety of exercises designed to enhance students’ proficiency in referential reading, writing, and comprehension skills.

Book Biblical Readings and Literary Writings in Early Modern England  1558 1625

Download or read book Biblical Readings and Literary Writings in Early Modern England 1558 1625 written by Victoria Brownlee and published by Oxford University Press. This book was released on 2018-03-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bible had a profound impact on early modern culture, and bible-reading shaped the period's drama, poetry, and life-writings, as well as sermons and biblical commentaries. This volume provides an account of the how the Bible was read and applied in early modern England. It maps the connection between these readings and various forms of writing and argues that literary writings bear the hallmarks of the period's dominant exegetical practices, and do interpretative work. Tracing the impact of biblical reading across a range of genres and writers, the discussion demonstrates that literary reimaginings of, and allusions to, the Bible were common, varied, and ideologically evocative. The book explores how a series of popularly interpreted biblical narratives were recapitulated in the work of a diverse selection of writers, some of whom remain relatively unknown. In early modern England, the figures of Solomon, Job, and Christ's mother, Mary, and the books of Song of Songs and Revelation, are enmeshed in different ways with contemporary concerns, and their usage illustrates how the Bible's narratives could be turned to a fascinating array of debates. In showing the multifarious contexts in which biblical narratives were deployed, this book argues that Protestant interpretative practices contribute to, and problematize, literary constructions of a range of theological, political, and social debates.

Book Lay Readings of the Bible in Early Modern Europe

Download or read book Lay Readings of the Bible in Early Modern Europe written by Erminia Ardissino and published by BRILL. This book was released on 2019-12-30 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay collection aims to bring together new comparative research studies on the place of the Bible in early modern Europe. It focuses on lay readings of the Bible, showing their central contribution to modernity, and interrogates established historical paradigms.

Book Reading Modern Law

    Book Details:
  • Author : Ruth Margaret Buchanan
  • Publisher : Routledge
  • Release : 2012
  • ISBN : 0415568544
  • Pages : 233 pages

Download or read book Reading Modern Law written by Ruth Margaret Buchanan and published by Routledge. This book was released on 2012 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading Modern Law addresses the identification and elaboration of a critical methodology for reading and writing about law in modernity.

Book Reading Humility in Early Modern England

Download or read book Reading Humility in Early Modern England written by Jennifer Clement and published by Routledge. This book was released on 2016-03-03 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: While humility is not especially valued in modern Western culture, Jennifer Clement argues here, it is central to sixteenth- and seventeenth-century understandings of Christian faith and behavior, and is vital to early modern concepts of the self. As this study shows, early modern literary engagements with humility link it to self-knowledge through the practice of right reading, and make humility foundational to any proper understanding of human agency. Yet humility has received little critical interest, and has often been misunderstood as a false virtue that engenders only self-abjection. This study offers an overview of various ways in which humility is discussed, deployed, or resisted in early modern texts ranging from the explicitly religious and autobiographical prose of Katherine Parr and John Donne, to the more politically motivated prose of Queen Elizabeth I and the seventeenth-century reformer and radical Thomas Tryon. As part of the wider 'turn to religion' in early modern studies, this study seeks to complicate our understanding of a mainstream early modern virtue, and to problematize a mode of critical analysis that assumes agency is always defined by resistance.

Book Reading  Society and Politics in Early Modern England

Download or read book Reading Society and Politics in Early Modern England written by Kevin Sharpe and published by Cambridge University Press. This book was released on 2003-07-10 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book ranges over private and public reading, and over a variety of religious, social, and scientific communities to locate acts of reading in specific historical moments from the sixteenth through the eighteenth centuries. It also charts the changes in reading habits that reflect broader social and political shifts during the period. A team of expert contributors cover topics including the processes of book production and distribution, audiences and markets, the material text, the relation of print to performance, and the politics of acts of reception. In addition, the volume emphasises the independence of early modern readers and their role in making meaning in an age in which increased literacy equaled social enfranchisement and interpretation was power. Meaning was not simply an authorial act but the work of many hands and processes, from editing, printing, and proofing, to reproducing, distributing, and finally reading.

Book The Immaterial Book

Download or read book The Immaterial Book written by Sarah Wall-Randell and published by University of Michigan Press. This book was released on 2013-10-28 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In romances—Renaissance England’s version of the fantasy novel—characters often discover books that turn out to be magical or prophetic, and to offer insights into their readers’ selves. The Immaterial Book examines scenes of reading in important romance texts across genres: Spenser’s Faerie Queene, Shakespeare’s Cymbeline and The Tempest, Wroth’s Urania, and Cervantes’ Don Quixote. It offers a response to “material book studies” by calling for a new focus on imaginary or “immaterial” books and argues that early modern romance authors, rather than replicating contemporary reading practices within their texts, are reviving ancient and medieval ideas of the book as a conceptual framework, which they use to investigate urgent, new ideas about the self and the self-conscious mind.

Book Reading Authority and Representing Rule in Early Modern England

Download or read book Reading Authority and Representing Rule in Early Modern England written by Kevin Sharpe and published by A&C Black. This book was released on 2013-01-01 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the publication and reception of authority in early modern England.

Book Reading the Roman Republic in Early Modern England

Download or read book Reading the Roman Republic in Early Modern England written by Freyja Cox Jensen and published by BRILL. This book was released on 2012-08-03 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Placing the reading of history in its cultural and educational context, and examining the processes by which ideas about ancient Rome circulated, this study provides the first assessment of the significance of Roman history, broadly conceived, in early modern England. The existing scholarship, preoccupied with republicanism in the decades before the Civil Wars, and focusing on the major drama of the period, has distorted our understanding of what ancient history really meant to early modern readers. This study articulates the connections between the history of education, reading and writing, and challenges the schools of historical thought which associate a particular classical source with one set of readings; here, for the first time, is an in-depth analysis of the role of Roman history in creating an English latinate culture which encompassed far wider debates and ideas than the purely political.

Book Reading Modern Drama

Download or read book Reading Modern Drama written by Alan Ackerman and published by University of Toronto Press. This book was released on 2012-04-25 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the relationship between dramatic language and its theatrical aspects, Reading Modern Drama provides an accessible entry point for general readers and academics into the world of contemporary theatre scholarship. This collection promotes the use of diverse perspectives and critical methods to explore the common theme of language as well as the continued relevance of modern drama in our lives. Reading Modern Drama offers provocative close readings of both canonical and lesser-known plays, from Hedda Gabler to e.e. cummings' Him. Taken together, these essays enter into an ongoing, fruitful debate about the terms 'modern' and 'drama' and build a much-needed bridge between literary studies and performance studies.

Book Everyday Reading

    Book Details:
  • Author : Mike Chasar
  • Publisher : Columbia University Press
  • Release : 2012
  • ISBN : 0231158645
  • Pages : 321 pages

Download or read book Everyday Reading written by Mike Chasar and published by Columbia University Press. This book was released on 2012 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring poetry scrapbooks, old-time radio show recordings, advertising verse, corporate archives, and Hallmark greeting cards, among other unconventional sources, Mike Chasar casts American poetry as an everyday phenomenon consumed and created by a vast range of readers. He shows how American poetry in the first half of the twentieth century and its reception helped set the stage for the dynamics of popular culture and mass media today. Poetry was then part and parcel of American popular culture, spreading rapidly as the consumer economy expanded and companies exploited its profit-making potential. Poetry also offered ordinary Americans creative, emotional, political, and intellectual modes of expression, whether through scrapbooking, participation in radio programs, or poetry contests. Reenvisioning the uses of twentieth-century poetry, Chasar provides a richer understanding of the innovations of modernist and avant-garde poets and the American reading public's sophisticated powers of feeling and perception.

Book Modern Political Thought

Download or read book Modern Political Thought written by David Wootton and published by Hackett Publishing. This book was released on 1996-01-01 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents unabridged works and substantive abridgments in preeminent translations, along with balanced, lucid, sophisticated introductions. This book includes a wide and balanced selection of many of the more important texts of modern political thought. To its great credit, it provides pertinent excerpts from frequently neglected authors, such as Calvin and Hume, which it nicely juxtaposes appear to be good, and the introductions to each section help to situate the writers in their historical and intellectual context and to alert students to some of the central issues that arise in the texts. This book offers an economical and useful approach to modern political thought.

Book Feminist Readings of Early Modern Culture

Download or read book Feminist Readings of Early Modern Culture written by Valerie Traub and published by Cambridge University Press. This book was released on 1996-10-10 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did the events of the early modern period affect the way gender and the self were represented? This collection of essays attempts to respond to this question by analysing a wide spectrum of cultural concerns - humanism, technology, science, law, anatomy, literacy, domesticity, colonialism, erotic practices, and the theatre - in order to delineate the history of subjectivity and its relationship with the postmodern fragmented subject. The scope of this analysis expands the terrain explored by feminist theory, while its feminist focus reveals that the subject is always gendered - although the terms in which gender is conceived and represented change across history. Feminist Readings of Early Modern Culture not only explores the representation of gendered subjects, but in its commitment to balancing the productive tensions of methodological diversity, also speaks to contemporary challenges facing feminism.