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Book Modeling for Campaign Analysis

Download or read book Modeling for Campaign Analysis written by Richard John Hillestad and published by RAND Corporation. This book was released on 1996 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors discuss some of the significant challenges and offer suggestions for working through them to achieve not only a new generation of models but a new generation of analytic capability.

Book The Theater level Campaign Model

Download or read book The Theater level Campaign Model written by Richard John Hillestad and published by RAND Corporation. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research has been a step to ensure that the next-generation campaign models will not be mere rewrites of tools we currently use.

Book Advanced Methods for Modeling Markets

Download or read book Advanced Methods for Modeling Markets written by Peter S. H. Leeflang and published by Springer. This book was released on 2017-08-29 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data. The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today’s environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. This volume provides an authoritative and comprehensive review, with each chapter including: · an introduction to the method/methodology · a numerical example/application in marketing · references to other marketing applications · suggestions about software. Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics.

Book Bigger and Better Campaign Models

Download or read book Bigger and Better Campaign Models written by and published by . This book was released on 1996 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Systems Analysis and Modeling in Defense

Download or read book Systems Analysis and Modeling in Defense written by R. Huber and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 886 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the proceedings of an interna tional symposium devoted to Modeling and Analysis of Defense Processes in the context of land/air warfare. It was sponsored by Panel VII (on Defense Applications of Operational Research) of NATO's Defense Research Group (DRG) and took place 27-29 July 1982 at NATO headquarters in Brussels. Except perhaps for the Theater-Level Gaming and Analysis Workshop, sponsored by the Office of united 1 states Naval Research in 1977 , this symposium was the first international scientific meeting on Operations Research/Systems Analysis in the area of land/air war fare since the conference on Modeling Land Battle Systems 2 for Military Planning sponsored by NATO's Special Pro gramme Panel on Systems Science in 1974. That conference dealt primarily with modeling small unit (company, bat talion) engagements and, to a lesser extent, large unit (corps, theater) campaigns with principal emphasis on attrition processes and movement in combat. It was considered as rather successful in that it revealed the state-of-the art around 1972 and identified problem areas and promising approaches for future developments. lWith regard to foreign attendance, this wo- shop was largely limited to participants from the United Kingdom and the Federal Republic of Germany (see L.J. Low: Theater-Level Gaming and Analysis Workshop for Force Planning, Vol II-Summary, Discus sion of Issues and Requirements for Research, SRI Report, May, 1981).

Book Defense Modeling  Simulation  and Analysis

Download or read book Defense Modeling Simulation and Analysis written by National Research Council and published by National Academies Press. This book was released on 2006-09-22 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modeling, simulation, and analysis (MS&A) is a crucial tool for military affairs. MS&A is one of the announced pillars of a strategy for transforming the U.S. military. Yet changes in the enterprise of MS&A have not kept pace with the new demands arising from rapid changes in DOD processes and missions or with the rapid changes in the technology available to meet those demands. To help address those concerns, DOD asked the NRC to identify shortcomings in current practice of MS&A and suggest where and how they should be resolved. This report provides an assessment of the changing mission of DOD and environment in which it must operate, an identification of high-level opportunities for MS&A research to address the expanded mission, approaches for improving the interface between MS&A practitioners and decision makers, a discussion of training and continuing education of MS&A practitioners, and an examination of the need for coordinated military science research to support MS&A.

Book Technical Abstract Bulletin

Download or read book Technical Abstract Bulletin written by and published by . This book was released on with total page 1048 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book E Business  New Challenges and Opportunities for Digital Enabled Intelligent Future

Download or read book E Business New Challenges and Opportunities for Digital Enabled Intelligent Future written by Yiliu Paul Tu and published by Springer Nature. This book was released on with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Public Health Communication

Download or read book Public Health Communication written by Claudia Parvanta and published by Jones & Bartlett Learning. This book was released on 2017-03-22 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.

Book Web Analytics 2 0

    Book Details:
  • Author : Avinash Kaushik
  • Publisher : John Wiley & Sons
  • Release : 2009-12-30
  • ISBN : 0470596449
  • Pages : 517 pages

Download or read book Web Analytics 2 0 written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Book Joint Force Quarterly

Download or read book Joint Force Quarterly written by and published by . This book was released on 1995 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Recent Advances in Computational Intelligence in Defense and Security

Download or read book Recent Advances in Computational Intelligence in Defense and Security written by Rami Abielmona and published by Springer. This book was released on 2015-12-21 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is an initiative undertaken by the IEEE Computational Intelligence Society’s Task Force on Security, Surveillance and Defense to consolidate and disseminate the role of CI techniques in the design, development and deployment of security and defense solutions. Applications range from the detection of buried explosive hazards in a battlefield to the control of unmanned underwater vehicles, the delivery of superior video analytics for protecting critical infrastructures or the development of stronger intrusion detection systems and the design of military surveillance networks. Defense scientists, industry experts, academicians and practitioners alike will all benefit from the wide spectrum of successful applications compiled in this volume. Senior undergraduate or graduate students may also discover uncharted territory for their own research endeavors.

Book Scientific and Technical Aerospace Reports

Download or read book Scientific and Technical Aerospace Reports written by and published by . This book was released on 1995 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lists citations with abstracts for aerospace related reports obtained from world wide sources and announces documents that have recently been entered into the NASA Scientific and Technical Information Database.

Book Statistical Modeling and Analysis for Database Marketing

Download or read book Statistical Modeling and Analysis for Database Marketing written by Bruce Ratner and published by CRC Press. This book was released on 2003-05-28 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional statistical methods are limited in their ability to meet the modern challenge of mining large amounts of data. Data miners, analysts, and statisticians are searching for innovative new data mining techniques with greater predictive power, an attribute critical for reliable models and analyses. Statistical Modeling and Analysis fo

Book Campaign Dynamics

Download or read book Campaign Dynamics written by Thomas M. Carsey and published by University of Michigan Press. This book was released on 2001-07-30 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: How voters respond to electoral campaigns

Book Spin Sucks

    Book Details:
  • Author : Gini Dietrich
  • Publisher : Pearson Education
  • Release : 2014
  • ISBN : 078974886X
  • Pages : 165 pages

Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

Book Mathematical Analysis and Applications in Modeling

Download or read book Mathematical Analysis and Applications in Modeling written by Priti Kumar Roy and published by Springer Nature. This book was released on 2020-03-10 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book collects select papers presented at the “International Conference on Mathematical Analysis and Application in Modeling,” held at Jadavpur University, Kolkata, India, on 9–12 January 2018. It discusses new results in cutting-edge areas of several branches of mathematics and applications, including analysis, topology, dynamical systems (nonlinear, topological), mathematical modeling, optimization and mathematical biology. The conference has emerged as a powerful forum, bringing together leading academics, industry experts and researchers, and offering them a venue to discuss, interact and collaborate in order to stimulate the advancement of mathematics and its industrial applications.