Download or read book Artificial Intelligence Research and Development written by L. Museros and published by IOS Press. This book was released on 2014-10-10 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents 34 original papers accepted for presentation at the 17th International Conference of the Catalan Association for Artificial Intelligence (CCIA 2014), held in October 2014 in Barcelona, Spain. The Catalan Association for Artificial Intelligence (ACIA), was created in 1994 as a non-profit association to promote cooperation among researchers from the Catalan-speaking artificial intelligence research community. Conferences are now held annually throughout the Catalan-speaking countries. The papers in this volume have been organized around different topics, providing a representative sample of the current state-of-the-art in the Catalan artificial intelligence community and of the collaboration between ACIA members and the worldwide AI community. The book will be of interest to all those working in the field of artificial intelligence.

Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

Download or read book Influencer Marketing written by Sevil Yesiloglu and published by Routledge. This book was released on 2020-11-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.

Download or read book Networks Crowds and Markets written by David Easley and published by Cambridge University Press. This book was released on 2010-07-19 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others.

Download or read book Collaborative Computing Networking Applications and Worksharing written by Honghao Gao and published by Springer Nature. This book was released on 2022-01-01 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set constitutes the refereed proceedings of the 17th International Conference on Collaborative Computing: Networking, Applications, and Worksharing, CollaborateCom 2021, held in October 2021. Due to COVID-19 pandemic the conference was held virtually. The 62 full papers and 7 short papers presented were carefully reviewed and selected from 206 submissions. The papers reflect the conference sessions as follows: Optimization for Collaborate System; Optimization based on Collaborative Computing; UVA and Traffic system; Recommendation System; Recommendation System & Network and Security; Network and Security; Network and Security & IoT and Social Networks; IoT and Social Networks & Images handling and human recognition; Images handling and human recognition & Edge Computing; Edge Computing; Edge Computing & Collaborative working; Collaborative working & Deep Learning and application; Deep Learning and application; Deep Learning and application; Deep Learning and application & UVA.

Download or read book Youth and violent extremism on social media written by Alava, Séraphin and published by UNESCO Publishing. This book was released on 2017-12-04 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Social Informatics written by Samin Aref and published by Springer Nature. This book was released on 2020-10-08 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the proceedings of the 12th International Conference on Social Informatics, SocInfo 2020, held in Pisa, Italy, in October 2020. The 30 full and 3 short papers presented in these proceedings were carefully reviewed and selected from 99 submissions. The papers presented in this volume cover a broad range of topics, ranging from works that ground information-system design on social concepts, to papers that analyze complex social systems using computational methods, or explore socio-technical systems using social sciences methods.

Download or read book The Psychology of Fake News written by Rainer Greifeneder and published by Routledge. This book was released on 2020-08-13 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the phenomenon of fake news by bringing together leading experts from different fields within psychology and related areas, and explores what has become a prominent feature of public discourse since the first Brexit referendum and the 2016 US election campaign. Dealing with misinformation is important in many areas of daily life, including politics, the marketplace, health communication, journalism, education, and science. In a general climate where facts and misinformation blur, and are intentionally blurred, this book asks what determines whether people accept and share (mis)information, and what can be done to counter misinformation? All three of these aspects need to be understood in the context of online social networks, which have fundamentally changed the way information is produced, consumed, and transmitted. The contributions within this volume summarize the most up-to-date empirical findings, theories, and applications and discuss cutting-edge ideas and future directions of interventions to counter fake news. Also providing guidance on how to handle misinformation in an age of “alternative facts”, this is a fascinating and vital reading for students and academics in psychology, communication, and political science and for professionals including policy makers and journalists.

Download or read book Advanced Intelligent Technologies for Industry written by Kazumi Nakamatsu and published by Springer Nature. This book was released on 2022-05-18 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book includes new research results of scholars from the Second International Conference on Advanced Intelligent Technologies (ICAIT 2021) subtitled Intelligent Technology and Industry organized by IRNet International Academic Communication Center, held during October 15–17, 2021. The book covers research work from active researchers who are working on collaboration of industry and various intelligent technologies such as intelligent technologies applicable/applied to manufacturing and distribution of industrial products, factory automation, business, etc. The book focuses on theory, design, development, testing, and evaluation of all intelligent technologies applicable/applied to various parts of industry and its infrastructure. The topics included are all computational intelligence techniques applicable/applied to industry, intelligent techniques in data science applicable/applied to business and management, intelligent network systems applicable/applied to industrial production, intelligent technologies applicable to smart agriculture, and intelligent information systems for agriculture.

Download or read book New Product Diffusion Models written by Vijay Mahajan and published by Springer Science & Business Media. This book was released on 2000-09-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.

Download or read book Hyperspectral Image Analysis written by Saurabh Prasad and published by Springer Nature. This book was released on 2020-04-27 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews the state of the art in algorithmic approaches addressing the practical challenges that arise with hyperspectral image analysis tasks, with a focus on emerging trends in machine learning and image processing/understanding. It presents advances in deep learning, multiple instance learning, sparse representation based learning, low-dimensional manifold models, anomalous change detection, target recognition, sensor fusion and super-resolution for robust multispectral and hyperspectral image understanding. It presents research from leading international experts who have made foundational contributions in these areas. The book covers a diverse array of applications of multispectral/hyperspectral imagery in the context of these algorithms, including remote sensing, face recognition and biomedicine. This book would be particularly beneficial to graduate students and researchers who are taking advanced courses in (or are working in) the areas of image analysis, machine learning and remote sensing with multi-channel optical imagery. Researchers and professionals in academia and industry working in areas such as electrical engineering, civil and environmental engineering, geosciences and biomedical image processing, who work with multi-channel optical data will find this book useful.

Download or read book Mining Heterogeneous Information Networks written by Yizhou Sun and published by Morgan & Claypool Publishers. This book was released on 2012 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigates the principles and methodologies of mining heterogeneous information networks. Departing from many existing network models that view interconnected data as homogeneous graphs or networks, the semi-structured heterogeneous information network model leverages the rich semantics of typed nodes and links in a network and uncovers surprisingly rich knowledge from the network.

Download or read book Mining Text Data written by Charu C. Aggarwal and published by Springer Science & Business Media. This book was released on 2012-02-03 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Text mining applications have experienced tremendous advances because of web 2.0 and social networking applications. Recent advances in hardware and software technology have lead to a number of unique scenarios where text mining algorithms are learned. Mining Text Data introduces an important niche in the text analytics field, and is an edited volume contributed by leading international researchers and practitioners focused on social networks & data mining. This book contains a wide swath in topics across social networks & data mining. Each chapter contains a comprehensive survey including the key research content on the topic, and the future directions of research in the field. There is a special focus on Text Embedded with Heterogeneous and Multimedia Data which makes the mining process much more challenging. A number of methods have been designed such as transfer learning and cross-lingual mining for such cases. Mining Text Data simplifies the content, so that advanced-level students, practitioners and researchers in computer science can benefit from this book. Academic and corporate libraries, as well as ACM, IEEE, and Management Science focused on information security, electronic commerce, databases, data mining, machine learning, and statistics are the primary buyers for this reference book.

Download or read book Bayesian Networks written by Olivier Pourret and published by John Wiley & Sons. This book was released on 2008-04-30 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bayesian Networks, the result of the convergence of artificial intelligence with statistics, are growing in popularity. Their versatility and modelling power is now employed across a variety of fields for the purposes of analysis, simulation, prediction and diagnosis. This book provides a general introduction to Bayesian networks, defining and illustrating the basic concepts with pedagogical examples and twenty real-life case studies drawn from a range of fields including medicine, computing, natural sciences and engineering. Designed to help analysts, engineers, scientists and professionals taking part in complex decision processes to successfully implement Bayesian networks, this book equips readers with proven methods to generate, calibrate, evaluate and validate Bayesian networks. The book: Provides the tools to overcome common practical challenges such as the treatment of missing input data, interaction with experts and decision makers, determination of the optimal granularity and size of the model. Highlights the strengths of Bayesian networks whilst also presenting a discussion of their limitations. Compares Bayesian networks with other modelling techniques such as neural networks, fuzzy logic and fault trees. Describes, for ease of comparison, the main features of the major Bayesian network software packages: Netica, Hugin, Elvira and Discoverer, from the point of view of the user. Offers a historical perspective on the subject and analyses future directions for research. Written by leading experts with practical experience of applying Bayesian networks in finance, banking, medicine, robotics, civil engineering, geology, geography, genetics, forensic science, ecology, and industry, the book has much to offer both practitioners and researchers involved in statistical analysis or modelling in any of these fields.

Download or read book Diffusion in Social Networks written by Paulo Shakarian and published by Springer. This book was released on 2015-09-16 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the leading models of social network diffusion that are used to demonstrate the spread of disease, ideas, and behavior. It introduces diffusion models from the fields of computer science (independent cascade and linear threshold), sociology (tipping models), physics (voter models), biology (evolutionary models), and epidemiology (SIR/SIS and related models). A variety of properties and problems related to these models are discussed including identifying seeds sets to initiate diffusion, game theoretic problems, predicting diffusion events, and more. The book explores numerous connections between social network diffusion research and artificial intelligence through topics such as agent-based modeling, logic programming, game theory, learning, and data mining. The book also surveys key empirical results in social network diffusion, and reviews the classic and cutting-edge research with a focus on open problems.

Download or read book Customer Engagement written by Roderick J. Brodie and published by Routledge. This book was released on 2015-12-14 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

Download or read book Analyzing Social Media Networks with NodeXL written by Derek Hansen and published by Morgan Kaufmann. This book was released on 2010-09-14 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. - Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA - Demonstrates how visual analytics research can be applied to SNA tools for the mass market - Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis - Download companion materials and resources at https://nodexl.codeplex.com/documentation