Download or read book Database Marketing written by Robert C. Blattberg and published by Springer Science & Business Media. This book was released on 2010-02-26 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)

Download or read book Fish Development and Genetics written by Zhiyuan Gong and published by World Scientific. This book was released on 2004 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: The zebrafish is the most important fish model in developmental and genetic analyses. This book contains 19 review articles covering a broad spectrum of topics, from development to genetic tools. The contents range from early development, the role of maternal factors and gastrulation, to tissue differentiation and organogenesis, such as development of the organizer, notochord, floor plate, nervous system, somites, muscle, skeleton and endoderm. The genetic tools cover morpholino knock-down, transgenics, fish cloning, transposons and genome evolution. The book also includes two chapters on genome mapping and embryonic stem cells in medaka, another important model fish. Summarizing the state-of-the-art studies of the zebrafish model and focusing on the molecular aspects of development, this book is a valuable reference for students learning the basic aspects of the zebrafish model, and for researchers seeking resources in zebrafish research.

Download or read book Fundamentals of Nanomedicine written by James F. Leary and published by Cambridge University Press. This book was released on 2022-03-31 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first introductory book on the subject, this book will provide a complete grounding to this pioneering field for students and professionals across biomedical engineering, biology and medicine. It features a comprehensive overview of original work in this revolutionary field. Topics discussed include drug delivery, cell-material interaction and gene therapy, accompanied by real-world examples and over 100 illustrations. The book teaches readers how to design and test their own nanomedical systems for real-world applications in biomedical engineering, medicine and pharmacy. Presenting a thorough discussion of the science and engineering of nanomedicine, it discusses vital environmental, social and ethical impacts of this revolutionary technology. Including over 200 thought-provoking study questions, allowing the reader to self-assess their understanding, this book is a rich source of information that will be of interest and importance in nanomedicine.

Download or read book Geographical Targeting for Poverty Alleviation written by David Bigman and published by World Bank Publications. This book was released on 2000-01-01 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: .."in many developing countries, there are large differences in economic conditions and the standard of living between regions, and even between communities within the same region. In many countries, poverty has a clear geographic dimension, since the poor are often concentrated in pockets of poverty. Therefore, the design of poverty alleviation policies must also have a signficant spatial component." Although development projects are carefully designed and meticulously evaluated for cost effectiveness and benefits, too many of them are not sufficiently targeted geographically. The growing availability and use of spatial data, organized in a computer system such as a geographical information system (GIS), makes it more feasible to analyze the impact of projects in specific locales and to achieve more effective targeting. 'Geographical Targeting for Poverty Alleviation' introduces the basic concepts of a GIS. It also demonstrates how to organize geographic and nongeographic data. In addition, it presents different methods for using the data of the Household Income and Expenditure Survey, together with other surveys and the population census, to provide estimates for the standard of living and the incidence of poverty incidence in different geographical areas of a country. Ultimately, these estimates should be used to establish guidelines for targeting poverty alleviation projects. This publication illustrates different GIS applications for identifying the project's target population, determining the project's spatial 'sphere of influence' or deciding where to locate public facilities. This publication is of interest to task managers, economists, development researchers, and geographers.

Download or read book Use of the Formal Financial Sector written by and published by World Bank Publications. This book was released on with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Molecular Chaperones in Human Disorders written by and published by Academic Press. This book was released on 2019-01-09 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Molecular Chaperones in Human Disorders, Volume 114 in the Advances in Protein Chemistry and Structural Biology series, provides an overview of current developments in mechanisms underlying DNA repair and their involvement in maintaining chromatin repair, the balance between chromosomal repair pathways, tumorigenesis, immune signaling and infection-induced inflammation. Chapters in this new release cover Functional principles and regulation of molecular chaperones, Chaperones and retinal disorders, Protein misfolding and degradation in genetic diseases, Chaperone dysfunction in hereditary myopathic diseases, Diseases caused by functional disorder of molecular chaperones residing in the endoplasmic reticulum, and many other timely topics. Describes advances in our understanding on DNA repair mechanisms and the involvement of their dysregulation in promoting diseases Provides an ideal resource for a very wide audience of specialists, researchers and students Contains timely chapters written by well-renown authorities in their field Presents information that is well supported by a number of high quality illustrations, figures and tables

Download or read book Peroxisomes written by G. Gordon Gibson and published by CRC Press. This book was released on 2013-04-08 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an update on several new aspects of peroxisome biology, including the role of the peroxisome proliferator activated receptor. The book covers morphilogical, biochemical and molecular biological aspects of peroxisomes.

Download or read book Inborn Metabolic Diseases written by John Fernandes and published by Springer Science & Business Media. This book was released on 2006-11-22 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classical textbook has become indispensable for those in the front line dealing with metabolic disorders. The book is aimed at all those involved with this specialty including pediatricians, biochemists, dieticians, neurologists, internists, geneticists, psychologists, nurses, and social workers. This 4th edition has been thoroughly updated and revised. One new chapter on Neonatal screening by tandem MS/MS has been added and several new groups of disorders have been included. The book’s main feature is the strong emphasis on clinical presentation and treatment in acute and chronic situation.

Download or read book Journal of Cell Science written by and published by . This book was released on 2003 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Tobacco BY 2 Cells written by Toshiyuki Nagata and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first compilation of a wealth of knowledge on tobacco BY-2 cells, often cited as the HeLa cell line of higher plants. Basic issues of cell cycle progression, cytokinesis, cell organization and factors that are involved in these processes are covered in detail. Since the tobacco cell line is used as a tool for research in molecular and cellular biology, several chapters on such studies are also included. Further, changes of primary and secondary metabolites during culture and factors that affect these processes are treated. Last but not least, the so far unpublished historical background of the BY-2 cell line is described. This volume is a must for any scientist working in the field of plant biology.

Download or read book Chromatin Remodeling and Dendrite Wiring Specificity in the Drosophila Olfactory System written by Joy Singyi Tea and published by Stanford University. This book was released on 2010 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The human brain is an extraordinarily complex organ containing billions of neurons forming trillions of connections. The functionality of the brain lies in this intricate circuit wiring. How do the neurons form proper connections during development? The Drosophila olfactory system exhibits very precise and stereotyped neuronal connectivity that is specified predominantly by genetic programming. The dendrites of second-order olfactory projection neurons (PNs) pattern the developing antennal lobe prior to first-order olfactory receptor neuron (ORN) axon arrival, indicating an intrinsic wiring mechanism for PN dendrites. The antennal lobe is formed of ~50 glomeruli, each of which represents a very specific gathering of axons and dendrites; ORNs expressing the same odorant receptor and PNs of the same class converge onto single glomeruli. In this thesis, I present work furthering our understanding of intrinsic PN wiring specificity. First, I examine the role of histone deacetylase Rpd3 in PNs and show that it acts largely through the transcription factor Prospero. Second, I show the actin-related protein Bap55 acts as part of the TIP60 ATP-dependent chromatin remodeling complex in PNs. My thesis shows that chromatin remodeling factors, previously believed to be involved in general housekeeping, actually play important postmitotic roles and contribute to PN dendrite wiring specificity.

Download or read book Mechanisms of Plant Growth and Improved Productivity Modern Approaches written by Amarjit Basra and published by CRC Press. This book was released on 2021-04-29 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the mechanisms of plant productivity and the factors limiting net photosynthesis, describing techniques to isolate, characterize and manipulate specific plant genes in order to enhance productivity. The uptake of carbon and the practical aspects of plant nutrition are discussed.

Download or read book Membrane Proteins Production for Structural Analysis written by Isabelle Mus-Veteau and published by Springer. This book was released on 2014-06-20 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book updates the latest development in production, stabilization and structural analysis techniques of membrane proteins. This field has made significant advances since the elucidation of the first 3-D structure of a recombinant G Protein Coupled Receptor (GPCR), rhodopsin, with the structure of several more GPCRs having been solved in the past five years. In fact, the 2012 Nobel Prize in Chemistry was awarded for groundbreaking discoveries on the inner workings of GPCRs. This book is essential reading for all researchers, biochemists and crystallographers working with membrane proteins, who are interested by the structural characterization of their favorite protein and who wish to follow the expression, migration, modifications and recycling of a membrane protein.

Download or read book Chronic Renal Disease written by Paul L. Kimmel and published by Academic Press. This book was released on 2019-08-28 with total page 1390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronic Renal Disease, Second Edition, comprehensively investigates the physiology, pathophysiology, treatment and management of chronic kidney disease (CKD). This translational reference takes an in-depth look at CKD with no coverage of dialysis or transplantation. Chapters are devoted to the scientific investigation of chronic kidney disease, the most common problems faced by nephrologists in the management of chronic kidney disease, specific illnesses in the CKD framework, and how the management of CKD in a polycystic kidney disease patient differs from other CKD patients. This award-winning reference features a series of case studies, covering both clinical aspects and pathophysiology. Questions are open ended, progressively more difficult, and repetitive across different patient clinical problems and different chapters. The cases and questions included will be useful for medical students, residency board reviews, and clinician teaching or conference preparation. Includes case studies and questions which can be used as a teaching tool for medical students and resident Provides coverage of classification and measurement, epidemiology, pathophysiology, complications of CKD, fluid/electrolyte disorders in CKD, CKD and systemic illnesses, clinical considerations, therapeutic considerations, and special considerations

Download or read book Poverty and Social Protection in Indonesia written by Joan M. Hardjono and published by Institute of Southeast Asian Studies. This book was released on 2010 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consists of papers that present the findings of research done by the SMERU Research Institute in Jakarta, Indonesia. Most describe the effects on the poor of the Indonesian economic crisis of 1997-98 and the response of the Indonesian government in the form of a Social Safety Net consisting of poverty mitigation programs. With the gradual recovery of the economy after 2000, the Indonesian government began reducing subsidies for fuel products and has channelled budgetary savings into a new series of targeted social protection and poverty alleviation undertakings that include unconditional cash transfers. The effectiveness of Indonesia's poverty alleviation programs has, however, been reduced by the difficulty of targeting beneficiaries accurately because of a lack of reliable, up-to-date poverty figures. In many instances unsuitable targeting methodology has been compounded by bad governance at the local level, while the introduction of regional autonomy, accompanied by the decentralization of authority to the district level, has formed a further complicating factor.

Download or read book Decentralization and Rural Development in Indonesia written by Sutiyo and published by Springer. This book was released on 2017-01-18 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates the fundamental theories of decentralization and rural development, providing a comprehensive explanation of how they can be successfully implemented to improve the livelihoods of rural communities in Indonesia. The topics addressed in this book include participatory budgeting, social capital, community participation, local capacity development, and poverty alleviation, which are discussed in detail from the perspectives of local politics, public administration, rural economy, and community studies. The multifaceted interrelations between these disciplines are analyzed to formulate a framework identifying the opportunities and challenges involved in formulating guiding principles for the implementation of decentralization. Readers are provided with the necessary intellectual groundwork through theoretical discussions and case studies involving grassroots realities in Indonesian villages. This book is highly recommended for all readers who are seeking an in-depth understanding of modern efforts to effectively implement decentralization in developing countries to promote local democratization, community empowerment, and poverty alleviation.

Download or read book Genetic Disorders and the Fetus written by Aubrey Milunsky and published by John Wiley & Sons. This book was released on 2021-04-19 with total page 1392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the latest edition of the definitive resource on prenatal genetic diagnosis In the newly revised eighth edition of Genetic Disorders and the Fetus, authors and acclaimed medical doctors, Aubrey and Jeff Milunsky, deliver a thorough and comprehensive reference perfect for academicians, students in post-graduate specialization courses, and working medical professionals. This book incorporates the knowledge, wisdom, perspectives, and recommendations from a renowned team of contributing authors, drawing upon their extensive experience in prenatal genetic diagnosis to present the definitive reference work used routinely around the world. In addition to fundamental information on established prenatal diagnosis and exhaustively referenced coverage of new techniques, you’ll find new chapters on preconception genetic counselling, preimplantation genetic diagnosis, advances in fetal imaging, and gene therapy. Genetic Disorders and the Fetus is authored by a global team of internationally recognized contributors, all of whom are leading voices in the field The eighth edition also contains: A thorough discussion of the public policy and ethics of embryo editing, including mitochondrial replacement treatment, and gene patents, prenatal diagnosis, and polygenic disease risk prediction An exploration of preimplantation genetic diagnosis, pharmacogenetics and prenatal diagnosis, and whole genome sequencing A treatment of genetic disorders and pharmacologic therapy, including spinal muscular atrophy and fragile X syndrome A discussion of legal issues, including the fetus as plaintiff and the increasing liability of physicians due to advances in genetics Perfect for obstetricians, clinical geneticists, molecular and biochemical geneticists, and pediatricians, Genetic Disorders and the Fetus will also earn a place in the libraries of neonatologists, genetics counsellors, ethicists, radiologists, and professionals working in public policy and health departments.