Download or read book Branded entertainment Cuando el Branded Content se convierte en entretenimiento written by de Aguilera Moyano, Joaquín and published by ESIC. This book was released on 2016-01-11 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: «El marketing tradicional no está funcionando». Con esta contundencia y precisión describe el gran maestro del marketing moderno, Philip Kottler, la situación a la que nos enfrentamos quienes, profesional o académicamente, nos ocupamos de esta disciplina. El marketing tradicional, desarrollado sobre todo a partir de los años sesenta, hoy aparece como un anciano irreconocible. Estamos en un nuevo contexto que exige nuevas comunicaciones de marketing centradas en la creación y distribución de unos contenidos tan relevantes para el consumidor que sea él mismo quien decida acceder libremente a ellos. Algunas marcas han elegido la producción de entretenimiento como vehículo de transmisión de sus mensajes de marca, aplicando los conocimientos de la industria del entretenimiento a la creación de unos contenidos propios, al servicio de los valores de la marca, capaces de despertar deseos y emociones por sí mismos. Estas marcas, han optado por el branded entertainment: contenido de entretenimiento, creado y producido por una marca, lo suficientemente interesante y atractivo como para que su público lo elija frente a otros productos de entretenimiento. En este libro, se profundiza en el conocimiento del branded entertainment; una herramienta de comunicación comercial que debe alcanzar un adecuado equilibrio entre la identificación de la marca y la capacidad del contenido creado para proporcionar una experiencia positiva para el consumidor. A través de sus páginas se van desgranando las características del branded entertainment y, mediante los ejemplos, se ponen de relieve las posibilidades de esta técnica capaz de llegar al consumidor como nunca antes se había logrado. Ha llegado el momento de decir adiós a la interrupción de contenidos elegidos para el consumidor, forzándole a ver publicidad que no desea, y de dar la bienvenida al branded entertainment, contenidos relevantes para el consumidor, que él mismo elige, distribuidos por una marca. ÍNDICE (Casi) todo está cambiando.- El marketing postmoderno.- La comunicación en el marketing postmoderno: los mensajes híbridos.- Branded content.- Content marketing.- Branded entertainment.- Situación actual del branded content en España.- Publicidad nativa.- El selfie de Ellen DeGenere.
Download or read book Learning to Read Learning Religion written by Britta Juska-Bacher and published by John Benjamins Publishing Company. This book was released on 2023-01-06 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catechism primers are inconspicuous but telling little books for children combining the teaching of reading skills and religious catechesis. From the 16th to the 19th centuries, they have been produced, disseminated and used in huge numbers in many regions of the world, in particular in Europe. Remarkably, similar texts appeared across the continent, spanning confessional traditions that were in other respects highly divergent. In different places, and across the whole period, different denominations used not only similar pedagogical and religious strategies, but also shared the same formats and iconography. This volume, edited by scholars from Finland, Germany, Switzerland, and the United Kingdom, is the result of a collaborative transnational and interdisciplinary effort including education, language teaching, children’s literature, book history, and religious studies. With contributions on seventeen European countries and regions, it sheds new light on a fascinating but largely neglected part of European cultural heritage, and, by establishing a comprehensive and authoritative summary of the field, offers fresh impetus for further transnational research.
Download or read book A New Day written by Jon Secada and published by Penguin. This book was released on 2014-10-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the first successful Latin crossover artists, Jon Secada dominated the pop music charts in the early 90s, releasing hits such as Just Another Day and Angel and winning multiple Grammy Awards. As a Cuban refuge, Jon understands that life is about starting anew and embracing opportunities, something he never lost sight of while achieving his dream of being a performer and while building new dreams when life took unexpected turns. In his debut book, Jon shares the lessons he learned that made him the resilient person he is today. His moving message reaffirms that wisdom and strength comes from constantly reinventing yourself and finding what you’re made of through doubt and hardships, growing from adversity, and having faith in A New Day.
Download or read book Fortuna written by Manuel de Faria e Sousa and published by . This book was released on 1975 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Inter America written by James Cook Bardin and published by . This book was released on 1921 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consists of English translations of articles in the Spanish American press.
Download or read book DEL INFIERNO en la Puerta A la GLORIA al Instante written by E. L. GATO and published by Xlibris Corporation. This book was released on 2010-04-09 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Britannica Enciclopedia Moderna written by Encyclopaedia Britannica, Inc and published by Encyclopaedia Britannica, Inc.. This book was released on 2011-06-01 with total page 2982 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Britannica Enciclopedia Moderna covers all fields of knowledge, including arts, geography, philosophy, science, sports, and much more. Users will enjoy a quick reference of 24,000 entries and 2.5 million words. More then 4,800 images, graphs, and tables further enlighten students and clarify subject matter. The simple A-Z organization and clear descriptions will appeal to both Spanish speakers and students of Spanish.
Download or read book 300 millones Parte 3 Fe written by Александр Невзоров and published by Litres. This book was released on 2022-05-15 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: La tercera parte del libro «300 millones de dólares» fue publicada. La narración aquí es en forma de entradas de diario, por lo que realmente lo es. Qué pensamientos visitó al autor de la obra. Lo que hizo ahora y lo va a hacer en el futuro. ¿Cómo van sus asuntos financieros? Ante los ojos de los lectores hay un pequeño segmento de la vida de Alexander Nevzorov. Realice sus sueños (ideas) sobre el apartamento, coche, dacha y cuenta bancaria. ¿No quieres hacer este camino también a ti?
Download or read book Autobiograf a de Un Esclavo written by Juan Francisco Manzano and published by Wayne State University Press. This book was released on 1996 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings of ISCV'95, the successor to previous Workshops on Computer Vision, comprise 104 refereed papers on topics in optical flow, matching/stereo, motion, object recognition, low-level vision, CAD-based vision, stereo, deformable models, systems and applications, tracking, segmentation and grouping, active vision, aerial image analysis, and integration/texture. No index. Annotation copyright by Book News, Inc., Portland, OR
Download or read book The Publishers Weekly written by and published by . This book was released on 2000 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book El Trabajo y sus demonios written by Manuel Gallarzo and published by Lulu.com. This book was released on with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book El Vuelo de Mi Cometa written by Luisa Maria Sierra and published by Lulu.com. This book was released on 2013-05-20 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro es un manual para aprender a hacer cometas; es un libro de historia y es un libro de sueños mágicos, llenos de creatividad, donde también interviene la meditación con los Mandalas. Ellos vuelan en mis cometas y así consigo llegar a lugares inexplorados por mi imaginación.
Download or read book Coyame Es Mi Pueblo written by Francisco Javier Morales Natera and published by Xlibris Corporation. This book was released on 2012-11 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coyame is the wide-ranging account of a small town in Mexico. The author provides readers with a panoramic view of history from the Mayans to the Villa revolutionaries and beyond. The history of the region is brought into stark detail with the inclusion of the tales, legends, and family histories of Coyame’s colorful residents. Morales presents the information with great care and passion; both historians and casual readers will benefit from the candor and whimsy that mark this unique contribution.
Download or read book LEV written by and published by . This book was released on 1997 with total page 2004 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book El Arte de Resurgir written by Henry Oswaldo Aldana and published by Xlibris Corporation. This book was released on 2012-10 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: El Arte de Resurgir te ayudará a convertir los fracasos en victorias, resurgir exitosamente en los negocios, resurgir de relaciones fracasadas y crear nuevas relaciones armoniosas, recuperarte de enfermedades, y convertir una vida trágica en una vida mágica. Este libro cambiará tu vida; en el encontrarás la inspiración para emprender el proceso de transformación personal que te llevará a vivir con plenitud y a conquistar tus más remotos sueños. Si alguna vez te has encontrado en el callejón del fracaso y crees que nunca encontrarás la salida, aquí verás que esto es sólo temporal y que puedes aprender a convertir los malos tiempos en mejores y los fracasos en triunfos. Este libro te guiará para encontrar la salida. Lo importante es reprogramar tu mente para darle la bienvenida a los errores y aceptarlos como tus mentores, aprendiendo de ellos y utilizándolos de trampolín para saltar hacia el éxito en todos los aspectos de tu vida. Tú tienes el poder de cambiar tu vida en el momento que tú quieras. Toma control de tu vida, tomando el control de tus pensamientos. Estás en el momento propicio, toma la decisión de lanzarte a la aventura maravillosa de abrir nuevos horizontes y encontrar ¡la verdadera felicidad!
Download or read book Salma Hayek written by Patricia J. Duncan and published by Macmillan + ORM. This book was released on 2016-01-05 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long road to Hollywood success was never easy for Mexican-born beauty Salma Hayek-but it was never dull either! Starting out in her late teens starring in the Mexican hit soap opera Teresa, Salma lived a comfortable life, but she wanted more. So she packed her bags and headed to Hollywood. A Mexican woman with a heavy accent who barely spoke a word of English, Salma had hurdle after hurdle to overcome. Plenty of times she came close to giving up, but she was determined to make it big in America, and after a lot of bit parts and hard work, she did it. After landing a role in Desperado, alongside heart-throb Antonio Banderas, the movie parts finally started coming in, including From Dusk Till Dawn with George Clooney, and Fools Rush In with Matthew Perry. Now, gracing the style pages of all the major magazines and working as a Revlon spokesperson, Salma is the most sought-after Latina actress in Hollywood. And that's just the beginning. She has several huge movie projects on the horizon, and continues to fight for Mexican rights as an outspoken member of the NAFTA generation. Find out all about this talented Latina actress, from her love life, to the formula of her success, to her fabulous fashion and beauty secrets.
