Download or read book Top of Mind Use Content to Unleash Your Influence and Engage Those Who Matter To You written by John Hall and published by McGraw Hill Professional. This book was released on 2017-04-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
Download or read book Mind to Mind Marketing written by Harry Alder and published by Kogan Page Publishers. This book was released on 2001 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Mind to Mind Marketing psychologist Harry Alder draws on his knowledge of Neuro Linguistic Programming (NLP), and the extensive work he has undertaken with many organizations looking to achieve a superior way of communicating with their customers to create mind-to-mind marketing.
Download or read book How to Get Inside Someone s Mind and Stay There written by Jacky Fitt and published by Business Expert Press. This book was released on 2018-04-09 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring and demystifying content marketing and providing proven and practical strategies for promotion and profit, How to Get Inside Someone's Mind and Stay There is for business owners, managers, and anyone with a need to market a product, a service, or even themselves! In this book, you will learn: how to identify your ideal customer; how to identify and create your key marketing messages; the right way to be remembered; and how to write for impact, engagement, and action.
Download or read book Beyond Mind Games written by Rebecca Piirto and published by Probus Publishing Company. This book was released on 1991 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How Customers Think written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the time and money spent on market research, 60% to 80% of new offerings fail.
Download or read book Marketing Metaphoria written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2008 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
Download or read book Market Mind Games A Radical Psychology of Investing Trading and Risk written by Denise Shull and published by McGraw Hill Professional. This book was released on 2011-12-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seize the advantage in every trade using your greatest asset—“psychological capital”! When it comes to investing, we're usually taught to “conquer” our emotions. Denise Shull sees it in reverse: We need to use our emotions. Combining her expertise in neuroscience with her extensive trading experience, Shull seeks to help you improve your decision making by navigating the shifting relationships among reason, analysis, emotion, and intuition. This is your “psychological capital”—and it's the key to making decisions calmly and rationally during the heat of trading. Market Mind Games explains the basics of neuroscience in language you understand, which is the first tool you need to manage the emotional ups and downs of the trading. It then provides you with a rock-solid trading system designed to take full advantage of your emotional assets.
Download or read book Digital and Media Literacy written by Renee Hobbs and published by Corwin Press. This book was released on 2011-07-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.
Download or read book The Market in Mind written by Mark Dennis Robinson and published by MIT Press. This book was released on 2019-07-23 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical examination of translational medicine, when private risk is transferred to the public sector and university research teams become tech startups for global investors. A global shift has secretly transformed science and medicine. Starting in 2003, biomedical research in the West has been reshaped by the emergence of translational science and medicine—the idea that the aim of research is to translate findings as quickly as possible into medical products. In The Market in Mind, Mark Dennis Robinson charts this shift, arguing that the new research paradigm has turned university research teams into small biotechnology startups and their industry partners into early-stage investment firms. There is also a larger, surprising consequence from this shift: according to Robinson, translational science and medicine enable biopharmaceutical firms, as part of a broader financial strategy, to outsource the riskiest parts of research to nonprofit universities. Robinson examines the implications of this new configuration. What happens, for example, when universities absorb unknown levels of risk? Robinson argues that in the years since the global financial crisis translational science and medicine has brought about “the financialization of health.” Robinson explores such topics as shareholder anxiety and industry retreat from Alzheimer's and depression research; how laboratory research is understood as health innovation even when there is no product; the emergence of investor networking events as crucial for viewing science in a market context; and the place of patients in research decisions. Although translational medicine justifies itself by the goal of relieving patients' suffering, Robinson finds patients' voices largely marginalized in translational neuroscience.
Download or read book Marketing to the Mind written by Richard C. Maddock and published by Praeger. This book was released on 1996-09-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a study of the unconscious mind - the right side of the brain - and how advertising affects and directs it. It provides an explanation of what guides human motivation and behaviour, illustrating how "marketing to the mind" provides a better chance
Download or read book The Advertised Mind written by Erik Du Plessis and published by Kogan Page Publishers. This book was released on 2005 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.
Download or read book Mao in the Boardroom written by Gabriel Stricker and published by St. Martin's Griffin. This book was released on 2003-06-28 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world. "A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly
Download or read book The Mind and the Market written by Jerry Z. Muller and published by Anchor. This book was released on 2003-11-11 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capitalism has never been a subject for economists alone. Philosophers, politicians, poets and social scientists have debated the cultural, moral, and political effects of capitalism for centuries, and their claims have been many and diverse. The Mind and the Market is a remarkable history of how the idea of capitalism has developed in Western thought. Ranging across an ideological spectrum that includes Hobbes, Voltaire, Adam Smith, Edmund Burke, Hegel, Marx, and Matthew Arnold, as well as twentieth-century communist, fascist, and neoliberal intellectuals, historian Jerry Muller examines a fascinating thread of ideas about the ramifications of capitalism and its future implications. This is an engaging and accessible history of ideas that reverberate throughout everyday life.
Download or read book The Branded Mind written by Erik Du Plessis and published by Kogan Page Publishers. This book was released on 2011-02-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
Download or read book The Fearless Mind 2nd Edition written by Craig Manning and published by Cfi. This book was released on 2017-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life is a performance whether you're on the field, in the courtroom, or running a household. But many of us, when asked to perform, are overcome by fear. We lose our confidence and allow our insecurities to hinder us. In The Fearless Mind, sports psychologist Craig Manning teaches you how to beat mediocrity and embrace greatness. With many years of experience as a pro tennis player, collegiate tennis coach, and doctor of philosophy, Dr. Manning will help you overcome your fears, expel anxiety, build confidence, and become a high-performing individual no matter what your field. Learn how to unlock your mind and reach your greatest dreams. There are many mental pathways to performance, but there is only one pathway to true success having a fearless mind.
Download or read book A Mind at Peace written by Christopher O. Blum and published by Sophia Institute Press. This book was released on 2017-08-11 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: These past two decades, modern technology has brought into being scores of powerful challenges to our interior peace and well-being. We’re experiencing a worldwide crisis of attention in which information overwhelms us, corrodes true communion with others, and leaves us anxious, unsettled, bored, isolated, and lonely. These pages provide the time-tested antidote that enables you to regain an ordered and peaceful mind in a technologically advanced world. Drawing on the wisdom of the world’s greatest thinkers, including Plato, Aristotle, St. Augustine, and St. Thomas Aquinas, these pages help you identify – and show you how to cultivate – the qualities of character you need to survive in our media-saturated environment. This book offers a calm, measured, yet forthright and effective approach to regaining interior peace. Here you’ll find no argument for retreat from the modern world; instead these pages provide you with a practical guide to recovering self-mastery and interior peace through wise choices and ordered activity in the midst of the world’s communication chaos. Are you increasingly frustrated and perplexed in this digital age? Do you yearn for a mind that is more focused and a soul able to put down that IPhone and simply rejoice in the good and the true? It’s not hard to do. The saints and the wise can show you how; this book makes their counsel available to you.
Download or read book From Mind to Market written by Roger D. Blackwell and published by Harper Collins. This book was released on 1997-10-21 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ny the "guru of . . . how to do business in a global marketplace" ("New York Times"), this text turns the traditional retailing paradigm on its head, providing businesspeople looking to dominate the marketplace of the new millennium with the key to the future: demand-chain management. Featuring visionary companies like Wal-Mart, AT&T, and Kinko's, whose leadership as demand-chain managers is helping them to create the marketplace of the 21st century, Blackwell illustrates this cutting-edge concept. Illustrations.
