Download or read book Michael Jordan s Nike Air Jordan Sneaker Head Articles Revealed written by Kathy Moore and published by Createspace Independent Publishing Platform. This book was released on 2015-01-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you own more pairs of Air Jordan's or Air Force Jordan's than anyone probably should ever own, do you still get as excited when you go to buy a new pair as you did when you bought your first pair back in the day? If you are one of those people that spends their free time scouring the Internet, swap meets and classified ads trying to find that perfect pair of vintage Air Jordan's. Then this book is definitely for you! Inside pages, you will learn the secrets of Nikes, designs and developments and marketing strategies for the models of Air Jordan's that have become that have become synonymous with a brand and change the basketball shoe game for ever. But for Air Jordan's basketball shoes were mostly white however, when Nike introduced Air Jordan's in 1982. There are black and white color scheme (for the Chicago Bulls), earned them the nickname "Devils shoes or devil, colored shoes!" Ever since those first Air Jordan skim off the line issue industry has never been the same those first shoes, spawned thousands upon thousands of imitators, all trying to cash in on the market for color schemes and celebrity endorsements. But no matter how many imitators there are floating around in the world. There is only one shoe that really matters, and they are the Nike Air Jordan's. So if you want to know all the insider secrets of buying and collecting your favorite shoe. Then this book is definitely the best place to start by the time you are finished. You will have your PhD in Air Jordan's guaranteed!
Download or read book Michael Jordan written by Trey Branson and published by CreateSpace. This book was released on 2015-05-16 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Air Jordans are the reason for sneaker culture. Period. Here is a look at the sneakers that have over time inspired a legion of followers, and have left an everlasting mark on not only sports, but fashion and the entire Hip-Hop culture.
Download or read book Michael Jordan written by Trey Branson and published by Createspace Independent Publishing Platform. This book was released on 2015-06-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sneakers, Music and Violence, breaks down the Air Jordan Brands contribution to the sneaker culture, hip hop, and even violence in inner city streets across America. This informational book is a must have addition to any sneakerhead collection. Deluxe Edition is full color.
Download or read book Hail to the King of Sneakers written by Charles Desmangles and published by Createspace Independent Publishing Platform. This book was released on 2017-07-29 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Hail to the King of Sneakers: Michael Jordan's Nike Air Jordan Retro Time ( A Social Media-loaded Marketing Campaign Success Story)" is an eBook about the history of Michael Jordan, a superhero, superstar basketball player who ended up becoming a great businessman after his retirement. It's also the story of sneaker collectors who did not mind staying in line to be able to buy a few pairs of his shoes. Over the years, superstar Michael Jordan has become a sacred hero. He was thought to have superhuman powers. In this eBook, you will read about the shopping incidents, Michael's business advice, and hard-working skills. You will also read about the shoe empire he ends up building and the standout players who are part of his brand. Michael Jordan produces shoes for his fans and consumers of all age group. In his mind, kids are his future markets. Find out where he got started and what he had to do to build this luxury shoe empire. From the school of hard knocks to various business textbooks and the key questions he had to ask, you will find out he was a determined player and businessman who wants to make a difference in this world.
Download or read book Jumpman written by Johnny Smith and published by Basic Books. This book was released on 2023-11-07 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Michael Jordan’s path to greatness was shaped by race, politics, and the consequences of fame To become the most revered basketball player in America, it wasn’t enough for Michael Jordan to merely excel on the court. He also had to become something he never intended: a hero. Reconstructing the defining moment of Jordan’s career—winning his first NBA championship during the 1990-1991 season—sports historian Johnny Smith examines Jordan’s ubiquitous rise in American culture and the burden he carried as a national symbol of racial progress. Jumpman reveals how Jordan maintained a “mystique” that allowed him to seem more likable to Americans who wanted to believe race no longer mattered. In the process of achieving greatness, he remade himself into a paradox: universally known, yet distant and unknowable. Blending dramatic game action with grand evocations of the social forces sweeping the early nineties, Jumpman demonstrates how the man and the myth together created the legend we remember today.
Download or read book Michael Jordan Inc written by David L. Andrews and published by SUNY Press. This book was released on 2001-08-16 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uses Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture.
Download or read book Driven from Within written by Michael Jordan and published by Simon and Schuster. This book was released on 2005-10-24 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Jordan is the rare global icon whose celebrity extends beyond his original stage and onto multiple platforms. His relentless determination produced six NBA Championships and some of the most spectacular performances in sports history, while his enduring grace and unique sense of style made him equally famous in the worlds of fashion, business and marketing. In Driven from Within, Michael makes it clear that the basis for his phenomenal success came from the inside out, thanks in part to those who guided him along the way. His skill, work ethic, philosophy, personal style, competitiveness and presence have flowed from the basketball court into every facet of his life. Nearly three years removed from his last turn as an athlete, Michael's twentieth Air Jordan shoe has helped push Nike's Brand Jordan division to almost $500 million in sales. "Nothing of value comes without being earned. That's why great leaders are those who lead by example first. You can't demand respect because of a title or a position and expect people to follow. That might work for a little while, but in the long run people respond to what they see." This is a book about the power of collaboration and teamwork, the awe-inspiring energy generated when people combine their creativity and passion and a fearless desire to lead. Whether waking at 6 a.m. to work on fundamentals as a high school junior, or spending hours with legendary designer Tinker Hatfield on the intricacies of state-of-the-art shoe design, Michael Jordan has never wavered in his desire to be the best. "It all started with an appetite to prove. Whether it was competing with my siblings or trying to get attention from my parents, I wanted to show what I could do, what I was capable of accomplishing. I wanted results, and I was driven to find out the best way to get them." Everyone knows the results. In Driven from Within, Michael Jordan and those in his inner circle reveal the philosophy that makes it all happen.
Download or read book Sneaker Century written by Amber J. Keyser and published by Twenty-First Century Books ™. This book was released on 2017-01-01 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you call them kicks or sneakers, runners or gutties, you probably have a pair of athletic shoes in your closet. The earliest sneakers debuted in the 1800s and weren't much more than a canvas upper and a flexible sole made of a crazy new material—rubber. The stuff might have been new to Americans then, but for thousands of years, the indigenous peoples of the Amazon Basin of South America had been using latex made from the milky sap of hevea trees to protect their feet from rocks, sticks, and biting insects. Once Charles Goodyear figured out how to make the stuff more durable, sneakers were here to stay. Early sneakers were initially designed for elite athletes, but kids and teens quickly adopted them. Some of the first brands included Converse, Brooks, and Saucony. German companies Adidas and Puma started up during World War II. The Nike shoe debuted in the 1970s (with a bit of inspiration from a waffle iron). As fitness crazes took off in the 1980s, people all over the world started buying the shoes for workouts and everyday wear. At about the same time, companies began hiring high-profile athletes and pop stars for big-dollar endorsements, and shoe sales soared into the stratosphere to the tune of billions of dollars each year. In Sneaker Century, follow sneaker fashions and the larger-than-life personalities behind the best known athletic shoe brands in history. Learn how teen sneakerheads became important style makers and drove the success of NIKE, Inc., and other shoe companies. Look behind the scenes at the labor-intensive process of manufacturing sneakers. Explore the sneaker frontier of the future—recycled shoes, earth-friendly initiatives, and high-fashion statements. Get ready to speed through the Sneaker Century!
Download or read book Sneakers Unboxed written by Alex Powis and published by . This book was released on 2021-05 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to gather leading designers, creators and industry insiders to reflect on sneaker design and its ground-breaking impact on popular culture. Contributors provide insights into the evolution of sneakers from sport-wear to style icons, the processes and people involved in sneaker design and its global future.Through conversations with the people directly involved in the creation of sneakers, it speaks to the the next generation of sneaker designers and wearers by asking: who are the people involved in the design of a sneaker? How do their roles and approaches differ? How does their individual work contribute to the collective effort of making a sneaker? What will the future of sneaker design be?Richly illustrated, it includes iconic sneakers, drawings and sketches, prototypes as well as glimpses in the manufacturing process. Across three chapters - Style and Culture, People and Processes, The Future - the approaches and experience of industry leaders unfold the past, present, and future of sneakers as style icons and cultural facilitators. Contributors turn to the next generation of designers with an open challenge to move the industry towards a more positive direction for both the people and the planet.
Download or read book Out of the Box written by Elizabeth Semmelhack and published by Rizzoli Publications. This book was released on 2015-07-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking traveling exhibition, Out of the Box showcases sneakers, from the mid-nineteenth century to sports performance breakthroughs, to present-day cultural icons. Drawn from the collection of the Bata Shoe Museum and significant private collectors, museums, and archives—including adidas AG, Converse Archives, Kosow Sneaker Museum, Nike Archives, Northampton Museums and Art Gallery, and Reebok Archives—this selection is richly contextualized with interviews and essays by design innovators, sneaker collectors, and cultural historians, creating a backdrop of the technical innovation, fashion trends, social history, and marketing campaigns that shaped the form over the past two centuries. Out of the Box includes sneakers ranging from an 1860 spiked running shoe, a pair of 1936 track shoes, Air Jordans I–XX3, the original Air Force 1, and early Adidas Superstars to contemporary sneakers by prominent figures including Damien Hirst, Jeremy Scott, Jeff Staple, and Kanye West. The book also highlights sneakers and prototype drawings that span the career of Nike sneaker design legend Tinker Hatfield, making this the definitive illustrated history of sneaker culture.
Download or read book Complex Presents Sneaker of the Year written by Complex Media, Inc. and published by Abrams. This book was released on 2020-10-20 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1985, Nike released Michael Jordan’s first sneaker, the Air Jordan 1, and sneaker culture was born. Now thousands of people wait in line at Supreme, and companies throw millions of dollars at LeBron James to keep him in their marketing plans. The trend that saw steady growth for decades with the emergence of sports, hip-hop, and sportswear advertising has exploded into a phenomenon. And no one has watched that phenomenon more closely than Complex. Sneaker of the Year explores the past 35 years of sneaker culture with the expertise, authority, and passion that only Complex can offer. With vibrant photographs and illustrations throughout, as well as input from some of the sneaker world’s most important voices, this compilation is a must-have for hypebeasts and sneakerheads everywhere.
Download or read book Blindsight written by Matt Johnson and published by BenBella Books. This book was released on 2020-05-19 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.
Download or read book Golden Kicks written by Jason Coles and published by Bloomsbury Publishing. This book was released on 2016-09-22 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many iconic shoes, such as the adidas Stan Smith, Nike Air Jordan and Puma Suede are worn by millions as everyday footwear, but were originally born to bring victory on court, track and field. Golden Kicks reveals the stories behind some of the greatest shoes in sporting history, the roles they played in sport's most significant moments, and how they have made the transition from classic sportswear to mainstream streetwear. Discover the amazing stories behind the shoes, the people who made them, and the athletes who wore them.
Download or read book Kicks written by Nicholas Smith and published by Crown. This book was released on 2019-04-30 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A vivid picture of how what we wear on our feet can tell us what it really means to be an American.”—Vanity Fair “Expansive, thorough, and entertaining . . . a comprehensive look at how much the sneaker became a signature indicator of cool.”—The Wall Street Journal A cultural history of sneakers, tracing the footprint of one of our most iconic fashions across sports, business, pop culture, and American identity “It’s gotta be the shoes.” When Spike Lee said it to Michael Jordan in a 1989 commercial, it was with a wink and a nod—what makes MJ so good? His Nike Air Jordan IIIs, of course. But as Nicholas Smith reveals in this captivating history, Lee’s line also speaks to the sneaker’s place at the heart of American culture. Once the athletic shoe graduated from the beaches and croquet courts of the wealthy elite to streetwear ubiquity, its journey through the heart of American life was just getting started. In this rollicking narrative, Nicholas K. Smith carries us through the long twentieth century as sneakers became the totem of subcultures. We follow the humble athletic and watch as sneakers become the calling card of California skaters and New York MCs, the spark of riots and gang violence, the heart of a global economic controversy, the muse of haute couture, and a lynchpin in the transformation of big sports into big business. Along the way, we meet larger-than-life mavericks and surprising visionaries: genius rubber inventor Charles Goodyear, risking everything to get his formula right; the warring brothers who started dueling shoe empires; road-warrior Chuck Taylor, hawking shoes out of his trunk; and many more mavericks, hustlers, and dreamers. With a sure stride and a broad footprint, Kicks introduces us to an influential and evolving legacy.
Download or read book Sneakers written by Yuniya Kawamura and published by Bloomsbury Publishing. This book was released on 2016-01-28 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as “sneakerheads” or “sneakerholics”, have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands. How have sneakers come to gain this status and what makes them fashionable? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly young men? Based on the author's own ethnographic fieldwork in New York, where sneaker subculture is said to have originated, this unique study traces the transformation of sneakers from sportswear to fashion symbol. Sneakers explores the obsessions and idiosyncrasies surrounding the sneaker phenomenon, from competitive subcultures to sneaker painting and artwork. It is a valuable contribution to the growing study of footwear in fashion studies and will appeal to students of fashion theory, gender studies, sociology, and popular culture.
Download or read book Market Rebels written by Hayagreeva Rao and published by Princeton University Press. This book was released on 2008-12-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. Some images inside the book are unavailable due to digital copyright restrictions.
Download or read book The Style Guy written by Glenn O'Brien and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GQ" magazine's "Style Guy" columnist combines razor-sharp wit with solid advice on dress, manners, sex, grooming, and dating--including cigar and cell phone etiquette, tips on ordering wine in restaurants, and the cold, hard facts on cutoff jeans, ribbed tank tops, and black shoes with white socks.
