Download or read book Metaphor in Economics and Specialised Discourse written by Maurizio Gotti and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2021-09-30 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches metaphor in specialised discourses, covering various fields. The studies presented in the book adopt different research frameworks, ranging from pragmatics to conceptual metaphor theory, among others. The book is divided into three Sections that analyse major specialised discourses where metaphor is frequently found and the role that metaphor plays in these discourses. The first Section approaches the discourse of Business and Economics from different perspectives. The second Section addresses the use of metaphor in politics, diplomacy and law. Finally, Section three covers the use of metaphors in other specialised discourses such as marine, fashion, gender or health.
Download or read book Metaphor and Gender in Business Media Discourse written by V. Koller and published by Springer. This book was released on 2004-05-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
Download or read book Metaphor and Mills written by Honesto Herrera-Soler and published by Walter de Gruyter. This book was released on 2012-07-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.
Download or read book Metaphor in Specialist Discourse written by J. Berenike Herrmann and published by John Benjamins Publishing Company. This book was released on 2015-12-15 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor in Specialist Discourse presents multiple perspectives on metaphor use in specialist and popularized discourse contexts. Using genre and register as starting parameters for deeper exploration, and pushing the boundaries further to open up new areas and possibilities, ten independent articles investigate metaphor use across a range of specialist domains of discourse, such as biology research articles, psychological counseling, soccer commentaries, workfloor communication, and penal policy documents. Framed by two theoretical chapters, the book is a contribution to the study of metaphor use in distinct discourse settings that will be of value to linguists and metaphor scholars of different persuasions, graduate students of linguistics and related disciplines, and practitioners of specialized areas with an interest in (verbal or gestural) language use in their areas of expertise. It shows that aspects of discourse variation are the beginning of, not an afterthought to, accurate empirical metaphor studies.
Download or read book Metaphors of ANGER across Languages Universality and Variation written by Zoltan Kövecses and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-11-04 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anger is one of the basic emotions of human emotional experience, informing and guiding many of our choices and actions. Although it has received considerable scholarly attention in a number of disciplines, including linguistics, a basic question has still remained unresolved: why do variations in the folk model of anger exist across languages if it is indeed a basic emotion rooted in largely universal bodily experience? By drawing on a wide selection of comparable linguistic data from dozens of languages (including a number of less-researched languages), this volume provides the most comprehensive account of what is universal and what is variable in the folk model of anger – and why. It also investigates the role that metonymies might play in the emergence of anger-related metaphors and in what ways context influences or shapes anger metaphors and thereby the resulting folk model of anger. No such volume exists in the (cognitive) linguistic literature on anger – or on emotions for that matter. The book is thus an essential contribution to the study of anger and will serve as basic reading for any researcher interested in how the conceptualization of anger is constructed via the interplay of bodily experience, language and the larger cultural context.
Download or read book Current Approaches to Metaphor Analysis in Discourse written by Ignasi Navarro i Ferrando and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-09-02 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly different trends stemming from CMT. Whereas discrepancies between communicative and conceptual perspectives might seem irredeemable, the book emphasizes and claims that the background framework of CMT provides a solid foundation for collaboration and mutual influence. Consequently, the analysis of metaphor usage in context may provide insights for cognitive modelling proposals. The analysis of cognitive configuration of conceptual domains may, in turn, illuminate our understanding of communicative decisions in discourse. The integration of multimodal metaphor analysis puts forward the idea that diverse modal manifestations of metaphor reveal the symbiosis between communicative and cognitive stances. The various subject areas and methodologies illuminate the scene of current research in the field. The poignant contributions open far reaching avenues into the realm of human thought and discourse.
Download or read book Metaphor in Focus written by Francesca Ervas and published by Cambridge Scholars Publishing. This book was released on 2014-09-18 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a philosophical guide on metaphor use. Previous research concerning metaphors has focused on either the theoretical-linguistic problems or the uses in specific research fields. Although these domains share some common interests, there has been little cross-communication. The aim of this volume is to bridge the gap between the theoretical and the empirical side of the research on metaphor use, by analysing the role of metaphor over different domains of use. Therefore, while adopting a theoretical-philosophical point of view, the volume also presents the interdisciplinary connections between philosophy and other academic areas such as linguistics, cognitive science, discourse analysis, communication studies, didactics, economics, arts and political science.
Download or read book Metaphor and Discourse written by A. Musolff and published by Springer. This book was released on 2009-03-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributors present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from a broadly cognitive-linguistic background, providing a state-of-the-art overview of research on the discursive grounding of metaphor from a cognitive-linguistic perspective.
Download or read book Translating Across Cultures written by Luminiţa Frenţiu and published by Cambridge Scholars Publishing. This book was released on 2014-07-24 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Translating Across Cultures is a collection of nine papers given at the 21st BAS/British and American Studies conference, held in Timişoara in May 2011. They focus on translation problems that may arise at various levels, from word to translation unit, when rendering a literary, legal, economic or hybrid text genre into a second language, as well as on some of the methodological issues raised by this process. The papers attempt to give answers to questions including: why or what cultural elements are important when mediating between languages or cultures? What equivalence can be found for certain cultural lexical items, for certain collocations or for business metaphors in the target language? The book also investigates the translation of 21st century ‘Newspeak’, as well as cases of lexical gaps; reveals similarities and differences in the linguistic expression of various concepts; and suggests possible ways of dealing with certain difficult translation problems.
Download or read book Current Approaches to Metaphor Analysis in Discourse written by Ignasi Navarro i Ferrando and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-09-02 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly different trends stemming from CMT. Whereas discrepancies between communicative and conceptual perspectives might seem irredeemable, the book emphasizes and claims that the background framework of CMT provides a solid foundation for collaboration and mutual influence. Consequently, the analysis of metaphor usage in context may provide insights for cognitive modelling proposals. The analysis of cognitive configuration of conceptual domains may, in turn, illuminate our understanding of communicative decisions in discourse. The integration of multimodal metaphor analysis puts forward the idea that diverse modal manifestations of metaphor reveal the symbiosis between communicative and cognitive stances. The various subject areas and methodologies illuminate the scene of current research in the field. The poignant contributions open far reaching avenues into the realm of human thought and discourse.
Download or read book Metaphor and Metonymy at the Crossroads written by Antonio Barcelona and published by Walter de Gruyter. This book was released on 2003 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barcelona (English, U. of Murcia, Spain) has collected 17 essays by 18 contributors (no information provided) that place the cognitive theory of metaphor and metonymy at a crossroads in at least three senses. First, because the theory is at a turning point, partially indicated by increased concern with the nature of metonymy, usually a neglected area. Second, because of the interaction between metaphor and metonymy which meet at conceptual and linguistic crossroads. Third, because the cognitive theory of metaphor and metonymy is exhibiting new tendencies like the study of the metaphorical motivation of crosslinguistic patterns of lexical semantic change, the metonymic motivation of grammar, and the study of metaphor and metonymy in advertising and conversation. Written for those with advanced tropical knowledge. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book The Discourse of Sport written by David Caldwell and published by Taylor & Francis. This book was released on 2016-12-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together innovative research from socially-oriented applied linguists working in sports. Drawing on contemporary approaches to applied linguistics, this book provides readers with in-depth analyses of examples of language-in-use in the context of sport, and interprets them through the lens of larger issues within sport culture and practice. With contributions from an international group of scholars, this an essential reference for scholars and researchers in applied linguistics, discourse analysis, sport communication, sport management, journalism and media studies.
Download or read book Educational Innovation in Economics and Business Administration written by Wim H. Gijselaers and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last few years economics and business education have emerged as one of the largest fields of study in higher education. At the same time, the pressing concern for improving the quality of higher education has led to a definite need for more knowledge about effective instruction and innovation in economics and business education. The book brings together many examples of reform in economics and business education. Special attention is paid to the problem-based learning approach, which over the past ten years, has developed as a very important innovation in higher education. The book contains contributions from a variety of institutions on the necessity of curriculum reform, the choice of instructional methods, assessment and testing, and management of change. It is of interest for teachers in higher education, educational psychologists, and any person interested in educational innovation in economics and business administration.
Download or read book The Cambridge Handbook of Metaphor and Thought written by Raymond W. Gibbs, Jr. and published by Cambridge University Press. This book was released on 2008-09-22 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive collection of essays in multidisciplinary metaphor scholarship that has been written in response to the growing interest among scholars and students from a variety of disciplines such as linguistics, philosophy, anthropology, music and psychology. These essays explore the significance of metaphor in language, thought, culture and artistic expression. There are five main themes of the book: the roots of metaphor, metaphor understanding, metaphor in language and culture, metaphor in reasoning and feeling, and metaphor in non-verbal expression. Contributors come from a variety of academic disciplines, including psychology, linguistics, philosophy, cognitive science, literature, education, music, and law.
Download or read book Multimodal Metaphor written by Charles Forceville and published by Walter de Gruyter. This book was released on 2009 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include ad
Download or read book Approaches to Specialised Discourse in Higher Education and Professional Contexts written by Alejandro Curado Fuentes and published by Cambridge Scholars Publishing. This book was released on 2009-03-26 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approaches to Specialised Discourse in Higher Education and Professional Contexts brings together a number of studies by various authors in the common field of languages for specific purposes (LSP). This area faces a major challenging need to work with both specialised content and language, a complex combination which can be discouraging to many a language teacher from a traditional philological background. In the introduction to this volume, Dr. Martin Hewings asks how these teachers, as mere onlookers on specialist areas in higher education and the professions, are successfully to teach students communication skills. The answer is most probably contained in no single approach or scope, but rather in a multiple probing of methods aimed at the empirical observation and analysis of language use in the specific contexts in which they are housed. The studies presented herein illustrate such a multi-fold scenario, analysing and sharing significant findings on discourse across academic disciplines and professional areas. The authors not only evince the importance of the various methodologies adopted, but also, in their role as teachers and researchers, demonstrate the significance of working as integrated members in the fields they teach. Clearly reflected in this volume is the natural adaptation of LSP research, pushing beyond theory, to filter into classroom developments and professional interactions. The fact that these papers have been selected from the fourth conference by the European Association of Languages for Specific Purposes (AELFE), held in Spain (October, 2005), indicates that the LSP community tends to look into the blend of practice and research as a key exponent for successful learning integration. Because the linguist is also the LSP practitioner, or vice versa, the enquiries that conduct these chapters are commonly addressed, either implicitly or openly, by students and teachers alike. For readers who would like to learn or know more about communicative strategies and methodological approaches in different specialisms, this book may be a valuable resource.
Download or read book The Language of Business Studies Lectures written by Belinda Crawford Camiciottoli and published by John Benjamins Publishing. This book was released on 2007-01-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: New opportunities in the global workplace have heightened interest in business studies. In response to this trend, this book presents an in-depth analysis of a corpus of authentic business studies lectures, focusing on spoken, academic, disciplinary and professional features (e.g., speech rate, interactive devices, specialized lexis) that are crucial to comprehension, but often problematic for non-native speakers. The investigation adopts an original multi-pronged approach including quantitative, qualitative and comparative analyses. It utilizes techniques drawn mainly from corpus linguistics and discourse analysis, but also integrates observational and ethnographic methods to provide unique extra-linguistic insights. The study is thus a full-circle interpretive account of this dynamic spoken genre where academia and profession converge. The book shows how business studies lectures are characterised by a synergy of discourses and communicative channels that reflect the community of practice, highlighting the need to help international business students develop multiple literacies to overcome present and future challenges.
