Download or read book Merchandise Buying and Management 3rd Edition written by John Donnellan and published by Fairchild Books. This book was released on 2007-06-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Merchandise Buying & Management, 3rd Edition, has been redesigned from top to bottom. Now in full color with all new illustrations, the text also has a brand new array of pedagogical features. This best-selling, comprehensive text covers the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management of retail inventories, the text covers topics relevant to future buyers and store-management personnel. The material is presented within the context of a contemporary retail environment.
Download or read book Merchandise Buying and Management written by John Donnellan and published by A&C Black. This book was released on 2013-09-12 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers topics that are important to aspiring retail buyers and store management personnel with responsibilities for managing retail sales and inventories.
Download or read book Retail Product Management written by Rosemary Varley and published by Psychology Press. This book was released on 2006 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
Download or read book Retail Product Management written by Rosemary Varley and published by Routledge. This book was released on 2014-08-21 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management. Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.
Download or read book Merchandise Buying Mgmt 3 E written by John Donnellan and published by Fairchild Books & Visuals. This book was released on 2007-01-01 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features - New visuals illustrating retailing principles and organization of the retail industry - Extensive coverage of Internet retailing and international merchandising - Updated examples, tables, analysis of retail sales figures, and list of retail organizations - More detailed explanation of mathematical concepts - New section on vendor-sponsored store merchandising programs and expanded store fixtures section - Contemporary company profiles on retailers - Instructor's Guide by Patricia Mink Rath of the International Academy of Design and Technology, Chicago. Includes chapter teaching tips, suggestions for individual and team projects, references, case studies, answers to end-of-chapter discussion questions and problems - PowerPoint Presentation by Patricia Mink Rath of the International Academy of Design and Technology, Chicago. Slides provide the basis for a chapter-by-chapter lecture outline that helps you to present concepts and materials. The presentation is available on CD-ROM; compatible with PC and Mac Platforms
Download or read book Merchandise Buying and Management written by John Donnellan and published by Fairchild Books & Visuals. This book was released on 1996-01-01 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text covers the principles of retail merchandising from the dual perspectives of retail buying and the management of inventories at store level. The author, an educator and merchant with over 20 years' experience in the department and specialty store industry, offers a contemporary approach to buying and merchandise management from both quantitative and qualitative perspectives, with a strong integration of the two. Instructor's Guide provides objectives, course outlines, tests, assignments, projects, and teaching suggestions.
Download or read book Merchandise Buying and Management 4th Edition written by Donnellan and published by . This book was released on 2012-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retail Product Management written by Rosemary Varley and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retail Buying 3rd Edition written by Richard Clodfelter and published by Fairchild Books. This book was released on 2008-07-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on developing a strategy for buying, this comprehensive book gives students the skills they'll need to become successful buyers in all retail areas. Its simple and straightforward approach presents students with step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. Ample activities give students the opportunity to apply these skills as they would in a professional environment This new edition offers expanded coverage of the use of technology for retail buying and working with foreign markets. The companion text, Making Buying Decisions: Using The Computer as a Tool furthers the connection between retail buying strategies and merchandise math.New to this Edition -- Updated and expanded chapter features: "Internet Connections," "Snapshots" and "Trendwatches" -- New, more contemporary illustrations -- Expanded and updated coverage of direct marketing and the growing use of database-driven marketing and technology -- New chapter on purchasing from foreign sources -- Revised discussion of the types of buying offices -- Updated facts for identifying changes in consumer markets -- Consolidated coverage of domestic markets and negotiating with vendors -- More emphasis on using the Internet as promotional tool -- Increased coordination with companion text Making Buying Decisions -- Instructor's Guide provides suggestions for planning the course and using the text
Download or read book Management of Retail Buying written by R. Patrick Cash and published by . This book was released on 1995-01-23 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The end objective of buying and merchandising is to achieve sales and gross margin objectives through effective merchandise management of a department or group of departments." —from Management of Retail Buying, Third Edition There is more to retail buying than simply forecasting consumer demand. The successful buyer employs a complex constellation of skill, art, and careful study to plan and manage the flow of merchandise from the wholesaler or marketer to the consumer. This book contains the combined wisdom, knowledge, and hard-won savvy of three of the world's foremost authorities on managing retail buying, each of whom brought a lifetime of experience to the creation of this third edition of the most important book in every retail buyer's library. This comprehensive volume covers every aspect of retail buying, from targeting desired consumers and purchasing goods tailored to their tastes and needs, to negotiating with vendors, managing inventory, and using computers to expedite the buying process. Management of Retail Buying is organized into three parts: The Buying Process, Planning and Managing Merchandise Assortments, and Where and How to Buy. Part I features an overview of the buyer's milieu; a look at how the buying process can be organized and controlled; and in-depth descriptions of the several types of buying groups, how they function, and their similarities and differences. Part II focuses on the keys to understanding the consumer, forecasting demand, and using that forecast as a basis for selecting merchandise. Because retailers of staple goods face a very different set of objectives and problems from retailers of fashion and seasonal merchandise, separate chapters are devoted to planning and control of assortments in these different types of establishments. The book's final section examines the world of suppliers, vendors, price negotiations, order placement, special services from vendors, and actual acquisition of the merchandise. The authors provide authoritative and timeless advice on competitive strategies and tactics, foreign buying, controlling the logistical factors that lie between the purchase of goods and their delivery to the point of sale, and much more. Whether you're a seasoned retail veteran or a student or novice hoping to make retailing your life's work, Management of Retail Buying, Third Edition is destined to become the most highly prized volume on your bookshelf. The standard text/reference for retail buying and merchandising is now revised, expanded, and updated for the 1990s and beyond . . . This Third Edition of one of the classics in retailing literature combines the timeless wisdom of three of the industry's giants with a detailed examination of the current state of the retailer's art. It provides comprehensive coverage of every aspect of retail buying and how to manage the buying process in order to maximize profits and minimize losses. It also offers in-depth discussions of the numerous skills and techniques needed to succeed as a buyer or merchandise manager in today's competitive retail environment, including: Organizing and controlling the buying process Understanding consumer demographics and psychographics Identifying consumer trends and forecasting demand Analyzing and interpreting sales records Planning and control of merchandise assortments Using computers to increase competitiveness Shopping vendor lines and negotiating prices and services And much more
Download or read book Concepts and Cases in Retail and Merchandise Management written by Nancy J. Rabolt and published by Fairchild Books & Visuals. This book was released on 1997 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This combination textbook/casebook brings the study of retail and merchandise management to life. These ninety-five cases present a wide variety of actual situations, at all levels of management. Readers are asked to analyze inside information on businesses ranging from small sole proprietorships to industry titans. Each chapter begins with a detailed overview of the concepts raised, allowing the book to be used alone or as a companion volume to another text.
Download or read book Merchandise Buying written by Maryanne Smith Bohlinger and published by Fairchild Books & Visuals. This book was released on 2001-01 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Currently in its fifth edition, Merchandise Buying is a comprehensive text for students interested in the art and process behind retail merchandise buying. A standard in the field, this book also works well as a review of basic buying and merchandising principles for the practitioner and those already in business wishing to strengthen their entrepreneurial and managerial skills. Each section contains mini-cases that reinforce text material by presenting typical retail situations that students can relate to. Touching on the current state of buying, including diversification and mergers, socioeconomic forces, and the globalization of retailing, Bohlinger, a recognized name in the field, provides practical information in a clear and engaging fashion for students to use in determining their career goals. Instructor's Guide includes suggested course outlines, answers to discussion and review questions, solutions to end of part case studies, and text bank.
Download or read book Guide to Effective Retail Merchandise Management written by Meir Liraz and published by Createspace Independent Publishing Platform. This book was released on 2017-06-26 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide covers retail merchandise management which involves: * What merchandise to carry in stock * How much to buy and stock of each item * How much selling space to give each item * What price to charge for each item * How to display, advertise and promote each item Merchandise management is sometimes mistaken with merchandising. Merchandising refers to good in-store display and promotion of merchandise. Merchandise management, as described above, is much more, as will be seen in the discussion to follow in this guide. Here are some of the topics discussed: Selection of merchandise Gross profit Profit per square foot Allocation of space based on profit per square foot Gross profit on investment Stockturn Implementing a merchandise improvement program Gradual replacement of undesirable merchandise Checklist for improving the merchandise mix in your store Retail pricing, sales and markdowns Retail advertising and promotion ...and much more. My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to businesses, I've seen practically dozens of business owners fail and go under - not because they weren't talented or smart enough - but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.
Download or read book Merchandise Planning Workbook written by Rosetta LaFleur and published by Bloomsbury Publishing USA. This book was released on 2015-06-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recipe for profitability is presented in Merchandise Planning Workbook. Focusing on the development of a six-month merchandise plan, the text explains how to use Excel 2007 as a tool to project sales, manage inventory, calculate the amount of merchandise to purchase, and adjust the price throughout the selling season. Application Exercises throughout the chapters familiarize students with each aspect of the plan, provide practice in inputting formulas and data, and demonstrate the impact of changing variables. Seven end-of-chapter assignments, when completed in sequence, produce a merchandise plan for a selling season. By mastering this important aspect of merchandising math, students can develop a marketable competency to help launch their careers in retailing. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395567. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
Download or read book Promotion in the Merchandising Environment written by Kristen K. Swanson and published by Bloomsbury Publishing USA. This book was released on 2016-02-25 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products. New to This Edition ~Updated chapter-opening vignettes relate the content of each chapter to the industry ~Now in full color with 60% new photographs, advertisements, charts and graphs ~New Chapter 3 “The Creative Process in Promotion” explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies ~New Chapter 8 “New Media” covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest ~New end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment ~Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers' changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today ~Coverage has been streamlined to 14 concise chapters Instructor Resources ~Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions ~PowerPoint presentations include images from the book and provide a framework for lecture and discussion
Download or read book Merchandise Buying and Management written by John Donnellan and published by Bloomsbury Publishing USA. This book was released on 2015-09-21 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of Merchandise Buying and Management has been updated to cover the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management for retail inventories, the text covers topics relevant to future buyers and store management personnel. The material is presented within the context of a contemporary retail environment-with examples from both fashion and non-fashion retailers-in which buyers often act as fiscal managers as well as product developers, and store managers play important roles in sales productivity and assortment planning. Retail technology is a theme that runs throughout the book, tied to topics such as space management, electronic data exchange, point-of-sale systems, and floor ready merchandise.
Download or read book Strategic Retail Management written by Joachim Zentes and published by Springer. This book was released on 2016-10-07 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
