Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Services Marketing Self Portraits Introspections Reflections and Glimpses from the Experts written by Raymond P. Fisk and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pr cticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Download or read book Management Marketing and Promotion of Library Services Based on Statistics Analyses and Evaluation written by Trine Kolderup Flaten and published by Walter de Gruyter. This book was released on 2008-11-03 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.
Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Download or read book Business Forecasting written by John E. Hanke and published by Pearson Educación. This book was released on 2005 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This top-selling book presents, in a straightforward, application-driven manner, the basic statistical techniques necessary for preparing individual business forecasts and long-range plans. The emphasis is on the application of techniques by management for decision-making. This essential book provides understandable coverage of several important topics, often omitted from other books, including econometrics; autocorrelation analysis and the use of Box-Jenkins techniques; judgmental forecasting techniques; and the means of selecting the correct forecasting technique and analyzing data. The book also reviews statistical concepts prior to introducing material that requires an understanding of those concepts. The sixth edition of Business Forecasting has been revised to include instructions on using Excel spreadsheets and the statistical package MINITAB in forecasting. An essential reference for every professional in a business of any size, from large corporations to small family-run firms.
Download or read book Comit Des P ches Rapport de la Dixi me Session Du Sous comit Du Commerce Du Poisson Saint Jacques de Compostelle Espagne 30 Mai 2 Juin 2006 written by Food and Agriculture Organization of the United Nations. Sub-Committee on Fish Trade and published by Food & Agriculture Org.. This book was released on 2006 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The meeting discussed recent developments concerning international trade in fishery products; as well as considering specific issues relating to international trade and sustainable fisheries development including: the safety and quality of fishery products, traceability and labelling of fishery products, the draft Technical Guidelines for Responsible Fish Trade, fish trade and the Convention on International Trade in Endangered Species of Wild Fauna and Flora, harmonisation of catch documentation, fish trade and small-scale fisheries, fish trade and food security, rehabilitation and reconstruction of fisheries in tsunami-affected countries.
Download or read book United States Treaties and Other International Agreements written by United States and published by . This book was released on 1978 with total page 1300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Treaties and Other International Acts Series written by United States and published by . This book was released on 1946 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wow written by Performance Research Associates and published by Thomas Nelson Inc. This book was released on with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Membership Roster and International Buyers Guide to Marketing Services written by American Marketing Association and published by . This book was released on 1983 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing de Servicios Guia de Planificacion Para Pequenas Empresas written by Jean Withers and published by Ediciones Granica S.A.. This book was released on 1998 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Una serie de libros para sus proyectos. Libros para leer y escribir. Libros para poner sus sueos en blanco y negro. Libros para aprender y para ensear. Para conjeturar, planear, proyectar, decidir, darle vueltas y hacer que sus sueos en blanco y negro tomen color. Libros para jvenes, que nacen todos los das. Usted que se anim a tanto, se anima a escribir el mapa de sus sueos?
Download or read book Proposed Legislation to Authorize a Political Status Referendum in Puerto Rico written by United States. Congress. House. Committee on Interior and Insular Affairs. Subcommittee on Insular and International Affairs and published by . This book was released on 1991 with total page 1200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Puerto Rico Industrial and Business Directory Volume 1 Strategic and Practical Information written by IBP USA and published by Lulu.com. This book was released on with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
