Download or read book The Attention Economy and How Media Works written by Karen Nelson-Field and published by Springer Nature. This book was released on 2020-01-04 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
Download or read book Media Work written by Mark Deuze and published by John Wiley & Sons. This book was released on 2013-05-08 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today. Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online. The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.
Download or read book Understanding Social Media written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.
Download or read book Utopian Entrepreneur written by Brenda Laurel and published by MIT Press. This book was released on 2001 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to doing socially positive work in the context of business.
Download or read book Focus On 100 Most Popular Light Novels written by Wikipedia contributors and published by e-artnow sro. This book was released on with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Designing Agentive Technology written by Christopher Noessel and published by Rosenfeld Media. This book was released on 2017-05-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. Designing Agentive Technology provides both a conceptual grounding and practical advice to unlock agentive technology’s massive potential.
Download or read book Collective Wisdom written by Katerina Cizek and published by MIT Press. This book was released on 2022-11-01 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to co-create—and why: the emergence of media co-creation as a concept and as a practice grounded in equity and justice. Co-creation is everywhere: It’s how the internet was built; it generated massive prehistoric rock carvings; it powered the development of vaccines for COVID-19 in record time. Co-creation offers alternatives to the idea of the solitary author privileged by top-down media. But co-creation is easy to miss, as individuals often take credit for—and profit from—collective forms of authorship, erasing whole cultures and narratives as they do so. Collective Wisdom offers the first guide to co-creation as a concept and as a practice, tracing co-creation in a media-making that ranges from collaborative journalism to human–AI partnerships. Why co-create—and why now? The many coauthors, drawing on a remarkable array of professional and personal experience, focus on the radical, sustained practices of co-creating media within communities and with social movements. They explore the urgent need for co-creation across disciplines and organization, and the latest methods for collaborating with nonhuman systems in biology and technology. The idea of “collective intelligence” is not new, and has been applied to such disparate phenomena as decision making by consensus and hived insects. Collective wisdom goes further. With conceptual explanation and practical examples, this book shows that co-creation only becomes wise when it is grounded in equity and justice. With Coauthors Juanita Anderson, Maria Agui Carter, Detroit Narrative Agency, Thomas Allen Harris, Maori Karmael Holmes, Richard Lachman, Louis Massiah, Cara Mertes, Sara Rafsky, Michèle Stephenson, Amelia Winger-Bearskin, and Sarah Wolozin
Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2003 with total page 1388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library of Congress Subject Headings written by Library of Congress. Office for Subject Cataloging Policy and published by . This book was released on 1991 with total page 1698 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2013 with total page 1624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sword Art Online abec Artworks Wanderers written by and published by Yen Press LLC. This book was released on 2022-06-21 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second collection of gorgeously illustrated artworks highlights events from volumes 10 through 15 of the main story. The definitive edition also includes illustrations from volumes 1 through 3 of Sword Art Online: Progressive, as well as art from animated productions, games, and conventions. A must-have for SAO fans and abec fans alike!
Download or read book Contemporary Intellectual Property written by Hector L. MacQueen and published by Oxford University Press, USA. This book was released on 2007 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is accompanied by a web site where students and lecturers alike can access updates on major developments in the law as well as pointers to the exercises contained in the text.
Download or read book Contemporary Intellectual Property written by Abbe Brown and published by Oxford University Press. This book was released on 2023 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt: An abundance of practical examples gives students a unique perspective on the subject in its social context. This book examines the complex policies that inform and guide modern intellectual property law at the domestic (including Scottish), European, and international levels, giving the reader a true insight into the discipline and possible future developments. Selling Points: - An accessible andengagingly written introduction to intellectual property law - Goes beyond an account of the law to look at policy directing legal decision making, as well as controversies and areas forfurther debate in order to give students an in-depth understanding of the subject - Introduces the relevant European and international dimensions to IP law to ensure that students gain an understanding of IP law - Practical examples, exercises, and diagrams clearly illustrate the core principles and help to bring the subject to life New to this Edition: - Includes engagement throughout the book with the implications of Brexiton IP law (including regarding the Unitary Patent, registered and unregistered Community designs, and the relationship with the EU in the context of free movement of goods and competition law) andrelevant agreements, legislation, case law and retained EU law - Coverage of important recent ECJ and UK case law on copyright subsistence, the category of artistic craftsmanship, joint authorship, infringement by copying, the public communication right, the IP Enforcement Directive, and the unregistered Community design - Discussion of new developments including the EU Trade Secrets Directive; the actions for breach of confidence and misuse ofprivate information; patents of the tests (and their limits) for inventive step; the new approaches of the EPO regarding biological products and processes; and the latest updates on remedies Digital formats and resources The sixth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources. - The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks - The online resources that support the bookinclude: -Guidance on answering the discussion points from the book -Online chapters on the following topics: -History of unregistered design protection in the UK -History ofregistered design law in the UK to 1988 -Intellectual property and international private law -Web links and further reading
Download or read book Decisions of the Comptroller General of the United States written by United States. General Accounting Office and published by . This book was released on 1981 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: March, September, and December issues include index digests, and June issue includes cumulative tables and index digest.
Download or read book Making It in Public Relations written by Leonard Mogel and published by Routledge. This book was released on 2002-03-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.
Download or read book Contemporary Intellectual Property written by Hector MacQueen and published by Oxford University Press, USA. This book was released on 2011 with total page 1144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides an account of intellectual property law. The underlying policies influencing the direction of the law are explained and explored and contemporary issues facing the discipline are tackled head-on. The international and European dimensions are covered together with the domestic position.
Download or read book IEIS 2022 written by Menggang Li and published by Springer Nature. This book was released on 2023-08-04 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings book selects a great deal of research achievements in industrial restructuring strategy, industrial organization, industrial policy, departmental economic research, industrial competitiveness, regional industrial structure, national industrial economic security theory, and empirical research, and it emphasizes on combining theory with practice. With the economic globalization, there have been many new phenomena, new situations, and new challenges in the industries in many countries. The proceedings aim to discuss the problems in industrial economics and industrial security theories and practices. It is the documentation of the conference “9th International Conference on Industrial Economics System and Industrial Security Engineering”. Due to the impact of COVID-19, IEIS2022 took place online as a virtual conference.
