Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Download or read book Cross Media Authentication and Verification Emerging Research and Opportunities written by Katsaounidou, Anastasia and published by IGI Global. This book was released on 2018-07-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media becomes more readily available in the digital age, it also becomes more vulnerable to tampering and manipulation, making techniques for verifying reliable news and media sources essential. Understanding online technologies’ role in shaping the media environment allows for insight into the correlations between the rapidly transforming media landscape and its unwanted effect on news and content tampering. Cross-Media Authentication and Verification: Emerging Research and Opportunities is a collection of innovative research on the methods and applications of verifying the newsgathering and publishing process. While highlighting topics including human authentication, information evaluation, and tampered content, this book is ideally designed for researchers, students, publishers, and academicians seeking current research on media authenticity and misinformation.

Download or read book Advertising Media Planning written by Larry D. Kelley and published by Routledge. This book was released on 2015-03-27 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.

Download or read book Strategic Optimization of Medium Sized Enterprises in the Global Market written by Vemi?, Milan and published by IGI Global. This book was released on 2018-07-13 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources. Strategic Optimization of Medium-Sized Enterprises in the Global Market is a critical scholarly resource that highlights the optimization of management functions, such as working capital and marketing, and how to implement sustainable business management practices in the global world market. Featuring coverage on a broad range of topics such as social entrepreneurship, marketing optimization, and globalization, this book is geared towards business managers, medium-sized enterprises, policy makers, business professionals, and upper-level students seeking current research on the performances of medium-sized enterprises across the world and their broader supply chain.

Download or read book Information Systems and Management in Media and Entertainment Industries written by Artur Lugmayr and published by Springer. This book was released on 2017-01-03 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book defines an agenda for research in information management and systems for media and entertainment industries. It highlights their particular needs in production, distribution, and consumption. Chapters are written by practitioners and researchers from around the world, who examine business information management and systems in the larger context of media and entertainment industries. Human, management, technological, and content creation aspects are covered in order to provide a unique viewpoint. With great interdisciplinary scope, the book provides a roadmap of research challenges and a structured approach for future development across areas such as social media, eCommerce, and eBusiness. Chapters address the tremendous challenges in organization, leadership, customer behavior, and technology that face the entertainment and media industries every day, including the transformation of the analog media world into its digital counterpart. Professionals or researchers involved with IT systems management, information policies, technology development or content creation will find this book an essential resource. It is also a valuable tool for academics or advanced-level students studying digital media or information systems.

Download or read book User Innovation and the Entrepreneurship Phenomenon in the Digital Economy written by Isaias, Pedro and published by IGI Global. This book was released on 2017-10-31 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a main driver of change, innovation, and competitiveness for various companies and entrepreneurs. Exploring developments in these initiatives can be used as vital tools for future business success. User Innovation and the Entrepreneurship Phenomenon in the Digital Economy is an essential reference source for emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. Featuring coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty, this book is ideally designed for academicians, researchers, students, and managers seeking current research on the digital economy.

Download or read book Managerial Challenges and Social Impacts of Virtual and Augmented Reality written by Loureiro, Sandra Maria Correia and published by IGI Global. This book was released on 2020-01-03 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.

Download or read book Manual of Romance Languages in the Media written by Kristina Bedijs and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-09-25 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual provides an extensive overview of the importance and use of Romance languages in the media, both in a diachronic and synchronic perspective. Its chapters discuss language in television and the new media, the language of advertising, or special cases such as translation platforms or subtitling. Separate chapters are dedicated to minority languages and smaller varieties such as Galician and Picard, and to methodological approaches such as linguistic discourse analysis and writing process research.

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Download or read book Public Relations and Communication Management in Europe written by Betteke van Ruler and published by Walter de Gruyter. This book was released on 2008-08-22 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Download or read book Digital Economy and the Green Revolution written by Mihail Busu and published by Springer Nature. This book was released on 2023-01-28 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a selection of the best papers from the 16th International Conference on Business Excellence, “New Challenges of the Century. Digital Economy and the Green Revolution” (ICBE 2022), held in Bucharest, Romania, in March 2022. Showcasing research findings and perspectives on the new challenges posed by the digital economy and research systems, the book offers valuable insights into the present context of global crisis, together with solutions for the real-world challenges we face today.

Download or read book Knowledge Preservation and Curation written by Margie Foster and published by Emerald Group Publishing. This book was released on 2023-12-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to achieve its full value, knowledge must flow and be continuously used. Knowledge use, reuse, and repurposing has been a challenge discussed in knowledge sciences literature for over three decades. The authors investigate and offer solutions to two key challenges - how to preserve and curate knowledge.

Download or read book Extremism in the Digital Era written by Adib Abdulmajid and published by Springer Nature. This book was released on 2021-07-15 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes a journey into the obscure field of sectarian-guided discourses of radical Islamist groups. It provides new insights into the ideological mechanisms utilized by such organizations to incite sectarian conflicts and recruit local and foreign guardians to their alleged cause. This book examines diverse aspects and dimensions of the discourses of Sunni-based ISIS and Shia-based al-Hashd al-Shaabi and explores manipulative and ideological discursive strategies utilized by media outlets associated with these groups. It delves into linguistic and contextual activities, implicit and explicit messages within the discourses of various media outlets operating in the heart of the Middle East. It also scrutinizes and explains aspects of politicization, religionization and sectarianization within the media discourse of terrorist groups in the digital era.

Download or read book Reimagining Communication Action written by Michael Filimowicz and published by Routledge. This book was released on 2020-08-04 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a part of an extensive exploration, Reimagining Communication: Action investigates the practical implications of communication as a cultural industry, media ecology, and a complex social activity integral to all domains of life. The Reimagining Communication series develops a new information architecture for the field of communications studies, grounded in its interdisciplinary origins and looking ahead to emerging trends as researchers take into account new media technologies and their impacts on society and culture. The diverse and comprehensive body of contributions in this unique interdisciplinary resource explore communication as a form of action within a mix of social, cultural, political, and economic contexts. They emphasize the continuously expanding horizons of the field by engaging with the latest trends in practical inquiry within communication studies. Reflecting on the truly diverse implications of communicative processes and representations, Reimagining Communication: Action covers key practical developments of concern to the field. It integrates diverse theoretical and practice-based perspectives to emphasize the purpose and significance of communication to human experience at individual and social levels in a uniquely accessible and engaging way. This is an essential introductory text for advanced undergraduate and graduate students, along with scholars of communication, broadcast media, and interactive technologies, with an interdisciplinary focus and an emphasis on the integration of new technologies.

Download or read book Immersive Journalism as Storytelling written by Turo Uskali and published by Routledge. This book was released on 2021-01-13 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out cutting-edge new research and examines future prospects on 360-degree video, virtual reality (VR), and augmented reality (AR) in journalism, analyzing and discussing virtual world experiments from a range of perspectives. Featuring contributions from a diverse range of scholars, Immersive Journalism as Storytelling highlights both the opportunities and the challenges presented by this form of storytelling. The book discusses how immersive journalism has the potential to reach new audiences, change the way stories are told, and provide more interactivity within the news industry. Aside from generating deeper emotional reactions and global perspectives, the book demonstrates how it can also diversify and upskill the news industry. Further contributions address the challenges, examining how immersive storytelling calls for reassessing issues of journalism ethics and truthfulness, transparency, privacy, manipulation, and surveillance, and questioning what it means to cover reality when a story is told in virtual reality. Chapters are grounded in empirical data such as content analyses and expert interviews, alongside insightful case studies that discuss Euronews, Nonny de la Peña’s Project Syria, and The New York Times’ NYTVR application. This book is written for journalism teachers, educators, and students, as well as scholars, politicians, lawmakers, and citizens with an interest in emerging technologies for media practice.

Download or read book Proceedings of the 1st Lawang Sewu International Symposium on Humanities and Social Sciences 2022 LEWIS 2022 written by Dodi Mulyadi and published by Springer Nature. This book was released on 2023-06-23 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. 1st Lawang Sewu International Symposium 2022 on Humanities and Social Sciences is an annual international symposium held by Universitas Muhammadiyah Semarang. Symposium will be held on November 29, 2022 in Semarang, Central Java Indonesia by online. Lecturers, professionals, researches, and students are invited in 1st Lawang Sewu International Symposium 2022 on Humanities and Social Sciences. Multi field study including Education, Psychology, Economics, and management are welcome. The submitted papers must meet the criteria including originality, novelty, not yet published, and must be written in English language. Symposium will be held through online due to Covid-19 pandemic situation.

Download or read book Insights on Immersive Journalism written by Ana Luisa Sánchez Laws and published by Taylor & Francis. This book was released on 2023-03-31 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together theory and practice, this collection critically examines emerging conceptual, methodological and production frameworks for the study of immersive journalism. Having first begun in academia, the practice of virtual reality/360 ̊ video immersive journalism has seen a steep rise in the professional arena in recent years. Uniting contributions from scholars and practitioners at the cutting-edge of this vibrant field, this book provides a summary of the history, development and key debates in immersive journalism and considers issues such as conceptualising and researching immersive journalism, teaching and producing immersive journalism, and situating immersive journalism in a wider theoretical and ethical context. Each chapter introduces readers to the key terms and concepts in that area and provides study questions to help them engage with the text. Encouraging further enquiry and theorisation, and experimental design and production, Insights on Immersive Journalism is an invaluable resource for students and scholars interested in Immersive Journalism and Media.