Download or read book Measuring and Restoring customer trust written by Simon Stotz and published by BoD – Books on Demand. This book was released on 2022-02-09 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about trust. Despite the fact that there is a general understand-ing of how important trust is in interpersonal and business relations it becomes obvi-ous that this construct remains somewhat indistinct when it comes to pinning down how trust is build or destroyed, how levels of trust can be measured precisely and how trust can be restored if it has deteriorated. Therefor this research makes use of an earlier model by Kreikenberg (2013) which pro-vides one of the most comprehensive models for measuring trust via seven trust-build-ing factors in five trust-dimensions. This model, due to its complexity, has been adapted and simplified. Moreover, the model was enhanced to include an empirical approach to detect trust building measures to restore trust. The adapted model was put to an empirical test on the Volkswagen Diesel Exhaust Scandal of 2015 with VW-customers. Findings show that the adapted model could pro-vide results on which dimensions and factors show a deterioration of trust and simul-taneously how trust gaps detected could be filled via measures proposed by custom-ers. Although this research must be called explorative, results give some indication that the new model appears to work satisfactory and should be put to further empirical tests in other companies and industry to find further proof for a general applicability.

Download or read book Converted written by Neil Hoyne and published by Penguin. This book was released on 2022-02-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.

Download or read book The Power of Trust written by Sandra J. Sucher and published by PublicAffairs. This book was released on 2021-07-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ground-breaking exploration of the changing nature of trust and how to bridge the gap from where you are to where you need to be. Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees, community members, and investors decide whether an organization can be trusted. Based on two decades of research and illustrated through vivid storytelling, Sandra J. Sucher and Shalene Gupta examine the economic impact of trust and the science behind it, and conclusively prove that trust is built from the inside out. Trust emerges from a company being the “real deal”: creating products and services that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not. When trust is in the room, great things can happen. Sucher and Gupta’s innovative foundation for executing the elements of trust—competence, motives, means, impact—explains how trust can be woven into the day-to-day and the long term. Most importantly, even when lost, trust can be regained, as illustrated through their accounts of companies across the globe that pull themselves out of scandal and corruption by rebuilding the vital elements of trust.

Download or read book Transfer Price Confusion Proposing a comprehensive Taxonomy for Academia and Practitioners written by Arne Schulke and published by BoD – Books on Demand. This book was released on 2024-01-24 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transfer prices (TP) are charged for products or services exchanged between units within a decentralized organization. A vast body of literature from three very different academic disciplines (legal, management and economics) is concerned with the topic of Transfer Pricing. Their perspectives as well as terminology differ and are sometimes not aligned. To abate this, the article proposes a unified taxonomy on Transfer Prices that distinguishes three very distinct characteristics of any TP: its Determination Method (consisting of both its Calculation Method and its Price Method), and the Determination Process by which the TP is installed. The aim of this is to guide future academic re-search and provide academics and business practitioners alike with precise language and logical structure for the design of Transfer Pricing Systems.

Download or read book Greenwashing in the Fashion Industry The Flipside of the Sustainability Trend from the Perspective of Generation Z written by Sarah Linckens and published by BoD – Books on Demand. This book was released on 2024-03-26 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sustainability trend of recent years is reflected in society's growing environmental awareness and the increasing promotion of green products and services in the market. The flip side is that most advertisements and green branding originate from companies that still have a negative impact on the environment. Therefore, it is necessary to understand how greenwashing marketing campaigns are perceived despite increasing environmental awareness in society. This study answers how greenwashing is perceived, whether the perception differs depending on the degree of environmental consciousness, and which effects the perception has. In order to answer these questions, a qualitative study via expert interviews with participants belonging to Gen Z has been conducted, making specific reference to the "Conscious Spring" greenwashing campaign by H&M. The qualitative content analysis showed that the majority of participants recognized greenwashing through misleading word choice and contradictory actions that are advertised in the campaign. Nevertheless, there were also interviewees who were misled by the campaign. The campaign had an effect on the participants' attitudes towards the brand, both on their feelings and beliefs about the brand, as well as on their behavioral intentions. The findings are largely used to understand the advertising impact of greenwashing, but they will also be helpful for sustainable clothing companies in creating green campaigns or for NGOs working to combat greenwashing and educate consumers.

Download or read book Dare to Lead written by Brené Brown and published by Random House. This book was released on 2018-10-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.

Download or read book The Nutri Score in the German Perception written by Yvette Skretkowicz and published by BoD – Books on Demand. This book was released on 2024-06-17 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nutri-Score is currently used in 7 countries in the EU and is part of the German re-duction and innovation strategy to combat non-communicable diseases related to un-healthy eating. The Nutri-Score is intended to inform consumers and serves as a guide when buying packaged food. The aim of this study is to investigate the significance, benefits, function and credibility of the Nutri-Score in Germany from the perspective of nutrition experts, business representatives from food companies, packaging experts and general consumers. A qualitative method was selected for the evaluation and a survey was conducted with the help of expert interviews with 23 industry experts on their personal opinion of the Nutri-Score. The qualitative method allowed the research questions to be considered from the per-spective of different experts and two-sided responses showed that the answers varied depending on the professional background of the experts. In summary, it can be said that the Nutri-Score can be used as a guide for the average consumer, but there are still some suggestions for improvement, such as the consideration of additional ingre-dients, the controlling of the label and a fundamental holistic nutritional education.

Download or read book Perspectives on Integrated Coastal Zone Management written by Wim Salomons and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: All coastal areas are facing a growing range of stresses and shocks, the scale of which now poses threats to the resilience of both human and environmental coastal systems. Responsible agencies are seeking better ways of managing the causes and consequences of the environmental change process in coastal zones. This volume discusses the basic principles underpinning a more integrated approach to coastal management and highlights the obstacles that may be met in practice in both developed and developing countries. Successful strategies will have to encompass all the elements of management, from planning and design through financing and implementation, as highlighted in this book.

Download or read book Rebuilding Public Confidence in Government written by and published by . This book was released on 1979 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Restoration of Boreal and Temperate Forests written by John A. Stanturf and published by CRC Press. This book was released on 2004-12-28 with total page 693 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the commitment to protect and restore forest ecosystems has become a policy goal in many countries since the Rio Conference, there is still no general consensus on what constitutes restoration. This authoritative reference presents the best practices for fostering increased sustainability, enhancing biodiversity, and repairing ecosystem func

Download or read book The psychological facets of consumer brand relationship in the digital world written by Khalid Hussain and published by Frontiers Media SA. This book was released on 2023-06-29 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Airlines in a Post Pandemic World written by Nawal K. Taneja and published by Routledge. This book was released on 2021-06-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic represents an extraordinary inflection point that caught airlines worldwide unprepared, causing CEOs to recalibrate their business models. This book explains why this unprecedented pandemic is different from the past disruptions experienced by the airline industry during the past 50 years, and what airlines and related businesses now can do to adapt to the dramatically changed marketplace. This book presents two future scenarios: continuous improvements and elastic supply. These are considered in three specific contexts for the rebuilding of the airline business. These contexts, in the order of urgency with respect to change from the status quo, are the following. The first context is for airlines to become better prepared to deal with frequent and deeper disruptions that could be localized or globalized relating to such areas as climate change, geopolitics, and cybersecurity. The second context is to collaborate and integrate within the much broader travel ecosystem, possibly using platforms to innovate on new value systems. The third context, which has always been the case and drives the first two, is for airlines to offer real solutions to people’s travel needs, solutions developed with imagination and turbocharged innovation, even as we contemplate new technology airplanes and mobility as a service solutions. This book is recommended reading for all senior-level practitioners of airlines and related businesses, as well as aviation policy makers worldwide.

Download or read book Managing in Recovering Markets written by S. Chatterjee and published by Springer. This book was released on 2014-10-27 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: The changing dynamics of business worldwide have led organizations to look beyond traditional managerial practices while at the same time attempting to retain their core competitive advantages. This development has called upon academicians and practitioners alike to reassess the different aspects of business management such as macroeconomic variables, the nature of the market, the changing features of the workplace, the new work ethos, and/or employer-employee exchanges. In this context, the book provides essential insights on industry innovations, academic advances and policy movements with regard to recovering markets in India and around the globe. The individual papers highlight potential avenues that could allow industry to better understand and respond to the global crisis. The book collects research papers presented at the Global Conference on Managing in Recovering Markets (GCMRM), held in March 2014. Seven international and 120 national business schools and management universities were represented at the conference, the first in a series of 13 planned under the GCMRM agenda for 2014–17. The book includes more than 30 research papers chosen from a pool of 118 presented at the conference, all of which have undergone a rigorous blind review process.

Download or read book Michigan s Recovery Program written by National Emergency Council (U.S.). Michigan and published by . This book was released on 1935-11 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Rebuilding Public Confidence in Educational Assessment written by Mary Richardson and published by UCL Press. This book was released on 2022-05-23 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educational assessment is important. But in the twenty-first century it is easy to feel that schooling and other phases of education are shaped entirely by certain assessments, and that assessment is only about exam results. The idea that test grades can accurately describe the aims and outcomes of education is unfair and reductive. Yet it is a pervasive and persuasive discourse. This book is about such discourses - the stories we tell each other - and how they impact public trust and confidence in educational assessment. It explains the roots and nature of assessment discourses, and proposes a restructuring of the debates in order to rebuild public confidence. It aims to challenge dominant assessment discourses and demands a more nuanced, informed debate about what happens in and beyond schools, and how this influences public thinking. Questioning the status quo needs buy-in from policymakers, teachers, parents and students, and from the broader public: from journalists, you, me, our friends and our children. Using examples from international settings to explore the nature of trust in assessment discourses, Rebuilding Public Confidence in Educational Assessment shows how these discourses can be reframed so that all aspects of the assessment system - policymaking, school planning, home practice with students - can be undertaken with confidence.

Download or read book Department of Transportation and Related Agencies Appropriations for Fiscal Year 2001 written by United States. Congress. Senate. Committee on Appropriations. Subcommittee on Dept. of Transportation and Related Agencies Appropriations and published by . This book was released on 2001 with total page 2018 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Department of Transportation and Related Agencies Appropriations for 2002 2002 budget justifications written by United States. Congress. House. Committee on Appropriations. Subcommittee on Department of Transportation and Related Agencies Appropriations and published by . This book was released on 2001 with total page 2022 pages. Available in PDF, EPUB and Kindle. Book excerpt: