Download or read book Mastering Story Community and Influence written by Jay Oatway and published by John Wiley & Sons. This book was released on 2012-03-19 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your digital presence tells the story of who you are... so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it’s difficult to connect with the people who matter most to your business and your career. Mastering Story, Community and Influence explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities. Whether you’re new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer. Mastering Story, Community and Influence will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era.

Download or read book The Story Advantage written by Lj Bloom and published by . This book was released on 2020-12-08 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telling a powerful story is one of the most important actions you can take in your business. Never before has storytelling been more needed. Even though we are more digitally connected than in any previous time in history, we are experiencing a pandemic of disconnection. Even though we have more virtual gatherings and communities, more people feel lonely and isolated than ever. While the world experiences multiple crises on a scale that has never been seen in -human -history - climate change, the global pandemic, leadership incompetence, -poverty, and social injustice - we need hope and meaning more than ever. And storytelling delivers just that. In this book you will discover that mastering storytelling is not confined to the lucky few. It is not dependent upon an innate skill set that you are either born with or not. It is not a cultural predisposition. It is not confined by racial or gender limitations. It is, in fact, achievable for all. It is a matter of -cultivating specific skills, awareness, and intention. The Story Advantage shows you how to: successfully navigate the dangerous waters of the modern era, create winning teams, and lead in a disruptive, unpredictable environment that requires innovation, creativity, and a different kind of presence thrive personally and professionally, creating phenomenal opportunities for yourself, your team, and your organization lead with the knowledge and confidence that nothing can unhinge, -unravel, or destroy your vision for a better world reap the benefits of knowing that you are creating a new world capture the most exciting ideas and innovations, create wealth and -sustainability, and drive social change The Story Advantage helps you discover your innate storyteller, understand the power of story, and discover your core story. You will begin to tell and live the stories that will impact and inspire your professional and personal life.

Download or read book MASTERING STORYTELLING SKILLS How To Build Your Influence Through Stories written by Obehi Ewanfoh and published by Obehi Ewanfoh. This book was released on with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a small business owner and content creator who wants to take your marketing to the next level? Here is your solution, "Mastering Storytelling Skills: How To Build Your Influence Through Stories." As a small business owner or content creator, you know how important it is to connect with your audience and stand out in a crowded market. The ability to tell a compelling story is essential to achieving these goals. This is part four of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators and it’s loaded with practical tips and strategies to help you succeed. Stories are the backbone of human communication. They have the power to inspire, connect, and engage people on a deeper level than any other form of communication. Whether you are looking to build your personal brand, motivate your team, or simply connect with others, the ability to tell a compelling story is an essential skill in today's world. In "Mastering Storytelling Skills," you will discover the secrets to crafting powerful stories that will capture your audience's attention and leave a lasting impact. With expert guidance from the author’s 10 years of storytelling, you will learn how to: Develop your storytelling skills and become a master communicator, Build your personal brand and increase your influence, Connect with your audience on a deeper level, Engage your listeners and keep them captivated, Use storytelling to motivate, inspire, and persuade, And much more! Yes, "Mastering Storytelling Skills" has everything you need to succeed whether you are a small business owner looking to improve your marketing efforts, or a content creator seeking to produce more compelling content. Don't miss out on this essential resource – order your copy today and start building your influence through the power of storytelling!

Download or read book The Leader s Guide to Storytelling written by Stephen Denning and published by John Wiley & Sons. This book was released on 2010-06-03 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.

Download or read book The Astonishing Power of Story written by Justin Cohen and published by . This book was released on 2009 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Communities of Influence written by Alison Donaldson and published by CRC Press. This book was released on 2021-04-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dedicated and hard-working staff at all levels of large healthcare organisations can be frustrated by a perceived inability to influence healthcare priorities. One way of enabling such practitioners to shape and improve services is to bring them together in 'communities of influence'. These are informal groups or networks of committed people who meet regularly to share experiences, develop a collective voice and influence policy and practice at local and national levels. Such 'bottom-up' approaches to change can complement the more conventional management mechanisms widely employed today. Communities of Influence tells the story of how a prominent UK non-profit organisation (Macmillan Cancer Support) has engaged both professionals and patients over the past two decades to improve cancer care. It will stimulate managers and practitioners alike to develop their capacity to work through networks, relationships and conversations in pursuing their objectives. This book will appeal to clinicians and managers responsible for service improvement, as well as public servants, researchers and educators interested in management and organisational change. At a time when the 'big society' is the policy idea of the day, this book illustrates what can be achieved when communities of practice become communities of influence. In so doing, the authors offer a timely counterpoint to believers in command and control and rampant competition by stressing the critical role of networks and relationships. The ideas they discuss are at once simple and complex and have the potential to be revolutionary when taken forward in the right hands. Professor Chris Ham, Chief Executive of The King's Fund This wonderful book describes how a creative, problem-solving organisation can be encouraged to start, grow and flourish. The result is a text that could act as a guide for 21st century healthcare, one of the key books for an era in which it will be recognised that new solutions are needed for the problems we face. From the foreword by Sir Muir Gray This book is a welcome antidote to the usual approaches to improving healthcare which take the form of endlessly changing organisational structures and relentless monitoring, often with dubious consequences. It presents an alternative, holding out the prospect of gradually accumulating changes in the actual work of those delivering healthcare in a complex environment. Professor Ralph Stacey, Complexity Research Group, University of Hertfordshire

Download or read book Putting Stories to Work written by Shawn D. Callahan and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Shawn Callahan is a master at telling stories, applying stories and coaching others in the art of storytelling. This is a delightful book that is hard to put down.' --Gary Klein, world-leading psychologist and author of Intuition at Work 'A wonderful book that's both practical and fun to read. As we've experienced, Shawn's training programs are phenomenal, and now everyone has access to his techniques in Putting Stories to Work.' --Gerry Lynch, General Manager, Mars New Zealand 'Putting Stories to Work really helps you notice stories and bring them to life in your business in a way that's simple, practical and compelling. This book is full of interesting stories that are so relatable. It's a must-read.' --Lisa Mills, International Head of TESCO Academy The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work, reminding us that sharing stories is what we all do naturally, every day, and that it's one of the most powerful tools for getting things done. You just need to adapt this natural superpower to boost your business. Shawn's story mastery process of Discover, Remember, Share and Refresh is based on over two decades' work with high-achieving global companies. In Putting Stories to Work, each step is spelled out in detail, backed up by research, and, needless to say, illustrated by plenty of great stories. Learn how to find and share stories to connect with new people. How to explain why change is needed. How to influence opinions and promote success. And much more. Most importantly, learn how to take the latent skill of storytelling and turn it into a potent business habit. Imagine your colleagues telling the story of how you took the most diverse and opinionated group of experts and had them all working towards the same goal. Or the one about how you persuaded the executive team to change their minds and got a great result for the business. Or the one where everyone got inspired and turned things around. Imagine that your people all know exactly what the company strategy is and how they're making a difference to the organisation. As the successful film executive Peter Guber put it: 'Storytelling is not show business. It's good business'.

Download or read book Mastering Communication at Work How to Lead Manage and Influence written by Ethan F. Becker and published by McGraw Hill Professional. This book was released on 2009-08-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Communication at Work is based on 45 years of research and working with over half-a-million clients around the world. From leaders of countries to leaders of companies to people just starting out in their career, Becker and Wortmann teach techniques that start with the essential wisdom of Aristotle and include the best practices in today’s global organizations. The book includes interviews with leaders who reveal the inside story of the communication secrets at: The White House Doris Kearns Goodwin, presidential historian and Pulitzer Prize winning author Google Laszlo Bock, Vice President, People Operations EMI Publishing Big Jon Platt, President IBM Jeanatte Horan, Vice President of Enterprise Business Transformation Harvard Business School Tony Mayo, Director of the Leadership Initiative The New York Giants Peter John-Baptiste, Director of Public Relations Mastering Communication at Work provides clear, actionable advice you can put to use right away and simple drills to practice during your next meeting, one-on-one conversation—or even sitting at your desk. Use Mastering Communication at Work as your coach and you’ll see immediate results in yourself, your people, and your organization.

Download or read book Master Storytelling written by Darrell Harmon and published by Independently Published. This book was released on 2018-10-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your life is full of experiences that can teach principles, lead teams, and inspire action. In Mater Storytelling you'll learn why stories are so enticing to our brains, how to find experiences that can teach, lead and inspire, and how anyone can become a good storyteller.

Download or read book The Story Factor written by Annette Simmons and published by Basic Books. This book was released on 2019-10-08 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results. In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

Download or read book The Story Formula written by Kelly C. Swanson and published by Createspace Independent Publishing Platform. This book was released on 2017-04-05 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of connection and engagement through the power of strategic storytelling. Award-Winning Storyteller and Motivational Speaker, Kelly Swanson, teaches you her Story Formula - a proven blueprint to help you craft strategic stories of impact. This book walks you through the science of story, the six secrets to connection, the three prongs in your connection story, the anatomy of a presentation, and the basic structure for story construction. Bonus chapters include storytelling tips on delivery.

Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Download or read book Being Real written by Philip Plyming and published by SCM Press. This book was released on 2023-10-28 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of carefully managed public profiles presented via Instagram or BeReal, or even the public presentation of our churches, Paul’s stories of hardship in his letters to the Corinthians draw us to a different relationship with ourselves and our communities – one which enables to tell authentic stories about ourselves, warts and all. In his deep and careful study of the epistles to the Corinthians, Philip Plyming demonstrates how Paul calls the Corinthian Christians to a way of living which stands in stark contrast from the prevailing culture of Corinth, and argues that there are profound lessons to be learnt for faithful Christians and churches today.

Download or read book Story Smart written by Kendall Haven and published by Bloomsbury Publishing USA. This book was released on 2014-10-14 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach. Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple—but hidden—story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line—and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears—and that you can control that internal, neural process. This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating "Story Smart" stories.

Download or read book EngageCraft written by Cameron Rhodes and published by . This book was released on 2024-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: UNLEASH THE POWER OF CAPTIVATING YOUR AUDIENCE In today's ever-evolving digital landscape, where attention spans are fleeting and competition is fierce, the ability to truly engage your audience has become the holy grail of communication. Whether you're a business seeking to connect with customers, an author striving to captivate readers, or a thought leader aiming to inspire others, mastering the art of engagement is the key to unlocking unparalleled success and influence. In "EngageCraft," renowned communication strategist and storytelling expert [Author Name] unveils a revolutionary approach to crafting messages that resonate deeply, fostering lasting connections and inspiring action. Through a potent blend of proven strategies, real-world case studies, and thought-provoking exercises, this comprehensive guide equips you with the tools and techniques to transform your communication from forgettable to unforgettable. Discover the secrets to: - Harnessing the power of storytelling to capture hearts and minds - Crafting compelling narratives that transcend mere information - Mastering the art of emotional intelligence and empathy - Leveraging the psychology of persuasion to ignite desired behaviors - Developing an authentic and influential personal brand - Utilizing cutting-edge technologies to amplify your reach and impact - Fostering lasting relationships with your audience through meaningful engagement Whether you're an entrepreneur seeking to launch a game-changing product, a marketer striving to elevate your brand's presence, or a content creator yearning to leave an indelible mark, "EngageCraft" provides the roadmap to achieving extraordinary levels of engagement and influence. Packed with actionable insights, practical exercises, and inspiring real-life examples, this groundbreaking book empowers you to craft messages that captivate, connect, and catalyze transformative change. Elevate your communication game, forge unbreakable bonds with your audience, and unlock a world of unprecedented opportunities with the invaluable wisdom contained within these pages. Prepare to shatter limitations, captivate the masses, and forge an enduring legacy as a master of engagement.

Download or read book Digital Storytelling written by Joe Lambert and published by Routledge. This book was released on 2013 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listen deeply. Tell stories. This is the mantra of the Center for Digital Storytelling (CDS) in Berkeley California, which, since 1998 has worked with nearly 1,000 organizations around the world and trained more than 15,000 people in the art of digital storytelling. In this revised and updated edition of the CDS's popular guide to digital storytelling, co-founder Joe Lambert details the history and methods of digital storytelling practices. Using a "7 Steps" approach, Lambert helps storytellers identify the fundamentals of dynamic digital storytelling--from seeing the story, assembling it, and sharing it. As in the last edition, readers of the fourth edition will also find new explorations of the applications of digital storytelling and updated appendices that provide resources for budding digital storytellers, including information about past and present CDS-affiliated projects and place-based storytelling, a narrative-based approach to understanding experience and landscape. A companion website further brings the entire storytelling process to life. Over the years, the CDS's work has transformed the way that community activists, educators, health and human services agencies, business professionals, and artists think about story, media, culture, and the power of personal voice in creating change. For those who yearn to tell multimedia stories, Digital Storytelling is the place to begin.

Download or read book Mastering Amazon Descriptions written by Brian Meeks and published by Brian Meeks. This book was released on 2019-02-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's your deepest fear.The book doesn't sell.Could it be your description sucks?Yes, it does suck, and this book is going to help. From the author of Mastering Amazon Ads: An Author's Guide, comes a new book on the art of copywriting for descriptions.A typical description might convert one click in thirty into a new reader. After two years of research and hundreds of descriptions written, the data shows that properly written descriptions can get the job done in ten clicks.Would you rather pay for 10 or 30 clicks to get a conversion?With 40 descriptions across lots of genres, you'll find everything you need to understand and train yourself to write proper copy.-Powerful Hooks-Engaging Copy-Visually Appealing FormattingYou'll adore this book, because it's going to make you love writing descriptions and copywriting.Get it now.