Download or read book Mastering social selling like a boss written by Sylvie Lachkar and published by . This book was released on 2017-03-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past decade, social networks have completely changed corporate communication modes, including commercial communication. Despite beginning as purely personal, social networks have become business tools, used for collecting and sharing information and strengthening links between companies and their clients. How can sales forces take advantage of this new situation ? This is what the two authors, Sylvie Lachkar and Hervé Kabla, examine in this guide for both sales engineers and their managers, marketing teams and company management. Combining theoretical and practical presentations, this book features real life examples taken from multiple sectors such as services, industry, engineering, software and education. It will not only serve to strengthen your sales expertise, but will also help you use your network to serve your commercial performance. Sylvie Lachkar has worked her way up the ranks of the major technology companies (software publishers, manufacturers, consulting ? rms) over the past 25 years, in marketing, management partner, business development and training roles. She now runs the SAP Social Selling program for EMEA (Europe, Middle-East, Africa). For the last two years, she has worked in Europe, supporting sales teams in their use of social media. She is an expert in networking, and therefore knows how to use social networks to their full, powerful, potential. Hervé Kabla is president of Be Angels, a social media and digital agency that helps several B2C and B2B companies in developing their social media strategies. He appears regularly at conferences or training sessions on social selling. A blogger and ingeneer, he is the co-author of ‘Mastering digital marketing like a Boss'.
Download or read book Mastering Digital Marketing Like a Boss Beyond Social Media written by Yann Gourvennec and published by . This book was released on 2014 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maîtriser marketing numérique comme un patron partir de 2014 , on peut supposer que la quasi-totalité des entreprises du monde est pratique marketing numérique d'une manière ou d'une autre . Cependant , le marketing numérique reste un mystère pour beaucoup dans le monde des affaires.
Download or read book Social Selling Mastery written by Jamie Shanks and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.
Download or read book Social Selling Mastery for Entrepreneurs written by Chris J Reed and published by Evolve Global Publishing. This book was released on 2018-08-23 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the three-time #1 bestselling author Chris J. Reed, “the only CEO with a Mohawk!” comes his latest book, Social Selling Mastery for Entrepreneurs. Whether you have heard the phrase “social selling” but don’t know what it entails, or you have been trying to socially sell for years, this book will give you worthwhile insights, actionable advice, and secrets of the trade that Chris has learned in his ongoing career as a global social selling guru. You see, Chris himself used social selling to create Black Marketing, the world’s most recommended LinkedIn marketing agency, and Chris continues to rely on social selling for his business to thrive. Chris is the world’s most recommended LinkedIn marketing masterclass instructor, entrepreneur and founder with 650 LinkedIn recommendations, triple LinkedIn marketing bestselling author, and the only entrepreneur or LinkedIn speaker on the site who is an Official LinkedIn Power Profile seven years running. CEOs, entrepreneurs, and business leaders seek Chris out to gain support with their personal branding, social media presence, employer branding and social selling. In sharing his lessons learned and social selling dos and don'ts, Social Selling Mastery for Entrepreneurs offers an invaluable learning opportunity not to be passed up! In Social Selling Mastery for Entrepreneurs, Chris explains how you, as a business owner and entrepreneur, a CEO, a CMO, or a sales or marketing professional can master social selling. Chris also lays out how LinkedIn, the only business-focused global social media platform, offers an ideal platform for social selling. With LinkedIn's range of tools at your disposal for building your brand, releasing content, and connecting you with its 600 million-plus business professional users, Chris teaches you how to harness all LinkedIn offers so that you can build your own social selling machine and keep it going at high speed for years to come. In Social Selling Mastery for Entrepreneurs, you'll get a highly developed rendering of social selling, complete with anecdotes from Chris's career so that readers who aren’t familiar with the concept can get on board fast. He then highlights the roles of social research, personal branding, and content marketing, showing how they work interdependently in social selling. Additionally, Chris presents various content marketing strategies, as well as the nuances of content marketing you must consider to get the engagement you are aiming for. He presents a convincing case to get you writing and videoing yourself and putting that content out there because it’s the people who show themselves to be thought leaders and experts that enjoy the greatest success in social selling.
Download or read book B O S S Moves written by Myron Golden and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to teach business owners how to scale their business exponentially.
Download or read book Mastering Social Media Marketing written by Don Carlos and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to take your social media marketing to new heights? Do you dream of reaching a wider audience, growing your brand, and achieving remarkable success in the digital world? Look no further! "Mastering Social Media Marketing: A Comprehensive Guide for Success" is the ultimate companion you've been searching for.In this captivating and transformative eBook, you will embark on a journey that will empower you to conquer the social media landscape like never before. With deep insights, proven strategies, and expert guidance, you'll uncover the keys to unlocking your brand's true potential.Step into a world where your social media presence becomes a catalyst for connection, engagement, and growth. Discover how to craft compelling content that captivates your audience's attention, leaving them craving for more. Unleash the power of viral campaigns, igniting a wildfire of shares and likes that will skyrocket your visibility and reach.But this eBook is more than just a guide--it's an emotional and persuasive manifesto that will stir your soul. Feel the rush of inspiration as you dive into the pages filled with stories of triumph, resilience, and unparalleled success. Each chapter is infused with the passion and determination that fuels social media moguls, urging you to join their ranks and create a legacy of your own.You'll be guided through every aspect of social media marketing, from setting crystal-clear goals and objectives to identifying your target audience with surgical precision. Learn how to craft a strategic plan tailored to your brand, selecting the right platforms that resonate with your audience's desires.No stone is left unturned as you delve into the art of content creation and curation. Unearth the secrets of crafting engaging and shareable posts that go viral, while mastering the art of curating relevant content from trusted sources. Watch as your brand's reputation soars to new heights, solidifying your position as a trusted authority in your industry.But it doesn't stop there. Unleash the power of influencer marketing, expanding your reach and forging powerful alliances with industry leaders. Engage with your audience in meaningful conversations, leaving a lasting impact that fuels brand loyalty and advocacy. And harness the power of data-driven decision making, using cutting-edge analytics tools to measure and optimize your performance.As you immerse yourself in the pages of "Mastering Social Media Marketing," you'll feel an irresistible pull toward your dreams. It's time to break free from the shackles of mediocrity and embrace the immense potential of social media. Join the ranks of the elite, the pioneers, the trailblazers who refuse to settle for anything less than extraordinary.Are you ready to embark on this transformational journey? Your path to social media mastery awaits. Embrace the comprehensive guide that will ignite your success and propel you to new heights. It's time to master the art of social media marketing and create a legacy that will be remembered for generations to come.Get your copy of "Mastering Social Media Marketing: A Comprehensive Guide for Success" and unlock a world of endless possibilities today!
Download or read book Social Selling Mastery for Entrepreneurs Everything You Ever Wanted to Know about Social Selling written by J. Chris Reed and published by Evolve Global Publishing. This book was released on 2018-08-07 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the three-time #1 bestselling author Chris J. Reed, "the only CEO with a Mohawk!" comes his latest book, Social Selling Mastery for Entrepreneurs. Whether you have heard the phrase "social selling" but don't know what it entails, or you have been trying to socially sell for years, this book will give you worthwhile insights, actionable advice, and secrets of the trade that Chris has learned in his ongoing career as a global social selling guru. You see, Chris himself used social selling to create Black Marketing, the world's most recommended LinkedIn marketing agency, and Chris continues to rely on social selling for his business to thrive. Chris is the world's most recommended LinkedIn marketing masterclass instructor, entrepreneur and founder with 650 LinkedIn recommendations, triple LinkedIn marketing bestselling author, and the only entrepreneur or LinkedIn speaker on the site who is an Official LinkedIn Power Profile seven years running. CEOs, entrepreneurs, and business leaders seek Chris out to gain support with their personal branding, social media presence, employer branding and social selling. In sharing his lessons learned and social selling dos and don'ts, Social Selling Mastery for Entrepreneurs offers an invaluable learning opportunity not to be passed up! In Social Selling Mastery for Entrepreneurs, Chris explains how you, as a business owner and entrepreneur, a CEO, a CMO, or a sales or marketing professional can master social selling. Chris also lays out how LinkedIn, the only business-focused global social media platform, offers an ideal platform for social selling. With LinkedIn's range of tools at your disposal for building your brand, releasing content, and connecting you with its 600 million-plus business professional users, Chris teaches you how to harness all LinkedIn offers so that you can build your own social selling machine and keep it going at high speed for years to come. In Social Selling Mastery for Entrepreneurs, you'll get a highly developed rendering of social selling, complete with anecdotes from Chris's career so that readers who aren't familiar with the concept can get on board fast. He then highlights the roles of social research, personal branding, and content marketing, showing how they work interdependently in social selling. Additionally, Chris presents various content marketing strategies, as well as the nuances of content marketing you must consider to get the engagement you are aiming for. He presents a convincing case to get you writing and videoing yourself and putting that content out there because it's the people who show themselves to be thought leaders and experts that enjoy the greatest success in social selling.
Download or read book The Art of Social Selling written by and published by . This book was released on 2018 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Selling Mastery written by Jamie Shanks and published by John Wiley & Sons. This book was released on 2016-08-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.
Download or read book The Art and Science of Social Media Mastery Profitable Key Roles for a Social Media Manager written by Abbas Alateya and published by ABBAS ALWAN GHAZI ALATEYA. This book was released on with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Institute chairman of Social Media Managers (GISMMs) has presented the first-ever integration of Essential and Strategic Roles for a social media manager. This book offers a comprehensive compilation of academic research and expert insights. Delve into the essential roles and tasks integral to effective social media management in this dynamic field. This book is a comprehensive guide for both seasoned and aspiring social media managers in public or private sectors, including corporations of varying sizes and non-profit organizations. It offers a compilation of academic research and expert insights on Essential and Strategic Roles required for effective social media management.
Download or read book Social Media Marketing Mastery written by Graham Fisher and published by Graham Fisher. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn the most up to date social media marketing strategies? If so then keep reading… Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unaware of how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In Social Media Marketing Mastery, you will discover: - A simple trick you can do to increase sales with your ad campaigns profitably! - The best social media platforms you should be marketing on today! - The one method that you should follow when creating your customer profiles! - Why using these specific social media marketing software can help you in making money with social media marketing! - Understanding why some people will fail social media marketing and why others will not! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never tried social media marketing before, you will still be able to get to a high level of success. So, if you don’t just want to transform your bank account but instead revolutionize your life, then click “Buy Now” in the top right corner NOW!
Download or read book Mastering Social Media Marketing written by Stephen Akintayo and published by Createspace Independent Publishing Platform. This book was released on 2016-05-29 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use power of social media to increase your sales. Social media marketing has been known as one of the proven marketing strategies for some time now. This is why it is very important that as an entrepreneur, you utilize it to your advantage in order to Increase your brand recognition. Social media is a powerful tool for business, both on and offline. Whether you're new to Internet marketing, or you're new and want to acquire knowledge on how to leverage social media to promote your business, then you are reading the right book. All over the world, over 3 billion people log on to various social media networks daily searching for one thing or the other which means that the internet is so vast that you need to utilize it to your advantage. With social media, you can easily draw potential customers give them the access to get in touch with you through. In addition, the use of social media platforms allows you to become more recognizable both to your existing customers and their personal contacts too, provided you are smart enough to get them to share or repost your content.
Download or read book Mastering Social Media Marketing 2023 written by Serkan Piskin and published by Serkan Piskin. This book was released on with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering Social Media Marketing: The Essential Guide for Business Owners" is a comprehensive resource for anyone looking to effectively use social media for marketing purposes. The book begins by introducing the basics of social media marketing and the importance of having a clear strategy. From there, it delves into key topics such as identifying your target audience, creating a content plan, choosing the right social media platforms, and developing a social media marketing strategy that aligns with your business goals. In addition to these foundational concepts, the book also covers advanced topics such as employee advocacy, social media policies, crisis management, repurposing content, A/B testing, and influencer marketing. It also includes chapters on social media advertising, customer service, social media analytics, and social media monitoring, giving readers a well-rounded understanding of all the various aspects of social media marketing. In this book you will find basic concepts and tools about social media marketing. Everything you need to improve your business on platforms such as Instagram, Facebook, TikTok, Pinterest, YouTube, Google is available in this book. Once you have the information, all you have to do is apply it. Throughout the book, readers will find practical tips, and actionable advice to help them succeed in their social media marketing efforts. Whether you're just starting out in social media marketing or looking to take your skills to the next level, "Mastering Social Media Marketing" is an invaluable resource for anyone looking to effectively use social media to achieve their marketing goals.
Download or read book Social Selling written by Timothy Hughes and published by Kogan Page Publishers. This book was released on 2016-07-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes. As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: -How to use networks purposefully to build social trust and create a high-quality community -How to develop real influence and authority in your subject area and connect with change-makers -How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.
Download or read book Mastering Story Community and Influence written by Jay Oatway and published by John Wiley & Sons. This book was released on 2012-03-19 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your digital presence tells the story of who you are... so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it’s difficult to connect with the people who matter most to your business and your career. Mastering Story, Community and Influence explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities. Whether you’re new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer. Mastering Story, Community and Influence will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era.
Download or read book Harnessing Social Media as a Knowledge Management Tool written by Chugh, Ritesh and published by IGI Global. This book was released on 2016-07-13 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge is a valuable resource that must be managed well for any organization to thrive. Proper knowledge management practices can improve business processes by creating value, however, the available tools meant to aid in the creation, collection, and storage of information have drastically changed since the emergence of social media. By using this collaborative online application for engaging with information, organizations are able to precisely disseminate knowledge to the correct audience. Harnessing Social Media as a Knowledge Management Tool explores the usage of social media in managing knowledge from multiple dimensions highlighting the benefits, opportunities and challenges that are encountered in using and implementing social media. This publication endeavors to provide a thorough insight into the role of social media in knowledge management from both an organizational and individualistic perspective. This book elucidates emerging strategies perfect for policy makers, managers, advertisers, academics, students, and organizations who wish to effectively manage knowledge through social media.
Download or read book AI Income Mastery The Ultimate Guide to Earning Online written by Matthew Lane and published by . This book was released on 2024-07-23 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Secrets to Ai-Driven Wealth and Skyrocket Your Online Earnings - Find Everything You Need to Achieve Financial Freedom With Just a Couple Prompts Do you want to get on the fast track to financial freedom? Are you ready to unlock the full potential of AI and revolutionize your income streams? AI Income Mastery is your ultimate roadmap for turning artificial intelligence into a powerful income-generating tool. Find step-by-step, actionable strategies that are here to help you leverage AI and turn it into your own money-making machine. The best part is, it's so easy, anyone can do it! Inside You'll Discover: Understanding and Setting Up ChatGPT - Grasp the fundamentals and get started quickly. Optimizing Productivity and Earnings - Boost efficiency and explore various ways to monetize ChatGPT. Enhancing Freelancing and Social Media - Elevate your freelancing career and streamline social media strategies. Content Creation and Effective Prompts - Let ChatGPT handle writing tasks and use effective prompts for best results. Keys to Success and Business Insights - Essential tips for a successful venture and leveraging AI as a business partner. Advanced Techniques and Monetization Hacks - Implement productivity hacks, target markets effectively, and make informed financial decisions with AI. And so much more! "AI Income Mastery" isn't just a book — it's your roadmap to living the life you've always dreamed of. Whether you're looking to augment your current income or seeking new opportunities, this guide will equip you with the knowledge and tools to thrive in the digital age. Embrace the future of earning with AI and transform the way you work and live! Scroll Up, Click on “Buy Now”, and Get Your Copy Today!
