Download or read book Optimizing AdWords written by Paige Miller and published by Routledge. This book was released on 2016-03-31 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients’ products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing. This volume is organized around accessibility and ease of use. Author Paige Miller, co-founder of MultiPlanet Marketing Inc., has written this how-to guide to be super easy and fast to read and absorb. It moves you straight to the salient points of the text, allowing readers to take on AdWords in overview before coming back and collecting the finer details. Chapters 1 through 4 cover the basics, while the rest serve as a reference readers can come back to in building and growing campaigns. Using this book, professional marketers and other business professionals can utilize Google AdWords and optimize it for existing marketing strategies, or create whole new campaigns based around the system. Today, given the level of competition for ad positions on Google search pages, success hinges on understanding Google AdWords well enough to outperform competition. This book will provide readers with the knowledge necessary to master Google AdWords.

Download or read book Digital Marketing Expert Diploma Master s level City of London College of Economics 10 months 100 online self paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Download or read book Data Cleaning written by Venkatesh Ganti and published by Springer Nature. This book was released on 2022-05-31 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data warehouses consolidate various activities of a business and often form the backbone for generating reports that support important business decisions. Errors in data tend to creep in for a variety of reasons. Some of these reasons include errors during input data collection and errors while merging data collected independently across different databases. These errors in data warehouses often result in erroneous upstream reports, and could impact business decisions negatively. Therefore, one of the critical challenges while maintaining large data warehouses is that of ensuring the quality of data in the data warehouse remains high. The process of maintaining high data quality is commonly referred to as data cleaning. In this book, we first discuss the goals of data cleaning. Often, the goals of data cleaning are not well defined and could mean different solutions in different scenarios. Toward clarifying these goals, we abstract out a common set of data cleaning tasks that often need to be addressed. This abstraction allows us to develop solutions for these common data cleaning tasks. We then discuss a few popular approaches for developing such solutions. In particular, we focus on an operator-centric approach for developing a data cleaning platform. The operator-centric approach involves the development of customizable operators that could be used as building blocks for developing common solutions. This is similar to the approach of relational algebra for query processing. The basic set of operators can be put together to build complex queries. Finally, we discuss the development of custom scripts which leverage the basic data cleaning operators along with relational operators to implement effective solutions for data cleaning tasks.

Download or read book Ultimate Guide to Google Adwords written by Perry Marshall and published by Entrepreneur Press. This book was released on 2014 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.

Download or read book Digital Transformation Expert Diploma Master s level City of London College of Economics 6 months 100 online self paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview Digital Transformation is on everyone's lips and there's a huge demand for specialists. Content - Digital Transformation of Teams, Products, Services, Businesses and Ecosystems - The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value - Harness Customer Networks - Build Platforms, Not Just Products - Turn Data Into Assets - Innovate by Rapid Experimentation - Adapt Your Value Proposition - Mastering Disruptive Business Models - Self-Assessment: Are You Ready for Digital Transformation? - More Tools for Strategic Planning - And more Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Download or read book DIGITAL MARKETING written by Siddharth Chaturvedi and published by SK Research Group of Companies. This book was released on 2023-04-17 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Siddharth Chaturvedi, Research Scholar, College of Management, SRM Institute of Science and Technology, Chennai, Tamil Nadu, India. Premjeet Kumar, Research Scholar, College of Management, SRM Institute of Science and Technology, Chennai, Tamil Nadu, India. Dr. K.T. Vijaykarthigeyan, Associate Professor, College of Management, SRM Institute of Science and Technology, Chennai, Tamil Nadu, India. Dr. Yaaseen Masvood, Associate Professor, College of Management, SRM Institute of Science and Technology, Chennai, Tamil Nadu, India.

Download or read book Google Rules written by Dr. Joanne Elizabeth Gray and published by Oxford University Press. This book was released on 2020-01-23 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockbuster lawsuits, artificial intelligence, backroom deals, millions in lobbying dollars and grand Silicon Valley idealism - the story of Google and copyright law is action-packed. By tracing Google's legal, commercial and political negotiations over copyright, Google Rules explains how Google became one of the most influential actors in the history of digital copyright. Today, Google reigns over a technological and economic order that features empowered private companies and rapidly changing technological conditions, and how to protect the public interest in this environment is one of the most pressing policy questions of our time. In Google Rules, Joanne E. Gray provides pragmatic strategies for taking up this challenge. Google Rules is a book that will appeal to anyone interested in understanding Google's accumulation of power, the recent history of digital copyright, or the future of our digital lives under the influence of an extremely powerful and motivated technology company.

Download or read book New York Court of Appeals Records and Briefs written by New York (State). and published by . This book was released on with total page 725 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cloud Computing Advancements in Design Implementation and Technologies written by Aljawarneh, Shadi and published by IGI Global. This book was released on 2012-07-31 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cloud computing has revolutionized computer systems, providing greater dynamism and flexibility to a variety of operations. It can help businesses quickly and effectively adapt to market changes, and helps promote users’ continual access to vital information across platforms and devices. Cloud Computing Advancements in Design, Implementation, and Technologies outlines advancements in the state-of-the-art, standards, and practices of cloud computing, in an effort to identify emerging trends that will ultimately define the future of the cloud. A valuable reference for academics and practitioners alike, this title covers topics such as virtualization technology, utility computing, cloud application services (SaaS), grid computing, and services computing.

Download or read book Dry Goods Merchants Trade Journal written by and published by . This book was released on 1925 with total page 1064 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Railway World written by and published by . This book was released on 1906 with total page 1504 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Antitrust and Upstream Platform Power Plays written by A. K. von Moltke and published by Oxford University Press. This book was released on 2024-01-26 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large digital platforms have been in the doghouse of antitrust decision-makers worldwide in recent years. Antitrust regulators agree, urgent intervention is needed. Interestingly, it is the plight of victimized suppliers--of merchants, app developers, publishers, platform labourers, and the like, who are upstream in the value chain--that has topped the policy agenda, prompting scrutiny of an almost unprecedented intensity. Amid such anxieties, Antitrust and Upstream Platform Power Plays asks a somewhat provocative question: Are upstream platform power plays really 'competition problems', and ones for antitrust, at that? The apparently obvious answer--'yes'--is deceptively simple for a number of reasons. Firstly, it contradicts contemporary antitrust's single-minded focus on consumers, which has all but erased supplier exploitation in the brick-and-mortar economy from the policy's radar. Secondly, the wider antitrust community remains bitterly divided when it comes to judging platform practices. In addition, if any consensus could be had, it would almost certainly confirm the longstanding tenet that antitrust cannot be about supplier welfare, as such. These paradoxes call for a policy introspection-precisely what this book provides. The analysis offered in Antitrust and Upstream Platform Power Plays is altogether normative, theoretical, and practical. Normative because it engages in a supplier-mindful soul-searching exercise, which advances our understanding of antitrust's foundations; theoretical as it sheds multidisciplinary insights on upstream effects in the platform economy and develops new frameworks for rationalizing them; and practical since it takes a deep dive into the complex antitrust machinery whilst staying attuned to other available levers of public action. Answering a compelling question with an equally compelling answer, this work will appeal to scholars and policymakers worldwide with a particular interest in platform regulation, antitrust, and powerful digital platforms.

Download or read book The Science of Digital Marketing written by Gaurav Kanchan Gupta and published by The Write Order Publication. This book was released on 2024-06-27 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Science of Digital Marketing' explains the What, How, Why, Where & Who of Digital Marketing in the most comprehensive way. The book has 4 major sections, which talk about 4 major pillars of Digital Marketing in today's world: 1. Search Engine Marketing (Google Ads); 2. Social Media Marketing (Facebook Ads); 3. Search Engine Optimization (SEO); and 4. Marketing Automation. Each of these sections give a detailed account of important aspects of these channels. The book provides an in-depth analysis of different factors and parameters that come together to run a successful Digital Marketing campaign. It talks about the working principles and the importance of each of these channels, their campaign structure, audience targeting, budget and bidding strategy, different campaign objectives and ad format supported by them, and so on. The Science of Digital Marketing is an interactive book full of visual images, infographics, tables and illustrations. This should make the read all the more fun while delivering the desired learning in the most accurate form. Happy Learning!

Download or read book Impossible Series Box Set Savior Rogue and Knight written by Julia Sykes and published by Julia Sykes. This book was released on 2019-12-07 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three standalone romantic suspense novels in the USA Today Bestselling Impossible Series—Savior, Rogue, and Knight Savior With my life falling apart around me, I know I don't deserve a man like Clayton Vaughn. The impossibly sexy FBI agent promises he'll protect me from the violent Latin Kings, but good things like Clayton don't happen to damaged girls like me. Despite my reluctance, he insists on keeping me close. He grants me the sweet release I can only find in submission, and I am quickly becoming addicted to him. Can I learn to trust in his love and protection? Or will my life be claimed by the dangers that surround me? Rogue I can't afford to make mistakes. When you work for the FBI, mistakes can cost lives. Busting club Decadence for drug trafficking is my chance to prove myself. I'm not going to allow any arrogant, Dominant man to throw me off my game. Not even the notorious club owner, Derek Carter. He's the criminal I'm investigating, and I have to keep him close in order to uncover his secrets. But keeping him close to my body while guarding my heart is proving more difficult than I ever imagined. He might be my biggest mistake yet. Knight Abducted. Drugged. Broken. I am plaything, a possession. If I did ever have a name, I don't remember it now. Slaves don't have names. But then, my new Master rescued me and took me into his care. He protects me from the sadistic madman who is determined to steal me back from him. Master's touch keeps me sane. His control keeps me grounded in reality. I am utterly devoted to my savior, but his brand of rescue might leave me more broken than ever. Do I have a hope of finding freedom when he refuses to release my heart? Or is this new form of captivity exactly what I need to survive?

Download or read book Ultimate Guide to Google Ads written by Perry Marshall and published by Entrepreneur Press. This book was released on 2020-11-24 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get More Customers with Google Ads Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today’s fastest, most powerful advertising medium. Marshall and team teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase sales on not one, but three ad networks. Plus, get access to bonus online content and links to dozens of resources and tutorials. Whether you’re a current advertiser or new to AdWords, the Ultimate Guide to Google AdWords is a necessary handbook.

Download or read book Data Scientist Diploma master s level City of London College of Economics 6 months 100 online self paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2653 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview This diploma course covers all aspects you need to know to become a successful Data Scientist. Content - Getting Started with Data Science - Data Analytic Thinking - Business Problems and Data Science Solutions - Introduction to Predictive Modeling: From Correlation to Supervised Segmentation - Fitting a Model to Data - Overfitting and Its Avoidance - Similarity, Neighbors, and Clusters Decision Analytic Thinking I: What Is a Good Model? - Visualizing Model Performance - Evidence and Probabilities - Representing and Mining Text - Decision Analytic Thinking II: Toward Analytical Engineering - Other Data Science Tasks and Techniques - Data Science and Business Strategy - Machine Learning: Learning from Data with Your Machine. - And much more Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Download or read book Handbook of Research on Securing Cloud Based Databases with Biometric Applications written by Deka, Ganesh Chandra and published by IGI Global. This book was released on 2014-10-31 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cloud technologies have revolutionized the way we store information and perform various computing tasks. With the rise of this new technology, the ability to secure information stored on the cloud becomes a concern. The Handbook of Research on Securing Cloud-Based Databases with Biometric Applications explores the latest innovations in promoting cloud security through human authentication techniques. Exploring methods of access by identification, including the analysis of facial features, fingerprints, DNA, dental characteristics, and voice patterns, this publication is designed especially for IT professionals, academicians, and upper-level students seeking current research surrounding cloud security.