EBookClubs

Read Books & Download eBooks Full Online

EBookClubs

Read Books & Download eBooks Full Online

Book Mass Media in Society

Download or read book Mass Media in Society written by and published by . This book was released on 1970 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The SAGE International Encyclopedia of Mass Media and Society

Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 2169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.

Book Setting the Agenda

    Book Details:
  • Author : Maxwell McCombs
  • Publisher : John Wiley & Sons
  • Release : 2013-05-09
  • ISBN : 0745637132
  • Pages : 281 pages

Download or read book Setting the Agenda written by Maxwell McCombs and published by John Wiley & Sons. This book was released on 2013-05-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.

Book The New Mass Media

    Book Details:
  • Author : Christopher Harper
  • Publisher : Houghton Mifflin College Division
  • Release : 2001-11
  • ISBN : 9780618235933
  • Pages : 346 pages

Download or read book The New Mass Media written by Christopher Harper and published by Houghton Mifflin College Division. This book was released on 2001-11 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a compelling, journalistic style, this text for the introductory mass media/communication course focuses on the role of technology in the evolution of various media and in the professions of advertising, journalism, and public relations. Central components of the text include the impact of the Internet on the media and the professions, the history of each medium and the professions, and the "demassification" of media. The author also addresses corporate ownership of various media and its effect on individuals and society, as well as the role of the media and the professions in society.

Book Globalization  Development and the Mass Media

Download or read book Globalization Development and the Mass Media written by Colin Sparks and published by SAGE. This book was released on 2007-11-20 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

Book Understanding Mass Media

Download or read book Understanding Mass Media written by Jeffrey Schrank and published by CUP Archive. This book was released on 1981 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: A textbook examining the importance of the mass media as means of communication and as shapers of the environment.

Book Diversity in U S  Mass Media

Download or read book Diversity in U S Mass Media written by Catherine A. Luther and published by John Wiley & Sons. This book was released on 2011-09-07 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity in U.S. Mass Media provides comprehensive coverage of the evolution and issues surrounding portrayals of social groups within the mass media of the United States. Focuses on past and current mass media representations of social groups Provides an overview of key theories that have guided research in mass media representations and stereotyping Discusses the impact new media has on representation and how technology is giving a new voice to various social groups Includes a chapter on how mass media industries are addressing diversity, complete with specially-commissioned interviews with media professionals Offers helpful supplementary features such as a glossary, questions for reflection, suggestions for projects related to diversity in mass media, and online resources for both instructors and students Accompanying website provides a glossary, links to related sites, recommendations of films to watch in the classroom, ideas for research projects, and an instructor's manual with sample syllabi

Book Mass Media

    Book Details:
  • Author : James B. Martin
  • Publisher : Nova Publishers
  • Release : 2002
  • ISBN : 9781590332627
  • Pages : 292 pages

Download or read book Mass Media written by James B. Martin and published by Nova Publishers. This book was released on 2002 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.

Book Mass Media and American Politics

Download or read book Mass Media and American Politics written by Doris A. Graber and published by CQ Press. This book was released on 2017-07-20 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive, trusted core text on media's impact on attitudes, behavior, elections, politics, and policymaking is known for its readable introduction to the literature and theory of the field. Mass Media and American Politics, Tenth Edition is thoroughly updated to reflect major structural changes that have shaken the world of political news, including the impact of the changing media landscape. It includes timely examples of the significance of these changes pulled from the 2016 election cycle. Written by Doris A. Graber—a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics—and Johanna Dunaway, this book sets the standard.

Book The Internet and the Mass Media

Download or read book The Internet and the Mass Media written by Lucy Küng and published by SAGE. This book was released on 2008-05-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.

Book The Mass Media Election

Download or read book The Mass Media Election written by Thomas E. Patterson and published by Greenwood. This book was released on 1980 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed study of presidential election news coverage and its effect on voters focuses on the news audience and the images of candidates.

Book Mass Media Effects Research

Download or read book Mass Media Effects Research written by Raymond W. Preiss and published by Psychology Press. This book was released on 2007 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description

Book Mass Media in Sub Saharan Africa

Download or read book Mass Media in Sub Saharan Africa written by Louise M. Bourgault and published by Indiana University Press. This book was released on 1995-06-22 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bourgault considers the political shifts affecting Africa in the 1990s and offers a radical blueprint for more responsive and informative media in the sub-Saharan area.

Book Anatomy of Mass Media  Second Edition

Download or read book Anatomy of Mass Media Second Edition written by Dianah Wynter and published by Cognella Academic Publishing. This book was released on 2012-06-04 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Modern Mass Media

Download or read book Modern Mass Media written by John Calhoun Merrill and published by Pearson College Division. This book was released on 1994-01-01 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers an all-inclusive assessment of the rapidly changing world of mass communications. Including coverage of global communication and ethics; a meaningful study of evolving media economics in the individual media chapters; and a stronger focus on media history.

Book Ukraine s Post Communist Mass Media

Download or read book Ukraine s Post Communist Mass Media written by Natalya Ryabinska and published by ibidem-Verlag / ibidem Press. This book was released on 2017-04-01 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Natalya Ryabinska calls into question the commonly held opinion that the problems with media reform and press freedom in former Soviet states merely stem from the cultural heritage of their communist (and pre-communist) past. Focusing on Ukraine, she argues that, in the period after the fall of communism, peculiar new obstacles to media independence have arisen. They include the telltale structure of media ownership, with news reporting being concentrated in the hands of politically engaged business tycoons, the fuzzy and contradictory legislation of the media realm, and the informal institutions of political interference in mass media. The book analyzes interrelationships between politics, the economy, and media in Ukraine, especially their shadowy sides guided by private interests and informal institutions. Being embedded in comparative politics and post-communist media studies, it helps to understand the nature and workings of the Ukrainian media system situated in-between democracy and authoritarianism. It offers insights into the inner logic of Ukraine’s political system and institutional arrangement in the post-Soviet period. Based on empirical data of 1994–2013, this study also highlights many of the barriers to democratic reforms that have been persisting in Ukraine since the Revolution of Dignity of 2013–2014.

Book Dictionary of Mass Communication and Media Research

Download or read book Dictionary of Mass Communication and Media Research written by David P. Demers and published by . This book was released on 2005-09 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a clothbound version of the original paperback book (ISBN 0-922993-25-4). The dictionary contains more than 1,400 concepts and terms associated with mass communication--two-thirds of which are not found in other comparable dictionaries. This dictionary provides more comprehensive of most terms than other dictionaries.