Download or read book Mass Affluence written by Paul Nunes and published by Harvard Business Press. This book was released on 2004 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. After years of expensive and largely ineffective attempts at one-to-one marketing and other complex varieties of microsegmentation, the business environment is ripe for a switch back to the relative simplicity of a mass marketing mindset Flouts conventional wisdom: the authors in-depth research uncovered that today's moneyed masses are completely different than the mass market of decades past in terms of how much they have to spend and what they are willing to spend it on. Reveals the mass marketing strategies a range of companies have already successfully used to hit pay dirt with products ranging from oral care to laundry detergent to exotic automobiles.

Download or read book The Wages of Affluence written by Andrew Gordon and published by Harvard University Press. This book was released on 2001-11-15 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andrew Gordon goes to the core of the Japanese enterprise system, the workplace, and reveals a complex history of contest and confrontation. The Japanese model produced a dynamic economy which owed as much to coercion as to happy consensus. Managerial hegemony was achieved only after a bitter struggle that undermined the democratic potential of postwar society. The book draws on examples across Japanese industry, but focuses in depth on iron and steel. This industry was at the center of the country's economic recovery and high-speed growth, a primary site of corporate managerial strategy and important labor union initiatives. Beginning with the Occupation reforms and their influence on the workplace, Gordon traces worker activism and protest in the 1950s and '60s, and how they gave way to management victory in the 1960s and '70s. He shows how working people had to compromise institutions of self-determination in pursuit of economic affluence. He illuminates the Japanese system with frequent references to other capitalist nations whose workplaces assumed very different shape, and looks to Japan's future, rebutting hasty predictions that Japanese industrial relations are about to be dramatically transformed in the American free-market image. Gordon argues that it is more likely that Japan will only modestly adjust the status quo that emerged through the turbulent postwar decades he chronicles here.

Download or read book No B S Marketing to the Affluent written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2015-03-16 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELL TO THOSE WHO SPEND: Market to the Affluent THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending. • Practical Strategies Revealed: Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples • E-Factors: 10 surprising Emotional Buy Triggers the affluent find irresistible • Stop Selling Products and Services: Learn how selling aspirations and emotional fulfillment is more profitable • StorySelling™: Learn how to scale the affluents’ “sales wall” • Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use

Download or read book The Child in American Evangelicalism and the Problem of Affluence written by David A. Sims and published by Wipf and Stock Publishers. This book was released on 2009-06-01 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work presents an evangelical theology of the child nurtured in the context of American evangelicalism and affluence. It employs an eclectic theological-critical method to produce a theological anthropology of the affluent American-evangelical child (AAEC) through interdisciplinary evangelical engagement of American history, sociology, and economics. Sims articulates how affluence constitutes a significant impediment to evangelical nurture of the AAEC in the discipline and instruction of the Lord. Thus, the problem he addresses is nurture in evangelical affluence, conceived as a theological-anthropological problem. Nurture in the cultural matrices of the evangelical affluence generated by technological consumer capitalism in the U.S. impedes spiritual and moral formation of the AAEC for discipleship in the way of the cross. This impediment risks disciplinary formation of the AAEC for capitalist culture, cultivates delusional belief that life consists in an abundance of possessions, and hinders the practice of evangelical liberation of the poor on humanity's underside. The result is the AAEC's spiritual-moral lack in late modernity. Chapter 1 introduces the problem of the AAEC. Chapters 2 and 3 provide a diachronic lens for the theological anthropology of the AAEC through critical assessment of the theological anthropologies of the child in Jonathan Edwards, Horace Bushnell, and Lawrence Richards. Chapters 4 and 5 constitute the synchronic perspective of the AAEC. Chapter 4 presents an evangelical sociology of the AAEC, drawing upon William Corsaro's theory of interpretive reproductions, and chapter 5 constructs an evangelical theology of the AAEC through critical interaction with John Schneider's moral theology of affluence. Chapter 6, Whither the AAEC?, concludes with a recapitulation of the work and a forecast of possible futures for the AAEC in the twenty-first century.

Download or read book Succeeding Like Success The Affluent Consumers of Asia written by Yuwa Wong and published by John Wiley & Sons. This book was released on 2007 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described

Download or read book The Life and Death of the Shopping City written by Alistair Kefford and published by Cambridge University Press. This book was released on 2022-04-07 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative new history of the modern British city traces the story of urban redevelopment from the 1940s era of reconstruction up to the present-day crisis of town centre retailing and property markets, showing how planners, property developers, councils, and retailers and worked together to create the modern shopping city.

Download or read book An Affluent Society written by Lawrence Black and published by Routledge. This book was released on 2017-07-28 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: During an election speech in 1957 the Prime Minister, Harold Macmillan, famously remarked that 'most of our people have never had it so good'. Although taken out of context, this phrase soon came to epitomize the sense of increased affluence and social progress that was prevalent in Britain during the 1950s and 1960s. Yet, despite the recognition that Britain had moved away from an era of rationing and scarcity, to a new age of choice and plenty, there was simultaneously a parallel feeling that the nation was in decline and being economically outstripped by its international competitors. Whilst the study of Britain's postwar history is a well-trodden path, and the paradox of absolute growth versus relative decline much debated, it is here approached in a fresh and rewarding way. Rather than highlighting economic and industrial 'decline', this volume emphasizes the tremendous impact of rising affluence and consumerism on British society. It explores various expressions of affluence: new consumer goods; shifting social and cultural values; changes in popular expectations of policy; shifting popular political behaviour; changing attitudes of politicians towards the electorate; and the representation of affluence in popular culture and advertising. By focusing on the widespread cultural consequences of increasing levels of consumerism, emphasizing growth over decline and recognizing the rising standards of living enjoyed by most Britons, a new and intriguing window is opened on the complexities of this 'golden age'. Contrasting growing consumer expectations and demands against the anxieties of politicians and economists, this book offers all students of the period a new perspective from which to view post-imperial Britain and to question many conventional historical assumptions.

Download or read book The Affluent Consumer written by Ronald D. Michman and published by Bloomsbury Publishing USA. This book was released on 2006-09-30 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer—and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and Wal-Mart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconcpetions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but a fascinating glimpse into a culture driven by materalism, status, and aspirations to luxury. By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States with net worth over $1 million, excluding primary residence. Meanwhile, between 1995 and 2001, the number of families filing tax returns for income exceeding $200,000 doubled. This market represents lucrative opportunities for companies that understand how these consumers think, act, and make purchasing decisions.

Download or read book e Business and Telecommunications written by Joaquim Filipe and published by Springer. This book was released on 2009-11-03 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: th This book contains the best papers of the 5 International Conference on e-Business and Telecommunications (ICETE), which was held in July 2008, in Porto, Portugal. This conference reflects a continuing effort to increase the dissemination of recent research results among professionals who work in the areas of e-business and te- communications. ICETE is a joint international conference integrating four major areas of knowledge that are divided into four corresponding conferences: ICE-B (- ternational Conf. on e-Business), SECRYPT (International Conf. on Security and Cryptography), SIGMAP (Int’l Conf. on Signal Processing and Multimedia) and WINSYS (International Conf. on Wireless Information Systems). The program of this joint conference included several outstanding keynote lectures presented by internationally renowned distinguished researchers who are experts in the various ICETE areas. Their keynote speeches have contributed to heightening the overall quality of the program and significance of the theme of the conference. The conference topic areas define a broad spectrum in the key areas of e-business and telecommunications. This wide-view reporting made ICETE appealing to a global au- ence of engineers, scientists, business practitioners and policy experts. The papers - cepted and presented at the conference demonstrated a number of new and innovative solutions for e-business and telecommunication networks and systems, showing that the technical problems in these closely related fields are challenging and worthwhile - proaching an interdisciplinary perspective such as that promoted by ICETE.

Download or read book Governing Technology in the Quest for Sustainability on Earth written by Dain Bolwell and published by Routledge. This book was released on 2019-02-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governing Technology in the Quest for Sustainability on Earth explores how human technologies can be managed to ensure the long-term sustainability of our species and of other life forms with which we share this world. It analyses human impact, the discourses of environmentalism and issues of economics, history and science. As these variables are complex, drawing on issues from the social, physical and life sciences as well as the humanities, Dain Bolwell uses an interdisciplinary approach to investigate these concepts and their related public policies. Exploring three major existing and emerging technologies – chemical herbicides, nuclear-electric power generation, and robotics and artificial intelligence – the book demonstrates the multifaceted and complicated nature of the grand challenges we face and draws out the measures required to effect sustainability in the wider political sphere. Exploring how we can govern technology most effectively to ensure a long term and sustainable future, this book will be of great interest to students and researchers of environmental studies, science and technology and environmental law and policy.

Download or read book The Revolt Against the Masses written by Aaron Wildavsky and published by Routledge. This book was released on 2018-04-24 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of this stunning set of essays on politics and public policy makes crystal clear the meaning of the title. "The revolutionaries of contemporary America do not seek to redistribute privilege from those who have it to those who do not. These radicals wish to arrange a transfer of power from those elites who now exercise it to another elite, namely themselves, who do not. This aspiring elite is of the same race (white), the same class (upper middle and upper), and the same educational background (the best colleges and universities) as those they wish to displace." Wildavsky's bracing work takes a close look at these elites, who probably make up little more than one percent of the population. He sees their common denominator as hostility toward the masses, anti-American attitudes, derision of authority, and a belief in participatory rather than representative politics. The author carries through these themes in a variety of essays on black-white racial relations, social work orientations and black militancy, the politics of budgetary reform, elite and mass trends in the political party system, and the substitution of bureaucratic for democratic modes of advancing the policy process. This work is, in short, vintage Wildavsky: tough minded, spirited, and plain-spoken political analysis. In his new Introduction, Irving Louis Horowitz examines what has changed and what continues to be salient in Wildavsky's line of analysis. Essentially, the report card on The Revolt Against the Masses is that the situation described in these essays has changed somewhat in style but hardly at all in substance. The nuclear shield replaces the ABM treaty, and Afghanistan replaces Vietnam as centers of political gravity-but the same coalition of forces across party and economy still dominate the American political process. The justifiably famous essay on "The Two Presidencies" shows how persistent is the gap between the conflict over domestic priorities and the consensus on foreign policy-and why. This is, in short, a classic text that continues to merit careful study by all those interested in political life. Aaron Wildavsky was, until his death in 1993, professor of political science and public policy at the University of California in Berkeley. He was also director of its Survey Research Center. He served as director of the Russell-Sage Foundation, was a president of the American Political Science Association, and held a number of visiting professorships during his lifetime. Most recently, Transaction has posthumously published Wildavsky's complete essays and papers in five volumes. Irving Louis Horowitz is Hannah Arendt distinguished university professor emeritus at Rutgers, The State University, and longtime friend and associate of Aaron Wildavsky.

Download or read book The Possibility of Politics written by Stein Ringen and published by Routledge. This book was released on 2017-09-04 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Possibility of Politics explores the power of political reform, specifically reform of the modern welfare state. Can reform be effective if limited to cautious and piecemeal interventions that avoid radicalism and revolution? Can it also avoid unwanted consequences? Will the welfare state survive in the future?Stein Ringen views the welfare state as a large-scale experiment in political reform. To ask if the welfare state works is to ask if political reform is possible at all. By its nature, the welfare state is reform on a grand scale, for it attempts to change the circumstances individuals and families live under without changing and disrupting society itself. But is it realistic to believe a population can get together, set goals and then try to meet these goals through collective actions, specifically public policies, without causing unintended consequences and destroying the state in the process? The welfare state attempts, idealistically, to redistribute welfare without reshaping the economic processes that cause inequities in the first place. Ringen considers how well redistribution has met the test in terms of political legitimacy, its intended effects on poverty and inequality, as well as its undesired and unintended effects on economic efficiency and the quality of private life. Ultimately, does the welfare state work? Further, is the welfare state a good thing?In considering these questions, The Possibility of Politics should be of particular value to academics and advanced students interested in political theory, public economics, social administration, and political sociology.Stein Ringen is professor of sociology and social policy at Oxford University and a Fellow of Green College. He teaches social and political theory and research methodology for graduates in social policy, sociology, politics, economic and social history and other subjects.

Download or read book The Marshall Plan in Austria written by Günter Bischof and published by Transaction Publishers. This book was released on with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perhaps no country benefitted more from the Marshall Plan for assistance in reconstruction of Europe after World War II than Austria. On a per capita basis, each American taxpayer invested $80 per person in the Plan; each Austrian received $133 from the European recovery program, more than any other of the sixteen participating countries. Without the Marshall Plan, the Austrian economic miracle of the 1950s would have been unthinkable. Despite this, contemporary Austria seems to have forgotten this essential American contribution to its postwar reconstruction. This volume in the Contemporary Austrian Studies series examines how the plan affected Austria, and how it is perceived today. The political context of the Marshall Plan in Austria is addressed in essays by Jill Lewis and Matthew Berg. Dieter Stiefer describes the vast Soviet economic exploitation of their Austrian occupation zone. Andrea Komlosy shows how the Marshall Plan helped complete the division of Europe. Siegfried Beer suggests the secret involvement of the CIA in the Marshall Plan, while Hans J³rgen Schr÷der analyzes the effectiveness of Marshall Plan propaganda programs in Germany and Austria. The macroeconomic impact of Marshall Plan funds on Austrian economic policy is outlined by Hans Seidel. Kurt Tweraser, Georg Rigele and G³nter Bischof suggest the microeconomic importance of funds for the steel, electricity and tourist sectors of the Austrian economy. Wilhelm Kohler's sweeping analysis compares the American transfer of funds to postwar Europe with current debates about the cost of European Union enlargement. The legacy of the Marshall Plan is addressed by former Austrian Finance Minister Ferdinand Lacina. Kurt Loffler and Hans Fubenegger summarize the activities of the Economic Recovery Program Fund. Coming on the heels of the fiftieth anniversary of the Marshall Plan, this compelling overview of the Plan and its impact will be important for historians, those interested in international politics, and Austrian scholars. G³nter Bischof is professor of history and associate director of Center-Austria at the University of New Orleans; Anton Pelinka is professor of political science at the University of Innsbruck and director of the Institute of Conflict Research in Vienna; Dieter Stiefel is professor of social and economic history at the University of Vienna and executive secretary of the Schumpeter Society in Vienna. This volume offers a collection of articles, mostly by contemporary Austrian-born historians, touching on various phases of the Marshall Plan administered through the European Recovery Program (ERP) and its successors counterfunds' assistance to the present. A splendid introduction followed by the key thirteen articles on the plan is augmented by several nontopical essays and book reviews, along with a survey of Austrian politics in 1998. A number of articles emanated from a 1998 conference at the University of New Orleans. Both novice and specialist will appreciate this book."-The Historian

Download or read book Inclusion and Exclusion in the Liberal Competition State written by Richard Münch and published by Routledge. This book was released on 2012-07-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the increasingly international division of labour, which promotes transnational integration. It analyses the change in worker solidarity as it moves from collective national welfare to a transnational inclusion of workers from various links in the production chain. Examining three types of welfare regimes within the USA, Germany, Denmark and Sweden, the author addresses how and why globalization is furthering the change from the welfare state to the competition state. The book considers in particular the change to solidarity taking place because of the internationalization of labour division; a change away from the segmented and differentiated system of nation states with strong internal national solidarity to broader, more inclusive and cross-border labour identity and inclusion. Analysing the deeper moral consequences of a globalised labour society, such as the paradigms of inclusion and justice, this book considers the implications of transnational labour on national welfare politics, and looks at the increasing significance of the transnational and national politics of inclusion in social policy, education, minority rights, immigration and gender equality. Inclusion and Exclusion in the Liberal Competition State will be of interest to scholars and students of political science, sociology and social policy studying welfare state change.

Download or read book A Study Guide for John Kenneth Galbraith s The Affluent Society written by Gale, Cengage Learning and published by Gale, Cengage Learning . This book was released on 2016 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Focusing on Your Customer written by Harvard Business Review and published by Harvard Business Press. This book was released on 2010-11-04 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, you'll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. You'll also learn to: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction, customer loyalty, employee capability, and company profitability - Build and refine a process for delivering extraordinary value to your customers

Download or read book The Luxury Market in India written by G. Atwal and published by Springer. This book was released on 2012-08-29 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.