Download or read book MASCOTS 97 written by and published by Institute of Electrical & Electronics Engineers(IEEE). This book was released on 1997 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Branding Japanese Food written by Katarzyna J. Cwiertka and published by University of Hawaii Press. This book was released on 2020-02-29 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At the center of the narrative is the 2013 inscription of “Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year” on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. The authors challenge the very definition of washoku as it was presented in the UNESCO nomination, and expose the multitude of contradictions and falsehoods used in the promotion of Japanese cuisine as part of the nation-branding agenda. Cwiertka and Yasuhara argue further that the manipulation of historical facts in the case of washoku is actually a continuation of similar practices employed for centuries in the branding of foods as iconic markers of tourist attractions. They draw parallels with gastronomic meibutsu (famous products) and edible omiyage (souvenirs), which since the early modern period have been persistently marketed through questionable connections with historical personages and events. Today, meibutsu and omiyage play a central role in the travel experience in Japan and comprise a major category in the practices of gift exchange. Few seem to mind that the stories surrounding these foods are hardly ever factual, despite the fact that the stories, rather than the food itself, constitute the primary attraction. The practice itself is derived from the intellectual exercise of evoking specific associations and sentiments by referring to imaginary landscapes, known as utamakura or meisho. At first restricted to poetry, this exercise was expanded to the visual arts, and by the early modern period familiarity with specific locations and the culinary associations they evoked had become a fixed component of public collective knowledge. The construction of the myths of meibutsu, omiyage, and washoku as described in this book not only enriches the understanding of Japanese culinary culture, but also highlights the dangers of tweaking history for branding purposes, and the even greater danger posed by historians remaining silent in the face of this irreversible reshaping of the past into a consumable product for public enjoyment.
Download or read book Brand Mascots written by Stephen Brown and published by Routledge. This book was released on 2014-06-27 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.
Download or read book American Indians and the Mass Media written by Meta G. Carstarphen and published by University of Oklahoma Press. This book was released on 2012-10-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mention “American Indian,” and the first image that comes to most people’s minds is likely to be a figment of the American mass media: A war-bonneted chief. The Land O’ Lakes maiden. Most American Indians in the twenty-first century live in urban areas, so why do the mass media still rely on Indian imagery stuck in the eighteenth and nineteenth centuries? How can more accurate views of contemporary Indian cultures replace such stereotypes? These and similar questions ground the essays collected in American Indians and the Mass Media, which explores Native experience and the mainstream media’s impact on American Indian histories, cultures, and communities. Chronicling milestones in the relationship between Indians and the media, some of the chapters employ a historical perspective, and others focus on contemporary practices and new technologies. All foreground American Indian perspectives missing in other books on mass communication. The historical studies examine treatment of Indians in America’s first newspaper, published in seventeenth-century Boston, and in early Cherokee newspapers; Life magazine’s depictions of Indians, including the famous photograph of Ira Hayes raising the flag at Iwo Jima; and the syndicated feature stories of Elmo Scott Watson. Among the chapters on more contemporary issues, one discusses campaigns to change offensive place-names and sports team mascots, and another looks at recent movies such as Smoke Signals and television programs that are gradually overturning the “movie Indian” stereotypes of the twentieth century. Particularly valuable are the essays highlighting authentic tribal voices in current and future media. Mark Trahant chronicles the formation of the Native American Journalists Association, perhaps the most important early Indian advocacy organization, which he helped found. As the contributions on new media point out, American Indians with access to a computer can tell their own stories—instantly to millions of people—making social networking and other Internet tools effective means for combating stereotypes. Including discussion questions for each essay and an extensive bibliography, American Indians and the Mass Media is a unique educational resource.
Download or read book High Performance Computing HiPC 99 written by Prith Banerjee and published by Springer. This book was released on 2004-06-01 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: These are the proceedings of the Sixth International Conference on High Performance Computing (HiPC’99) held December 17-20 in Calcutta, India. The meeting serves as a forum for presenting current work by researchers from around the world as well as highlighting activities in Asia in the high performance computing area. The meeting emphasizes both the design and the analysis of high performance computing systems and their scientific, engineering, and commercial applications. Topics covered in the meeting series include: Parallel Algorithms Scientific Computation Parallel Architectures Visualization Parallel Languages & Compilers Network and Cluster Based Computing Distributed Systems Signal & Image Processing Systems Programming Environments Supercomputing Applications Memory Systems Internet and WWW-based Computing Multimedia and High Speed Networks Scalable Servers We would like to thank Alfred Hofmann and Ruth Abraham of Springer-Verlag for their excellent support in bringing out the proceedings. The detailed messages from the steering committee chair, general co-chair and program chair pay tribute to numerous volunteers who helped us in organizing the meeting. October 1999 Viktor K. Prasanna Bhabani Sinha Prithviraj Banerjee Message from the Steering Chair It is my pleasure to welcome you to the Sixth International Conference on High Performance Computing. I hope you enjoy the meeting, the rich cultural heritage of Calcutta, as well as the mother Ganges, “the river of life”.
Download or read book Network Based Parallel Computing Communication Architecture and Applications written by Dhabaleswar K. Panda and published by Springer Science & Business Media. This book was released on 1998-01-21 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the strictly refereed proceedings of the Second International Workshop on Communication and Architectural Support for Network-Based Parallel Computing, CANPC'98, held in Las Vegas, Nevada, USA, in January/February 1998. The 18 revised full papers presented were selected from 38 submissions on the basis of four to five reviews per paper. The volume comprises a representative compilation of state-of-the-art solutions for network-based parallel computing. Several new interconnection technologies, new software schemes and standards are studied and developed to provide low-latency and high-bandwidth interconnections for network-based parallel computing.
Download or read book Archeological Investigations in Skagway Alaska The Mascot Sallon written by Catherine Holder Spude and published by . This book was released on 1983 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The I in Team written by Erin C. Tarver and published by University of Chicago Press. This book was released on 2017-06-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is one sound that will always be loudest in sports. It isn’t the squeak of sneakers or the crunch of helmets; it isn’t the grunts or even the stadium music. It’s the deafening roar of sports fans. For those few among us on the outside, sports fandom—with its war paint and pennants, its pricey cable TV packages and esoteric stats reeled off like code—looks highly irrational, entertainment gone overboard. But as Erin C. Tarver demonstrates in this book, sports fandom has become extraordinarily important to our psyche, a matter of the very essence of who we are. Why in the world, Tarver asks, would anyone care about how well a total stranger can throw a ball, or hit one with a bat, or toss one through a hoop? Because such activities and the massive public events that surround them form some of the most meaningful ritual identity practices we have today. They are a primary way we—as individuals and a collective—decide both who we are who we are not. And as such, they are also one of the key ways that various social structures—such as race and gender hierarchies—are sustained, lending a dark side to the joys of being a sports fan. Drawing on everything from philosophy to sociology to sports history, she offers a profound exploration of the significance of sports in contemporary life, showing us just how high the stakes of the game are.
Download or read book The American Catalogue written by and published by . This book was released on 1901 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt: American national trade bibliography.
Download or read book Advanced Computer Performance Modeling and Simulation written by Kallol Bagchi and published by CRC Press. This book was released on 1998-05-13 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the major issues involved in computer design and architectures. Dealing primarily with theory, tools, and techniques as related to advanced computer systems, it provides tutorials and surveys and relates new important research results. Each chapter provides background information, describes and analyzes important work done in the field, and provides important direction to the reader on future work and further readings. The topics covered include hierarchical design schemes, parallel and distributed modeling and simulation, parallel simulation tools and techniques, theoretical models for formal and performance modeling, and performance evaluation techniques.
Download or read book OFDM Wireless LANs written by John Terry and published by Sams Publishing. This book was released on 2002 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Deploy and optimize your wireless LAN using the new standard for broadband wireless communication, OFDM. A comprehensive reference written by two experts who helped create the OFDM specifications. A detailed, practical guide to OFDM WLANs does not exist, requiring readers to seek out multiple sources of information, such as white papers and research notes. Detailed explanations of the concepts and algorithms behind OFDM-context that is missing from the two OFDM books currently available. This book explains OFDM WLAN basics, including components of OFDM and multicarrier WLAN standards. It provides a practical approach to OFDM by including software and hardware examples and detailed implementation explanations. OFDM Multicarrier Wireless Networks: A Practical Approach defines and explains the mathematical concepts behind OFDM necessary for successful OFDM WLAN implementations. Juha Heiskala is a research engineer at Nokia Research Center in Irving, TX. Heiskala is active in the IEEE 802.11 standards bodies and has been tasked with developing the 802.11a system simulation on several software platforms. He is the inventor/co-inventor of three pending patents in the area of OFDM LANs and co-designed with Dr. John Terry the modulation and coding scheme for achieving 100 Mbps speeds within currently allocated band specifications for OFDM WLANs. John Terry, Ph.D. is a senior research engineer at Nokia Research Center. He is currently managing the OFDM modulation and coding project in the HSA group. Dr. Terry has published several white papers, given numerous presentations on wireless communications, and generated four patents related to OFDM WLANs. He has 10 years of experience working in wireless communications, including tenures at NASA Glen Research Center and Texas Instruments.
Download or read book Redskins written by C. Richard King and published by University of Nebraska Press. This book was released on 2019-03-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Washington Redskins franchise remains one of the most valuable in professional sports, in part because of its easily recognizable, popular, and profitable brand. And yet “redskins” is a derogatory name for American Indians. Prominent journalists, politicians, and former players have publicly spoken out against the use of Redskins as the name of the team. The number of grassroots campaigns to change the name has risen in recent years despite the current team owner’s assertion that the team will never do so. The NFL, for its part, actively defends the name and supports it in court. Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team’s name, the evolution of the term “redskin,” and the various ways in which people both support and oppose its use today. King’s hard-hitting approach to the team’s logo and mascot exposes the disturbing history of a moniker’s association with the NFL—a multibillion-dollar entity that accepts public funds—as well as popular attitudes toward Native Americans today.
Download or read book Handbook of Sports and Media written by Arthur A. Raney and published by Routledge. This book was released on 2009-03-04 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: This distinctive Handbook covers the breadth of sports and media scholarship. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers, defining the full scope of the subject area, including the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media.
Download or read book This Book Is Cute written by Sarah Flynn and published by National Geographic Children's Books. This book was released on 2019 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Information about why certain people, animals and things are considered "cute" and the scientific background, for children"--
Download or read book That s My Team written by Paul Volponi and published by Rowman & Littlefield. This book was released on 2019-08-09 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interactive book compels both reluctant and sports-crazed readers to its pages by examining how various teams from a range of sports received their names. Teen and pre-teen readers will gain knowledge of history, science, literature, math, and a slew of other subjects through the lens of notable sports teams.
Download or read book Computational Probability written by Winfried K. Grassmann and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great advances have been made in recent years in the field of computational probability. In particular, the state of the art - as it relates to queuing systems, stochastic Petri-nets and systems dealing with reliability - has benefited significantly from these advances. The objective of this book is to make these topics accessible to researchers, graduate students, and practitioners. Great care was taken to make the exposition as clear as possible. Every line in the book has been evaluated, and changes have been made whenever it was felt that the initial exposition was not clear enough for the intended readership. The work of major research scholars in this field comprises the individual chapters of Computational Probability. The first chapter describes, in nonmathematical terms, the challenges in computational probability. Chapter 2 describes the methodologies available for obtaining the transition matrices for Markov chains, with particular emphasis on stochastic Petri-nets. Chapter 3 discusses how to find transient probabilities and transient rewards for these Markov chains. The next two chapters indicate how to find steady-state probabilities for Markov chains with a finite number of states. Both direct and iterative methods are described in Chapter 4. Details of these methods are given in Chapter 5. Chapters 6 and 7 deal with infinite-state Markov chains, which occur frequently in queueing, because there are times one does not want to set a bound for all queues. Chapter 8 deals with transforms, in particular Laplace transforms. The work of Ward Whitt and his collaborators, who have recently developed a number of numerical methods for Laplace transform inversions, is emphasized in this chapter. Finally, if one wants to optimize a system, one way to do the optimization is through Markov decision making, described in Chapter 9. Markov modeling has found applications in many areas, three of which are described in detail: Chapter 10 analyzes discrete-time queues, Chapter 11 describes networks of queues, and Chapter 12 deals with reliability theory.
Download or read book Football Europe and the Press written by Liz Crolley and published by Taylor & Francis US. This book was released on 2002 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sport in the Global Society series provides studies in the political, cultural, anthropological, ethnographic, social, economic, geographical and aesthetic elements of sport proliferating in institutions of higher education worldwide.
