Download or read book Book Yourself Solid Illustrated written by Michael Port and published by John Wiley & Sons. This book was released on 2013-03-28 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.
Download or read book Personal Branding and Marketing Yourself written by Rita Balian Allen and published by . This book was released on 2014-06-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are seeking a new position, changing roles within an organization, or taking charge of your career planning, marketing yourself is the best way to seize these opportunities. Yet few of us are ready and able to talk about our talents, accomplishments, and the value we have to offer. In this engaging, timely, and informative book, acclaimed career coach, trainer, and consultant Rita Balian Allen makes the case for personal branding as an essential ingredient for a successful career. For Rita and the many people who have sought her guidance, the Three Ps Marketing Technique has been the key. This technique PREPARES individuals to promote themselves by PACKAGING their talents and accomplishments, showcasing them, and PRESENTING their value inside their organization as well as in their profession, industry or community.
Download or read book Build Your Own Brand written by Robin Landa and published by Simon and Schuster. This book was released on 2013-08-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!
Download or read book Marketing Yourself with Technical Writing written by William M. Vatavuk and published by CRC Press. This book was released on 1992-07-21 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Yourself with Technical Writing: A Guide for Today's Professionals provides valuable guidance on how to getting your technical writing published. The author discusses such important topics as book contracts, book indexes, the peer review process, writing query letters, and dealing with editors. Current listings of a representative sample of technical publishers and periodicals are presented, with each listing containing identifying data (e.g., name, address, phone, editor), key statistics, (e.g., circulation, titles published, submissions), submission specifications, contents, and terms offered. The book also discusses the business aspects of technical writing and addresses such issues as taxes, copyright, and libel. The book's final chapter features suggestions and opinions from six successful writers, editors, and publishers. Marketing Yourself with Technical Writing: A Guide for Today's Professionals is the perfect deskside companion for scientists, engineers, and other professionals who plan to publish their technical writing.
Download or read book How to Market Yourself written by Laura Lynn Kerner and published by . This book was released on 2007 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Self Marketing Power written by Jeff Beals and published by Keynote Publishing LLC. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder.Through fascinating examples and entertaining stories, you will learn how to:Build a personal brand and promote it to your personal target audience Think like a politician in order to get ahead in business Establish name recognition and become a "celebrity" inside your sphere of interest Get real results from your networking efforts Exploit your current job for self marketing benefits Become a superstar in your profession Develop an expertise and become a sought-after speaker, consultant and source for news stories
Download or read book All Marketers are Liars written by Seth Godin and published by Penguin. This book was released on 2012-04-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
Download or read book Hype Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2020-01-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
Download or read book The Art of Selling Yourself written by Adam Riccoboni and published by Penguin. This book was released on 2012-10-11 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set yourself apart from the crowd! In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job interview is becoming more and more like the showroom—where the interview itself is the pitch, and the product you're selling is yourself. The Art of Selling Yourself will provide you with the knowhow you need to navigate today's tough business terrain and achieve success in your career and your life. It shows exactly how uniquely successful people—from Mark Zuckerberg to Warren Buffett—have achieved success, and provides you with the latest management knowledge from leading academies and universities. With an easy-to-use, ten-step process, this book will assist you in: • Developing more confidence • Swiftly recovering from challenging setbacks • Taking control by letting go of anxiety • Networking not just for business, but for pleasure • Conversing comfortably on topics that may be a bit out of your reach • Succeeding in areas you never previously considered by moving out of your comfort zone • Creating lasting, genuine connections with others • And much more! In short, this book will make you a pro at selling your most important asset—yourself!
Download or read book The Part Time Artist Stay Creative Pay Your Bills written by Celine Terranova and published by Independently Published. This book was released on 2019-03-06 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a creative with a job-to-pay-the-bills is not easy. Between the lack of consideration from society in general, the ever-growing costs of living, and the demands of adulthood, it is more and more difficult to find time and energy to create.Have you ever been super excited for a project, only to lose all motivation before you finished? Have you felt so tired that you could not bring yourself to do anything artistic? Have you felt so down on yourself about not doing anything that you started to doubt you had any talents in the first place?I know these feelings, because I've had them too! I am a writer, and all along my career I've tried to find a good balance so that I could keep writing while earning a living. It was a difficult battle. I've had day jobs in several different industries, from science to theatre. I've been so burned out at times that I didn't write for months. I've felt so low about my writing that I didn't perform well in my job. I've had so little free time that I neglected my relationships and my mental health.Thankfully, these years of struggle have taught me a lot, and I decided that I should share that knowledge and experience with other artists. This is why I have decided to write this book, The Part-Time Artist.In my book, I talk about my experience and all the lessons I've learned on my path to becoming a writer. I strongly believe that these lessons can be valuable to all of you. It doesn't matter if you are a writer like me, or a painter, or an actor, or a musician, or a designer, or any other type of artists. I know we all face the same struggles!When you get a copy of the book, here are some of the things you'll get: * An easy way to build productive habits to do more art on a daily basis* The common myth about the tortured artist, and why you don't have to be one* A step-by-step guide to build a business plan for your artistic career* The best way to set goals for your creativity* A strategy to make your day job work with your art (instead of the other way around!)* And much more!Not only that, but you will also benefit from several resources and useful tools, such as a weekly planner, a budget tool, a business spreadsheet and a FREE workbook
Download or read book Personal Marketing Strategies written by Mike McCaffrey and published by Prentice Hall. This book was released on 1983-01-01 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Personal Branding written by Matt Golden and published by . This book was released on 2019-08-26 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for anyone ready to master the art of personal branding using social media and the many benefits that social media has to offer. If you are ready to dominate in the online space this year, then read on!
Download or read book Breaking Into Commercials written by Terry Berland and published by . This book was released on 2014 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, over 60,000 commercial roles for all ages, physical types, and ethnic backgrounds are cast by ad agencies, producers, directors, and casting directors across the country. Breaking Into Commercials will show you what it takes to get one of those roles and give you an edge over the competition.This essential guide provides untapped opportunities in regional markets and abroad, and shares valuable insights into developing a competitive edge. In Breaking Into Commercials, you'll discover how to • Get the best headshots • Create a résumé and cover letter that opens doors • Find a good agent • Fine-tune your craft • Give auditions that result in more callbacks and jobs • Prepare for commercial shoots • Make the most of working in regional markets • Move from regional to major markets • Break into voice-over work • Cross over from modeling to commercials • Launch your child's commercial career.A glossary of industry terms rounds out this comprehensive text on breaking into the lucrative field of acting in commercials.
Download or read book Get What You Deserve H written by Various and published by William Morrow. This book was released on 1997-09-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: TAKE CONTROL OF THE MESSAGES YOU SEND! do it now. To get what you deserve. . .Let people know talented, motivated and honest you are.p>To let people know how talented, motivated and honest you are. . .Market yourself. Guerilla marketing yourself is the science of persuading people that you deserve to succeed. Arming you with the tools and mindset of the guerrilla, this is a breakthrough book teaches you to analyze your product --you--and provides the techniques and strategies you need to market yourself to the top! GET WHAT YOU DESERVE
Download or read book Smart Marketing written by Linda Echentille and published by Allen & Unwin. This book was released on 2002-10-10 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Need to know the best way to promote your products and services to achieve results? Smart Marketing is a must-read for anyone who is serious about succeeding in business. Get 'marketing smart'. It's not just how well you run your business, but also how you promote it that counts. The best ways to make the most of your marketing dollars are often simple ideas that are quick and easy to implement, and there are lots of options available to you. In Smart Marketing Linda Echentille explains the basics of marketing, in terms that everyone can understand. She combines what she has learned in over 15 years of running successful businesses with practical, cost-effective tips that you can apply to your own small business. Find out how to: *research your customers *create advertising copy *increase the effectiveness of your advertising *write a successful press release *prepare a marketing plan *achieve results without spending a fortune *keeping your business competitive in the marketplace With its wealth of tips, techniques and strategies and real-life case studies showing how they work, Smart Marketing is a one-stop step-by-step guide to promotional success for your business. 'This power-packed book is full of great ideas you can use immediately to boost sales, cut costs and increase profits. A real gem!' -Brian Tracy, Author, Focal Point 'Linda...has reminded me, as she will you, of the simple things that make the difference in successfully marketing your business...the steps she asks you to take are the all-important means to achieve success...' -Tim Shaw, Australia's best salesman
Download or read book 18 Ways to Perfect and Market Yourself as a Public Speaker written by Jeff Davidson and published by Breathing Space Institute. This book was released on 2009 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn many helpful ways to become an effective and marketable speaker
Download or read book Major Decisions written by Laurie Grobman and published by University of Pennsylvania Press. This book was released on 2020-03-13 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical how-to guide for students and a powerful reminder of the value of a humanities education In recent decades, the humanities have struggled to justify themselves in the American university. The costs of attending a four-year college have exploded, resulting in intense pressure on students to major in STEM (science, technology, engineering, and mathematics), business, and other pre-professional or "practical" majors that supposedly transmit more marketable skills than can be acquired from the humanities. But, as Laurie Grobman and E. Michele Ramsey argue, this vision of humanities majors idly pondering the meaning of life for four years is inaccurate. Major Decisions demonstrates how choosing a major in the humanities is a worthwhile investment in a global economy that is shifting in the direction of college graduates who think broadly, critically, and ethically. Indeed, the core skills and knowledge imparted by an education in the humanities—including facility with written and verbal communication, collaboration, problem-solving, technological literacy, ethics, leadership, and an understanding of the human impacts of globalization—are immensely useful to employers across a variety of sectors. Major Decisions serves as a deeply informative guide to students and parents—and provides a powerful reminder to employers and university administrators of the true value of an education in the humanities.
