Download or read book Chair Massage written by Patricia Holland and published by Elsevier Health Sciences. This book was released on 2010-03-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expand your practice and attract new clients with chair massage! A practical, visual guide to this rapidly growing field, Chair Massage helps you develop a basic routine and adapt to different clients and situations. Expert authors Patricia M. Holland, MC, LMT, and Sandra K. Anderson, BA, LMT, NCTMB, provide coverage of massage techniques, chair adjustment, body mechanics, and applying pressure, plus specific routines for the lower back, shoulders, neck/head, and arm/hand regions -- with full-color photographs clearly demonstrating each technique. A chapter on the business aspects of seated massage helps you market and manage your practice successfully. Full-color photographs and drawings clearly depict each technique. An Essentials of Practice chapter helps you translate your knowledge into revenue by addressing crucial topics such as determining target markets, job-related conditions, marketing methods, introductory letters, setting fees, drawing up contracts, and getting paid, and includes practical advice from practitioners who offer chair massage. Unique! Coverage of low back techniques includes specific techniques for treating low back pain, its causes, when to perform massage, and when it is contraindicated. Unique! A chapter on additional techniques and adaptations covers body regions such as the iliotibial band, gastrocnemius, pectorals, anterior neck muscles, and serratus anterior, plus situations such as clients in wheelchairs. Unique! A segment on closing the session describes positive ways to finalize a chair massage session, including use of percussion as a finishing technique, closing stretches, a post-treatment discussion, and helping the client off the chair. A Communications and Ethics chapter addresses important topics such as the ethical presentation of self, boundaries, communicating with clients about feedback, pre- and post-treatment interviews, and intake forms. A review of anatomy and kinesiology covers the specific information that you need to know in order make treatment decisions and perform routines. Coverage of traditional Chinese medicine points and channels gives you more techniques to use during chair massage practice. Sample dialogues provide examples of effective communication with clients during their sessions.
Download or read book Therapeutic Chair Massage written by Ralph Stephens and published by Lippincott Williams & Wilkins. This book was released on 2006 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring more than 250 full-color illustrations and photographs, Therapeutic Chair Massage offers detailed instructions on the appropriate massage strokes, stretching techniques, and therapeutic routines to use in seated massage for both relaxation and specific therapeutic applications. The book also provides foundational information on equipment, hygiene, sanitation, safety, contraindications, communication and documentation, body mechanics, and establishing a seated massage business. Each chapter includes hands-on Experiential Exercises; Case Studies with critical thinking questions; Clinical Tips from the author's experience; and Of Special Interest Boxes that contain related and interesting information. Contraindications lists specify conditions that prohibit or limit the use of a particular stroke or technique.
Download or read book Breaking Through as a Professional Massage Therapist written by Greg Spindler and published by iUniverse. This book was released on 2008 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Success Lies Within! Massage therapy is an increasingly popular profession. Marketing campaigns across the nation promote it as a lucrative career with numerous benefits including flexible hours. Why, then, is the drop-out rate so high? It takes a huge commitment of time and money to become a massage therapist. Despite this investment, too many feel forced to give up on their dreams. The drop-out rate indicates a serious need for lessons beyond the status quo. In Breaking Through as a Professional Massage Therapist, Greg Spindler, LMT, CSET provides a unique approach for success in this industry; information that is rarely addressed in schools or other texts. True success goes well beyond bodywork techniques and marketing. It starts from within! Spindler presents easy-to-understand self-evaluation tools that enable the reader to identify strengths and improve upon weaknesses. To be a truly successful massage therapist, one must develop both mentally and spiritually, and be prepared for the industry's challenges. This book helps both current and aspiring therapists avoid disappointment, financial loss, and wasted time. Discover the tools to make your business thrive!
Download or read book Introduction to Massage Therapy written by Mary Beth Braun and published by Lippincott Williams & Wilkins. This book was released on 2008 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook instills the skills and knowledge needed to become—and excel as—a professional massage therapist. Enhanced by full-color illustrations and photographs, the text integrates functional anatomy, physiology, and pathology with massage therapy techniques and offers extensive 3D anatomical information. Communication, documentation, safety, self-care, and business practices are also covered. This edition features expanded coverage of hydrotherapy, Eastern techniques, sanitation and hygiene, HIPAA, and key topics tested on the National Certification Exam. Other new features include critical thinking exercises and boxes highlighting contraindications to massage or specific strokes. A bound-in Real Bodywork DVD features outstanding video clips of massage sequences.
Download or read book Conscious Marketing written by Carolyn Tate and published by John Wiley & Sons. This book was released on 2015-02-19 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What "conscious" means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.
Download or read book 26 Instant Marketing Ideas to Build Your Network Marketing Business written by Tom “Big Al” Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2019-12-06 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for prospects for your MLM, network marketing, or any business? Would you like a presentation that rises way above the competition? Want to know what really motivates prospects to act? These marketing strategies and fascinating case studies and stories are taken from Tom "Big Al" Schreiter's 40+ years experience in network marketing. Learn: * Easy, free, and inexpensive ways to get prospects immediately. * Powerful sound bites and micro phrases that compel prospects to act now. * Seven magic words that build your business, and how to use them. * Where and how to get the best prospects to come to you. * How to keep the undivided attention of prospects so you can tell your story. * Exactly how to add profits while you are prospecting. Why not make a profit when you advertise? * How to see unique ways to target the best prospects and customers. * How to get the best prospects to raise their hand and beg to do business with you. Instead of looking for prospects, spending money, and ending up with frustration and timid results, why not use these rejection-free methods to get easy presentations quickly? You will love the word-for-word exact phrases and the step-by-step easy-to-follow descriptions of what to do. Interesting stand-alone chapters that are ready to implement now. Plenty of ideas to get your creative mind thinking about your business. The greatest networkers in the world use great marketing to rise above the masses of frustrated marketers with no one to talk to. Your MLM and network marketing business depends on new prospects and a great presentation. The section on the weird reasons people are motivated will bring a smile to your face, and of course, more money in your bonus check. Network marketing is all about dealing with people. Use these techniques to stand above the competition and bring those prospects to you. Order your copy now!
Download or read book Business and Professional Skills for Massage Therapists written by Sandy Fritz and published by Elsevier Health Sciences. This book was released on 2009-12-14 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop the business skills necessary to succeed in massage therapy with help from respected massage educator and business owner, Sandy Fritz! With a user-friendly approach and comprehensive support tools, this authoritative guide delivers a working knowledge of essential concepts for employees or owners of a massage therapy practice and helps you prepare for the professional challenges that await you in the real world. - Renowned massage educator and business owner Sandy Fritz presents a practical, proven business philosophy for success in massage therapy practice. - Focus on need-to-know business skills for complete success as an employee or the owner of a massage therapy practice. - A companion CD with practice management software provides hands-on experience creating client records, setting appointments, entering documentation, and more. - Self-Reflection boxes put concepts into a realistic context through Sandy Fritz's personal experiences in massage practice. - Learning Activity boxes reinforce your understanding and challenge you to apply what you've learned in an engaging workbook format. - Good Stuff from the Government boxes alert you to helpful government resources and help you ensure compliance with federal regulations. - Mentor boxes provide real-world insight and advice from experts in massage and business management for successful practice. - More than 200 realistic photos and illustrations clarify concepts and familiarize you with typical practice settings and essential forms, records, office equipment, and supplies. - Evolve Resources link you to templates for building resumes, letters, advertisements, forms for documentation, and client histories, plus small business resources, annotated web links, a glossary of key terms from the text, and additional exercises and case studies.
Download or read book Success from the Start written by Debra Koerner and published by F.A. Davis. This book was released on 2013-03-22 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rely on Success from the Start for the inspiration and practical business guidance you need to enjoy a long and rewarding career in massage therapy. Business naiveté is one of the primary reasons massage therapists leave the profession. The author has written this text to provide you with the business skills you need to envision and then launch a successful career. Set yourself on your path to success—right from the start.
Download or read book Chair Massage Techniques written by Eric Brown and published by . This book was released on 2017-05-28 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn effective stress-free chair massage techniques!Chair massage can be a profitable addition to your practice. Unfortunately, most massage techniques you learn in massage school don't work well with a massage chair. As a result, we end up either doing light ineffective massage or stressing our hands and hurting our bodies.In this chair massage techniques book, the most comprehensive resource you'll find anywhere, you'll discover that chair massage does not need to be hard on your body. You'll find out how to use your body in an efficient way, maximizing leverage and your body weight, while minimizing stress to your back and your thumbs. You'll learn to apply the eight principles of efficient body use that will help make your chair massage effortless.Techniques from the renowned Relax to the Max school of chair massageIn this richly illustrated guide, you'll learn:* The 8 essential principles of effective body use* Dozens of effective, easy-to-perform chair massage techniques for the back, neck, shoulders and arms* A 15-minute market-tested routine for use in corporate environments* Detailed instructions on setting up your massage chair for maximum comfort* The "fainting phenomenon" that is unique to chair massage and how to prevent it from happening How to use your body for maximum effectiveness without stress to your hands or back* A complete series of lower body techniques performed right in the chair* Guidelines for customizing your chair massage, whether you are doing a two-minute sample or a one-hour full body massageThe approach to chair massage outlined in this book is based on the curriculum of the renowned Relax to the Max school, which specialized exclusively in chair massage. And the methodology is used in hundreds of corporations across Canada and the United States.
Download or read book Massage Therapy E Book written by Susan G. Salvo and published by Elsevier Health Sciences. This book was released on 2022-10-28 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust this approachable, all-in-one text to help you master the essential principles of massage therapy! Covering massage fundamentals, techniques, and anatomy and physiology, Massage Therapy: Principles and Practice, 7th Edition prepares you for success in class, on exams, and in practice settings. This user-friendly text includes more than 700 images, expanded information on the latest protocols, critical thinking questions at the end of each chapter, and updated pathologies which reflect what you will encounter in the field. - Simple, straightforward coverage is written in a clear, approachable manner to strengthen student comprehension. - UNIQUE! Combined anatomy and physiology and fundamentals material make this a streamlined solution — one book to buy, one book to carry, one complete resource to reference. - Certification Practice Exam mimics the major certification exams and provides excellent practice for board review. - Critical thinking questions at the end of the chapters help students develop clinical reasoning skills. - Robust art program enhances understanding and comprehension of each topic presented through a mixture of high-quality illustrations and clinical photographs. - NEW! Updated Hydrotherapy and Spa chapter features the latest procedures. - NEW! Expanded sports massage section in the Clinical Massage chapter offers additional information on this growing practice area. - NEW! Revised artwork in the Kinesiology chapter clearly illustrates key concepts.
Download or read book Massage Therapy written by Susan G. Salvo and published by Elsevier Health Sciences. This book was released on 2015-04-13 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering massage fundamentals, techniques, and anatomy and physiology, Susan Salvo's Massage Therapy: Principles and Practice, 5th Edition brings a whole new meaning to the word 'comprehensive.' This student-friendly text boasts more than 700 illustrations and expanded sections on neuroscience, research, and special populations, plus new line drawings in the kinesiology chapter of origins and insertions that match the painted skeletons found in most classrooms. It makes the essential principles of massage therapy more approachable and prepares you for success in class, on licensing and board certification exams, and in a wide range of therapeutic practice settings. Clear, straightforward approach simplifies complex content for easier understanding. Complete anatomy and physiology section, in addition to material on techniques and foundations, gives you all the information you need in just one book. Certification Practice Exam on Evolve mimics the major certification exams in format and content, builds confidence, and helps increase pass rates. Over 700 high-quality illustrations, including line drawings and halftones, clarify difficult concepts in vibrant detail. Case studies challenge you to think critically and apply your understanding to realistic scenarios, foster open-mindedness, and stimulate dialogue. Profile boxes provide an inspirational, real-world perspective on massage practice from some of the most respected authorities in massage and bodywork. Clinical Massage chapter focuses on massage in clinical settings like hospitals, nursing homes, and medical offices to broaden your career potential. Two business chapters loaded with skills to make you more marketable and better prepared for today's competitive job market. Video icons refer you to the Evolve site featuring about 120 minutes of video covering techniques, routines, client interaction sequences, and case studies that facilitate the learning process and the practical application of the material. Evolve icons listed in each chapter encourage you to go beyond the lecture and reading assignments and learn more on the Evolve site. Evolve boxes at the end of each chapter list Chapter Extras found on Evolve that reinforce concepts learned in the chapter. NEW! Revised line drawing color scheme for origin and insertion matches the painted skeleton found in most classrooms, maintains consistency, and prevents confusion in learning origin and insertion points on the body. NEW! Coverage of Thai massage provides up-to-date content on the most useful, in-demand modalities that are most often requested by clients - and better prepares you for what you will encounter during training and practice. NEW! Updated text reflects changes to the new board certification exam so you have the most up-to-date, relevant information - and are fully prepared to pass the current exams. NEW! Brand new Think About It, Webquest, and Discussion features in each chapter's Test Your Knowledge section build your vocabulary usage and critical thinking skills necessary for day-to-day work with clients. EXPANDED! More content on pain theories, the neuromatrix model, and pain management, plus updated guidelines for massage after surgery and injury, equips you with essential information when working in rehab. NEW! Updated instructor resources, featuring more TEACH lesson plan classroom activities and an additional 500 test questions, provide instructors with more ways to interact with and test students.
Download or read book The Complete Idiot s Guide to Guerrilla Marketing written by Colleen Wells and published by Penguin. This book was released on 2008-01-02 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.
Download or read book The Start Your Own Business Bible written by Richard J Wallace and published by Simon and Schuster. This book was released on 2011-05-18 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter what kind of business you want to launch, no matter how big or small your budget, there are some things you must know. You'll need an estimate of start-up costs, of potential earnings, and of the qualifications and equipment necessary to make your enterprise a success. This book provides all that--and more. If you're an aspiring entrepreneur, you'll rely on this up-to-date guide for vital information to start your enterprise. Inside you'll find the lowdown and bottom-line advice for hundreds of exciting ideas. In addition, you'll get guidance on whether you can run the company from your home. Haven't you always longed to be your own boss? To do what you want to do when you want to do it? Then reach for this book to match your resources to your plans and kick off a business that works.
Download or read book Community Connections Relationship Marketing for Healthcare Professionals written by Kelley S. Pendleton DC & MPH and published by Sage Books, LLC. This book was released on 2014-09-15 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re a chiropractor, medical doctor, massage therapist, veterinarian, acupuncturist, or any other provider of a healing art, you’ve undergone intensive training and developed valuable skills. However, traditional healthcare curricula may not address the critical areas of business, finance and marketing. Proficiency in these skills – especially marketing – can help your practice succeed and allow you to genuinely connect with your communities. Written by a healthcare professional for healthcare professionals, Community Connections is the first in a series of books designed to bridge the gap between what you're taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can forge a strong and genuine connection with potential clients, regardless of any previous marketing experience. This guide is all about building the unique relationship between a healthcare provider and the local community, while respecting the specific professional and legal issues inherent in that relationship. Whether you’re a veteran in the healthcare industry or just getting started, Community Connections contains the valuable advice and practical marketing ideas you need—from the reasons most healthcare practices don’t “market,” to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice.
Download or read book Sell More written by Judy McKay and published by iUniverse. This book was released on 2007-09 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sell More, will do for your business what slow motion did for Baywatch; the ideas included will increase interest in your company. This results oriented book is filled with inexpensive techniques designed to attract new customers, entice them to return often and recommend your product or service to everyone they know. Whether you are just opening your business or need to stimulate sales, Sell More provides the remedy for drooping profits. Filled with proven strategies, Sell More is a practical resource to help you customize your sales and marketing plan. Learn how to maximize your visibility, sales and profitability with minimum expense. Judy writes in a fun uncomplicated style. She recognizes the ever-changing challenges that face today's entrepreneurs. She shares proven strategies that can easily be adapted to fit your unique circumstances and budget. The goal of this book is to serve as a tool that will help you achieve the thriving, profitable business you envision.
Download or read book How to Promote Your Business with Little or No Money written by Dr. Stan and published by Author House. This book was released on 2010-04-30 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historically, small businesses do not hire marketing managers. In many cases the owner of the company drives the marketing and sales functions with gut instinct to survive. Many die a financially painful death. For a long time Dr. Stan Fine The Business Doctor has seen the need for a general purpose how to marketing book. As a reference book, it will provide answers to your marketing questions, how do I do it? And what do I do next? If you wish to contact Dr. Fine about speaking engagements or book signing events you can reach him at 314-604-7350 or [email protected]
Download or read book Ethics for Massage Therapists written by Terrie Yardley-Nohr and published by Lippincott Williams & Wilkins. This book was released on 2007 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text gives instructors and students a structured format for teaching and learning ethics and standards of practice for massage therapy. Discussion topics include core industry standards of practice, laws, morals, rules, and regulations. It is an ideal textbook for ethics courses in massage therapy programs and prepares students for the ethics questions on the National Certification Exam. The book guides students through the process of putting ethical standards into practice, and explains what is expected of them in a professional setting. Role-playing exercises and example scenarios prepare students for situations and dilemmas that arise in practice.
