Download or read book Marketing Warhorse UUM Press written by Pranav Kumar and published by UUM Press. This book was released on 2013 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT IS IN THIS BOOK? · The attacking strategies observed in today’s marketplace. · The practices that put the businesses in a tight spot. · The practices that big consultants understand, you don’t. · The real practices that can be learnt only in markets, not at any b-school. · The practices that are a bit compromising on ethical aspects and aimed at eliminating you from business. Even in the movie “Titanic”, the first class passengers ensured to have the ordinary class passengers locked up and to be disembarked only after the elite. That is how the leaders act to maintain their dominance. In market also, leaders and successful companies have such strategies to create and maintain their leadership. Marketing Warhorse will help you identify all such areas wherein you are attacked and where you need to have a sound strategy in place to emerge and stay successful.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Fascism and Big Business written by Daniel Guerin and published by Pathfinder. This book was released on 2000 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the development of fascism in Germany and Italy and its relationship with the ruling capitalist families there.
Download or read book The Roman Festivals of the Period of the Republic written by William Warde Fowler and published by . This book was released on 1899 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Art after the Hipster written by Wes Hill and published by Springer. This book was released on 2017-10-20 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the complexities of the hipster through the lens of art history and cultural theory, from Charles Baudelaire’s flâneur to the contemporary “creative” borne from creative industries policies. It claims that the recent ubiquity of hipster culture has led many artists to confront their own significance, responding to the mass artification of contemporary life by de-emphasising the formal and textual deconstructions so central to the legacies of modern and postmodern art. In the era of creative digital technologies, long held characteristics of art such as individual expression, innovation, and alternative lifestyle are now features of a flooded and fast-paced global marketplace. Against the idea that artists, like hipsters, are the “foot soldiers of capitalism”, the institutionalized networks that make up the contemporary art world are working to portray a view of art that is less a discerning exercise in innovative form-making than a social platform—a forum for populist aesthetic pleasures or socio-political causes. It is in this sense that the concept of the hipster is caught up in age-old debates about the relation between ethics and aesthetics, examined here in terms of the dynamics of global contemporary art.
Download or read book A Choice of Emblemes written by Geffrey Whitney and published by Georg Olms Verlag. This book was released on 1971 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Dictionary of Dehong Southwest China written by and published by . This book was released on 1999 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ethnography after Humanism written by Lindsay Hamilton and published by Springer. This book was released on 2017-06-19 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that qualitative methods, ethnography included, have tended to focus on the human at the cost of understanding humans and animals in relation, and that ethnography should evolve to account for the relationships between humans and other species. Intellectual recognition of this has arrived within the field of human-animal studies and in the philosophical development of posthumanism but there are few practical guidelines for research. Taking this problem as a starting point, the authors draw on a wide array of examples from visual methods, ethnodrama, poetry and movement studies to consider the political, philosophical and practical consequences of posthuman methods. They outline the possibilities for creative new forms of ethnography that eschew simplistic binaries between humans and animals. Ethnography after Humanism suggests how researchers could conduct different forms of fieldwork and writing to include animals more fruitfully and will be of interest to students and scholars across a range of disciplines, including human-animal studies, sociology, criminology, animal geography, anthropology, social theory and natural resources.
Download or read book A Critical Companion to Zoosemiotics written by Dario Martinelli and published by Springer Science & Business Media. This book was released on 2010-06-30 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical companion of zoosemiotics is the first attempt to systematise the study of animal communication and signification through its most important and/or problematic terms and concepts, and its most representative scholars. It is a companion, in that it attempts to cover the entire range of key terms in the field, and it's critical, in that it aims not only to describe, but also to discuss, problematise and, in some cases, resolve, these terms.
Download or read book Y The Sources of Islamic Revolutionary Conduct written by and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Book of Archery written by George Agar Hansard and published by . This book was released on 1841 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Hall Carbine Affair written by Robert Gordon Wasson and published by . This book was released on 1941 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: An attempt to refute an accusation brought against J.P. Morgan in regard to a sale of condemned arms to the government.
Download or read book Archaeology and History of Eighth century Judah written by Zev Farber and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores what we know about eighth-century Judah from multiple angles, including a survey of what we know about Judah's neighbors, the land and its cities, daily life and material culture, religious beliefs and practices, and early forms of what are now biblical texts.
Download or read book Y written by Stephen P. Lambert and published by . This book was released on 2005 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book John Williams s Film Music written by Emilio Audissino and published by University of Wisconsin Pres. This book was released on 2014-06-12 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Williams is one of the most renowned film composers in history. He has penned unforgettable scores for Star Wars, the Indiana Jones series, E.T. the Extra-Terrestrial, Jaws, Superman, and countless other films. Fans flock to his many concerts, and with forty-nine Academy Award nominations as of 2014, he is the second-most Oscar-nominated person after Walt Disney. Yet despite such critical acclaim and prestige, this is the first book in English on Williams’s work and career. Combining accessible writing with thorough scholarship, and rigorous historical accounts with insightful readings, John Williams’s Film Music explores why Williams is so important to the history of film music. Beginning with an overview of music from Hollywood’s Golden Age (1933–58), Emilio Audissino traces the turning points of Williams’s career and articulates how he revived the classical Hollywood musical style. This book charts each landmark of this musical restoration, with special attention to the scores for Jaws and Star Wars, Williams’s work as conductor of the Boston Pops Orchestra, and a full film/music analysis of Raiders of the Lost Ark. The result is a precise, enlightening definition of Williams’s “neoclassicism” and a grounded demonstration of his lasting importance, for both his compositions and his historical role in restoring part of the Hollywood tradition. Best Special Interest Books, selected by the American Association of School Librarians Best Books for General Audiences, selected by the Public Library Reviewers
Download or read book Stripping the Gurus written by Geoffrey D. Falk and published by . This book was released on 2009-06 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Armed with wit, insight, and truly astonishing research, Falk utterly demolishes the notion of the enlightened guru who can lead devotees to nirvana.--John Horgan, author of "Rational Mysticism."
Download or read book India written by Stuart Cary Welch and published by Metropolitan Museum of Art. This book was released on 1985 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A selection of 333 works of art representing masterpieces of the sacred and court traditions as well as their urban, folk, and tribal heritage.
