Download or read book Marketing to Moms written by Maria T. Bailey and published by Prima Lifestyles. This book was released on 2002 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bailey examines the viable idea that moms are a separate and distinct group that responds to different stimuli. This book uncovers the critical components necessary for eliciting the desired response from marketing to moms and explains how to gain tangible results.
Download or read book Tuning into Mom written by Michal Clements and published by Purdue University Press. This book was released on 2011-10-15 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the "American Mom" market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages; from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers. The authors combine large scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. The authors also draw on decades of real-world experience to combine their research with implementable examples of best practice. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.
Download or read book Mom 3 0 written by Maria T. Bailey and published by Wyatt-MacKenzie Publishing. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally recognized marketing trend specialist Maria Bailey's cutting edge information on marketing to today's mothers with tomorrow's technology.
Download or read book Power Moms written by Maria T. Bailey and published by . This book was released on 2011-05-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Word of Mom is the most powerful form of marketing for brands who want to connect with the $2.4 trillion Mom Market. The Power Moms-influential mothers who help spread the word about products and services-build brands and boast sales. Learn how to identify and engage this powerful group of consumers... Examine how the sphere of influence of today's mom maven is transcending from virtual world to cyberspace and back Engage moms who will drive sales to your bottom line by creating a buzz online and offline Hear first-hand from over 300 Power Moms on their rules of engagement with brands and how they spread the word about products they love Empower yourself with access to the most influential moms in the US and around the globe with the directory of Power Moms REVIEWS "Thanks to Maria, I have built one of the fastest growing franchises based on her teachings!"- Lisa Druxman, Founder and CEO of Stroller Strides Franchise "Maria's creativity for engaging moms is passionate, instant, and real." - Steven Betesh, President, Baby Brezza Enterprises "For over a decade, Maria has been a trailblazer in the Mom Market and has empowered businesses who want to build sales and great Mom brands." - Liz Lange, Fashion Designer and Shopafrolic.com Founder THE AUTHOR For more than a decade, Maria Bailey has educated CEOs, CMOs and Industry leaders on the consumer behaviors of mothers. She is internationally known for her insights, books, and award-winning marketing program which engage and connect brands with moms. She was the first to quantify the trillion dollar spending power of U.S. Moms. She is the CEO of BSM Media, a marketing and media company specializing in the mom market. Over 8 million moms a month are entertained and informed by Maria via blogs, vlogs, podcasts, radio, Facebook, Twitter and magazines. Maria has been featured in Business Week, USA Today, New York Times, BrandWeek and The Wall Street Journal. She has appeared on CNN, CNBC and The Today Show. To contact her visit www.marketingtomoms.com or www.bsmmedia.com or follower her on Twitter @MomTalkRadio.
Download or read book Secrets for Marketing to Moms written by Judy Peterson and published by . This book was released on 2020-06-06 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moms are a terrific niche to be in for many businesses. There is a lot of profit to be made while providing service to moms. They appreciate value and are willing to spend money on their children, even skimping on themselves to do it. Think about it. Every kid in the area has a birthday each year, they all need new clothes for school, and usually at the beginning of summer too. They have to go to the dentist, doctor and get haircuts more than once a year. Parents are willing to spend money on entertainment and restaurants on a regular basis and on lessons almost year round. Camps, sports and daycares are large expenditures. There is so much opportunity to do business with moms. That doesn't even include fashion, gyms, hair and nails etc. for the moms themselves. As well as the home repairs, electronics, utilities, pets and decorations that they are usually in charge of arranging for the family. Do not underestimate the influence that mom has, usually around 83% of buying decisions are done by moms for their families.Think out of the box to reach that mom audience. Know what they want and who your ideal mom profile is, so that you can effectively and economically reach out to bring them into your business. It will be worth it. Moms are Your Ideal CustomerNot All Moms are AlikeWhere Do You Find MomsMoms on Facebook(R)Moms on Instagram(R)Moms on Pinterest(R)Moms on TikTok(R)Moms and EmailsMom Loyalty ProgramsEvents for MomsMom Groups, Print & Other Options Enticements and Offers for MomsMoms and Your Website The Mom Market and Your Brand
Download or read book Mlm for Mom written by Amy Starr Allen and published by BalboaPress. This book was released on 2011-10-20 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an education about the many reasons that the Network Marketing Industry is a perfect fit for mothers, and the benefits this industry provides for mothers and families. It also walks the reader through the steps of finding the right company, and it is a great educational tool for mothers as well as anyone in the Network Marketing Industry who is sharing their business with mothers. Four chapters in the book have been contributed by four other successful mothers in the Network Marketing Industry: Nicole S. Cooper "As a mother were faced with all kinds of challenges, and when we get around our network marketing community, its like a breath of fresh air." TheMailboxMoneyBlog.com Chante Epps- McDonald "This industry and being an entrepreneur and just Network Marketing in general is helping me to develop into everything that I know Im supposed to be." ChanteEpps.com Cindy Lapp "This business is a total no-brainer for moms." BalanceYourBodyForLife.com Ali Alvarez "One day you wake up and you have built a whole new life of freedom for yourself and your family." PhoneOnFire.com
Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Download or read book Marketing to the New Super Consumer written by Timothy J. Coffey and published by Paramount Market Publishing. This book was released on 2006 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Millennial Moms 202 Facts Marketers Need to Know to Build Brands and Drive Sales written by Maria T. Bailey and published by Wyatt-MacKenzie Publishing. This book was released on 2015-09-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are Millennial Moms - the largest cohort in U.S. history - different from other generations? How can you effectively engage with them on their unique terms, and tap into their annual combined spending power of $750 billion? Earning their business is a snap, tap, or click away thanks to this concise, user-friendly compendium of insights and recommendations by Maria Bailey, internationally known marketing expert.
Download or read book Slay Like a Mother written by Katherine Wintsch and published by Sourcebooks, Inc.. This book was released on 2019-03-19 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Slay Like a Mother is a feisty, clever, and fun blueprint for modern motherhood that belongs on every book shelf and in every diaper bag...As a woman and mother, you'll gain a newfound power, happiness, and ability to leap tall Lego buildings in a single bound."—Erin Falconer, author of How To Get Sh*t Done: Why Women Need to Stop Doing Everything So They Can Achieve Anything A revelatory, inspirational guide for mothers to crush their "never enough" mentality and slay every day! Katherine Wintsch knows firsthand the self-doubt that rages inside modern moms. As founder and CEO of The Mom Complex, she has studied the passions and pain points of moms worldwide to help some of the largest brands develop innovative new products and services. As a working mom of two, she was running in an exhausting cycle of "never enough"—not strong enough, not thin enough, not patient enough, not "mom" enough. In Slay Like a Mother, you'll laugh, you'll cry, and you'll discover eye-opening lessons about: THE MASK YOU'RE WEARING. The one you hide behind when you say everything is "just fine" when it's not. YOUR UNREALISTIC EXPECTATIONS. The goal-setting tactics you're deploying to get ahead could be what's holding you back. THE DIFFERENCE BETWEEN STRUGGLING AND SUFFERING. Being a mother is a struggle — it always has been — but your suffering is optional. Brave, supportive, and insightful, the stories and advice in this book will encourage you to live more confidently, enjoy the present, and become your best self — as a woman, a mother, and beyond. Perfect for fans of Girl Wash Your Face and #IMomSoHard! ***As featured in The Wall Street Journal and Parade.com*** Additional Praise for Slay Like a Mother: "Wintsch's style is brisk and forthright with enough humor to make readers laugh even as she illuminates dark corners. Although this is aimed at moms, any woman will find this enlightening and encouraging."—Booklist, STARRED review "Slay Like a Mother is much more than a self-help book for women; it is the end of self-doubt and the beginning of self-love... and that is nothing short of life-changing"—Rachel Macy Stafford, New York Times bestselling author of Hands Free Mama
Download or read book Trillion Dollar Moms written by Maria Bailey and published by Kaplan Publishing. This book was released on 2005-03-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mothers are the most powerful consumers in the United States today. But to obtain a portion of the $17 trillion+ spent by moms, authors Maria Bailey and Bonnie Ulman say marketers must recognize the power of mothers, appreciate the time they put into selecting a product, and understand what it means to be a mom today. It’s a far cry from years past. Recent Census results indicate that the mom market has dramatically changed. In Trillion-Dollar Moms, Bailey and Ulman provide background information and analysis of today’s multigenerational moms, revealing original research findings on how the differences between them affect purchasing behavior. Drawing on proprietary research, their experiential insights, and case studies of successful marketing initiatives, the pair will empower you to secure the spending of moms with strategies and tactics that include: •Initiating publicity campaigns that resonate with mothers •Developing powerful sampling programs with doctors and pediatricians •Creating advertising campaigns with relevant messaging •Hosting special events that appeal to the mom market •Launching flex-time programs for working mothers •Incorporating women business owners into your vendor list •Designing Web sites with time-saving features for busy moms There’s no doubt that mothers spend money. And with Trillion-Dollar Moms, you’ll have everything you need to act on and capture your share of this lucrative market.
Download or read book What Moms Think and Do 2011 2012 written by Larissa Faw and published by . This book was released on 2011-05-16 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on research from 80 sources, the sixth edition of What Moms Think And Do delivers a portrait of this diverse, tech-savvy, ambitious, and realistic group of women that will power your marketing and advertising messages, product development, and promotional strategy. Use the data-packed research in What Moms Think And Do to learn how moms feel about brands and advertising; how they establish their individual work-life balance; which media they use, and how they use it; what the boundaries are for family life, parenting, and values; what their shopping habits are; and what's important to them when feeding their families.
Download or read book Marketing to Moms US 2022 written by Mintel Group Ltd. and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing to Mums written by Katrina McCarter and published by Katrina McCarter. This book was released on 2016-08-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable. Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums. - Recognise the diverse nature of mums - Avoid the nine mistakes most businesses make - Attract mums to your business, then turn them into raving fans - Harness the power of social media and word of mouth advertising - Grow your business through partnerships By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.
Download or read book Marketing to Mom written by Derek Hassay and published by . This book was released on 2014-07-16 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Estimates suggest that the 83 million U.S. moms spend more than $2.1 trillion each year while controlling most household purchasing (Goldman 2010 Colloquy) making M.O.M (the Mother Of all Market segments) - the single most important market segment to ALL consumer marketers! However, the importance of moms to the direct selling industry is significantly magnified because they are both the primary buyer AND seller of the industry's products and services. Therefore, this book is for those interested in building a bigger, more sustainable and more profitable direct selling business. Therefore this book will be valuable to any direct selling executive or sales professional looking for an introductory or refresher course on Marketing to Moms. For these readers this book offers tips, tools and techniques to assist direct sellers in the attraction, retention and development of moms as consumers and distributors.
Download or read book Mompowerment written by Suzanne Brown (Marketing consultant) and published by . This book was released on 2017-09-16 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Millennials with Kids written by Jeff Fromm and published by AMACOM. This book was released on 2015-08-19 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products * Promote purpose beyond the bottom line * Cultivate shareability * Democratize customer experience * Integrate technology * Develop content-driven campaigns that speak to Millennials * And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.
