Download or read book Marketing to Black Townships written by Robin Morris and published by . This book was released on 1992 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book America s First Black Town written by Sundiata Keita Cha-Jua and published by University of Illinois Press. This book was released on 2000 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sundiata Keita Cha-Jua traces Brooklyn's transformation from a freedom village into a residential commuter satellite that supplied cheap labor to the city and the region.".
Download or read book Fundamentals of Marketing written by Marilyn Stone and published by Routledge. This book was released on 2007-01-24 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool. The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing. Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. Visit the Companion website at www.routledge.com/textbooks/9780415370974
Download or read book Marketing in South Africa written by Urath Gibson and published by . This book was released on 1984 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Small Towns Black Lives written by Wendel A. White and published by . This book was released on 2003 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This project became available online in 1995 as "The Cemetery." The site was an attempt to provide access to my earliest artworks that addressed history, memory, and memorial within the African American community. In the late 1990's the web project evolved to include a wider range of works and the project title became "Small Towns, Black Lives." To coincide with a large survey exhibition and the publication of the book version of the project, I created the final version of the web project in 2002.
Download or read book Small African Towns written by Poul Ove Pedersen and published by Routledge. This book was released on 2019-07-23 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1997, this study sees the small enterprise as performing specific tasks within the larger societal system of production and distribution, and as being shaped and adapted to the specific social and economic, locally specific environment of which it is a part. Research was focused on fieldwork in Kenya, Tanzania, Uganda, Zimbabwe and Bangladesh, examining rural small towns serving rural hinterlands. Areas explored include the building sector in Zimbabwean district service centres, the building sector in small Tanzanian towns, small enterprises and the public sector in Kenya and Bangladesh and the structure of small-scale grain-marketing in a small Ugandan town.
Download or read book International Journal of Advertising written by and published by . This book was released on 1996 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Freedom Colonies written by Thad Sitton and published by University of Texas Press. This book was released on 2005-03-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the decades following the Civil War, nearly a quarter of African Americans achieved a remarkable victory—they got their own land. While other ex-slaves and many poor whites became trapped in the exploitative sharecropping system, these independence-seeking individuals settled on pockets of unclaimed land that had been deemed too poor for farming and turned them into successful family farms. In these self-sufficient rural communities, often known as "freedom colonies," African Americans created a refuge from the discrimination and violence that routinely limited the opportunities of blacks in the Jim Crow South. Freedom Colonies is the first book to tell the story of these independent African American settlements. Thad Sitton and James Conrad focus on communities in Texas, where blacks achieved a higher percentage of land ownership than in any other state of the Deep South. The authors draw on a vast reservoir of ex-slave narratives, oral histories, written memoirs, and public records to describe how the freedom colonies formed and to recreate the lifeways of African Americans who made their living by farming or in skilled trades such as milling and blacksmithing. They also uncover the forces that led to the decline of the communities from the 1930s onward, including economic hard times and the greed of whites who found legal and illegal means of taking black-owned land. And they visit some of the remaining communities to discover how their independent way of life endures into the twenty-first century.
Download or read book Proceedings of the 1996 Multicultural Marketing Conference written by Pravat K. Choudhury and published by Springer. This book was released on 2015-05-19 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Word of Mouth and Social Media written by Allan J. Kimmel and published by Routledge. This book was released on 2016-12-19 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have engaged in conversations, its transmission is no longer limited to face-to-face interactions over the clothesline and across backyard fences. Today, the dissemination of WOM through online channels such as Facebook, Twitter, LinkedIn, YouTube channels, blogs, and consumer forums has significantly altered the alacrity by which product and service messages are spread across a dramatically expanded consumer audience. As marketing practitioners have come to recognize the power of online WOM in terms of its impact on consumer beliefs, attitudes, and purchasing behavior, effective strategies for leveraging the consumer conversation require greater insight and understanding of WOM and social media. Towards that end, this book offers ground-breaking research from an impressive array of internationally renowned marketing researchers on the nature and dynamics of WOM transmitted through social media channels, advancing our understanding of consumer influence, which to date has largely focused on offline WOM. Among the topical issues covered are best practices for marketing practitioners, the conversational nature of online WOM, the dynamic interplay between online and offline WOM, WOM measurement and monitoring, and cross-cultural influences on WOM. This book was originally published as a special issue of the Journal of Marketing Communications.
Download or read book The History of Black Business in America written by Juliet E. K. Walker and published by UNC Press Books. This book was released on 2009 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this wide-ranging study Stephen Foster explores Puritanism in England and America from its roots in the Elizabethan era to the end of the seventeenth century. Focusing on Puritanism as a cultural and political phenomenon as well as a religious movement, Foster addresses parallel developments on both sides of the Atlantic and firmly embeds New England Puritanism within its English context. He provides not only an elaborate critque of current interpretations of Puritan ideology but also an original and insightful portrayal of its dynamism. According to Foster, Puritanism represented a loose and incomplete alliance of progressive Protestants, lay and clerical, aristocratic and humble, who never decided whether they were the vanguard or the remnant. Indeed, in Foster's analysis, changes in New England Puritanism after the first decades of settlement did not indicate secularization and decline but instead were part of a pattern of change, conflict, and accomodation that had begun in England. He views the Puritans' own claims of declension as partisan propositions in an internal controversy as old as the Puritan movement itself. The result of these stresses and adaptations, he argues, was continued vitality in American Puritanism during the second half of the seventeenth century. Foster draws insights from a broad range of souces in England and America, including sermons, diaries, spiritual autobiographies, and colony, town, and court records. Moreover, his presentation of the history of the English and American Puritan movements in tandem brings out the fatal flaws of the former as well as the modest but essential strengths of the latter.
Download or read book Entrepreneurship in Africa written by David S. Fick and published by Bloomsbury Publishing USA. This book was released on 2002-03-30 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who are the entrepreneurs who have achieved success, wealth, and recognition in their African homelands, and how did they do it? Entrepreneur Dave Fick interviewed several hundred women and men who were willing to assume risks, often spectacular ones, for personal economic gain—but who did it legally, ethically, and who are now giving back to their nations and societies at least as much as they received. They speak openly of their hardships and failures, what they did right and what they did wrong, and their accounts are remarkable. We gain insight into the way business must be done under harsh political and economic circumstances, but we also learn unusual techniques and strategies that others in more favorable milieus can use to accomplish similar feats. With commentaries from notable scholars and other businesspeople and with Fick's own first-hand onsite observations, the book is a self-educating colloquium, a collection of personal meetings, accounts, letters, emails and telephone calls between Fick, his counterparts in Africa, and others around the world. It is also an attempt to encourage a dialogue that will accelerate the exchange and spread of knowledge and ideas, and a way to help the people of Africa build a peaceful and better society for themselves and the world.
Download or read book AF Press Clips written by and published by . This book was released on 1986 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Class Race and Sport in South Africa s Political Economy RLE Sports Studies written by Grant Jarvie and published by Routledge. This book was released on 2014-04-24 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the interest in the patterns and policies of South African sport has grown. This book examines the increasingly complex issue of race, class and sport in the context of South African social relations. The author disputes evaluations made purely on the question of race, maintaining that it is important to examine the complex interaction between racial and class dynamics as a background for understanding the South African way of life. The book demonstrates that sport must be understood in the context of the ensemble of social relations characterizing the South African social formation.
Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 1997 with total page 1652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library of Congress Subject Headings written by Library of Congress. Cataloging Policy and Support Office and published by . This book was released on 2007 with total page 1512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism and Politics written by Peter M. Burns and published by Elsevier. This book was released on 2007 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism and Politics: Introduction -- Chapter 1: Democracy and Tourism: Exploring the Nature of an Inconsistent Relationship -- Section 1: Politics, Democracy and Organisations -- Chapter 2: Tourism as Political Platform: Residents' Perceptions of Tourism and Voting Behaviour -- Chapter 3: Privatisation during Market Economy Transformation as a Motor of Development -- Chapter 4: Group politics and tourism interest representation at the supranational level. Evidence from the European Union -- Chapter 5: The Politics of Exclusion? Japanese Cultural Reactions and the Government's Desire to Double Inbound Tourism -- Chapter 6: Taming Tourism: Indigenous Rights as a Check to Unbridled Tourism -- Chapter 7: Celebrating or Marketing the indigenous? International right organisations, national governments and tourism creation -- Chapter 8: The Politics of Institution Building and European Co-operation: reflections on an EC-TEMPUS project on Tourism and Culture in Bosnia-Herzegovina -- Chapter 9: Towards the Responsible Management of the Socio-Cultural Impact of Township Tourism -- Chapter 10: Hegemony, globalization and tourism policies in developing countries -- Chapter 11: The Politics of Tourism: Ethnic Chinese Spaces in Malaysia -- Chapter 12: Preparing Now for Tomorrow: The Future for Tourism in Scotland up to 2015 -- Chapter 13: Governing Tourism Monoculture: Mediterranean Mass Tourism Destinations and Governance Networks. -- Chapter 14: 'The MTV Europe Music Awards Edinburgh 03: Delivering Local Inclusion? -- Chapter 15: The Lost Gardens and Airport Expansion: Focalisation in Heritage Landscapes -- Section 3: Circulation, Flows and Security -- Chapter 16: The War is Over so Let the Games Begin -- Chapter 17: Hostile Meeting Grounds: Encounters between the Wretched of the Earth and the Tourist through Tourism and Terrorism in the 21st Century -- Chapter 18: Defending Voyuerism: Dark tourism and the problem of Global Security -- Chapter 19: Rethinking Globalization Theory in Tourism -- Chapter 20: The End of Tourism, the Beginning of Law?; Politics, democracy, and organisations -- Scapes, mobility and space -- Circulation, flows and security.
