Download or read book Marketing written by Harry L. Hansen and published by Literary Licensing, LLC. This book was released on 1956 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book MARKETING Text case and Readings written by HARRY L. HANSEN and published by . This book was released on 1956 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing Marketing written by Thomas V. Bonoma and published by Simon and Schuster. This book was released on 1984 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Services Marketing Text and Cases 2 e written by Harsh V. Verma and published by Pearson Education India. This book was released on 2012 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by Harry Louis Hansen and published by . This book was released on 1956 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Research written by Bruce Wrenn and published by Psychology Press. This book was released on 2007 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.
Download or read book Marketing Management written by Marvin A. Jolson and published by . This book was released on 1978 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Management Text And Cases written by U. C. Mathur and published by New Age International. This book was released on 2005 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising. While The Students Will Go Through The Nuances Of Advertising, They Will Study And Get Involved In The Practical Applications With The Case Studies Provided. The Book Is Meant To Be An Exhaustive Text On Advertising And Is Geared To Show The Path In Difficult Situations, Giving Practical Examples.The Book Also Provides A View Of Inter-Disciplinary Activities Like Sales Promotion, Public Relations, Consumer Behaviour And Marketing Research And How These Can Be Used To Become A First Rate Marketing And Business Person.Contemporary Trends Like Database And Web Advertising Are Highlighted.Several Real Life Case Studies From Leading Advertising Agencies Are Included Alongwith A Large Number Of Review Questions And Exercises.
Download or read book Services Marketing written by Christopher H. Lovelock and published by Prentice Hall. This book was released on 1984 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining conceptual rigor with real-world and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries.
Download or read book Essentials of Marketing Research Text Readings and Cases written by Robert F. Hartley and published by Macmillan College. This book was released on 1983-06-01 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management written by Rajiv Lal and published by Irwin/McGraw-Hill. This book was released on 2005 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the latest cases in Marketing Management.
Download or read book Transnational Management written by Christopher A. Bartlett and published by Cambridge University Press. This book was released on 2018-03 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transnational Management offers a uniquely global focus on strategic development, organizational capabilities and management challenges.
Download or read book Managing Marketing Linkages written by Frank V. Cespedes and published by . This book was released on 1996 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprised of an introductory chapter, four readings, and twelve diverse case studies, Managing Marketing Linkages, by Frank V. Cespedes explains how external market factors and internal organizational linkages can be developed to maintain profitable customer relationships.
Download or read book Instructor s Guide for Marketing Text Cases and Readings written by Harry L. Hansen and published by . This book was released on 1961 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by Geok Theng Lau and published by . This book was released on 1994 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rural Marketing Text And Cases 2 E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
