Download or read book Marketing Strategies And Distribution Channels For Foreign Companies In Japan written by Erich Batzer and published by Routledge. This book was released on 2019-03-22 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.
Download or read book Marketing and Distribution Strategies of Foreign Products in Japan written by and published by . This book was released on 1985 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leveraging Japan written by George Fields and published by Jossey-Bass. This book was released on 2000 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.
Download or read book Japanese Distribution Channels written by Takeshi Kikuchi and published by Psychology Press. This book was released on 1994 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Japanese Distribution Channels, readers have the work of Japanese marketing scholars who present in-depth and intimate knowledge of distribution in Japan. These scholars have not only closely studied these systems for many years and in numerous cases worked in them, but have also, as consumers, relied on these channels to meet their needs. This combination of scholarship and experience is an ideal synergy that is unmatched in the existing literature on Japanese distribution channels. It stands in stark contrast to other books on Japanese distribution where foreign researchers spend a few weeks or months visiting Japan and then become "instant experts" on Japanese distribution by writing about what they have seen. Although there are many misconceptions about Japanese distribution channels, this first and only guidebook in English on the subject clarifies many of these misconceptions. The authoritative contributors reveal a great depth of insight on many aspects of distribution systems in Japan, including: structure of Japanese distribution channels nature of Japanese markets public policy toward distribution changes in distribution structure environmental effects on distribution intrachannel relationships in Japan business practices in Japan effects on distribution channels from Toys "R" Us trends and problems in Japanese distribution Those who seek an understanding of Japanese distribution channels--international business executives from top to middle management, marketing managers, export managers, government officials, consultants, academics and students--benefit from reading this penetrating analysis. The depth of expertise and insight provided by Japanese research scholars who have studied, worked in, and relied on Japanese distribution channels throughout their lifetimes cannot be found in any other source. Business executives, academics, consultants, government officials, and any serious students of Japanese distribution channels can significantly enhance their knowledge from reading this authoritative book.
Download or read book The Selection and Operation of Distribution Channels for Foreign Firms in Japan written by Toru Yamakawa and published by . This book was released on 1968 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Economic Review written by and published by . This book was released on 1992 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Japanese Distribution Strategy written by Michael R. Czinkota and published by Cengage Learning EMEA. This book was released on 2000 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting the complexity of the Japanese distribution system from a variety of perspectives (Japan, the United States and Europe), this text emphasises the business, policy, and research aspects.
Download or read book German and Japanese Business in the Boom Years written by Matthias Kipping and published by Routledge. This book was released on 2004-07-31 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume examines the American influence on West German and Japanese industry from the 1950s to the 1970s, providing a valuable contribution to the debate on 'Americanization' from a historical and comparative perspective. Individual contributions provide an in-depth analysis of the adoption and modification of management and technological issues from the US in West Germany and Japan at the micro-economic level.
Download or read book The No Nonsense Guide to Doing Business in Japan written by J. Woronoff and published by Springer. This book was released on 2000-11-30 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jon Woronoff - an acknowledged authority in Japanese economy and society - provides insight into crucial aspects of doing business in Japan, and advice on how to succeed in a very difficult market. The book provides insight into crucial aspects of doing business in Japan and advice on how to succeed in a very difficult market. It follows the process from initial contact, to the first visit, to the creation of a fully-fledged operation in Japan. Emphasis is placed on how to break into the distribution system, set up a local company, acquire an existing company, recruit and manage Japanese personnel and co-operate or compete with Japanese companies. There are also tips on how to avoid common traps and pitfalls for the unwary investor.
Download or read book Global Marketing Strategies written by Jean-Pierre Jeannet and published by . This book was released on 1992 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Internationalisation of Retailing written by G. Akehurst and published by Routledge. This book was released on 2013-05-13 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
Download or read book Japanese Tourists written by K.S. Chon and published by Routledge. This book was released on 2020-12-19 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how to entertain all types of Japanese tourists from student groups to retirees! Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel industry, understanding their travel-related behavior has become an essential item in the tourism research agenda. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis investigates the specific needs, behaviors, and desires of this growing segment of the international tourism market. Japanese tourists spend billions of dollars abroad every year, and travel destinations as far apart as Australia and Manhattan compete fiercely for their custom. By taking cultural traits into account, travel industry professionals can better understand exactly what kinds of amenities, accommodations, service, and total experience Japanese travelers are looking for. This volume of original research and well-grounded theory elucidates the specific factors that go into Japanese travel and buying decisions, whether the travelers are Japanese ”office ladies” seeking bargains in Hong Kong or a group of senior citizens hoping to see the Northern Lights. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis discusses a full range of issues crucial to attracting Japanese tourism, including: how stage of life affects travel behavior why Japanese people book overseas weddings and group honeymoon tours whether legalized gambling would increase or discourage Japanese tourism in Hawaii how issues of perceived safety affect choice of travel destinations what souvenirs mean in Japanese culture which travel images are most likely to attract Japanese tourists what sources of information Japanese travelers use to help them select destinations Japanese Tourists offers the most up-to-date international studies on the socioeconomic, marketing, and psychological factors affecting Japanese people traveling abroad. This volume is an invaluable resource for travel professionals seeking to break into the tough but lucrative Japanese outbound-tourism market.
Download or read book Foreign Competition in Japan written by Robert Ballon and published by Routledge. This book was released on 2010-11-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Japanese market is an attractive and challenging one. It is essential for foreign companies wanting to establish a growing presence to build operations which are suited to the Japanese. This book focuses on three particular areas: the labour market, the workplace and the market-place. The management of human resources plays an important part in a company’s image in the market. A strong corporate presence is vital to inspire confidence among consumers and the career opportunities and job stability offered by a company reflect its strength. Using case studies and covering topics such as the labour market, corporate organization, decision making and business transactions, this book outlines the way the Japanese organize their companies; it analyzes the approach of foreign firms and stresses the strategies they should adopt to enhance their competitive image. The comprehensive analysis of the Japanese work environment together with its focus on foreign competition will make the book essential reading for all those interested in international business, human resources, marketing and Japanese studies.
Download or read book Multinational Enterprises from the Netherlands written by Rajneesh Narula and published by Routledge. This book was released on 2002-09-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the long history of international economic activity and the dominant role of Dutch MNEs in the world economy there has been relatively little academic research in the area. This book explores issues such as: * What historical precedents underlie the character of Dutch MNE activity * How and why the technological specialisation of the Dutch economy and its firms has evolved to its current state * The changing FDI activity of Dutch MNEs * The strategic aspects of Dutch MNE activity in terms of location and R&D * The implications for Dutch MNEs of globalisation and economic integration Comprehensive in its coverage, this book will be of great interest to students and researchers in international business.
Download or read book The Japanese Distribution System written by Michael R. Czinkota and published by Irwin Professional Publishing. This book was released on 1993 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A roadmap of how the Japanese distribution system works and how to successfully market products in Japan.
Download or read book How 62 Foreign Firms Successfully Market Their Products in Japan written by Nihon Bōeki Shinkōkai and published by . This book was released on 1983 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Japan s Distribution System and Options for Improving U S Access written by and published by . This book was released on 1990 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
