Download or read book Market driven management Marketing strategico e operativo written by Jean-Jacques Lambin and published by . This book was released on 2016 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Guida Al Marketing Strategico E Operativo written by and published by . This book was released on 1990 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Experience Logic as a New Perspective for Marketing Management written by Tonino Pencarelli and published by Springer. This book was released on 2018-04-13 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.
Download or read book Marketing strategico e operativo written by Jean-Jacques Lambin and published by McGraw-Hill Education. This book was released on 2000 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Process Management for the Extended Enterprise written by Stefano Tonchia and published by Springer Science & Business Media. This book was released on 2004-08-13 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores innovative themes that will trace the business paths for many firms in the near future.
Download or read book Event Management and Sustainability written by Razaq Raj and published by CABI. This book was released on 2009 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable management is an important consideration for businesses and organisations. By looking at mega events, sports events, conferences and festivals, this book uses best practice case studies to illustrate sustainable management issues and practical considerations that managers need to apply.
Download or read book Financial Management and Risk Analysis Strategies for Business Sustainability written by Enríquez-Díaz, Joaquín and published by IGI Global. This book was released on 2021-04-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In light of the Sustainable Development Goals, sustainability is a factor to consider for understanding the changes that are coming in the business world and in different areas of management. Companies must reorient their business objectives towards sustainable and responsible production for the environment and society. In this context of change, it is important to open the debate and obtain more thorough knowledge on how companies should change their leaderships strategies and carry out their financial planning, as well as analyze the risk of their clients and innovative projects that respect the environment. Financial Management and Risk Analysis Strategies for Business Sustainability proposes a series of practical and theoretical perspectives on how the business world has to evolve to adapt to the new situation the world has reached due to undeniable climate change forcing businesses to redefine their productive processes and internal organization. Topics highlighted include financial management procedures, corporate social responsibility, risk analysis, financial literacy, and innovation in sustainability and sustainable development. This book is a useful reference source for managers, executives, engineers, business professionals, financial analysts, researchers, academicians, and students in the areas of management, human resources, accounting and finance, taxation, environmental economics, and some engineering areas.
Download or read book Leading Firms and Wine Clusters written by Lorenzo Zanni and published by FrancoAngeli. This book was released on 2004 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Metaphysics of Capitalism written by Andrea Micocci and published by Lexington Books. This book was released on 2009-01-16 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this book is to construct an individually emancipatory economic and political philosophy. This means a concrete-based, man-centered, non-hypostatizing, anti-dialectical approach to the apprehension of the material, i.e. nature in general. This constitutes an emancipation from culture-based understandings of reality, and in particular from the metaphysically biased type of culture represented by capitalism. The proposed philosophical emancipation means individual liberation from the logically flawed, massifying character of the dominant mode of thought of capitalist times. From these bases, the social sciences can also be reformulated. Micocci argues that capitalism can be conceptualized as a limited and limiting socialized mode of thought, an intellectuality whose dialectical features are effectively identified by using the proxy of political economy, both marxist and mainstream. Political economy in fact, being a most representative instance of dialectical thinking, mirrors the dialectical nature of capitalist economic and political relationships. According to Micocci, non-dialectical occurrences in capitalism are simply excluded from normal social, economic, and intellectual activities, which are performed in a metaphysical, intellectually isolated environment. In capitalism, therefore, the materials, the concrete, i.e. nature itself, is not considered as a whole but only as occasional instances. Micocci describes capitalism, in sum, as an intellectually constructed culture (a metaphysics) which preserves itself, and props itself up, by means of its iterative (market-like) functioning.
Download or read book Social Management written by Giuseppe Argiolas and published by Springer. This book was released on 2017-04-26 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new governance framework for socially oriented business management. It offers a detailed and comprehensive analysis of socially oriented business and its key stakeholders, and introduces a managerial model that is both sustainable in the long term and effective. The book first provides an overview of these organizations and compares the most common managerial systems. It then introduces the concept of Corporate Social Responsibility, and explains the fundamentals for action by and within the business. Based on this framework, it develops an integrated approach for the management of the socially oriented enterprise and explains the interplay between the central drivers for this management model and how to put the model into practice. The book is a valuable resource for graduate and advanced undergraduate courses in sustainable management.
Download or read book The Future of Risk Management Volume II written by Paola De Vincentiis and published by Springer. This book was released on 2019-05-23 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions presented during the Second International Risk Management Conference, this second volume addresses important areas of risk management from a variety of angles and perspectives. The book will cover two separate tracks—financial risk management and risk management and corporate strategies—and will be of interest to academic researchers and students in risk management, banking, and finance.
Download or read book Computational Science and Its Applications ICCSA 2015 written by Osvaldo Gervasi and published by Springer. This book was released on 2015-06-20 with total page 857 pages. Available in PDF, EPUB and Kindle. Book excerpt: The five-volume set LNCS 9155-9159 constitutes the refereed proceedings of the 15th International Conference on Computational Science and Its Applications, ICCSA 2015, held in Banff, AB, Canada, in June 2015. The 232 revised full papers presented in 22 workshops and a general track were carefully reviewed and selected from 780 initial submissions for inclusion in this volume. They cover various areas in computational science ranging from computational science technologies to specific areas of computational science such as computational geometry and security.
Download or read book Digital Channels and Social Media Management in Luxury Markets written by Fabrizio Mosca and published by Routledge. This book was released on 2017-11-23 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods consumption, such as the Emirates, Russia, and South America); diffusion of new media and new technologies in communication, which is characterized by a high degree of interaction; the evolution of distribution channels is underway – these channels are moving towards new forms of integration that utilize both physical digital channels. This has forced firms to revise their strategies and implement multichannel marketing strategies to continue to operate in increasingly international markets that are characterized by increasingly more demanding and informed consumers. This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and distribution channels to compete in the market and the impact of digital marketing on their competition; the main models of direct and indirect distribution in the digital channels; how consumers react to multichannel strategies; trends, social commerce and CSR and how luxury companies react; identifying the different social media strategies for luxury companies.
Download or read book Food Agriculture and the Environment written by Edi Defrancesco and published by FrancoAngeli. This book was released on 2005 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Artificial Intelligence Anthropogenic Nature vs Social Origin written by Elena G. Popkova and published by Springer Nature. This book was released on 2020-02-22 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents advanced research studies on the topic of artificial intelligence as a component of social and economic relations and processes. It gathers research papers from the International Research-to-Practice Conference “The 21st Century from the Positions of Modern Science: Intellectual, Digital and Innovative Aspects” (May 23–24, 2019, Nizhny Novgorod, Russia) and the International Research-to-Practice Conference “Economics of Pleasure: a Science of Enjoying Economic Activities” (October 3–5, 2019, Prague, Czech Republic). Both conferences were organized by the Autonomous Non-Profit Organization “Institute of Scientific Communications” (Volgograd). What sets this book apart from other publications on the topic of artificial intelligence is that it approaches AI not as a technological tool, but as an economic entity. Bringing together papers by representatives of various fields of social and human knowledge, it systematically reflects on various economic, social, and legal aspects of the creation, application, and development of artificial intelligence. Given the multidisciplinary nature of its content, the book will appeal to a broad target audience, including those engaged in developing AI (scientific research institutes and universities), and Industry 4.0 enterprises interested in its implementation, as well as state regulators for the digital economy.
Download or read book The Economics of the Audiovisual Industry Financing TV Film and Web written by Mario La Torre and published by Springer. This book was released on 2016-12-23 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY licence. Recent reductions in public funding for audiovisual products have led to dramatic changes in the industry. The lack of interaction between the industry and capital markets has made sourcing funds for audiovisual products especially difficult. This book explains why the distance between the audiovisual and financial markets exists, and considers the perspective of both audiovisual companies and financial intermediaries. Providing a thorough overview of the audiovisual industry in three major categories (television, cinema and web), it analyses the financing behind each. The author adapts the traditional assessment methods to include exploitation rights, distribution deals and risk determinants ; he also proposes a pricing model for the audiovisual products demonstrating that prices and values in a industry of prototype goods do not depend solely on cost and revenue. The book also includes a methodology for analysing the economics of the sector, the different sales agreements between broadcasters and the distribution deals between distributors and independent producers. Finally, a description of the main financial products for private finance is provided, as well as an explanation of how public funds can act as leverage to catalyze private resources through the use of guarantee funds. In The Economics of the Audiovisual Industry the author suggests that rather than relying on subsidized public support, the audiovisual industry should foster private-public partnerships and market dynamics to promote an alternative funding model based on a profitable and long-lasting connection between the audiovisual and financial markets. The valuation model, both for products and firms, proposed in this book are at the basis of this new approach.
Download or read book Elementi di marketing strategico e operativo written by Paolo De Vita and published by . This book was released on 1993 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
