Download or read book Marketing Solar Energy Innovations written by Avraham Shama and published by Greenwood. This book was released on 1981 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Taming the Sun written by Varun Sivaram and published by MIT Press. This book was released on 2019-02-26 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: How solar could spark a clean-energy transition through transformative innovation—creative financing, revolutionary technologies, and flexible energy systems. Solar energy, once a niche application for a limited market, has become the cheapest and fastest-growing power source on earth. What's more, its potential is nearly limitless—every hour the sun beams down more energy than the world uses in a year. But in Taming the Sun, energy expert Varun Sivaram warns that the world is not yet equipped to harness erratic sunshine to meet most of its energy needs. And if solar's current surge peters out, prospects for replacing fossil fuels and averting catastrophic climate change will dim. Innovation can brighten those prospects, Sivaram explains, drawing on firsthand experience and original research spanning science, business, and government. Financial innovation is already enticing deep-pocketed investors to fund solar projects around the world, from the sunniest deserts to the poorest villages. Technological innovation could replace today's solar panels with coatings as cheap as paint and employ artificial photosynthesis to store intermittent sunshine as convenient fuels. And systemic innovation could add flexibility to the world's power grids and other energy systems so they can dependably channel the sun's unreliable energy. Unleashing all this innovation will require visionary public policy: funding researchers developing next-generation solar technologies, refashioning energy systems and economic markets, and putting together a diverse clean energy portfolio. Although solar can't power the planet by itself, it can be the centerpiece of a global clean energy revolution. A Council on Foreign Relations Book
Download or read book How Solar Energy Became Cheap written by Gregory F. Nemet and published by Routledge. This book was released on 2019-05-20 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solar energy is a substantial global industry, one that has generated trade disputes among superpowers, threatened the solvency of large energy companies, and prompted serious reconsideration of electric utility regulation rooted in the 1930s. One of the biggest payoffs from solar’s success is not the clean inexpensive electricity it can produce, but the lessons it provides for innovation in other technologies needed to address climate change. Despite the large literature on solar, including analyses of increasingly detailed datasets, the question as to how solar became inexpensive and why it took so long still remains unanswered. Drawing on developments in the US, Japan, Germany, Australia, and China, this book provides a truly comprehensive and international explanation for how solar has become inexpensive. Understanding the reasons for solar’s success enables us to take full advantage of solar’s potential. It can also teach us how to support other low-carbon technologies with analogous properties, including small modular nuclear reactors and direct air capture. However, the urgency of addressing climate change means that a key challenge in applying the solar model is in finding ways to speed up innovation. Offering suggestions and policy recommendations for accelerated innovation is another key contribution of this book. This book will be of great interest to students and scholars of energy technology and innovation, climate change and energy analysis and policy, as well as practitioners and policymakers working in the existing and emerging energy industries.
Download or read book Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey written by Taner Hamid Yilmaz and published by GRIN Verlag. This book was released on 2013-04-22 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,5, University of Applied Sciences Fulda, language: English, abstract: The master’s thesis aims to analyze photovoltaic (PV) solar systems market in Turkey and suggests possible marketing strategies for installer companies in the context of marketing purposes. In this frame, the secondary research in macro- and microenvironment reflects the market conditions with an indicative primary research. Therefore, seventy active PV solar energy companies were found and analyzed through a scanning in the Internet. In addition, twenty installer firms reflected their company characteristics and respective evaluations about the market and their marketing strategies through a web basedsurvey. Different approaches to PV solar energy marketing are reviewed such as customer centered marketing strategy, green marketing and diffusion of innovations model. In the light of this information, the major observed barriers against deployment of PV solar energy are latecomer regulations, weak governmental support, and high level of local interest rates in terms of macroenvironment. Moreover, lack of customer centered professional marketing strategies by firms was discovered against diffusion of PV technology in Turkey. Moreover, the average rate of installed PV systems to potential market size is forecast under 0,01% among respondent marketers. Further, the average of marketing employees is 2,7 and average marketing budget is about USD 124.000. To summarize, more specific marketing strategies by power demand of customers and by profiles (innovators and early adaptors) of diffusion of innovations model are recommended for installers of PV solar energy systems, in order to deploy the PV solar energy in Turkey.
Download or read book Strategies for the marketing of technological innovation written by Jerry Wayne McCuistion and published by . This book was released on 1975 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Solar Trillions written by Tony Seba and published by Tony Seba. This book was released on 2010 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solar Trillions reveals market opportunities worth $35+ trillion of the $382 Trillion we'll spend in energy by 2050. The author shows why solar is the only clean energy source that can scale and why disruptive tech make it inevitable. Here are the seven amazing opportunities. 1: Desert Power: $9 trillion To provide all of America's electricity today, we would need just 100-by-100-mile square of desert. 2: Powering Industry: $7.1 trillion 24/7 solar power is here-and can reliably run factories & industry. 3. Island/Village Power: $2.6 trillion Two billion people around the world pay up to 10 times today's PV cost. 4: Power to the People: $8.7 trillion With Solar BIPV, walls, windows, and bricks will make money for building owners. 5: Bottled Electricity: $1.5 trillion We will hit peak water before we hit peak oil. 6: Energy in a Box: $5 trillion The race for electricity batteries is on. Solar thermal is ahead. 7: Internet Times Ten: $6.5 trillion The eBay of electricity is coming.
Download or read book Marketing Opportunities in the Photovoltaic Industry written by United States. Congress. House. Committee on Small Business. Subcommittee on Energy, Environment, and Safety Issues Affecting Small Business and published by . This book was released on 1983 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing of High technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Download or read book Reaching Up Reaching Out written by Solar Energy Research Institute. Market Development Branch and published by . This book was released on 1979 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Solar Power written by Dustin Mulvaney and published by University of California Press. This book was released on 2019-03-05 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this important new primer, Dustin Mulvaney makes a passionate case for the significance of solar power energy and offers a vision for a more sustainable and just solar industry for the future. The solar energy industry has grown immensely over the past several years and now provides up to a fifth of California’s power. But despite its deservedly green reputation, solar development and deployment have potential social and environmental consequences, from poor factory labor standards to landscape impacts on wildlife. Using a wide variety of case studies and examples to trace the life cycle of photovoltaics, Mulvaney expertly outlines the state of the solar industry, exploring the ongoing conflicts between ecological concerns and climate mitigation strategies, as well as current trade disputes and the fate of toxins in solar waste products. This exceptional overview will outline the industry’s current challenges and possible future for students in environmental studies, energy policy, environmental sociology, and other aligned fields.
Download or read book Marketing Renewable Energy written by Carsten Herbes and published by Springer. This book was released on 2017-06-23 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.
Download or read book The Marketing Plan of Solar Frame in Germany written by Shanshan Ren and published by GRIN Verlag. This book was released on 2012-03-13 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Highschool of Amsterdam (HES Hogeschool voor Economische Studies), course: Marketing, language: English, abstract: Problem statement Solar products have been used more often in people's daily life with the development of technology. From year 2005, Chinese companies accelerated their development of solar panels. Even China government has started promoting companies to develop solar technology and use solar products. Many companies and factories are producing and selling the solar panels. But there are no more than 20 factories that produce solar panel frames, and less than 40 companies that sell solar frame only. In fact, the whole world is getting more interested in solar panel applications, thus the demand for solar panels is increasing as well. As all we know each solar panel needs one solar frame, a higher demand for solar panel means a higher demand for solar frames, as a result, the current demand for solar frames exceeds of its supplies. Thus, Joyance, a Bedding company, wants to conduct some marketing research about German solar frame's market to decide if it should enter into the German market. This dissertation aims to find out if Joyance should enter into solar frame market and how to enter by the external and internal analysis? Abstract This thesis describes analyses and evaluates Joyance's strategy to enter the German market for solar panel frames. Joyance originally is a manufacturer of bed-frames. On the basis of external and internal analysis this thesis focuses on the general decision to enter the German market by using five-force, SWOT, DOWS and marketing matrix analysis. The external analysis shows that the demand of German market for solar panel frames is significant. Our research shows that the market size of solar panel frame is around 47 million Euros in 2010 and is still growing. It is mainly due to the stimulation b
Download or read book Progressive Marketing Plan for a Solar Energy Consulting Service written by Nat Chiaffarano MBA and published by . This book was released on 2018-04-12 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Custom Designed Marketing Plan for a Very Specific Type of Business!This book contains the detailed content and out-of-the-box ideas to market and grow a successful Solar Energy Consulting Service Company. This marketing and growth plan book provides the content needed to become smarter about targeting customers to build a profitable solar energy consulting firm. The fill-in-the-blank format makes it very easy to write the marketing and growth plan, but it is the out-of-the box strategic growth and innovative marketing ideas that will put you on the road to success. It features in-depth descriptions of a wide range of creative products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, and Marketing Worksheets. If your goal is to obtain the marketing knowledge, education and original ideas that will improve your chances for profitability and success in a solar energy consulting service business... then this book was specifically written for you.
Download or read book Solar Energy Markets written by Philip G. Jordan and published by Academic Press. This book was released on 2013-11-14 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking new book features holistic coverage of technological breakthroughs, financing trends, workforce development issues, and comparative regional case studies in solar energy. It provides a global bird's-eye view of the industry for scientists, engineers, business leaders, and policymakers — anyone seriously engaged in the rapidly evolving field of solar energy. The expert author's analysis includes primary data from the first comprehensive solar industry survey conducted in the United States, insights from key thought leaders in the energy sector, and case studies from international leaders in solar development. Solar Energy Markets examines six key drivers of the solar industry: 1) a new culture of environmentalism; 2) policy and markets; 3) financing and venture capital; 4) economics and cost-competitiveness; 5) innovation; and 6) labor. In a field too often marked by divisive over-specialization, this resource provides invaluable context, demonstrating how the solar field's innovative triumphs and inherent challenges play out in the real global marketplace. - Analyzes key drivers of the solar industry at international, national and local levels - Synthesizes the first comprehensive surveys of the U.S. solar industry - Uniquely ties together technological innovation with market implications for engineers, business leaders and policymakers alike - Examines the evolving role of China in global solar markets
Download or read book Solar Energy Update written by and published by . This book was released on 1984 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Empowering the Market Economy through Innovation and Entrepreneurship written by A. Coskun Samli and published by Springer. This book was released on 2016-04-26 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunity. The American economy has transitioned from a “survival of the fittest" to "survival of the fattest" mentality, focusing less on the people and quality of life and more on the amount of dollars to be gained. The divide between the 1% and 99% leaves lower-income individuals at a significant disadvantage and threatens both economic and societal advancement. The author offers clear, intelligible solutions to accomplish this such as eliminating discrimination, providing opportunities for new ideas and industries, enhancing quality of life, and encouraging more competition so that radical innovations can emerge and make a positive difference. This book will appeal to leaders and researchers across marketing, economics, management, and accounting looking for answers on how to get the American economy back on track.
Download or read book How Solar Energy Became Cheap written by Gregory F. Nemet and published by Routledge. This book was released on 2019-05-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solar energy is a substantial global industry, one that has generated trade disputes among superpowers, threatened the solvency of large energy companies, and prompted serious reconsideration of electric utility regulation rooted in the 1930s. One of the biggest payoffs from solar’s success is not the clean inexpensive electricity it can produce, but the lessons it provides for innovation in other technologies needed to address climate change. Despite the large literature on solar, including analyses of increasingly detailed datasets, the question as to how solar became inexpensive and why it took so long still remains unanswered. Drawing on developments in the US, Japan, Germany, Australia, and China, this book provides a truly comprehensive and international explanation for how solar has become inexpensive. Understanding the reasons for solar’s success enables us to take full advantage of solar’s potential. It can also teach us how to support other low-carbon technologies with analogous properties, including small modular nuclear reactors and direct air capture. However, the urgency of addressing climate change means that a key challenge in applying the solar model is in finding ways to speed up innovation. Offering suggestions and policy recommendations for accelerated innovation is another key contribution of this book. This book will be of great interest to students and scholars of energy technology and innovation, climate change and energy analysis and policy, as well as practitioners and policymakers working in the existing and emerging energy industries.
