Download or read book Marketing Sales and Customer Management MSC written by Richard Hofmaier and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-05-19 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition, the book is also for executives of project and quality management, research and development (R&D), procurement, logistics, and production departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC) approach aims to lay out and explain in detail the concepts, tools and implementations of a holistic and sustainable customer-focused approach in order to successfully implement important marketing, sales and customer management measures. The concise presentation of various methods, their applications and evaluations allow managers to better choose specific tools and the necessary means of efficient implementation. In addition, this book presents students enrolled in business management and business administration programs and who are focusing on marketing, sales and customer management with a conceptualized and application-oriented guide for the implementation of holistically integrated strategies, programs and measures.

Download or read book Marketing Sales and Customer Management MSC written by Richard Hofmaier and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-05-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition, the book is also for executives of project and quality management, research and development (R&D), procurement, logistics, and production departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC) approach aims to lay out and explain in detail the concepts, tools and implementations of a holistic and sustainable customer-focused approach in order to successfully implement important marketing, sales and customer management measures. The concise presentation of various methods, their applications and evaluations allow managers to better choose specific tools and the necessary means of efficient implementation. In addition, this book presents students enrolled in business management and business administration programs and who are focusing on marketing, sales and customer management with a conceptualized and application-oriented guide for the implementation of holistically integrated strategies, programs and measures.

Download or read book 77 Building Blocks of Digital Transformation written by Jace An and published by eBook Partnership. This book was released on 2019-04-11 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2018, '77 Building Blocks of Digital Transformation: The Digital Capability Model' was published to help 'digital practitioners' working in the digital space. Since then, quite a few readers have suggested writing a book about digital transformation for 'the general public' interested in learning more than basics of digital transformation. That is how the book '77 Building Blocks of Digital Transformation: Simply Explained' has been created.This book is intended to deliver the key messages of 'the 77 Building Blocks' to the general public. It aims to help the general public understand 'actual practices' in the digital space. This is not a theory book that discusses the academical ideas and concepts of digital transformation, but a 'practical' field book that describes the proven digital capabilities as the building blocks of digital transformation. This book does however not fully cover the technical detail of the Maturity Model described in '77 Building Blocks of Digital transformation: The Digital Capability Model' that aims to help digital practitioners with measuring digital maturity. Instead, this book provides examples of higher maturity indicators as an introduction to the Maturity Model. If you are looking for a deep dive into the Maturity Model, refer to '77 Building Blocks of Digital transformation: The Digital Capability Model'.This book covers:1. Digital Customer Experience Management -Digital Customer Journey Management -User Research -Usability Analysis -User Experience Designing -User Experience Testing 2. Social Interaction -Social Listening -Social Media Marketing -Social Media Servicing -Online Community Management -Rating & Review Management -Content Moderation -Social Crisis Management3. Digital Marketing -Digital Brand Marketing -Search Engine Optimization -Paid Search -Content Targeting -Affiliate Marketing -Online Advertising -Digital Campaign Management -Lead Management -Marketing Offer Management -Email Marketing -Mobile Marketing -Marketing Automation -Conversion Rate Optimization4. Digital Commerce -Online Merchandising -Shopping Cart & Checkout -Payments & Reconciliation -Order Management & Fulfillment -Account Management & Self-Service5. Digital Channel Management -Channel Mix & Optimization -Cross-Business Integration -Cross-Channel Integration -Multi-Device Presentation6. Knowledge & Content Management -Knowledge Collaboration -Knowledge Base Management -Content Lifecycle Management -Digital Asset Management -Content Aggregation & Syndication -Web Content Management7. Customization & Personalization -Customer Preference Management -Customer Communication Management -Social Behaviour Management -Interaction Tracking & Management -Customer Loyalty Management -Digital Customer Services8. Digital Intelligence -Product Similarity Analytics -Customer Insights -Customer Segmentation -Conversion Analytics -Digital Marketing Effectiveness -Big Data Analytics -Web Analytics -Reporting & Dashboard9. Digital Data Management -Non-relational Data Management -Distributed Data Store Management -Enterprise Search -Master Data Management -Data Quality Management -Digital Data Policy Management10. Digital Infrastructure Management -On-Demand Provisioning -User Interaction Services -Process Integration Services -Parallel Processing Services -Federated Access Management -Digital Continuity Management11. Digital Alignment -Digital Innovation -Digital Planning -Digital Governance -Cross-Boundary Collaboration -Digital Journey Readiness12. Digital Development & Operations -Digital Program & Project Management -Digital Design Authority -Digital Capability Development -Digital Capability Introduction -Digital Service Operations -Digital Quality Management

Download or read book Master Agile and Resilient Strategy written by Dr. Vidya Priya Rao and published by Notion Press. This book was released on 2023-05-25 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of constant disruption, businesses must adapt and evolve at breakneck speeds. "Master Agile and Resilient Strategy" offers a cutting-edge, design-led toolkit to help organizations thrive in this ever-changing landscape. Dr. Vidya Priya Rao, a renowned strategy, innovation, and design consultant, provides invaluable insights from her over two decades of experience working with startups and large enterprises alike. This comprehensive guide is tailored for board members, business leaders, entrepreneurs, strategy professionals, innovators, investors, change agents, designers, and enterprising students. It equips readers with a 21st Century alternative to traditional five-year strategic plans, presenting frameworks, 12 principles, and 100+ actionable tools that enable organizations to proactively address complex challenges, outpace change, outsmart competitors, and foster lasting transformation. "Master Agile and Resilient Strategy" empowers readers to make strategy a reality by engaging employees and stakeholders in a dynamic ecosystem. Key takeaways include: • Forming decisive, future-focused, inclusive, and sustainable courses of action through diverse perspectives. • Balancing short-term focus with consideration of the entire operating landscape to design alternate futures. • Driving innovation. • Building strategic agility and resilience as a competitive advantage. • Supporting strategy execution by leveraging company culture and aligning strategy across multiple lines of business, functions, and global markets. Built upon a decade of research in agile, business design, circular design, design thinking, lean, future thinking, service design, and system thinking principles, the book is a product of real-world experience and a wide range of market conditions.

Download or read book MASTERING DATA QUALITY MANAGEMENT written by Sandeep Rangineni and published by Xoffencerpublication. This book was released on 2023-12-20 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lacking coherence and ambiguity Product information drives up the cost of compliance, slows down the time it takes to bring a product to market, creates inefficiencies in the supply chain, and results in market penetration that is lower than anticipated. Lacking coherence and ambiguity in addition to obscuring revenue recognition, posing dangers, causing sales inefficiencies, leading to ill-advised marketing campaigns, and causing consumers to lose loyalty, consumer information. Due to the fact that the data from suppliers is inconsistent and fragmented, there is a greater likelihood of exceptions from suppliers, there is less efficiency in the supply chain, and there is a negative impact on the attempts to manage spending. "Product," "Customer," and "Supplier" are only few of the significant business entities that are included in Master Data. There are many more important business entities as well. Master data is the queen when it comes to the analytical and transactional operations that are necessary for the operation of a business. The purpose of Master Data Management (MDM), which is a collection of applications and technology that consolidates, cleans, and augments this data, is to achieve the aim of synchronizing this corporate master data with all of the applications, business processes, and analytical tools. As a direct result of this, operational efficiency, effective reporting, and decision-making that is founded on facts are all significantly improved. Over the course of the last several decades, the landscapes of information technology have seen the proliferation of a multitude of new systems, applications, and technologies. A significant number of data problems have surfaced as a consequence of this disconnected environment.

Download or read book Business Intelligence Career Master Plan written by Eduardo Chavez and published by Packt Publishing Ltd. This book was released on 2023-08-31 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the foundations of business intelligence, sector trade-offs, organizational structures, and technology stacks while mastering coursework, certifications, and interview success strategies Purchase of the print or Kindle book includes a free PDF eBook Key Features Identify promising job opportunities and ideal entry point into BI Build, design, implement, and maintain BI systems successfully Ace your BI interview with author's expert guidance on certifications, trainings, and courses Book DescriptionNavigating the challenging path of a business intelligence career requires you to consider your expertise, interests, and skills. Business Intelligence Career Master Plan explores key skills like stacks, coursework, certifications, and interview advice, enabling you to make informed decisions about your BI journey. You’ll start by assessing the different roles in BI and matching your skills and career with the tech stack. You’ll then learn to build taxonomy and a data story using visualization types. Additionally, you’ll explore the fundamentals of programming, frontend development, backend development, software development lifecycle, and project management, giving you a broad view of the end-to-end BI process. With the help of the author’s expert advice, you’ll be able to identify what subjects and areas of study are crucial and would add significant value to your skill set. By the end of this book, you’ll be well-equipped to make an informed decision on which of the myriad paths to choose in your business intelligence journey based on your skill set and interests.What you will learn Understand BI roles, roadmap, and technology stack Accelerate your career and land your first job in the BI industry Build the taxonomy of various data sources for your organization Use the AdventureWorks database and PowerBI to build a robust data model Create compelling data stories using data visualization Automate, templatize, standardize, and monitor systems for productivity Who this book is for This book is for BI developers and business analysts who are passionate about data and are looking to advance their proficiency and career in business intelligence. While foundational knowledge of tools like Microsoft Excel is required, having a working knowledge of SQL, Python, Tableau, and major cloud providers such as AWS or GCP will be beneficial.

Download or read book Master Scheduling written by John F. Proud and published by John Wiley & Sons. This book was released on 2012-06-15 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master scheduling is an essential planning tool that helps manufacturers synchronize their production cycle with actual market demand. The third edition of this easy-to-follow handbook helps you understand the basic and more advanced concepts of master scheduling, from implementation to capacity planning to final assembly techniques. Packed with handy checklists and examples, Master Scheduling, Third Edition delivers guidelines and techniques for a world-class master schedule.

Download or read book Cranfield on Corporate Sustainability written by David Grayson and published by Routledge. This book was released on 2017-09-08 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business schools have a special contribution to make in developing globally responsible, critical and independent-thinking future leaders and managers. In fact, the Cranfield School of Management acknowledges this as one of its important responsibilities. Its core ideology is to transform the practice of learning and create leaders who action their knowledge and become stewards of the common good. Such thinking forms the basis of this book and its theme of developing responsible and ethical leaders for next-generation enterprises. These leaders will be passionate, purposeful and responsible; their primary aim will be to make a difference in the lives of people and create sustainable value premised on sound ethical values. This book aims to provide a roadmap both for business students – the leaders of tomorrow – and for existing and engaged leaders who need support, coaching and counselling to address the challenges of the sustainability agenda. With contributions from more than thirty Cranfield faculty and associates across multiple management disciplines, the book emphasizes the need for cross-disciplinarity when confronting sustainability dilemmas. Many corporate responsibility practitioners find themselves isolated from core business issues. Conversely, many managers in traditional departments have little or no knowledge of what sustainability and corporate responsibility means to their day-to-day role. Today, there is an urgent need for learning, for conversation and for sustainability to become embedded throughout an organization's DNA. Cranfield strives to prepare its students for a work milieu that is increasingly complex, diverse, technologically interconnected, socially networked and where economic and political power shifts see emerging-market economies assuming significant global prominence. This makes for exciting challenges but also requires new mind-sets for the next generation of business men and women. Corporate responsibility, and the tough ethical and governance choices managers have to grapple with, where there are no easy answers, means that business education must embrace the stakeholder model. Leaders need to be able to negotiate their way with confidence around multiple perspectives and conflicting and common interests of stakeholders such as employees and managers, shareholders, trade unions, suppliers and civil society organisations. Business schools need to generate understanding of and sensitivity to this new and changing world of work. Today, the challenge for business schools and business itself is to establish a new maxim: "the business of business is sustainable business". Cranfield on Corporate Sustainability is designed to stimulate debate about what sustainable development means for business and, therefore, on what business schools across the globe should research, teach and advise. This unique book is a manifesto for a new holistic, embedded approach to corporate sustainability management education.

Download or read book Big Data Marketing Strategies for Superior Customer Experience written by Saura, Jose Ramon and published by IGI Global. This book was released on 2023-04-17 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques to improve the users’ experiences and their analytical strategies. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become the main strategies used by companies in their marketing actions. Advertising can be designed and shown considering users’ interests based on what they visit or where they go. That implies that the user experience is improved as long as they receive personalized adverts focused on what they were curious or concerned about. Thus, techniques such as artificial intelligence (AI), data mining, or business intelligence have allowed companies to act accordingly in real-time without user perception. Big Data Marketing Strategies for Superior Customer Experience compiles and studies the major practices and case studies of big data marketing in recent years. In this digital era, this book can be used as a sourcebook on study cases focused on digital marketing strategies as well as the identification of new technologies that will help the development of initiatives and practices focused on marketing and data sciences. Covering topics such as customer satisfaction, collective intelligence, and sentiment analysis, this premier reference source is an essential resource for students and educators of higher education, marketers, innovators, business leaders and managers, entrepreneurs, librarians, researchers, and academicians.

Download or read book Marketing Manager Diploma Master s level City of London College of Economics 12 months 100 online self paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview The ultimate course in marketing. Nothing will be uncovered. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - And many more Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. ​​​​​​​ Study material The study material will be provided in separate files by email / download link.

Download or read book Strategic Customer Management written by Adrian Payne and published by Cambridge University Press. This book was released on 2013-03-28 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.

Download or read book Master Data Management written by David Loshin and published by Morgan Kaufmann. This book was released on 2010-07-28 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to a successful MDM initiative isn't technology or methods, it's people: the stakeholders in the organization and their complex ownership of the data that the initiative will affect.Master Data Management equips you with a deeply practical, business-focused way of thinking about MDM—an understanding that will greatly enhance your ability to communicate with stakeholders and win their support. Moreover, it will help you deserve their support: you'll master all the details involved in planning and executing an MDM project that leads to measurable improvements in business productivity and effectiveness. - Presents a comprehensive roadmap that you can adapt to any MDM project - Emphasizes the critical goal of maintaining and improving data quality - Provides guidelines for determining which data to "master. - Examines special issues relating to master data metadata - Considers a range of MDM architectural styles - Covers the synchronization of master data across the application infrastructure

Download or read book Master Planning and Scheduling written by John F. Proud and published by John Wiley & Sons. This book was released on 2021-11-30 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the practical, real-world advantages of the Oliver Wight master planning and scheduling methodology. The newly revised Fourth Edition of Master Planning and Scheduling: An Essential Guide to Competitive Manufacturing delivers a masterful exploration of today's master planning and scheduling techniques, as well as an insightful discussion of the future of the master planning and scheduling processes and profession. Written in the context of an ever-evolving digital environment and augmented with new and critical information required to implement best practices, the book is a guide for practitioners and leaders on the principles of master planning and scheduling and its application in modern and future work environments. In this book, readers will learn: Insights regarding top-down, bottom-up, and side-to-side integration of business practices in support of a company's strategic direction and tactical deployment The critical link between time-phased integrated business planning, master planning, master scheduling, capacity planning, and material planning "How-to" details and examples to support master planning and scheduling implementation and enhancements within the company's demand and supply organizations Master Planning and Scheduling is an indispensable guide for supply chain professionals, planners and schedulers in all functional domains of a business. It also belongs on the bookshelves of any executive or manager who seeks to improve their understanding of best practice planning and scheduling processes and how those processes enable a business to outperform the competition through alignment, integration and synchronization across all functions in an organization.

Download or read book Digital Marketing Expert Diploma Master s level City of London College of Economics 10 months 100 online self paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Download or read book Software Business written by Sami Hyrynsalmi and published by Springer Nature. This book was released on 2019-11-06 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 10th International Conference on Software Business, ICSOB 2019, held in Jyväskylä, Finland, in November 2019. On the occasion of its tenth anniversary the conference theme this year was “The First Decade and Beyond” and focused on the development during the past decade, addressing the future of software-intensive business as well as studies on new and emerging ideas. The 18 full papers and 10 short papers presented together with 3 invited talks, 6 emerging research papers and a tutorial were carefully reviewed and selected from 52 submissions. They are organized in the following topical sections: software ecosystems; management of software products; continual improvement and product development; impacts of digitalization; software business education; software startups and digital business.

Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2012-03-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.

Download or read book Handbook of Strategic Account Management written by Diana Woodburn and published by John Wiley & Sons. This book was released on 2014-03-17 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM across the academic community which fills a void in the existing academic literature. Handbook of Strategic Account Management identifies drivers of the SAM approach, key issues and success factors, operational needs and areas still awaiting exploration. Each paper includes an overall referenced summary of the tenets of SAM relevant to the area it reports, and together with the combined list of references, it creates an indispensable resource for academic readers, students, and researchers. Handbook of Strategic Account Management is written by over 40 knowledgeable experts with substantial experience of SAM from teaching, researching, writing and advising companies on why and how it works, spread widely across Europe and the US. It represents the balanced, researched body of knowledge in SAM and will be an invaluable resource to anyone exploring the approach, whether for a student thesis, for original research or for answers on how to approach SAM as a company initiative. "Today’s strategic, key and global account management professionals owe thanks to a small community of academic researchers who, over the past three decades have been pioneers in identifying, cataloguing and analyzing the selling and business management practices of an emerging profession we now call strategic account management. This Handbook is an important milestone to mark SAM’s still evolving impact on corporate business strategies and its ever-increasing relevance as a proven engine for growth in business-to-business strategic customer relationships." Bernard Quancard,President & CEO of SAMA (US-based Strategic Account Management Association with over 3,000 members worldwide) Yana Atanasova Bjorn Ivens Toni Mikkola Ivan Snehota Audrey Bink Ove Jensen Stefanos Mouzas Kaj Storbacka Per-Olof Brehmer Robert Krapfel Peter Naud頠 Olavi Uusitalo Noel Capon Antonella La Rocca Jukka Ojasalo Tom Vanderbiesen Simon Croom Sylvie Lacoste Catherine Pardo Stefan Wengler Osman Gök Nikala Lane Nigel Piercy Kevin Wilson Paolo Guenzi Régis Lemmens Michael Pusateri Diana Woodburn Stephan Henneburg Tommi Mahlamäki Jakob Rehme John Workman Sue Holt Malcolm McDonald Sanjiy Sengupta George Yip Christian Homburg Florin Mihoc Christoph Senn Judy Zolkiewski