Download or read book Marketing Research That Pays Off written by William Winston and published by Routledge. This book was released on 2014-05-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing issues with marketing research. The studies presented cover such topics as communications issues, new product introduction, brand equity, brand positioning, and sales analysis. Because they represent successful applications of marketing research to challenging questions, these cases offer a number of specific lessons. Throughout, Marketing Research That Pays Off shows you how to: use the right sample for reliable data reduce the time needed for traditionally multi-phased research avoid the pitfalls of short-term effects in tracking data deal with multinational research use attitude measures to help interpret sales data involve marketing management to ensure acceptance of results make effective use of small budgets The format of each chapter allows the authors to pose a question or present a particular marketing problem and then take you step-by-step through the solution. Actual problems solved include how to improve upon a successful campaign, revitalize a failing retail center, avoid misunderstanding in conducting multinational research, use scanner data to help understand the package goods market, avoid being mislead by short-term effects in tracking data, learn what aspects of a package attract attention and what they communicate, and how to effectively reach both children and their parents with one message--all on a small budget. It is the unique problem/solution approach to marketing research that makes Marketing Research That Pays Off especially valuable to all marketing research professionals and beginner- to mid-level marketing managers. In addition, the book's easy-to-read presentation of case studies makes it approachable and useful as a companion text for classes in marketing and marketing research.

Download or read book Marketing Research Pays Off written by Henry Brenner and published by . This book was released on 1955 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Research Pays Off written by Henry Brenner and published by . This book was released on 1955 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Research written by S.L. Gupta and published by Excel Books India. This book was released on 2004-05 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.

Download or read book Agricultural Marketing written by and published by . This book was released on 1958-04 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book EBOOK MARKETING RESEARCH written by CHISNALL and published by McGraw Hill. This book was released on 2004-11-16 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: MARKETING RESEARCH

Download or read book AMS written by and published by . This book was released on 1956 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Successful Product and Business Development First Edition written by N. Giragosian and published by CRC Press. This book was released on 1978-11-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how the people carrying out industrial commercial development perform the vital functions and deals with the organization and structure of commercial development. It describes the change in thinking of chemical companies from a product-oriented outlook to a business-oriented one.

Download or read book Measuring Markets written by United States. Office of Marketing and Services and published by . This book was released on 1966 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1962 with total page 1432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Measuring Markets written by United States. Business and Defense Services Administration and published by . This book was released on 1966 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Addresses written by United States. Department of Agriculture and published by . This book was released on with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Films of the U S Department of Agriculture written by United States. Department of Agriculture. Motion Picture Service and published by . This book was released on 1968 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Motion Pictures of the U S Dept of Agriculture written by and published by . This book was released on 1950 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Agriculture Handbook written by and published by . This book was released on 1968 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set includes revised editions of some issues.