Download or read book Marketing Renewable Energy written by Carsten Herbes and published by Springer. This book was released on 2017-06-23 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.

Download or read book Marketing Solar Energy Innovations written by Avraham Shama and published by Greenwood. This book was released on 1981 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Education Marketing Analysis written by and published by . This book was released on 2000 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Renewable Energy Consumer Education Marketing Plan written by and published by . This book was released on 1999 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Power Marketing and Renewable Energy written by Jeffrey M. Fang and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Green Power Marketing in the United States written by Lori Bird and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Opportunities in the Photovoltaic Industry written by United States. Congress. House. Committee on Small Business. Subcommittee on Energy, Environment, and Safety Issues Affecting Small Business and published by . This book was released on 1983 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Information Brief on Green Power Marketing written by Blair G. Swezey and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey written by Taner Hamid Yilmaz and published by GRIN Verlag. This book was released on 2013-04-22 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,5, University of Applied Sciences Fulda, language: English, abstract: The master’s thesis aims to analyze photovoltaic (PV) solar systems market in Turkey and suggests possible marketing strategies for installer companies in the context of marketing purposes. In this frame, the secondary research in macro- and microenvironment reflects the market conditions with an indicative primary research. Therefore, seventy active PV solar energy companies were found and analyzed through a scanning in the Internet. In addition, twenty installer firms reflected their company characteristics and respective evaluations about the market and their marketing strategies through a web basedsurvey. Different approaches to PV solar energy marketing are reviewed such as customer centered marketing strategy, green marketing and diffusion of innovations model. In the light of this information, the major observed barriers against deployment of PV solar energy are latecomer regulations, weak governmental support, and high level of local interest rates in terms of macroenvironment. Moreover, lack of customer centered professional marketing strategies by firms was discovered against diffusion of PV technology in Turkey. Moreover, the average rate of installed PV systems to potential market size is forecast under 0,01% among respondent marketers. Further, the average of marketing employees is 2,7 and average marketing budget is about USD 124.000. To summarize, more specific marketing strategies by power demand of customers and by profiles (innovators and early adaptors) of diffusion of innovations model are recommended for installers of PV solar energy systems, in order to deploy the PV solar energy in Turkey.

Download or read book The Marketing Foundation for Renewable Energy Technologies written by J. Peter Peck and published by . This book was released on 2012 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Green Power Marketing in the United States written by Lori Bird and published by . This book was released on 2007 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report documents green power marketing activities and trends in the United States, focusing on consumer decisions to purchase electricity supplied from renewable energy sources and how this choice represents a powerful market support mechanism for renewable energy development. The report presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets, on green power marketing activity in competitive electricity markets, and green power sold to voluntary purchasers in the form of renewable energy certificates. It also includes a discussion of key market trends and issues.

Download or read book Power Marketing and Renewable Energy written by and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Power marketing refers to wholesale and retail transactions of electric power made by companies other than public power entities and the regulated utilities that own the generation and distribution lines. The growth in power marketing has been a major development in the electric power industry during the last few years, and power marketers are expected to realize even more market opportunities as electric industry deregulation proceeds from wholesale competition to retail competition. This Topical Issues Brief examines the nature of the power marketing business and its relationship with renewable power. The information presented is based on interviews conducted with nine power marketing companies, which accounted for almost 54% of total power sales by power marketers in 1995. These interviews provided information on various viewpoints of power marketers, their experience with renewables, and their respective outlooks for including renewables in their resource portfolios. Some basic differences exist between wholesale and retail competition that should be recognized when discussing power marketing and renewable power. At the wholesale level, the majority of power marketers stress the commodity nature of electricity. The primary criteria for developing resource portfolios are the same as those of their wholesale customers: the cost and reliability of power supplies. At the retail level, electricity may be viewed as a product that includes value-added characteristics or services determined by customer preferences.

Download or read book Promoting Renewable Energy by Energizing the Regulation of Green Power Marketing written by Melinda Ann Comfort and published by . This book was released on 2003 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Solar Trillions written by Tony Seba and published by Tony Seba. This book was released on 2010 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solar Trillions reveals market opportunities worth $35+ trillion of the $382 Trillion we'll spend in energy by 2050. The author shows why solar is the only clean energy source that can scale and why disruptive tech make it inevitable. Here are the seven amazing opportunities. 1: Desert Power: $9 trillion To provide all of America's electricity today, we would need just 100-by-100-mile square of desert. 2: Powering Industry: $7.1 trillion 24/7 solar power is here-and can reliably run factories & industry. 3. Island/Village Power: $2.6 trillion Two billion people around the world pay up to 10 times today's PV cost. 4: Power to the People: $8.7 trillion With Solar BIPV, walls, windows, and bricks will make money for building owners. 5: Bottled Electricity: $1.5 trillion We will hit peak water before we hit peak oil. 6: Energy in a Box: $5 trillion The race for electricity batteries is on. Solar thermal is ahead. 7: Internet Times Ten: $6.5 trillion The eBay of electricity is coming.

Download or read book The Marketing Plan of Solar Frame in Germany written by Shanshan Ren and published by GRIN Verlag. This book was released on 2012-02-23 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Highschool of Amsterdam (HES Hogeschool voor Economische Studies), course: Marketing, language: English, abstract: Problem statement Solar products have been used more often in people’s daily life with the development of technology. From year 2005, Chinese companies accelerated their development of solar panels. Even China government has started promoting companies to develop solar technology and use solar products. Many companies and factories are producing and selling the solar panels. But there are no more than 20 factories that produce solar panel frames, and less than 40 companies that sell solar frame only. In fact, the whole world is getting more interested in solar panel applications, thus the demand for solar panels is increasing as well. As all we know each solar panel needs one solar frame, a higher demand for solar panel means a higher demand for solar frames, as a result, the current demand for solar frames exceeds of its supplies. Thus, Joyance, a Bedding company, wants to conduct some marketing research about German solar frame’s market to decide if it should enter into the German market. This dissertation aims to find out if Joyance should enter into solar frame market and how to enter by the external and internal analysis? Abstract This thesis describes analyses and evaluates Joyance’s strategy to enter the German market for solar panel frames. Joyance originally is a manufacturer of bed-frames. On the basis of external and internal analysis this thesis focuses on the general decision to enter the German market by using five-force, SWOT, DOWS and marketing matrix analysis. The external analysis shows that the demand of German market for solar panel frames is significant. Our research shows that the market size of solar panel frame is around 47 million Euros in 2010 and is still growing. It is mainly due to the stimulation by Germany government. The main suppliers for German market are Chinese solar frame manufactories and wholesalers due to its cheap price and relatively good quality. The five-force analysis shows German market is attractive due to its low threats for substitute products, low entry barriers, medium bargaining power for suppliers and buyers, and medium industry rivalry. By using SWOT analysis, 4P marketing mix, Porter’s generic strategies, Ansoff”s marketing matrix and Kotler’s STP, we figure out Joyance should enter Germany market as a wholesaler by targeting the SME of retailers and installation companies. Its .... Finally,... TABLE OF CONTENTS PROBLEM STATEMENT 3 ABSTRACT 4 1.INTRODUCTION 5 2.EXTERNAL ANALYSES 7

Download or read book Shades of Green written by Christopher Benham and published by . This book was released on 2003 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Information Brief on Green Power Marketing written by Blair G. Swezey and published by . This book was released on 1999 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: